S2 - E31 - Automated introductory email (Nudges)

ASCEND Podcast

Another simple way to nudge students to take care of the most important things first is to create an automated email that gets sent to the student immediately after they pay their enrollment deposit or accept their admission to the institution. Generally speaking, when a student pays their deposit or accepts their admission, they are motivated and thinking about college. As such, nudging them immediately can increase the likelihood of them completing certain tasks you need them to do. On our campus, the following email was sent to the students as soon as their enrollment deposit was paid. Perhaps more importantly, this automated email came from a real person’s account (not a ‘no-reply’ account). This allowed for immediate questions or the ability to get the student to the department that can best serve them.