What makes a B2B influencer worth the investment with Brianna Doe

Work in Progress

Influencers are everywhere, from your Instagram feed to your LinkedIn homepage. For brands, they can be a powerful marketing tool, but what is it like to work with them?

In this episode of Marketing in Progress, Brianna Doe, founder and CEO of Verbatim, talks about the reality of influencer marketing. She discusses why follower count is not always the most important metric, how to spot creators who will deliver, and what to know about pricing and negotiations.

In this episode, you’ll learn:

• What brands need to know before investing in creators
• The rise of AI-generated influencers
• Why corporate employees are building their personal brands

Highlights:

(00:00) Meet Brianna Doe

(02:06) Keeping up with marketing trends

(04:01) AI-generated influencers are here

(04:56) How brands should budget for creators

(07:46) What makes a B2B influencer worth it

(09:32) The rise of employee influencers in tech

Resources:

Brianna’s LinkedIn: https://www.linkedin.com/in/brianna-doe/

Brianna’s website: https://www.weareverbatim.com/

Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/

Gayle’s website: www.gaylekalvert.com