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11 - Xing's B2B & B2C advertising solutions; Self-Serve & Programmatic | Sandy Ukat
Manage episode 380056219 series 3521245
תוכן מסופק על ידי Adrian Knoll. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Adrian Knoll או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this episode, Sandy Ukat, a Senior Business Development Manager from XING Marketing Solutions, a career-oriented social network primarily dominant in the DACH region, walked us through the updates and initiatives they are currently implementing to offer quality solutions for digital advertisers, especially in the B2B marketing sector.
During this nice conversation, we learned more about how they invest in their audience data quality and which products they are developing to allow B2B and B2C advertisers to run result-oriented campaigns, branding, or performance-oriented.
Tune in to learn about Xing's advertising business, their ad manager, the user network, and how you could use their data and audience for your campaigns. If you have questions or want to share your opinion, join us on LinkedIn: https://www.linkedin.com/posts/ad-to-the-bone-podcast_podcast-programmatic-programmaticadvertising-activity-6962694326875262977-klXN.
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech
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