317: What’s the Best Bidding Strategy in Google Ads?

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Show Notes:
In this episode, we're going deep on a topic always up for debate - bidding strategies in Google Ads. While there not be one single "best" strategy, there may be a best for you. We're taking a look at five different strategies and diving into when you should use them and when to try something else.
(4:19) The current state of bid strategies in Google Ads
(10:24) Maximize clicks bidding strategy in Google Ads
(21:01) Maximize conversions bidding strategy in Google Ads
(33:26) Maximize conversion value bidding strategy in Google Ads
(39:19) Target impression share bidding strategy in Google Ads
(45:54) Manual bidding strategy in Google Ads

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