התחל במצב לא מקוון עם האפליקציה Player FM !
An Interview With HubSpot’s Scott Brinker
Manage episode 444329045 series 3340762
What If MarTech Isn’t Just for Marketers? In this episode of What If? So What?, Jim sits down with Scott Brinker, VP of Platform Ecosystems at HubSpot and editor of chiefmartec.com, to explore the rapidly evolving world of marketing technology (MarTech). They discuss how the definition of MarTech is expanding alongside the changing role of marketers, from customer acquisition to retention.
Scott delves into the complexities of technology consolidation, the rise of customer data platforms, and the challenge of digital fatigue. He highlights the importance of investing in people and creating space for experimentation to leverage MarTech tools fully. Whether you're a seasoned marketer or curious to learn more, this episode offers valuable insights on managing today's complex MarTech landscape.
This episode is perfect for anyone navigating the flood of new marketing technologies and looking to maximize impact
Thank you for listening!
You can also watch the episode: https://www.youtube.com/@perficient/podcasts
Have a question for Jim? AMA - submit questions: podcast@perficient.com
FOLLOW JIM
https://www.linkedin.com/in/jimhertzfeld/
FOLLOW PERFICIENT:
https://www.linkedin.com/company/perficient/posts/?feedView=all
פרקים
1. An Interview With HubSpot’s Scott Brinker (00:00:00)
2. The Evolution of Marketing Technology (00:00:05)
3. The Expansion of Marketing Technology (00:08:17)
4. Navigating the MarTech Landscape (00:13:33)
5. Navigating Marketing Technology Challenges (00:21:57)
65 פרקים
Manage episode 444329045 series 3340762
What If MarTech Isn’t Just for Marketers? In this episode of What If? So What?, Jim sits down with Scott Brinker, VP of Platform Ecosystems at HubSpot and editor of chiefmartec.com, to explore the rapidly evolving world of marketing technology (MarTech). They discuss how the definition of MarTech is expanding alongside the changing role of marketers, from customer acquisition to retention.
Scott delves into the complexities of technology consolidation, the rise of customer data platforms, and the challenge of digital fatigue. He highlights the importance of investing in people and creating space for experimentation to leverage MarTech tools fully. Whether you're a seasoned marketer or curious to learn more, this episode offers valuable insights on managing today's complex MarTech landscape.
This episode is perfect for anyone navigating the flood of new marketing technologies and looking to maximize impact
Thank you for listening!
You can also watch the episode: https://www.youtube.com/@perficient/podcasts
Have a question for Jim? AMA - submit questions: podcast@perficient.com
FOLLOW JIM
https://www.linkedin.com/in/jimhertzfeld/
FOLLOW PERFICIENT:
https://www.linkedin.com/company/perficient/posts/?feedView=all
פרקים
1. An Interview With HubSpot’s Scott Brinker (00:00:00)
2. The Evolution of Marketing Technology (00:00:05)
3. The Expansion of Marketing Technology (00:08:17)
4. Navigating the MarTech Landscape (00:13:33)
5. Navigating Marketing Technology Challenges (00:21:57)
65 פרקים
Wszystkie odcinki
×
1 Wired's Kevin Kelly on Technology, AI, and the Power of Learning 28:04

1 Deena Piquion from Xerox on Data, Disruption, and Digital Natives 23:10

1 Exploring Sustainability and Digital Transformation With Andi Orzehoski From LyondellBasell 20:05

1 Efi Pylarinou, Top Global Tech Thought Leader on FinTech 25:51

1 Chris Duffey from Adobe on Generative AI 15:48

1 An Interview with Kate O’Neill, founder & Chief Tech Humanist, KO Insights | host, The Tech Humanist Show 36:04

1 An Interview With Brian Solis, Head of Global Innovation at ServiceNow and 9x best-selling author. 22:03

1 What If Tech Leadership Wasn't About the Tech? An Interview with Jennifer Baker 21:37

1 An Interview With HubSpot’s Scott Brinker 28:56

1 What if Your Job Isn’t Done Until the Customer’s Job Is Done? An Interview With Sunbelt's Ron Gaines 20:16

1 What if You Had 10 Seconds to Figure Out Your Customer Journey? An Interview with AMA's Todd Unger 28:15

1 What if Your Mobile Provider Could Predict When Your Car Would Break Down? An Interview With Kevin Colletti 22:01

1 What if Your Assembly Line Was Replaced by Lines of Code? An interview with Kevin Espinosa 25:19

1 What if Semiconductors Were Gone For Just One Day? An Interview With Carolyn Henry of Intel 25:39

1 What if You Didn’t Need People To Make Your Technology Work? An Interview With Bradie Speller 24:21
ברוכים הבאים אל Player FM!
Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.