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The Typecast: Grow Your Art Business

Katie Johnson and Ilana Griffo of Goodtype

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Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion. And ...
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#The100DayProject is a free, global art movement. Every spring, thousands of people all around the world commit to 100 days of exploring their creativity and sharing their process online. Find out more at the100dayproject.org. Support this podcast: https://podcasters.spotify.com/pod/show/the100dayproject/support
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ART FOR YOUR EAR brings you stories from some of my favorite contemporary artists. When I studied Art History, the best part was, well, the gossip. I loved finding out why artists did certain things, what was going on in their personal lives, and behind-the-scenes details about other artists they knew and worked with. This podcast is exactly that ... inside-scoop stories from the artsiest people I know. You'll hear first-hand from these talented, successful, full-time artists (who also happe ...
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In this episode, we dive deep into the creative mind of Andy J. Pizza—author, illustrator, and podcaster—who shares his journey of staying true to himself in a world where commercial pressures often feel at odds with personal expression. Andy shares how he navigates the balance between creativity and business. His disciplined yet playful approach i…
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When working on a project, do you carefully plot or fly by the seat of your pants? How do you switch gears between different projects or even different mediums? This episode is a conversation with Michael Dante DiMartino, the writer, producer and co-creator of the animated series 'Avatar: The Last Airbender' and 'Legend of Korra'. We discuss flippi…
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In this episode, Katie and Ilana sit down with Annica Lydenberg, aka Dirty Bandits and explore her creative journey through lettering, sign painting, and mural art. Annica also shares about her co-founded non-profit, the deeply personal “You Are Not Alone” Mural Project. Throughout her work, her dedication to her craft, community, and making meanin…
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How many people do you need to connect with to financially make or break your creative career? 1? 10? 100? 1000? In this episode we explore how you can figure out what it is that you're selling, so that trying to keep the lights on doesn't take all your creative energy. Part 2/4 of the Journey of the True Fan Series. Part 1 is episode 473 of Creati…
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Why do we tell stories? What is my story? How and where do I even start? This episode is a conversation with award-winning screenwriter, director and author Brian McDonald about the why, what and how of telling stories. We dive deep into the process of finding substance, building structure and connecting with others. ---------------- Show Notes ---…
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How to step by step your way to a big goal, glide around obstacles and combine multiple mediums/passions into your masterpiece. This episode is an interview with 3D artist Julian Glander. We discuss his new full length animated feature film and the journey he took to get there. SHOW NOTES: Co-Writing / Editing: Sophie Miller sophiemiller.co Audio E…
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Why aren’t more people discovering and embracing your work? It must not be good enough, right? You’ve heard it a billion times: Just do the work. But what if obsessively overthinking and over-tinkering is just as dangerous of a distraction as procrastination? What would it look like if you redirected some of your focus away from micro-creative impr…
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In this episode, Katie and Ilana chat with the artist behind their podcast art, Matthijs Herzberg. Matthijs is a self-taught type designer and artist in New Orleans. This conversation dives into the world of type design, and a little Mardi Gras. The discussion also covers valuable learning resources, some truths about time management, and balancing…
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When approaching creative projects- how do you express yourself, challenge yourself and be true to yourself? This episode is an interview with Grammy nominated musician Gallant. From the relatable moment when he snapped, to the joyful moment it all clicked, Gallant walks us through his creative process from intuitive mood-boards to finding the flow…
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Check out Adobe Express' "In the Making" Podcast" here: https://link.chtbl.com/ZNKQZa97 In the Making - from Adobe Express - kicks off season two with Teresa Au interviewing Vanessa Rivera of The Life of AIVAX about her whimsical Photoshop art and how she balances a time-consuming creative career with a family as a working mom. Vanessa talks about …
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How do you create something both accessible and innovative? What do you draw inspiration from to make authentic and meaningful work? In this episode- animator, illustrator and author Sanjay Patel tells us about his life-changing journey back to his upbringing, we discuss his deep-dive into the well of inspiration he found and how it all came togeth…
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In this episode, Ilana and Katie chat with Lauren Hom, a celebrated freelance artist renowned for her distinctive lettering style and entrepreneurial prowess. Lauren is known for combining her passion for lettering with culinary arts, creating a unique recipe of creativity and business. Lauren shares her insights into the creative process, entrepre…
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Do you have a box of treasured momentos, a drawer of unfinished artwork or a notebook of ideas you never quite started and definitely didn't finish? Author and illustrator Carson Ellis tells us how she uncovered a forgotten journal from her 20s and how it informed an entire series of work, with a little help along the way from some other past proje…
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It’s difficult to know where to focus your creative energy. If you don’t know whether you should be learning a new skill, diving deep into a new project or marketing something you’ve already done, this episode is for you! -------- SHOW NOTES: Co-Writing / Editing: Sophie Miller sophiemiller.co Audio Editing / Sound Design: Conner Jones pendingbeaut…
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In this episode, Ilana and Katie get real about the tricky balance between productivity, creativity, and finding joy in their work and life. They discuss how society’s focus on accomplishment can lead to burnout, and how they’re working to navigate this. Ilana talks about her excitement—and a bit of fear—as she challenges herself to find fulfillmen…
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This episode is for you if: -You keep giving up -You violently swing your focus from money-making, to never mixing money and creativity ever again -You need a method for staying true to your creative core and not getting swept away by all the shiny objects SHOW NOTES: Co-Writing / Editing: Sophie Miller sophiemiller.co Audio Editing / Sound Design:…
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EPISODE DESCRIPTION: Everything changes. Platforms. The Economy. Seasons of Life. What do you do when these changes block your path in such a way, that no matter how you look at it, you can’t seem to find a path forward? You need to get distance to find perspective, but you can’t always press pause and escape to a two week vacation anytime you get …
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In this episode, Ilana and Katie dive into the world of Cymone Wilder, a lettering artist and designer. Cymone shares how working with an agent has positively impacted her career and what that relationship looks like. Cymone also explains her choice to work a full-time job while freelancing, highlighting the stability and benefits it offers. She sh…
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A chat with Yoni Wolf of the band WHY? - I have been a massive fan for YEARS and you've heard their music every week on the show! You may also have heard more of the the band in our Right Side Out Series. This episode is for you if you are sick and tired of waiting for someone to let you do the creative work you want to be making, if you need inspi…
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The creative brain is amazing at coming up with infinite options and connections, but sorting through and choosing which options are best and should be focused on is a totally different skill. In this episode we talk to incredible Illustrator and Youtuber Cheyenne Barton, right in the midst of working this stuff out for herself. At the time we talk…
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In this episode, Ilana and Katie dive into the creative world of book cover design with Art Director, Casey Moses. Casey shares her journey into the field of books and insight into her job as an Art Director at a major publishing house. They explore how book covers influence reader choices, and discuss their favorite genres. The conversation also d…
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This episode is for you if you are: 1 - Tired of tracking the meaningless stats of likes and follows and want to find ways of tracking more meaningful progress 2 - Struggling to remember why you love making creative work and want to feel that spark again 3 - You need a more human way of being online as a creative person Riverside - The easiest way …
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This episode is for you if: Your schedule is too full Your stress is too high You don't know how to change anything You've overwhelmed but don't know what to cut --------- Riverside - The easiest way for you and your team to record, edit and share professional grade Videos and Podcasts, from anywhere in the world. Use code PEPTALK 15% Off https://c…
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In this episode, Ilana and Katie sit down with Scott Fuller, the designer, illustrator, and founder of The Studio Temporary — specializing in crafting compelling brand identities, illustrations, logos, type designs, packaging, and more. Scott discusses the significance of focusing on the end goal and creating timeless, and memorable work. Scott sha…
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This episode is for you if: You find yourself trying on hats as you try to figure out what you want to be and what you should be doing You’re someone who loves the creative process, the behind the scenes, the supporting roles You’re in a creative career that has intense and exciting projects with weird down time between them This episode is a conve…
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This episode’s for you if: You’re tired of trying to do it all You feel like giving up You’re wondering how to pep talk yourself or a friend or loved one who’s struggling on the creative journey. Stick to the end for some time travel and something new that I’m calling a CTIA ---------- Riverside - The easiest way for you and your team to record, ed…
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In this episode, Ilana and Katie delve into the world of diversifying income streams in the creative industry with Jessica Hische, everyone’s favorite OG lettering artist. They discuss the importance of financial stability and how incorporating various revenue streams can contribute to a more robust creative career. From client projects to online c…
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We all want to make work that’s authentic and has our creative fingerprints on it. But it’s easier said than done. There’s lots to learn from folks who literally put themselves into the work. In this episode we chat with Ronald Young Jr. about his award winning audio memoir series “Weight for It” and glean what all of us can learn about injecting y…
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This episode is for you if: -You are exploring your voice and how you can insert it into your work in a more genuine way -You are exploring being seen, heard and understood through your creative work -You are considering or working on a collaboration -You want to strengthen the connection between yourself and your audience SHOW NOTES: Co-Writing / …
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In this episode, Ilana, Katie, and Fabiola Lara explore the process of passion projects and merging different interests to create unique content. Fabiola shares her experience as an illustrator and content creator, highlighting the importance of finding one's voice and staying authentic on social media. She also addresses navigating burnout, emphas…
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