How AI and Entity-Based Search are Transforming SEO → Zach Boyette

2X eCommerce Podcast

Zach Boyette is the co-founder of Galactic Fed, a growth marketing agency specializing in paid media, SEO, and organic social strategies. With a background at Google and TopTal, Zach brings a wealth of experience in scaling businesses and driving digital growth. His agency takes a scientific approach to marketing, inspired by his co-founder’s work at CERN.

• (00:00) - How AI and Entity-Based Search are Transforming SEO → Zach Boyette
• (01:29) - Introduction to the Episode
• (03:14) - Meet Zach Boyette: From Pizza Shop to Procter & Gamble
• (08:18) - Exciting Services: Paid Media and SEO
• (09:16) - Impact of AI on Search and SEO
• (11:02) - SEO Strategies for eCommerce Brands
• (18:37) - Role of SEO Agencies in the New Era
• (20:47) - The Rise of Social Search Platforms
• (34:34) - Conversion Rate Optimization (CRO)
• (44:59) - Google's API Leak and SEO Insights
• (47:34) - Conclusion and Final Thoughts

Guest’s Links:

• Website: Galactic Fed

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• LinkedIn: Zach Boyette
• LinkedIn: Irina Papuc

Connect with 2X eCommerce:

• Website: 2X eCommerce Website
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Creators & Guests

• Kunle Campbell - Host
• Zach Boyette - Guest