How to Grow a Community Through Authenticity & a Love of the Game with NBA 2K's Ronnie2K

Wide Open with Tony Gonzalez

You won't go long in the world of basketball and video games without hearing the name Ronnie2K. Ronnie Singh passed on a promising career in law to chase his dreams of working in sports, and more specifically, finding ingenious ways to break through the noise and build great products. Ronnie's obsessive passion and knowledge of basketball, and more specifically, NBA2K, eventually scored him his dream gig as the face of the NBA2k franchise. Ronnie is now a celebrity in the basketball space and confidant amongst the world's best players and gamers. He's known for his strong opinions and resilience in the industry, as well as a level of passion that's contributed to 2K owning the market share and redefining the video game experience. Ronnie came on Wide Open for a dynamic conversation about his lifelong love of basketball, how to build a community through authenticity, using his platform to give back and why you shouldn't ever settle for anything less than what you really love to do. Plus lots more!

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