הפודקאסטים הטובים ביותר ב-Business Architecture (2025)

1
623: Why Architects Struggle to Innovate—And How to Fix It with Josh Sanabria of GoArchitect 1:02:03

2d ago1:02:03

1:02:03

What happens when an architect breaks free from traditional practice and takes an unconventional path? In this episode, Josh Sanabria, founder of GoArchitect, shares how his journey led him from design studios to a unique intersection of software, community engagement, and architecture. His company has found an innovative way to help school distric…

1
Ep. 87 - Process Management Education: Matúš Mala 1:04:43

3d ago1:04:43

1:04:43

BPM is important because everything that we do in organizations are processes. So, why don't we agree on a common nomenclature, and educate people with a standardized curriculum? Oh, it is because the players have a vested interested in coming up with “the next best thing” and selling it to your customers? But there is the need for a basic training…

1
Overcoming The Four Fears® of Business Ownership with Mark Franklin | 073 45:37

7d ago45:37

45:37

Jon interviews mindset expert and business strategist Mark Franklin about The Four Fears® that every business owner faces: fear of not being ready, fear of not being good enough, fear of not having enough time, and fear of failure. Mark shares his insights and strategies to help listeners overcome these fears and achieve their business goals. Along…

1
622: How to Charge More Without Losing Clients (And Why They’ll Thank You for It) with Enoch Sears & Rion Willard 35:14

5d ago35:14

35:14

Raising your fees can feel risky, but what if it actually enhances your client’s experience? In this episode, Enoch Sears and Rion Willard dive deeper into the psychology of pricing, client perception, and how creating the right kind of buying experience can make clients more willing to pay premium fees—without resistance. Rion shares a surprising …

1
621: What Clients Really Value in Architecture (And What You’re Getting Wrong)with Enoch Sears & Rion Willard 44:57

9d ago44:57

44:57

Think you know what your clients truly value? You might be surprised. In this episode, Enoch Sears and Rion Willard dive into the hidden psychology behind financial decisions in architecture. They reveal why architects often assume the wrong things about their clients—and how those blind spots lead to pricing struggles, missed opportunities, and fr…

1
How To Be Lucky In Your Career with Mel Barfield | 072 50:32

14d ago50:32

50:32

Jon is joined by copywriter and careers advisor Mel Barfield to explore the concept of luck in your career. They discuss whether luck is just about being in the right place at the right time or if it can be maximised through strategic actions. Mel shares insights from 'The Luck Factor' book, highlighting factors like maximising chance opportunities…

1
620: Why Clients Delay Payments (& How Architects Can Stop Being Manipulated) with Haritos Sofios of bugleLabs 50:47

16d ago50:47

50:47

What if the biggest challenges in architecture—clients not paying on time and miscommunication disasters—could be solved with one powerful tool? In this episode, Rion Willard speaks with tech entrepreneur Harry Sofios, founder of Bugle Labs, about his mission to fix the broken architect-client relationship. Harry shares the eye-opening stories that…

1
Ep. 86 - Successful Architecture Implementation (Roland wrote a book) 1:01:45

17d ago1:01:45

1:01:45

We are trying something new here at What's Your Baseline? — J-M turns his focus on investigative journalism and starts asking the “hard questions” (and not just the softballs that I get from him at other times) :-) But in all seriousness — this episode of the podcast is a conversation between the two of us, while I play the guest role and did not c…

1
Sustainable Websites: Is Your Online Presence Green Enough with Molly Scanlan | 071 43:47

21d ago43:47

43:47

Jon discusses the importance of digital sustainability with web designer and developer Molly Scanlan. The conversation covers how websites have a carbon footprint, actionable steps to make websites more sustainable, and why it's essential for architecture practices to integrate sustainability into their digital presence. Molly shares tips on optimi…

1
619: The Ugly Truth About Succession Planning: What No One Tells Firm Owners with Phillip Ross of Anchin 54:50

23d ago54:50

54:50

Succession planning—it’s one of the biggest decisions an architecture firm owner will ever make. In this episode, we sit down with CPA and succession planning expert Phillip Ross to explore the key financial and strategic moves every firm should consider when planning their transition. Whether you’re thinking of selling, passing the baton internall…

1
Joining Architecture Business Club: Is It Right for You? | 070 17:40

28d ago17:40

17:40

Jon dives deep into the details of the Architecture Business Club membership community. Launched last year for small firm founders in architecture, the membership aims to provide a supportive network for business growth, shared knowledge, and professional fulfillment. The doors to new members will open on March 1, 2025. Jon explains the community's…

1
618: Why Architects Are the Perfect Developers with Charlie Kaplan of Gluck+ 1:06:49

1M ago1:06:49

1:06:49

What if architects didn’t have to rely on developers to bring their designs to life? In this episode, Rion Willard sits down with Charlie Kaplan, principal at Gluck+, to explore a unique business model that gives architects more control, creativity, and financial upside. They discuss how their firm blurs the lines between architect, builder, and de…

1
Ep. 85 - OKRs: Ben Lamorte 54:55

1M ago54:55

54:55

I was late to the game when I got exposed to the concept of OKRs a few years ago. Before that, I thought that it was just another term for setting objectives, and you can dump a million of those onto your people. But there is a different approach, a much gentler approach to OKRs, that makes more sense to me now. And because I found that mental chan…

1
Behind the Scenes of a Top Design Firm 4:05

1M ago4:05

4:05

Hey architecture fans! This week we're giving you a sneak peek at our upcoming film about Brooks & Scarpa, and it's unlike any architecture story you've heard before. No glossy magazine feature here - just raw honesty about what it really takes to build a powerhouse design firm. From Larry's early days helping his immigrant dad with construction to…

1
617: Winning Clients Without Lowering Your Fees: How to Make Your Firm Stand Out with Enoch Sears & Rion Willard 48:30

1M ago48:30

48:30

How do you truly stand out in the architecture industry? In this follow-up episode, we dive deeper into real strategies for differentiation—beyond the usual clichés and overused tactics. If you’ve ever wondered why clients struggle to choose between firms or why pricing pressure keeps you stuck, this episode uncovers what’s really going on. We disc…

1
Building a Lean Marketing Engine for Small Architecture Practices with Sarah Noel Block | 069 42:06

1M ago42:06

42:06

Jon discusses effective marketing strategies for small architecture firms with marketing expert Sarah Noel Block. Sarah, founder of Tiny Marketing, shares her expertise on creating a lean marketing engine, including identifying dream clients, crafting a signature offer, choosing core content, and setting up lead generators. The episode also illustr…

1
616: Winning Clients Without Lowering Your Fees: Positioning Yourself for Premium Clients with Enoch Sears & Rion Willard 39:13

1M ago39:13

39:13

What sets one architecture firm apart from another? In an industry overflowing with talent, many firms struggle to stand out. In this episode, we tackle one of the biggest challenges architects face—differentiation. Most firms unknowingly blend in, using the same tired strategies as their competitors. But what if those approaches are actually keepi…

1
615: How the Best Architects Land Clients Without Pitching, Sales, or Proposals with Ed Thompson of Brick & Wonder 49:44

1M ago49:44

49:44

What if the key to long-term success in architecture and design wasn’t just great projects, but great relationships? In this episode, Ed Thompson, Director of Brick & Wonder, shares how this unique network is reshaping collaboration in the AEC industry. He reveals the surprising insights behind building a thriving community-driven business and why …

1
Building Buzz About Your Business: The FOMO Formula with May King Tsang | 068 41:48

1M ago41:48

41:48

Jon is joined by May King Tsang, the original FOMO creator, to discuss strategies for generating excitement and urgency for your business. They explore how to build buzz around your events, products, and services using May King’s proven techniques. Learn the importance of consistent social media presence, branding, and relationship-building, and di…

1
614: Listener Questions, Honest Answers: Fixing the Biggest Challenges in Small Architecture Firms with Enoch Sears & Rion Willard 1:01:53

1M ago1:01:53

1:01:53

In this episode, Enoch Sears and Rion Willard tackle some of the most pressing questions from small architecture firm owners. From managing finances to standing out in a competitive market, they share surprising insights that challenge traditional thinking. Along the way, they explore hidden factors holding practices back and reveal strategies for …

1
Ep. 84 - Unleashed Enterprise Architecture: Leslie Robinet 55:30

1M ago55:30

55:30

One misconception that many people have is that EA is just “that IT stuff”. Nothing is more false than that. If you *really* look at an enterprise, you will see that a full architecture encompasses all layers from strategy through business (processes, risks, orgs, etc.) to data, apps, and technology. But the real benefit is that you can create a li…

1
613: Why Architecture School Is Failing Its Students with Enoch Sears & Rion Willard 50:00

2M ago50:00

50:00

What fuels the cynicism within the architecture profession? In this thought-provoking episode, Enoch Sears and Rion Willard explore an intriguing Reddit thread that sparks a deep dive into the hidden struggles architects face. From dashed expectations of glamour to the reality of long hours and low pay, they examine why disillusionment is so widesp…

1
How To Stand Out on LinkedIn (& Get More Clients!) with Beatrice Ronchetti | 067 50:20

2M ago50:20

50:20

Jon is joined by LinkedIn personal branding expert Beatrice Ronchetti. They discuss how architecture practices can use LinkedIn as a powerful tool to generate business opportunities, even with a free plan. Beatrice introduces her CLEAR framework (Clients, Link Up, Expose & Educate, Active Engagement, Reach Out) for standing out on LinkedIn. They al…

1
612: Why Architect-Developers Make 4X What Architects Do with Josiah Maddock of Josiah Maddock Architects 55:33

2M ago55:33

55:33

What happens when an architect decides to take control—not just of the design, but the entire development process? In this episode, Rion Willard sits down with Josiah, an architect-turned-developer who made the bold leap from high-rise projects to building his own vision. He shares how a moment of burnout led him to rethink his career, ultimately r…

1
611: Why Chasing Big Projects Might Be the Biggest Mistake of Your Career with Marcus Gleysteen of MGA Architects 55:20

2M ago55:20

55:20

In this episode, Marcus Gleysteen shares his inspiring journey as the head of a design-driven architecture studio. From lessons on finding the right clients to surprising insights about the balance between creativity and business, Marcus doesn’t hold back. His perspective will challenge what you think you know about success in architecture. Marcus …

1
Building Your Architecture Business with the Power of Community | 066 19:37

2M ago19:37

19:37

Jon discusses the challenges of building an architecture business as a sole practitioner and highlights the importance of community support. He introduces the Architecture Business Club community, sharing its benefits, member testimonials, and resources available. The episode provides insights into how the community can address issues like loneline…

1
610: Why the Public Thinks Architects Are Optional with Enoch Sears & Rion Willard 1:09:34

2M ago1:09:34

1:09:34

Discover why architects face ongoing challenges with salaries and fees in this insightful episode. Hosts Rion Willard and Enoch Sears explore the root causes of low compensation and long hours in the profession, drawing from their experiences across the UK, the US, and beyond. They question if regulations, client perceptions, or something deeper is…

1
Ep. 83 - Process Community: Hanneke Loefs-Mos 46:34

2M ago46:34

46:34

Why are so many organizations out there that have not discovered BPM (and in extension “architecture”) as something that can help their business problems, and also set the foundation for future growth? Some reasons might lie in the niche characteristics (to avoid saying “nerdy”) of BPM and the lack of shared community and branding. That is why we i…

1
609: What Architecture Schools Don’t Teach—And Why It Matters with Peter Barker of Ryder Architecture 56:00

2M ago56:00

56:00

In this engaging episode, Peter Barker, partner at Ryder Architecture, shares his journey from ancient languages to shaping one of the UK’s leading architectural practices. Discover how Ryder grew from its Newcastle roots to become an international force, redefining education, training, and the role of architecture in business. Peter reveals innova…

1
Easy PR for Architecture Firms (Get Started to Get Published!) with Ellie Senior | 065 48:11

2M ago48:11

48:11

Jon sits down with creative freelance copywriter Ellie Senior to dig into the benefits of public relations (PR) for small architecture practices. Ellie shares insider tips on finding the right publications, writing engaging press releases, and common misconceptions about PR. The discussion includes practical advice on content ideas, the significanc…

1
608: Is Regulation Killing Innovation in Architecture? with Rion Willard 35:34

2M ago35:34

35:34

In this thought-provoking episode, Rion Willard dives into the pressing challenges architects face today. He explores how low salaries, fierce competition, and fee undercutting are reshaping the profession. Can regulation solve these problems—or does it introduce new ones? Rion’s insights challenge traditional thinking and inspire fresh perspective…

1
607: Why You're Probably Wasting Money On Digital Marketing (And What Works Better At Getting Clients) with John Tyreman of Red Cedar Marketing 49:21

2M ago49:21

49:21

In this episode, Rion Willard dives into the world of podcasting for professional services firms with John Tyreman, the mastermind behind Red Cedar Marketing. John shares his journey from agency life to becoming a fractional marketing director, carving a niche in podcast marketing. Together, they explore how podcasts can position firms as thought l…

1
How To Thrive As A Freelancer (or Sole Practitioner) with Ange Lyons: Part 2 | 064 35:10

2M ago35:10

35:10

In part two of Jon's conversation with Ange Lyons they chat about the challenges of freelancing. They discuss dealing with tricky clients, avoiding scope creep, and combating loneliness. They also share practical tips on contracts, invoicing, and handling social isolation. If you're a small business owner in architecture, this episode offers valuab…

1
606: The Future of Architecture Part 2: Emotional Appeal and Sustainability with Paul Iddon of Agency PSI 39:37

2M ago39:37

39:37

Welcome to Part 2 of Rion Willard’s conversation with Paul Iddon, founder of Agency PSI, on the Business of Architecture podcast. In this episode, they delve deeper into the unexpected power of emotion in sustainability and how it influences the architecture profession. Discover why beauty, storytelling, and emotional connections may hold the key t…

1
Ep. 82 - Process Analysis 59:48

2M ago59:48

59:48

Welcome back to a new year and Season 8 of the What's Your Baseline Podcast, and we are starting with an episode that closes the loop with two other episodes (links below): “Process Mining Analysis” and “Lean and Process Mining”. Today we are talking about Process Analysis in general, and we are thinking of the new business analyst especially, who …

1
605: The Future of Architecture Part 1: Fees, Salaries, and Positioning with Paul Iddon of Agency PSI 42:49

3M ago42:49

42:49

In this fascinating episode, host Rion Willard sits down with Paul Iddon, founder of Agency PSI, to explore the powerful intersection of architecture, marketing, and psychology. With over 22 years in architecture and another 22 in branding, Paul shares how architects can rethink their positioning, fees, and salaries. This conversation offers a fres…

1
How To Thrive As A Freelancer (or Sole Practitioner) with Ange Lyons: Part 1 | 063 31:15

3M ago31:15

31:15

Jon speaks with Ange Lyons, a seasoned graphic designer, about common challenges freelancers face. They discuss marketing strategies, setting charge rates, and the importance of networking. Jon also shares info on joining a supportive community for architects and designers. The episode offers simple, practical advice for freelancers looking to avoi…

1
Season 8 Trailer 0:56

3M ago0:56

0:56

Hey, this is Roland from the What's Your Baseline? Podcast and J.M. was also happy to be here. Yeah. We're looking forward to our next season, season eight of the What's Your Baseline podcast. Who believes that? So, J.M. Tell me, what's in stock for season eight? Well, we've listened to you. You've left us amazing feedback all over the internet, an…

1
604: Working ON the Business: What Does It Mean? with Enoch Sears 41:27

3M ago41:27

41:27

In this episode of Business of Architecture, Enoch Sears dives into a game-changing concept for small firm owners: working on your business instead of just in it. He shares a powerful framework to help you shift your mindset, tackle challenges, and build systems that lead to more freedom, fulfillment, and profit. Along the way, Enoch explores surpr…

1
603: The Problem With Sustainability (Part 2) Rewriting the Rules of Housing Design with Colin Davis and Suzanne Davenport of Studio Partington 43:39

3M ago43:39

43:39

In this episode of the Business of Architecture podcast, Rion Willard sits down with Colin Davis and Suzanne Davenport of Studio Partington for part two of their conversation on sustainable design and retrofitting. Listen as they explore real-world stories about tackling outdated housing stock, collaborating with local authorities, and creating inn…

1
Must-Listen Episodes To Kickstart Your Year + New Episodes Preview | 062 13:40

3M ago13:40

13:40

Jon helps you start 2025 on a strong note by recommending three key podcast episodes. He highlights the importance of the Architecture Business Club's membership community for architects, technologists, and designers. Jon shares updates on upcoming episodes and guest interviews, providing tips for writing business plans, quarterly planning, and PR …

1
602: The Problem With Sustainability Pt 1 with Colin Davis & Suzanne Davenport of Studio Partington 35:22

3M ago35:22

35:22

Studio Partington has made a name for itself in sustainable design and retrofit architecture, but how did this small team achieve such big results? In this episode, Rion Willard sits down with Colin Davis and Suzanne Davenport to explore their journey from humble beginnings to creating impactful projects that redefine what's possible in housing and…

1
How Dynamic Engineering Grew Profit 25% by Switching from Excel to Monograph 12:31

3M ago12:31

12:31

Unbilled hours. Constant firefighting. Are broken systems holding back your A&E firm? In this episode, you’ll learn a simple question to find broken systems and get a concrete example of how a 10-person structural engineering firm in Florida grew profits by 25% after switching from Excel to Monograph. Key takeaways: Ask your team to perform the sam…

1
601: Why Most Architects Fail as Developers (And the Keys to Succeeding) with Jeff Krieger of Krieger Architects 1:09:51

3M ago1:09:51

1:09:51

What happens when an architect takes on the role of developer? In this episode, Jeff Krieger shares his bold leap into real estate development, revealing the challenges, risks, and surprising lessons learned along the way. From unexpected obstacles to eye-opening insights, Jeff opens up about how this experience transformed his architectural practi…

1
2024 Rewind: Our Top 5 Episodes Of The Year Unwrapped | 061 19:32

3M ago19:32

19:32

In this special Boxing Day episode of Architecture Business Club, Jon looks back at 2024 and counts down the top five podcast episodes of the year. Jon, who helps small architecture firm founders build their dream businesses, celebrates the podcast's achievements, including reaching 10,000 total downloads and launching a membership community. He sh…

1
600: Your Firm is Lying to You: Why Your "Gut Instinct" Can't Always Be Trusted in Business with Enoch Sears 27:14

3M ago27:14

27:14

Are your feelings steering your business decisions? In this episode, Enoch Sears explores the critical difference between perception and reality in running an architectural practice. He shares a surprising story about a bodybuilder that reveals why focusing on measurable data is essential to making better choices. You'll hear about a unique coachin…

1
599: Who Should I Hire Next? with Enoch Sears 41:59

3M ago41:59

41:59

Hiring is one of the trickiest parts of growing your architecture firm. In this episode, Enoch Sears dives into the challenges and rewards of building the right team. Whether you’re overwhelmed with deadlines or stuck deciding who to hire, this episode offers powerful insights to guide you. You’ll discover what makes hiring a game-changing investme…

1
Communicating Your Brand With Confidence with Vardeep Edwards | 060 46:05

3M ago46:05

46:05

Jon talks with branding expert Vardeep Edwards. They discuss what it takes to build a unique brand in a crowded market. You will learn about the importance of understanding and developing your brand, and how to make a real connection with people. Vardeep shares her experience and gives practical tips on defining your brand identity, creating emotio…

1
598: Dressing Like a Leader: The Wardrobe Mistakes Holding You Back with Victoria Hohl of Klein Epstein Parker 31:14

3M ago31:14

31:14

In this episode of the Business of Architecture podcast, Rion Willard dives into the fascinating intersection of fashion, personal branding, and business success with tailor and stylist Victoria from Klein Epstein Parker. Victoria shares her journey into bespoke tailoring, revealing surprising challenges and unexpected collaborations that helped he…

1
Ep. 81 - 2024 in Review 1:12:23

3M ago1:12:23

1:12:23

The end is near … no, not what you are thinking. 2024 comes to a close in about two weeks, and we also end Season 7 of the podcast. And a lot has happened — in the industry, with tools, changes in companies and the life of people in our small community. Tune in to learn about our thoughts about what we’ve seen in the last year and an outlook for 20…

פודקאסטים ששווה להאזין

פודקאסטים בנושא Business Architecture

פודקאסטים ששווה להאזין

מדריך עזר מהיר