Best Of: Why All Marketers Must Have A Point of View with Mayur Gupta

Top Of Mind with Stewart Hillhouse

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הוסף לפני four שנים

תוכן מסופק על ידי Stewart Hillhouse. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Stewart Hillhouse או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Carol Costello Presents: The God Hook

1
1 | The False Prophet 35:56

לפני 15 ימים35:56

הפעל מאוחר יותר

רשימות

לייק

אהבתי

35:56

In this premiere episode of "The God Hook," host Carol Costello introduces the chilling story of Richard Beasley, infamously known as the Ohio Craigslist Killer. In previously unreleased jailhouse recordings, Beasley portrays himself as a devout Christian, concealing his manipulative and predatory behavior. As the story unfolds, it becomes clear that Beasley's deceitfulness extends beyond the victims he buried in shallow graves. Listen to the preview of a bonus conversation between Carol and Emily available after the episode. Additional info at carolcostellopresents.com . Do you have questions about this series? Submit them for future Q&A episodes . Subscribe to our YouTube channel to see additional videos, photos, and conversations. For early and ad-free episodes and exclusive bonus content, subscribe to the podcast via Supporting Cast or Apple Podcasts. EPISODE CREDITS Host - Carol Costello Co-Host - Emily Pelphrey Producer - Chris Aiola Sound Design & Mixing - Lochlainn Harte Mixing Supervisor - Sean Rule-Hoffman Production Director - Brigid Coyne Executive Producer - Gerardo Orlando Original Music - Timothy Law Snyder SPECIAL THANKS Kevin Huffman Zoe Louisa Lewis GUESTS Doug Oplinger - Former Managing Editor of the Akron Beacon Journal Volkan Topalli - Professor of Criminal Justice and Criminology Amir Hussain - Professor of Theological Studies Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://evergreenpodcasts.supportingcast.fm…

לפני 4 שנים 37:12

MP3•בית הפרקים

Consumers are way smarter than marketers give them credit. They also have more choices than ever before. Mayur Gupta joins Stewart Hillhouse to discuss why brands need to think about more than just topline revenue. On this episode, Mayur and Stewart discuss: • How At A Systematic Level, Marketing Is All About Behaviour Change • Why Marketers Must Now Have A Blend of Analytical and Creative Skills • How He Balances Profitability with Purpose • And So Much More Mayur is CMO at Gannet (USA Today) who's previously run teams at Freshly, Spotify, and Kimberly-Clark LinkedIn: https://www.linkedin.com/in/inspiremartech/ Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse Join Top Of Mind: https://stewarthillhouse.com/topofmind/

79 פרקים

#Business #Podcasting Education #Self-Improvement #Marketing #Stewart Hillhouse #Brand #Growth

Top Of Mind with Stewart Hillhouse

Best Of: Why All Marketers Must Have A Point of View with Mayur Gupta

Top Of Mind with Stewart Hillhouse

published לפני 4 שנים

שתפו

MP3•בית הפרקים

79 פרקים

#Business #Podcasting Education #Self-Improvement #Marketing #Stewart Hillhouse #Brand #Growth

כל הפרקים

Top Of Mind with Stewart Hillhouse

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How To Achieve Course-Market Fit with Wes Kao 40:45

לפני 4 years40:45

40:45

Creating a course can be a daunting task. From content to pricing, there are a lot of unknowns when getting started. Wes Kao joins Stewart Hillhouse to discuss the 12 levers she uses to simplify course design to ensure course-market fit. On this episode of Top Of Mind, Wes and Stewart discuss: • How to transform your students through your course • How to design a course that you enjoy teaching • How to get students to sign up for your course • And So Much More Wes Kao is the Co-Founder of Maven and previously co-founded the altMBA with Seth Godin. Twitter: https://twitter.com/wes_kao LinkedIn: https://www.linkedin.com/in/weskao/ Course-Mechanics Canvas: https://www.weskao.com/blog/course-mechanics-canvas Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse Join Top Of Mind: https://stewarthillhouse.com/topofmind/…

Top Of Mind with Stewart Hillhouse

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Best Of: Why All Marketers Must Have A Point of View with Mayur Gupta 37:12

לפני 4 years37:12

37:12

Top Of Mind with Stewart Hillhouse

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Best Of: The Secret to Choosing a Terrific Name with Louise Karch 36:45

לפני 4 years36:45

36:45

How do you know if you company has a bad name? When your accountant tells you you're not making enough money. Louise Karch (a.k.a. The Name Whisperer) joins Stewart Hillhouse to give a Masterclass on company naming. On this episode of Top Of Mind, Louise and Stewart discuss: • The two most important questions you need to ask when testing a new name • How the sounds we hear influence our emotions • How to take advantage of our brains wiring to stand out in a crowd •And so much more Louise Karch is the author of the award winning book: Word Glue - How To Find Your Million Dollar Brand Name (https://www.wordglue.co/) will help to guide you and your team on your next Name Storming session. Let me know if you enjoyed this episode: https://twitter.com/stew_hillhouse Join Top of Mind: https://stewarthillhouse.com/topofmind/…

Top Of Mind with Stewart Hillhouse

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Best Of: A Masterclass in Content Distribution with Ross Simmonds 45:20

לפני 4 years45:20

45:20

Content can be a powerful growth channel, but only if people see your work. Ross Simmonds joins Stewart Hillhouse to share his process for getting your work in front of the right people. In this episode of Top Of Mind, Ross and Stewart discuss: - His Playbook To Distributing A Podcast Episode - How B2B Marketers Can Take Inspiration From B2C (And Win With It) - Why You Need To Take Control of Your Distribution (Because Google and Facebook Don't Care About You) - And So Much More Ross Simmonds is the author of Standout (https://rosssimmonds.com/), as well as the founder of foundation marketing, a B2B content marketing agency (https://foundationinc.co/) Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse For more marketing insights, join Top Of Mind: https://stewarthillhouse.com/topofmind/…

Top Of Mind with Stewart Hillhouse

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Best Of: How To Accelerate Your Marketing Career Using LinkedIn with Katie Mitchell 38:51

לפני 4 years38:51

38:51

Consistently sharing your ideas publicly is one of the most predictable ways to grow a network and accelerate your career opportunities. But where exactly should you start (and more importantly, how to keep going)? Katie Mitchell joins Stewart Hillhouse to share how she uses LinkedIn to practice her craft and grow as a marketer. On this episode of Top of Mind, Katie and Stewart share: • The Exact Steps To Getting Started Writing on LinkedIn • The Formula For A Great Post • Why Building A Personal Brand Is A Sought After Skill • And So Much More Katie Mitchell is Head of Marketing at UserLeap and a prolific creator on LinkedIn. LinkedIn: https://www.linkedin.com/in/katherinesmitchell/ Connect with Stewart on Twitter: http://twitter.com/stew_hillhouse Join Top of Mind: https://stewarthillhouse.com/topofmind/…

Top Of Mind with Stewart Hillhouse

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Best Of: Your Content Is Boring – Here's How To Fix It with Devin Reed 35:52

לפני 4 years35:52

35:52

What do the best businesses know about content marketing that others miss? In this episode, we learn that it really only comes down to three things. Devin Reed joins Stewart Hillhouse to go deep on what makes for good content and a good content strategy. On this episode of Top Of Mind, Devin and Stewart chat about: • Devin's Three-Part Content Formula • Why He Doesn't Mind Sending Apology Emails To His Customers • The Biggest Mistake He Sees Other Content Teams Making • And So Much More Devin Reed is Head of Content Strategy at Gong, and the host of Reveal: The Revenue Intelligence Podcast. LinkedIn: https://www.linkedin.com/in/devinreed/ --- Join Top Of Mind Weekly. Your weekly digest of marketing trends and how to make them work for you. Sign up today: https://stewarthillhouse.com/topofmind…

Top Of Mind with Stewart Hillhouse

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How Brand and Performance Marketing Can Work Together with Charlie Grinnell 41:16

לפני 4 years41:16

41:16

The best brands in the world require brand and performance marketers who are both data-savvy while still being creative. Charlie Grinnell joins Stewart Hillhouse to share how he uses data to inform his creative and strategic decisions. On this episode of Top of Mind, Stewart and Charlie discuss: • How brands like RedBull and Lululemon make marketing strategy • Why he believes marketing is a combination of art and commerce • How a video idea generated over 100M views • And so much more Charlie Grinnell is the CEO of RightMetric LinkedIn: https://www.linkedin.com/in/charliegrinnell/ Twitter: https://twitter.com/CharlieGrinnell RightMetric: http://rightmetric.co/…

Top Of Mind with Stewart Hillhouse

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A Step-By-Step Content Strategy (And How To Execute It) with Melanie Deziel 42:07

לפני 4 years42:07

42:07

Tactics without a strategy lead to wasted efforts. But a strategy without doing the work won't get you anywhere. It's important to strike a balance between strategy and execution. Melanie Deziel joins Stewart Hillhouse to share a step-by-step content strategy and how to execute it successfully. On this episode of Top Of Mind, Melanie and Stewart discuss: • How to design a strategy that gets you to your ideal goals (fast) • 4 key questions every content marketer should ask themselves • How to come up with unlimited content ideas • And so much more Melanie Deziel is the author of The Content Fuel Framework and the Director of Content at Foundation Marketing Twitter: https://twitter.com/mdeziel Website: https://www.storyfuel.co/contentfuelframework LinkedIn: https://www.linkedin.com/in/melaniedeziel/ Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse For more marketing insights, join Top Of Mind Weekly: https://stewarthillhouse.com/topofmind/…

Top Of Mind with Stewart Hillhouse

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How To Tell Stories That Change The World with Robbie Crabtree 42:27

לפני 4 years42:27

42:27

Stories have the power to influence people and inspire massive change. But without compelling communication, important causes and businesses get ignored. Robbie Crabtree joins Stewart Hillhouse to share his frameworks for crafting stories that can change the world. On this episode of Top of Mind, Stewart and Robbie discuss: • How to identify and refine your "go-to" story that's guaranteed to land • Questions you need to ask yourself before designing a piece of communication • How to live a life of maximizing reward instead of minimizing risk • And so much more Robbie Crabtree is the founder of Performative Speaking and a mostly retired trial lawyer. Twitter: https://twitter.com/RobbieCrab Newsletter: https://robbiecrab.substack.com/ Website: https://www.robbiecrabtree.com/ Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse Check out takeaways from this and previous episodes: https://stewarthillhouse.com/tag/podcast/…

Top Of Mind with Stewart Hillhouse

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How To Make Content Work For You (And Your Company) with Amanda Natividad 35:36

לפני 4 years35:36

35:36

The best B2B content marketers know that there's a fine line between getting results now, and setting yourself up for success in the future. Amanda Natividad joins Stewart Hillhouse to explain how this concept works for both businesses and your career. On this episode of Top Of Mind, Amanda and Stewart discuss: • What the best SEO businesses understand about content that others miss • How to use content as a service to reach growth goals • Why video content is a big bet • And so much more Amanda Natividad is Head of Content at ShipBob Twitter: https://twitter.com/amandanat LinkedIn: https://www.linkedin.com/in/amandanat/ Website: https://amandanat.com/subscribe/…

Top Of Mind with Stewart Hillhouse

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How To Design An Intentional Marketing Career with Andrew Capland 34:25

לפני 4 years34:25

34:25

A career in marketing is often not linear. Without guidance and intent you might waste time or be unaware of opportunities to advance your career and your skillset. Andrew Capland joins Stewart Hillhouse to share frameworks for an intentional career in marketing. On this episode of Top Of Mind, Andrew and Stewart discuss: • How to find a mentor that will accelerate your career • What you need to do in your first 30 days in a new role • How to identify the right company for your skillset • And so much more Andrew Capland is a growth marketer and teacher at Delivering Value Twitter: https://twitter.com/acapland LinkedIn: https://www.linkedin.com/in/andrewcapland/ Delivering Value: https://deliveringvalue.co/…

Top Of Mind with Stewart Hillhouse

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How To Make Ads That Feel Like A TV Show with Danielle Hope Diamond 40:11

לפני 4 years40:11

40:11

The most effective video ads don't try to be ads – they try to be the TV show. Danielle Hope Diamond joins Stewart Hillhouse to share how you can create video content that your audience will actually want to watch. On this episode of Top Of Mind, Danielle and Stewart discuss: • A storytelling framework that B2B audiences love • The video content strategy she used at Drift and Privy • How to create high quality branded content with just an iPhone • And so much more Danielle Hope Diamond is the Founder of Epiq Media Twitter: https://twitter.com/dhopediamond LinkedIn: https://www.linkedin.com/in/dhopediamond/ Epiq Media: https://www.epiqmedia.com/…

Top Of Mind with Stewart Hillhouse

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Your Audience Hates Funnels – Use This Framework Instead with Ashley Faus 40:07

לפני 4 years40:07

40:07

Customers hate getting forced down a content funnel, and yet marketers continue to do it. Ashley Faus joins Stewart Hillhouse to share why adopting a Playground Strategy for your content will lead to more qualified customers. On this episode of Top Of Mind, Ashley and Stewart discuss: • How to create a Content Playground strategy • Why your audience is not the same as your leads • How to map your content to the depth of understanding of your audience • And so much more Ashley Faus is the Content Strategy Lead for Software Teams at Atlassian LinkedIn: https://www.linkedin.com/in/ashley-faus-2904547/ Twitter: https://twitter.com/ashleyfaus Say Hi to Stewart on Twitter: https://twitter.com/stew_hillhouse For more marketing insights, join Top Of Mind Weekly: https://stewarthillhouse.carrd.co/…

Top Of Mind with Stewart Hillhouse

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What Poker Can Teach You About Growth Marketing with Jon Oberlander 37:47

לפני 4 years37:47

37:47

Growth marketers have a difficult problem to solve: how to get the most return on investment on an ever-changing playing field. Jon Oberlander joins Stewart Hillhouse to share how he uses experiences from being a professional poker player to grow the world's best DTC brands. On this episode of Top Of Mind, Jon and Stewart discuss: • How stock trading, law, and poker playing lead Jon to growth marketing • The strategies he uses to give his clients hockeystick growth • What's next for digital advertising • And so much more Jon Oberlander is the CEO of Ampush LinkedIn: https://www.linkedin.com/in/jonoberlander/ Ampush: https://www.ampush.com/ Say Hi to Stewart on Twitter: https://twitter.com/stew_hillhouse For more marketing insights, join Top Of Mind Weekly: https://stewarthillhouse.carrd.co/…

Top Of Mind with Stewart Hillhouse

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How To Eliminate Your Riskiest Assumptions with Sara Sodine Parr 33:05

לפני 4 years33:05

33:05

Incorporating customer research into your business isn't as difficult as you might think. And the insights you'll collect will be worth their weight in gold. Sara Sodine Parr joins Stewart Hillhouse to share how customer research can help you create a competitive advantage. On this episode of Top Of Mind, Sara and Stewart discuss: • Sara's top research tips that you can steal today • Why the wording of your questions makes all the difference • Why NPS surveys are broken (and how to fix them) • And so much more Sara Sodine Parr is the Lead Experience Researcher at Airbnb Twitter: https://twitter.com/SaraSodineParr LinkedIn: https://www.linkedin.com/in/sarasodine/ If you want more marketing insights (and tips on how to use them), check out Top Of Mind Weekly: https://stewarthillhouse.carrd.co/ Say Hi to Stewart on Twitter: https://twitter.com/stew_hillhouse…

Top Of Mind with Stewart Hillhouse

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How To Accelerate Your Marketing Career Using LinkedIn with Katie Mitchell 38:51

לפני 4 years38:51

38:51

Top Of Mind with Stewart Hillhouse

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Get Endless Content Ideas Using This Simple Framework with John Bonini 40:37

לפני 4 years40:37

40:37

One of the most frustrating parts of creating content can be coming up with the ideas. Well, using this simple framework, you'll never again run out of content ideas for your blog, social, or video channels. John Bonini joins Stewart Hillhouse to talk all things content. On this episode of Top Of Mind, John and Stewart discuss: • The Importance Of A Repeatable Content Process • The Three Things People Look For On Google • Why You Should Think Like A Journalist When Writing Content • And So Much More John Bonini is the Director Of Marketing at Databox, and the founder of the Some Good Content community. LinkedIn: https://www.linkedin.com/in/jbonini/ Twitter: https://twitter.com/Bonini84 Some Good Content: https://www.patreon.com/somegoodcontent…

Top Of Mind with Stewart Hillhouse

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How To Appear Like Your Brand Is Everywhere with Stephanie Cox 30:25

לפני 4 years30:25

30:25

Perception rules everything around us. But before going all-in on an idea, it's wise to first know what you want to be known for. Stephanie Cox joins Stewart Hillhouse to share how she manages to be seen everywhere her ideal customers are. On this episode of Top Of Mind, Stephanie and Stewart discuss: • How Perception Plays A Massive Role In Branding • Why It's Better To Show Than To Tell • Why She Thinks Marketing Qualified Leads Are Outdated • And So Much More Stephanie Cox is the Vice President of Sales and Marketing at Lumavate and the host of Real Marketers Podcast. LinkedIn: https://www.linkedin.com/in/stephaniecox/ Twitter: https://twitter.com/stephaniecox04…

Top Of Mind with Stewart Hillhouse

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The Path To Making $100K+ As A Content Marketer with Jimmy Daly 42:28

לפני 4 years42:28

42:28

The job of a content marketer is not to write blog posts. Your job is to support the business. Jimmy Daly joins Stewart Hillhouse to share what he's learned from building a community of 1,900+ content marketers On this episode of Top Of Mind, Jimmy and Stewart chat about: • How Jimmy Is Getting His New Blog Off The Ground (As A Team of 1) • What Content Marketers Who Make Over $100k Know That Others Don't • How To Match Your Content Strategy With Your Business Strategy • And So Much More Jimmy Daly is the Founder of Superpath, a career resource for content marketers. LinkedIn: https://www.linkedin.com/in/jimmydaly/ Twitter: https://twitter.com/jimmy_daly Superpath: https://superpath.co/…

Top Of Mind with Stewart Hillhouse

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Keep Customers For Life Using These Onboarding Tips with Ramli John 44:20

לפני 4 years44:20

44:20

Getting a new customer is cool. But you know what's really cool? Keeping a customer for life. Ramli John joins Stewart Hillhouse to discuss why investing in user onboarding could save your business. On this episode of Top Of Mind, Ramli and Stewart chat about: • Why More SaaS Businesses Should Think Like Costco • The 3 Things That Build High Converting User Onboarding • Ramli's Favourite Examples of Quality Onboarding • And So Much More Ramli John is the Program Lead at the Product-Led Institute and the host of Growth Marketing Today. LinkedIn: https://www.linkedin.com/in/ramlijohn Twitter: https://twitter.com/ramlijohn Podcast: https://growthtoday.fm/…

Top Of Mind with Stewart Hillhouse

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Your Content Is Boring - Here's How To Fix It with Devin Reed 35:52

לפני 4 years35:52

35:52

Top Of Mind with Stewart Hillhouse

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Why All Marketers Should (Sometimes) Be Wrong with Alex Montas 40:09

לפני 4 years40:09

40:09

Performance marketing is the science of turning attention into predictable revenue. But is that all? Alex Montas joins Stewart Hillhouse to explore the nuances of performance marketing. On this episode of Top Of Mind, Alex and Stewart discuss: • What Is A Traffic Arbitrage (And How You Can Find Your Own) • How To Design A Campaign Hypothesis • Whether Alex Thinks Brand and Performance Marketing Can Get Along • What Makes a Great Performance Marketer • And So Much More Alex Montas is Global Head of Performance Marketing and Strategic Partnerships at Bloomberg. Twitter: LinkedIn: https://www.linkedin.com/in/almontas/ --- Join Top Of Mind Weekly. Your weekly digest of marketing trends and how to make them work for you. Sign up today: https://stewarthillhouse.com/weekly/…

Top Of Mind with Stewart Hillhouse

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Is Podcasting Right For You with Craig Hewitt 40:50

לפני 4 years40:50

40:50

Podcasting is having a moment in 2020, but what does the future hold for this unique channel? Craig Hewitt joins Stewart Hillhouse to explore what the future could look like for podcasting and whether it's the right channel for you. On this episode of Top Of Mind, Craig and Stewart discuss: • Why Craig Thinks Podcasting Is A Unique Type Of Content • The Biggest Mistakes Podcasters Make • Questions To Ask Before Starting A Podcast • What All The Best Podcasts Have In Common • And Much More Craig Hewitt is the founder of Castos, Podcast Motor, and the host of Rogue Startups Twitter: https://twitter.com/TheCraigHewitt Castos: https://castos.com/ LinkedIn: https://www.linkedin.com/in/craig-hewitt-78386a66/…

Top Of Mind with Stewart Hillhouse

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How To Host A Killer Virtual Event with Yaw Aning 34:02

לפני 5 years34:02

34:02

On this episode of Top of Mind Yaw and Stewart discuss: • The Equation To Going From Unknown To Well-Loved In The Industry • What DTC Marketing and Dating Have In Common • The By-Products Of Hosting A Great Event • How To Attract A-List Speakers • And So Much More Yaw Aning is the CEO and Co-Founder of Malomo, a revenue and loyalty platform for e-commerce DTC companies. Malomo: https://gomalomo.com/ Twitter: https://twitter.com/yawa LinkedIn: https://www.linkedin.com/in/yawaning/…

Top Of Mind with Stewart Hillhouse

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The Reality Of Marketing A Startup with Lucy Heskins 33:35

לפני 5 years33:35

33:35

Working at a startup is very different than any other working experience out there. In many cases, you have to market something that isn't necessarily built yet. Lucy Heskins joins Stewart Hillhouse to share her experience of using marketing content as a way to validate product-market fit early on. In this episode, Lucy and Stewart discuss: • Questions Every Marketer Should Ask Before Joining A Startup • How To Use Content To Validate An Idea Quickly and For Cheap • The Number 1 Marketing Skill Employers Are Looking For • How She Learns From Her Customers • And So Much More! Lucy Heskins is an Early-Stage Startup Marketer and Marketing Lead at Career Cake. She writes on her blog, Oh, Blimey. LinkedIn: https://www.linkedin.com/in/lucyheskins/ Blog: https://www.ohblimey.com/…

Top Of Mind with Stewart Hillhouse

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Mastering The Attention Economy with Ari Lewis 29:16

לפני 5 years29:16

29:16

Attention is now one of the most valuable assets going. Without knowing how to get it, your ideas will struggle to get off the ground. Ari Lewis joins Stewart Hillhouse to teach him all he's learned about the Attention Economy. In this episode, Stewart and Ari discuss: • Ari’s Biggest Lesson For Content Creators • The Biggest Threats To Established Brands • The Rise of the Personality-Driven Business • And So Much More Ari Lewis is the host of Mastering The Attention Economy and a communication specialist. Twitter: https://twitter.com/amlewis4 Newsletter: https://www.arilewis.com/subscribe…

Top Of Mind with Stewart Hillhouse

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How To Create Branded Content Without Sounding Phoney with David Bates 29:38

לפני 5 years29:38

29:38

There are a thousand ways for your brand to get the attention of your audience. David Bates joins Stewart Hillhouse to explain how to ensure your story doesn't get jumbled when sharing across platforms. In this episode, David and Stewart discuss: • How To Content Create Paths For Your Customer To Navigate Safely • Why It's Crucial to Create Opportunities To Interact With Your Brand • Unique Strategies to Create Content (Without Spending A Lot) • How To Maximize The Value of Your Media Assets • And So Much More! David Bates is the CEO and Creative Director at Bokeh Agency. They produce content for brands like Spotify, Airbnb, Door Dash, and Google. LinkedIn: https://www.linkedin.com/in/dbates0623/ Bokeh Website: http://bokeh.agency/…

Top Of Mind with Stewart Hillhouse

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How To Get (And Keep) A Subscription Customer with Chase Alderton 39:21

לפני 5 years39:21

39:21

Subscription business models require a different set of marketing skills to keep customers happy. Chase Alderton joins Stewart Hillhouse to share the common trends he's seen across 10,000+ subscription businesses. In this episode, Chase and Stewart discuss: • Business Models That Work Well With Reoccurring Charges • How To Avoid Customer Churn • The Three Steps To A Profitable Subscription Business • The Biggest Hurdle Marketers Need To Get Customers Over • And So Much More Chase Alderton is the Growth Marketing Manager at Recharge Payments LinkedIn: https://www.linkedin.com/in/chasealderton/ Recharge: https://rechargepayments.com/…

Top Of Mind with Stewart Hillhouse

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Why Decision Makers Are Scared Of You (And What To Do About It) with Michael Haynes 37:24

לפני 5 years37:24

37:24

When it comes to B2B marketing, your biggest competitor is status quo. Michael Haynes joins Stewart Hillhouse to discuss how to impress your B2B buyer and not scare them off. In this episode, Michael and Stewart discuss: • The 4 Things That B2B Buyers Are Looking For Right Now • How To Position Yourself As A Trusted Advisor To Your Customer • Why You Need To Listen On Three Levels To Understand Your Customer • How To Get Clarity On Your Customer's Buying Process • And So Much More Michael Haynes is a B2B customer specialist and the author of Listen, Innovate, Grow. Listen, Innovate, Grow: https://listeninnovategrow.com/about/ LinkedIn: https://www.linkedin.com/in/michael-haynes-lig/…

Top Of Mind with Stewart Hillhouse

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Stop Guessing What Your Customer Wants To Hear with Katelyn Bourgoin 38:48

לפני 5 years38:48

38:48

Whoever gets closer to the customer, wins. Katelyn Bourgoin joins Stewart Hillhouse to explain how to get inside the mind of your customer to really understand what they need. In this episode, Katelyn and Stewart discuss: • Why You Should Be Talking with Your Buyers (And Not Your Prospects) • The Most Common Barriers Keeping People From Doing Customer Research • Her Exact Gameplan If You Only Have 30 Minutes With A Buyer • And So Much More Katelyn Bourgoin is a customer-obsessed marketer and the founder of Customer Camp. Twitter: https://twitter.com/KateBour LinkedIn: https://www.linkedin.com/in/kallenro/ Customer Camp: https://customercamp.co/…

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Top Of Mind with Stewart Hillhouse « » Best Of: Why All Marketers Must Have A Point of View with Mayur Gupta

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Best Of: Why All Marketers Must Have A Point of View with Mayur Gupta