הפודקאסטים הטובים ביותר ב-Med Spa Marketing (2024)

1
The New Rules of Aesthetic Marketing with Neal Karski of Patient Engine 1:13:15

14d ago1:13:15

1:13:15

Ready to increase your ROI on ad investments? In this special replay of a MedSpa CEO Live event, Neal Karski, founder of Patient Engine and Iconic Spa, joins me to dive deep into the new rules of aesthetic marketing in 2024 and 2025. He shares his expertise on paid advertising strategies and how to develop effective high-ticket sales systems. We al…

1
Zero to 3 Million Annually as a Facial Plastic Surgeon in 2+ Years 43:08

4h ago43:08

43:08

In this episode of the Business of Aesthetics podcast, co-host Naren Arulrajah speaks with Dr. Lauren Umstattd, a facial plastic surgeon from Kansas City who started her practice from scratch. Dr. Umstattd candidly shares how she built a successful practice, balancing a young family and a fast-growing business. Her journey is filled with valuable l…

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The 5 Step Framework to Create Consultations That Sell 17:20

6h ago17:20

17:20

Is your consultation process setting your med spa up for maximum revenue and client retention? In this episode, I reveal how to turn consultations into a powerful sales tool with the “CARES” framework. I share simple shifts to elevate each consult, boost patient value, and build lasting client relationships. I also share the step-by-step method des…

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Building a Dream Practice: Dr. Claire Melancon on Surgery, Motherhood, and Business Success 46:01

7d ago46:01

46:01

In this episode of the Business of Aesthetics Podcast, Dr. Claire Melancon, a talented facial plastic surgeon based in New Orleans, shares her journey of launching her practice right after fellowship. Dr. Melancon discusses the challenges of opening two practice locations, balancing motherhood with twins, building a reliable team, and exploring com…

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Holiday Promo Do’s and Don’ts to Crush Your Q4 Sales with Andrea Smith & Taleesa Crawford 37:34

7d ago37:34

37:34

Ready to crush your sales goals through the holidays? I’m joined by Andrea Smith and Taleesa Crawford from Smith & Crawford Co., experts in Med Spa marketing to give you the playbook to make more sales through the end of this year. These tips will maximize your results, reduce stress, and boost your revenue. Plus reveal the 4 deadly mistakes that h…

1
FDA Exemptions 34:41

8d ago34:41

34:41

Listen to Mark Karhoff of Ten Count Consulting and PSM's Executive Director Shabbir Safdar explain the reasoning behind the FDA announced exemptions for connected trading partners and small dispensers as the agency approaches the full implementation of the Drug Supply Chain Security Act.על ידי The Partnership for Safe Medicines

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Mergers Slow Right Now with Reed Van Gorden of Deerpath Capital 21:34

8d ago21:34

21:34

Host Geoff Cockrell observes that seller anxiety about the potential for broken deals seems to be high right now. A surprising number of deals, he says, are reluctant to “go out into a wider market process.” Guest Reed Van Gorden of Deerpath Capital sees the same trend: mergers and business sales are slow. He’s waiting to see if the two additional …

1
Fake Ozempic in a Mexican Pharmacy 1:59

9d ago1:59

1:59

Mexican border pharmacies have a long tradition of selling U.S. tourist fake medicine, and a recent Reuters piece shows that they're selling counterfeit Ozempic, too.על ידי The Partnership for Safe Medicines

1
90. A Destination Where History, Culture & Healing Meet – Daniel Spencer, Séc-he Spa; Colleen Pace, Visit Greater Palm Springs 39:37

13d ago39:37

39:37

In this episode, which brings to life three sectors of the global wellness economy, Wellness Tourism, Spas, and Hot Springs, we speak with Daniel Spencer from The Spa at Séc-he and Colleen Pace from Visit Greater Palm Springs. Discover how this unique spa is built around sacred hot springs and integrates the rich heritage of the Agua Caliente Band …

1
Navigating the Tech Landscape: A Practitioner’s Guide 36:00

13d ago36:00

36:00

In this episode, we are joined by Naren Arulrajah, a seasoned expert in marketing and practice growth, and Sally Bevans, a respected leader in patient experience and healthcare innovation. Together, they explore the critical considerations for healthcare practitioners when investing in new technology and treatment devices. Their discussion emphasiz…

1
Enforcement Risks for Private Equity Investors in Healthcare, with Michael Podberesky, a Former DOJ Prosecutor 23:42

15d ago23:42

23:42

The US Department of Justice has annunciated several enforcement priorities relevant to the healthcare sector: senior care, opioids, cyber security and privacy, and – of particular interest to listeners of “The Corner Series” – private equity investors in the healthcare space. Michael Podberesky, a former DOJ prosecutor who is now co-chair of McGui…

1
Fake Botox Recap 2:04

16d ago2:04

2:04

When/how did counterfeit Botox turn into a full-blown public health emergency in the United States?על ידי The Partnership for Safe Medicines

1
Booked Solid: Power Moves to Fill Your Books and Boost Your Bank Account 38:03

19d ago38:03

38:03

Say hello! We love fan mail. 🩷 Description: Having trouble keeping your books full? No stress—this episode of Brandedit.ai has got you covered! Deb’s dropping the ultimate playbook to help you elevate your aesthetics business, attract loyal clients, and fill your schedule with ease. If you’re ready to ditch the hustle for bookings and start owning …

1
Acceptance of aging: Dr. Kay helps make the journey smoother 24:23

20d ago24:23

24:23

In this episode of the Business of Aesthetic Podcast, we welcome Dr. Kay Durairaj, a renowned facial plastic surgeon from Pasadena, California. Dr. Kay, known for her expertise in both surgical and non-surgical treatments, shares her journey through the world of aesthetics, insights into launching a skincare line, and the importance of balancing pe…

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The Secret to Using Specificity to Attract Premium Clients 15:45

21d ago15:45

15:45

Ready to make your med spa the go-to destination for high-value clients? In this episode, I reveal the secret to magnetically attracting high-value patients. I share how specificity is the key to selling in today’s market. I show how targeting your approach not only simplifies the sales process but also positions you as an authority in your field. …

1
A Dugout Chat with My Dad, Former MLB Legend Denis Menke: Baseball, Business, and Life—A Very Special Episode 13:47

25d ago13:47

13:47

Say hello! We love fan mail. 🩷 In this heartfelt bonus episode of BrandEdit.ai, I’m sharing something incredibly special—an unscripted, raw interview recorded in 2015 with my dad, Denis Menke, a former Major League Baseball player and coach. With a career spanning 40 years, Denis played for iconic teams like the Atlanta Braves, Houston Astros, and …

1
Optimizing Google Ads and Social Media Ads 25:06

27d ago25:06

25:06

In this episode, Ryan Davies and Naren Arulrajah discuss maximizing ROI and cost-effective digital marketing strategies for aesthetic practices. They highlight common pitfalls in digital marketing, such as needing to know the cost of marketing and having a poor phone experience. They also explore strategies for optimizing Google Ads and social medi…

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How To Magnetically Attract High-Value Clients 17:24

28d ago17:24

17:24

Is your med spa struggling to stand out and attract the right clients? In this episode, I’m sharing why understanding who you want to serve is the key to transforming your practice into a premium destination that attracts high-value clients who are willing to travel for your services. I dive into why creating a clear signature menu, focusing on the…

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The Art of Email Marketing: Creating High-Converting Campaigns for Med Spas Using AI: 8:45

1M ago8:45

8:45

Say hello! We love fan mail. 🩷 In this episode of BrandEdit.ai, Debra K. Menke breaks down how med spa owners can leverage AI-powered email marketing to drive client bookings, boost engagement, and turn leads into loyal customers. From personalized email campaigns to automating follow-ups, Debra shares the must-know strategies that will take your e…

1
Zero to 3 Million + By Year 2 27:28

1M ago27:28

27:28

In this episode, Naren Arulraja speaks with Adrienne Easterling, founder and CEO of Vaux Aesthetics. Adrienne shares her journey of growing her aesthetics practice from zero to over $3 million in revenue within two years. She discusses key strategies that contributed to her success, such as implementing membership plans, building an in-house market…

1
Buzz-Worthy Hacks: How to Craft Press Releases with AI for Your Med Spa 9:59

1M ago9:59

9:59

Say hello! We love fan mail. 🩷 In this episode of BrandEdit.ai, we’re diving into the power of Artificial Intelligence to help you create buzz-worthy press releases that make your med spa or esthetic practice stand out. Whether you’re launching a new treatment, hosting an event, or looking to boost your brand’s visibility, AI tools like ChatGPT can…

1
89. SHoP Architects and Tavistock: From Living Walls to Wellness Cities 1:28:35

1M ago1:28:35

1:28:35

The Global Wellness Institute (GWI) started the conversation about Wellness Real Estate back in 2018 with its groundbreaking Build Well to Live Well research report. In this episode, we get to know two innovative companies leading the dynamic growth that GWI predicted for the sector since then. In this content-rich, double episode we’ll first speak…

1
How To Build an Unstoppable Team of Sales Experts 26:27

1M ago26:27

26:27

You’ve crafted results-driven signature packages, but why aren’t they selling? In this episode, I dive into the critical role your team plays in confidently presenting and selling your premium offerings. Whether you have a team or are looking to hire, it’s essential to transform them into a revenue-generating powerhouse. I share my experience train…

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Improving Oral and Maxillofacial Surgery Practice through Private Equity with Daniel Hosler and David Kostohryz 25:14

1M ago25:14

25:14

The business-side of running an oral and maxillofacial surgery practice can present unique challenges, such as purchasing the latest equipment, staffing offices and dealing with technology and cyber security. That’s where private equity and a group run by doctors tries to help. Listen as Daniel Hosler, who brings experience in equity, and Dr. David…

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How to Use AI to Boost Your Med Spa’s Content Marketing 7:24

1M ago7:24

7:24

Say hello! We love fan mail. 🩷 Episode 2: How to Use AI to Boost Your Med Spa’s Content Marketing In this episode of BrandEdit.ai, host Debra K. Menke reveals how med spa owners can harness the power of AI to streamline their content marketing and stand out in a highly competitive industry. Learn how to craft killer ChatGPT prompts to generate high…

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How Med Spas Can Stand Out in a Sea of Same Using AI 5:28

1M ago5:28

5:28

Say hello! We love fan mail. 🩷 In this episode of BrandEdit.ai, host Debra K. Menke dives into how med spas can stand out in a crowded market where everyone’s offering the same treatments. From using AI-powered strategies to crafting unique client experiences, Debra shares her insider tips and tricks from 30+ years in the aesthetics industry. Plus,…

1
Lessons Learned over 20 Years as Owner of A Cosmetic Dermatology Practice 44:55

1M ago44:55

44:55

Welcome to the Business of Aesthetics Podcast series. In this episode, Naren Arulrajah interviews Dr. Syed Amiry, a board-certified cosmetic dermatologist with over 20 years of experience. Dr. Amiry shares valuable insights into starting and managing a successful dermatology practice, the importance of financial and stress management, and how to av…

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Essential Strategies for Med Spa Growth - Interview with Louis Frisina 1:15:03

1M ago1:15:03

1:15:03

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Louis Frisina to discuss some of the most important topics for med spa and aesthetics practice owners, including effective marketing strategies, key insights for managing practices, and proven tactics for growt…

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The Secret to Innovation and Becoming A Leader in Your Industry 20:21

1M ago20:21

20:21

Are you stuck in the trap of constantly looking at what your competitors are doing? In today’s episode, I’m sharing why looking inward is the secret to true innovation and success in your business. I dive into the common pitfall of external comparison and how it stunts creativity, impairs your unique value proposition, and even fosters imposter syn…

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The Med Spa Difference: Experiential, Clinical, Recession-Resistant, with Nicole Chiaramonte 20:52

1M ago20:52

20:52

Everyone wants to dip their toe in the medical aesthetics space, and why not? It’s beautiful. But among platforms in this space, such as day spas, it’s the pure med spa that has longevity “because it mixes the experiential with the service and the clinical outcomes,” says Nicole Chiaramonte In October 2022, Nicole founded Advanced MedAesthetic Par…

1
Black Market Med Scammers Back At It 2:09

2M ago2:09

2:09

You would think injunctions and expensive settlements would stop black market HIV drug schemes, especially after some schemers were jailed. You would be wrong about that.על ידי The Partnership for Safe Medicines

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Med Spa Dream Team: How to Build Yours 34:23

2M ago34:23

34:23

In this episode of The Business of Aesthetics, we explore into the world of building a successful med spa practice. Host Naren Arulrajah speaks with Kim Burke, a family nurse practitioner turned med spa entrepreneur who grew her practice from a single injector operation to a multi-million-dollar success. They discuss the strategies, challenges, and…

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Triple Your Sales with This Simple Strategy 17:19

2M ago17:19

17:19

Ready to triple your sales and deliver a premium experience for your patients? In this episode, I break down why a Michelin-star chef approach works in your med spa, too. By creating a signature menu of outcome-focused, results-driven packages, you’ll not only help your team provide a more consistent and reliable experience but also boost your reve…

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Virginia Med Spa Owner Pleads Guilty 2:16

2M ago2:16

2:16

Don't inject yourself with anything bought via social media. That goes double for receiving injections from someone who bought them on the darkweb.על ידי The Partnership for Safe Medicines

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The Making of a plastic surgeon 27:40

2M ago27:40

27:40

In this episode, Dr. Rod Rohrich shares his incredible journey from growing up on a farm to becoming one of the world’s leading plastic surgeons. He discusses the challenges and rewards of becoming an expert in the field, his thoughts on the business side of medicine, and tips for aspiring and current surgeons on how to achieve long-term success.…

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FTC’s Non-Compete Ban Overturned + Evolution of Non-Competes in M&A Deals 28:53

2M ago28:53

28:53

On this cross-over episode of Deal by Deal and The Corner Series, McGuireWoods’ partners Greg Hawver and Geoff Cockrell welcome labor and employment partner Meghaan Madriz to discuss recent headlines regarding the FTC’s proposed ban and the broader legal landscape for non-competes. Tune in as Meghaan breaks down the evolving enforceability of restr…

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Powerfully Position Your Unique Offer That is Irresistible to Your Dream Client 21:32

2M ago21:32

21:32

With the busiest season of the year approaching, it's time to refine your positioning and create offers that NOT ONLY draw in premium patients but also make selling effortless for your team. In this episode, I’ll guide you through the process of power positioning—crafting offers that address unique patient needs and stand out in the market. Tune in…

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PR & Influencer Marketing for Med Spas - Interview with Reena Goodwin 47:09

2M ago47:09

47:09

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Reena Goodwin of FACTEUR PR (https://www.facteurpr.com/aesthetics) to discuss Public Relations, Media Relations, and Influencer Relations. We will dive deeper into these topics and explain how these can benefit…

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September 4, 2024: FDA Alert: Dosing Errors 2:28

2M ago2:28

2:28

Patients are being harmed by compounded semaglutide, and dosing errors appear to be the culprit. That’s what the FDA said in a letter that the agency sent out at the end of July.על ידי The Partnership for Safe Medicines

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Digital Marketing Strategies for Growing Aesthetic Practices 25:23

2M ago25:23

25:23

In this episode, Ryan Davies and Naren Arulrajah discuss digital marketing strategies for growing aesthetic practices. They highlight the common reasons why marketing efforts fail to attract new patients and emphasize the importance of understanding different marketing methods and their cost versus benefit. They recommend starting with SEO and then…

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3 Powerful Questions to Hit Your Next Level 24:32

2M ago24:32

24:32

Change your standard operating procedures and watch your business (and life) change for the better. In this episode, I will help you step out of your comfort zone and give you 3 questions to transform your business. I challenge you to show up differently, and take aligned action towards your long term goals. You’re closer to the breakthrough you wa…

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Tapping the Pediatric and Orthodontic Dentistry Market with Ananya Shah and Will MacInnis 22:50

2M ago22:50

22:50

There are already big players in the pediatric and orthodontic space, so what inspired Ananya Shah and Will MacInnis to launch their own dental service organization in the same arena? The answer lies in untapped markets and “a ton of opportunity.” With host Geoff Cockrell, Ananya and Will outline their journey from a tech-focused healthcare start-u…

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Dissecting real-world wins and woes in aesthetic practice ownership: Lessons learned 1:09:00

2M ago1:09:00

1:09:00

Welcome to the special 200th episode of the Business of Aesthetics podcast! In this milestone episode, we dive deep into the world of aesthetic practice management with insights from industry leaders. Our hosts, Dr. Lauren Sad, Dana Zeitler, and Naren Arulrajah, share their experiences, challenges, and strategies for running successful aesthetic pr…

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Content That Sells (And How To Avoid Being Friend-Zoned) 18:19

2M ago18:19

18:19

Discover why generic content is no longer effective NOW. In this episode, we delve deep into creating a content ecosystem that effectively sells your services in the background. I share the strategic approach to content creation, especially in light of the shifts we've seen in consumer behavior and the market over the past two to four years. I shar…

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“Phenomenal Opportunity” in the Dental Consolidation Arena with Naimish Patel 22:21

2M ago22:21

22:21

At six months old, Seva Dental Team – Naimish Patel’s second venture in the dental consolidation arena – is already as successful as his first operation was at three years. What’s driving Seva’s fast-track? “We believe in picking a swim lane and swimming really fast in it,” explains Naimish, Seva’s chairman and co-founder. “So we are exclusively GP…

1
DCA: Fungus-Contaminated Injections in India 2:07

3M ago2:07

2:07

Pulmosil injections, a prescription drug used for ED treatment in India has been found to be contaminated with fungus. Fungal contamination introduced via injection is particularly dangerous.על ידי The Partnership for Safe Medicines

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Here's Why Discounting Strategies for Med Spas WORK - Interview w/ Lauren McAtee 13:50

3M ago13:50

13:50

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing. Lauren manages online advertising strategies for med spas across nearly 20 states, overseeing about $1 million in annua…

1
Whatever you want, you can be - with Dr. Grace Lee Peng 44:47

3M ago44:47

44:47

In this episode of The Business of Aesthetics podcast, we sit down with Dr. Grace Lee Peng, a renowned facial plastic surgeon, to discuss the unique challenges and rewards of balancing a demanding surgical career with a personal life. Dr. Peng offers valuable insights into her daily routine, the experience of running her practice, and the evolving …

1
How to Transition from Technician to Owning Your Role as CEO 20:12

3M ago20:12

20:12

Are you tired of feeling like you're stuck in the trenches of your business? It’s time to create the freedom to focus on high-level strategy and leadership, rather than being bogged down in day-to-day operations. In this episode, I dive into how to make the transition from technician to CEO, and why it's essential for the long-term growth and susta…

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The Power of KPIs: Driving Success in Medical Aesthetic Practices 34:32

3M ago34:32

34:32

In this episode, Ryan Davies interviews Jessica Hunter, a consultant specializing in helping medical aesthetic practices improve their business performance. They discuss the importance of key performance indicators (KPIs) and how they can help practices thrive. Jessica emphasizes the need for practices to understand their financials and track metri…

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