Push The Gas or Pause

Built To Grow Fitness Business

When the going gets tough, do you double down or retreat? Uncertainty in business can make gym owners hesitant to invest in marketing.

In this episode, Randy and Zach explain why now is the time for gym owners to push the gas, even when the market feels uncertain.

They also discuss the dangers of pausing marketing and why automation systems are the key to sustainable growth.

Randy and Zach explain how gym owners can leverage tools like Client Lifecycle Automation to nurture leads and ensure consistent growth. They also explore ways to diversify marketing efforts, from Google Ads to direct mail and the importance of understanding customer lifetime value to fuel smarter decisions.

Tune in to learn how to combat market stagnation by redistributing resources effectively and creating sustainable systems that nurture leads over time.

Key Takeaways:

• Intro (00:00)
• Market stagnation during the latter half of 2024 (01:58)
• The risk of pausing marketing in tough times (03:43)
• Why diversifying ad channels improves ROI (06:56)
• Importance of nurturing leads consistently (11:32)
• Understanding client lifetime value for better ad spending (14:51)
• Systems and automation as growth enablers (21:50)
• Organic social media’s limitations compared to paid ads (26:01)

Additional Resources:

- Get 30 days of Semi-Private Pro on us!

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix

- SOP in a Day Workshop

- Check out our Switch to Semi-Private course

- Business Accelerator Program

- Learn more about The Iron Circle

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