2025 Prediction Show

Built To Grow Fitness Business

Player FM - Internet Radio Done Right

הוסף לפני four שנים

תוכן מסופק על ידי Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten, Tim Lyons, and Randy Angsten. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten, Tim Lyons, and Randy Angsten או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/american-criminal">American Criminal</a></span>

1
American Criminal

בטל רישום

לפני 6 ימיםלפני 6d ago

בטל רישום

שבועי

From Airship, the studio behind American Scandal, American History Tellers, and History Daily, comes a true crime history podcast that takes you inside the minds of some of our most notorious felons and outlaws, exploring the dark side to the American dream. Host Jeremy Schwartz will introduce you to the picture-perfect brothers who teamed up to kill their parents; the thief who stole babies and ruined countless lives; the crypto king who siphoned off billions in the name of saving the world—and plenty more. From assassins and gangsters, to killers and con artists, whatever the case, whoever the criminal, you don’t know the full story—until now. Listen wherever you get your podcasts, or to get early, ad-free access to the entire season first, plus hundreds of other ad-free history podcast episodes, subscribe at IntoHistory.com.

לפני שנה 41:38

MP3•בית הפרקים

What can gym owners expect in 2025?

While no one can predict the future with absolute certainty, we can forecast where the industry seems to be heading based on what’s already happening in the market and what clients are asking for.

Tim and Randy have identified seven key predictions they believe will shape the fitness industry in 2025. Here’s a glimpse of what’s on the horizon:

Smaller gyms are poised to see big wins
Traditional advertising methods are losing their edge
Tools like AI are showing their real potential

These predictions aren’t set in stone, but they’re not pulled out of thin air either. They’re grounded in Tim and Randy’s observations and are designed to help gym owners think ahead and plan strategically.

In this episode, they break down all seven predictions and explain how you can position your gym to make the most of what’s coming.

And who knows? By the end of the year, we can revisit these predictions and see how they stacked up against reality. For now, it’s about staying prepared and adaptable – because those who do will be the ones winning big in 2025.

Tune in now!

Key Takeaways:

Intro (00:00)
What’s ahead in 2025 (00:59)
Prediction #1 - Focus back to strength training (02:35)
Prediction #2 - Anti-pharma sentiment growing (07:27)
Prediction #3 - The RFK effect (14:31)
Prediction #4 - Moving towards a smaller footprint (21:26)
Prediction #5 - A mass shift away from Meta as advertising (27:02)
Prediction #6 - The return to in-person gyms (29:46)
Prediction #7 - AI improves service, but connection stays key (32:03)
Closing remarks (38:51)

Additional Resources:

- Get 30 days of Semi-Private Pro on us!

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix

- SOP in a Day Workshop

- Check out our Switch to Semi-Private course

- Business Accelerator Program

- Learn more about The Iron Circle

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

624 פרקים

#Fitness #Business #Marketing #Tim Lyons of Pro Fit Marketing Solutions #Randy Angsten #Tim Lyons #Gym Owners #Fitness Expert #Fitness Marketing #Gym Marketing #Fitness Entrepreneur #Gym Entrepreneur #Entrepreneurship #Digital Marketing #Podcasting Education #Fitness Professionals #CrossFit #Fitness Business

Built To Grow Fitness Business

2025 Prediction Show

Built To Grow Fitness Business

published לפני שנה

שתפו

MP3•בית הפרקים

What can gym owners expect in 2025?

While no one can predict the future with absolute certainty, we can forecast where the industry seems to be heading based on what’s already happening in the market and what clients are asking for.

Tim and Randy have identified seven key predictions they believe will shape the fitness industry in 2025. Here’s a glimpse of what’s on the horizon:

Smaller gyms are poised to see big wins
Traditional advertising methods are losing their edge
Tools like AI are showing their real potential

In this episode, they break down all seven predictions and explain how you can position your gym to make the most of what’s coming.

Tune in now!

Key Takeaways:

Intro (00:00)
What’s ahead in 2025 (00:59)
Prediction #1 - Focus back to strength training (02:35)
Prediction #2 - Anti-pharma sentiment growing (07:27)
Prediction #3 - The RFK effect (14:31)
Prediction #4 - Moving towards a smaller footprint (21:26)
Prediction #5 - A mass shift away from Meta as advertising (27:02)
Prediction #6 - The return to in-person gyms (29:46)
Prediction #7 - AI improves service, but connection stays key (32:03)
Closing remarks (38:51)

Additional Resources:

- Get 30 days of Semi-Private Pro on us!

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix

- SOP in a Day Workshop

- Check out our Switch to Semi-Private course

- Business Accelerator Program

- Learn more about The Iron Circle

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

624 פרקים

All episodes

Built To Grow Fitness Business

1
The Membership Mindset 18:58

לפני 14 hours18:58

18:58

Imagine walking into a Cheesecake Factory. The menu is massive – pages upon pages of options. Sounds great, right? But let’s be real… are they truly great at any one dish? Now, imagine walking into a world-class steakhouse. One focus. One specialty. Absolute mastery. Many gym owners fall into the Cheesecake Factory trap – trying to be everything to everyone. Large group training, personal training, nutrition programs, supplements, apparel… Before they know it, they’re spread thin, struggling to keep any one thing running at full capacity. In this episode, Tim and Randy break down why simplicity scales and distractions kill growth. (In a nutshell: Too many services = a diluted business. One dialed-in offer = scalability, profitability, and sanity.) Tune in to hear more about: Why gym owners feel pressured to add more services (and why it backfires) The hidden cost of bolting on too many "profit centers" How the most successful gyms maximize recurring revenue from ONE core service Let’s dive in! Key Takeaways: Intro (00:00) The Million-Dollar Model event (00:34) Keep it simple: One service, one avatar, one client (01:30) Buffet vs. fine dining (05:41) Transformation clients vs. lifestyle clients (07:02) The long-term damage of constantly running short-term challenges (10:25) The 80/20 rule: Most revenue comes from one core service (12:49) Semi-private training is more profitable and sustainable (14:20) Scaling with intention (16:11) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Check out our Switch to Semi-Private course - Apply to join the Iron Circle - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Business Accelerator Program --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
How To Keep Your Gym Clients Longer 18:09

לפני 6 ימים18:09

18:09

“More leads will fix my business.” That’s what many gym owners think. But in reality, packing your gym with new members won’t matter if they don’t stay. Yes, gyms with packed classes and buzzing energy seem successful from the outside. But behind the scenes, most of them are constantly replacing members who drop off after a few months. It’s because large group training gyms attract customers who bounce between multiple memberships. They usually chase novelty more than results, which means they’ll join your gym for a bit, but the moment they lose interest, they’re gone. Semi-private gyms, on the other hand, keep clients for years because their structure and personalization make a real difference. Members stay engaged because they see measurable improvements and rely on their coaches for more than just workouts. In this episode, Tim and Randy break down the key factors that drive long-term retention, why pricing plays a bigger role than you think, and what gym owners need to change to stop the cycle of constant client churn. They also point out common mistakes gym owners make, like focusing too much on making workouts “fun” rather than effective and failing to educate clients on why structured programming leads to real results. So, if you want to build a gym that keeps clients for years – not months – this episode is for you. Tune in to learn how to turn short-term memberships into lifelong clients! Key Takeaways: Intro (00:00) Large group gyms struggle with retention (00:54) Mid-range pricing leads to higher attrition (02:22) Success comes from keeping clients longer (07:51) Structured programming beats random workouts (10:08) Educating clients improves retention (12:43) Semi-private gyms become wellness hubs (15:55) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Check out our Switch to Semi-Private course - Apply to join the Iron Circle - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Business Accelerator Program --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
Your Competition Down The Street 27:22

לפני 8 ימים27:22

27:22

Walk into any gym, and you'll hear the same pitch – fitness, nutrition, and accountability. Every gym owner swears their method is the best, but to the consumer, it all sounds the same. And when everything sounds the same, the only thing left to compare is the price. That’s a losing game… at least for gym owners. When consumers can’t tell the difference between you and the gym down the street, they pick the cheaper option. And that’s exactly why so many gym owners struggle to charge what they’re worth. The most successful gyms don’t just sell workouts – they sell a unique mechanism, a method or system that makes their gym the only logical choice. Think about Orangetheory’s “Orange Zone” or how Skechers turns a basic sneaker into a “Max Cushioning Glide Step.” They don’t just sell products. They sell a reason why their product is better than the rest. You already have a unique way of training, coaching, and getting results – you just haven’t named it yet. In this episode, Tim and Randy break down why branding your gym’s special sauce is the key to attracting more clients, charging higher prices, and never getting stuck in a price war again. Tune in to learn more! Key Takeaways: Intro (00:00) Every gym markets “fitness, nutrition, and accountability” (00:35) Todd Brown’s $12,000 advice (05:46) Examples of unique mechanisms in the fitness industry (10:00) Skechers’ marketing breakdown (15:36) Bundling for unique branding (19:28) The Orangetheory model: How they won with the “Orange Zone” (24:46) Find your gym’s secret sauce and brand it (26:42) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Check out our Switch to Semi-Private course - Apply to join the Iron Circle - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Business Accelerator Program --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
Scalable Semi-Private Training Is A Premium Product 31:32

לפני 13 ימים31:32

31:32

We constantly claim that the semi-private training model is the key to scaling your gym business. However, there are gym owners who struggle to charge premium prices for it. Usually, they assume it’s just a smaller version of group training, so they price it too low. At the same time, they hope clients will see the difference and the value of their program. But something else happens... Clients see their semi-private training as just another class. So, naturally, they start comparing it to cheaper options – big-box gym classes, boot camps, or even free YouTube workouts. And when everything looks the same in an equation, you get the same result: they go for the cheapest option every time. So, at some point, you have to stop treating semi-private training like just another class and start treating it like personalized coaching – because that’s what it really is. Focusing on session size is wrong. What you need to highlight is: customized programming expert coaching structured progression Because when clients understand they’re getting a high-touch, individualized experience, they won’t compare prices – they'll commit to results. In this episode, Tim and Randy explain how gym owners can position, price, and scale semi-private training the right way. Tune in and let them help you stop justifying your prices and competing with budget-friendly fitness options. Let’s dive in! Key Takeaways: Intro (00:00) Clients pay for solutions, not workouts (01:01) Large group vs. semi-private training (05:06) Structured, individualized programming matters (12:44) Free trials devalue premium services (17:08) BMW’s pricing mistake & discounting risks (22:57) The right way to offer risk-free trials (24:56) Switching from large group to scalable semi-private training (27:33) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Check out our Switch to Semi-Private course - Apply to join the Iron Circle - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Business Accelerator Program --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
The Rat Race 20:03

לפני 15 ימים20:03

20:03

Same story every month – running a new promotion, pushing another high-ticket challenge, chasing short-term sales… doing everything just to keep your gym’s lights on. And yes, the money rolls in. But it’s gone just as fast. Sound familiar? This is the rat race gym owners get trapped in when they rely on paid-in-full memberships and one-time offers. You're bringing in new clients, and it feels good. But it’s like filling a leaky bucket – no matter how many members you gain, they keep slipping right through the cracks. In this episode, Tim and Randy explain why discounting paid-in-full memberships is a mistake – or better yet, a ticking time bomb. They also break down how Parkinson’s Law keeps you stuck and why shifting your focus to membership-based revenue is the key to building a profitable gym – without the constant hustle. Listen now and learn how to escape the rat race for good! Key Takeaways: Intro (00:00) The “rat race” of gym ownership and financial struggles (00:56) How paid-in-full memberships hurt cash flow (02:46) Parkinson’s Law and why gym owners stay broke (04:02) Why prepaid clients vanish while recurring members stay (08:35) The false promise of high-ticket coaching programs (12:02) Bad sales advice: Discounting paid-in-full memberships (14:26) Fix your product and client experience (17:24) Escape the rat race for good (19:04) Additional Resources - Get 30 days of Semi-Private Pro on us! - Check out our Switch to Semi-Private course - Apply to join the Iron Circle - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Business Accelerator Program --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
What Are You Really Selling 15:30

לפני 20 ימים15:30

15:30

What are you really selling? Have you ever asked yourself this question seriously? Many gym owners would say they’re selling personal training, top-tier facilities, or a strong brand… Yes, those might seem like the right answers, but are they what keep clients coming back? Nope. Your real product is actually your training program and delivery system . You can tweak your marketing and stress over sales all day long, but if your programming isn’t structured and systematized, you're setting yourself up for failure. For example, many gyms don’t realize they’re letting their coaches dictate programming, which is the #1 reason for inconsistency, client confusion, and retention issues. What you really need is a top-down system that ensures clients see their results as coming from the gym – not just one coach. This week, Tim and Randy break down a crucial mistake gym owners make – focusing on everything except their core product. Tune in to learn how to: take control of your programming stop bleeding clients reduce coach dependency build a business that scales Key Takeaways: Intro (00:00) Gym owners overlook their real product (00:58) Don’t leave programming to your coaches (02:17) Systematized training prevents client loss when a coach leaves (09:44) Standardized programming expands hiring potential (11:32) Audit your own gym experience (12:51) Focus on fixing programming first (14:44) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Check out our Switch to Semi-Private course - Apply to join the Iron Circle - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Business Accelerator Program --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
How Your Marketing Affects Your Retention 20:10

לפני 22 ימים20:10

20:10

If your retention isn’t where it needs to be, your marketing might be to blame. Most gym owners think their marketing is doing its job if it’s bringing in leads. But that’s only somewhat true because if you’re attracting the wrong people, your retention will suffer – no matter how great your service is. In this episode, Tim and Randy talk about the trap of marketing strategies that focus on short-term results. They explain why challenge-based ads and “get-fit-quick” hooks might flood your gym with leads, but you’ll end up with a revolving door of clients who never stick around. They also share data-backed insights they’ve discovered after 10 years of running their own gym – why some clients stay for over three years while others leave after just nine months – and how you can shift your marketing to attract members who commit for the long haul. Tune in to learn more! Key Takeaways: Intro (00:00) Marketing determines retention (00:45) Short-term ads bring short-term clients (02:46) The importance of setting the right client expectations (10:52) How semi-private training improves retention (15:37) The shift to long-term, lifestyle-focused marketing (17:10) Recap (18:45) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Check out our Switch to Semi-Private course - Apply to join the Iron Circle - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Business Accelerator Program --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
Scalable Semi-Private Training 40:48

לפני 27 ימים40:48

40:48

Every gym client would like to get personal training. But not everyone can afford it. Most gyms solve this by offering small group training – one coach, multiple clients, the same workout. Easy, isn’t it? But, although this might look good on paper, when clients realize they’re following the same routine as everyone else, the value of the offer starts to fade. It’s in human nature (or ego if you will) to want something tailored specifically for you. Gym clients are no different – they don’t like generic workouts. That’s why Tim turned to semi-private training. It’s a scalable model where a coach manages up to six clients at once, but each client follows a program customized to their abilities, goals, and experience level. However, keeping track of six individualized programs at once can be quite a challenge. If only there were a tool that could free coaches from getting buried in clipboards, scrambling to modify workouts while clients wait… The Semi Private Pro app is exactly that tool. It eliminates manual programming. It also displays each client’s personalized plan on a screen and allows coaches to focus on coaching instead of adjusting workouts on the fly. This way training feels personal, runs smoothly, and offers both – the efficiency of small group training and the customization of personal training. Tim and Zach initially built the Semi Private Pro software for their own gym. But now, there are 40+ gyms using it to scale without sacrificing quality. Tune in for this episode as Tim and Zach break down why semi-private training, done right, is the way to simplify your training and keep clients longer. Let’s dive in! Key Takeaways: Intro (00:00) Why traditional programming methods fail in gyms (02:30) The origin story of Semi Private Pro (06:10) How client perception affects coaching value (12:00) Automating programming for efficiency and growth (20:45) Gamification and data tracking (27:30) Why most gym software isn’t designed for semi-private training (34:00) Semi Private Pro gives gym owners a competitive edge (38:10) Final thoughts (39:50) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Check out our Switch to Semi-Private course - Apply to join the Iron Circle - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Business Accelerator Program --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
Why The Model Matters Most 28:47

לפני 28 ימים28:47

28:47

Some gyms are always full, and their owners rarely stress about cash flow. Others fight tooth and nail every month just to keep the lights on. Why is that? What makes the difference? No, it's not the market, the location, or even the trainers. It's the business model. Large group training might seem like a good choice – low overhead, easy scalability – but in reality, you have a room full of clients who leave faster than you can replace them. On the other hand, one-on-one training is premium-priced, but it locks you into a cycle where growth means working more hours, not necessarily making more money. Both models have their (dis)advantages, but neither of them is built for sustainability. If you want to break through the revenue ceiling and finally create a business that serves you – not just your clients – you need to switch to a scalable semi-private training model. Now, you might be picturing cramming people into a room or offering a lower-cost version of personal training. But it's not that. On the contrary! Our gym business is living proof that it's possible to create a system that delivers individual results at scale, keeping members engaged for years, not months. In this episode, Tim and Randy explain why most gym owners struggle with growth and why the right model makes all the difference. Tune in to learn more. Key Takeaways: Intro (00:00) The importance of your gym’s business model (01:02) The scalability challenges of one-on-one training (05:27) The benefits of semi-private training (10:36) Individualized programming in a small group setting (16:46) The math behind retention and profitability (19:50) Why gym owners resist change – and how to overcome it (24:46) Recap (27:21) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Check out our Switch to Semi-Private course - Apply to join the Iron Circle - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Business Accelerator Program --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
The Only 2 KPIs That Matter 26:14

לפני 5 weeks26:14

26:14

Trying to grow your gym without focusing on the right metrics is like driving without a map – you’ll waste time, money, and energy, all while heading in the wrong direction. Many gym owners exhaust themselves obsessing over member counts or lead costs, but here’s the truth: only two KPIs truly matter for sustainable growth – Return on Ad Spend (ROAS) and The Delta (your recurring revenue’s growth or decay). These metrics cut through the noise and reveal whether your gym is thriving or just treading water. In this episode, Tim and Randy break down how to leverage these KPIs to grow recurring revenue, cover your operating costs (and beyond), and figure out when to scale campaigns or pull back. Tune in and let them help you bring clarity to your business decisions. Key Takeaways: Intro (00:00) What are KPIs and why they matter? (00:35) ROAS: How to measure marketing profitability (01:14) Break-even funnels and scaling strategies (04:12) The power of recurring revenue (08:11) Outspending competitors to dominate markets (15:04) Delta – the ultimate business health metric (17:47) Switching to higher-value services (24:53) Additional Resources: - Apply to join the Iron Circle - Get 30 days of Semi-Private Pro on us! - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Check out our Switch to Semi-Private course - Business Accelerator Program --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
Owning A Gym Is Not The Goal 26:34

לפני 5 weeks26:34

26:34

Many gym owners step into the business for the freedom to call the shots. You leave the 9-to-5 grind to finally be your own boss. But after months – or even years – of working long hours, you start to wonder: did I really leave a job just to buy myself another one? If you’re in this place, you need to change something. (Well, not maybe – definitely.) It’s time to move from being self-employed to becoming a true business owner. Owning a gym should not be your end goal – it’s just the beginning. The real objective is to create a business that serves you . One that runs smoothly whether you’re on-site or on vacation. Like any other entrepreneur, you need to see your gym as a tool that not only provides financial stability but also serves as a means to invest in your future and achieve your life goals – whatever they may be. Whether it’s scaling your business, diversifying your income, or spending more time with family, your gym should help you get there. Tim and Randy explore this idea in this week’s episode, discussing how owning a gym is just the starting point for creating a life on your terms. Tune in to learn how to start working on your business instead of just in it. Key Takeaways: Intro (00:00) From gym owner to entrepreneur (01:29) The gym should serve you, not the other way around (04:12) The importance of systems and delegation (09:50) Mindset blocks and overcoming guilt as a gym owner (13:32) Defining success and creating a vision for the future (21:52) Aligning your business with personal goals (24:23) Additional Resources: - Apply to join the Iron Circle - Get 30 days of Semi-Private Pro on us! - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Check out our Switch to Semi-Private course - Business Accelerator Program --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
The Tipping Point In Your Gym 17:14

לפני 6 weeks17:14

17:14

Running a gym can feel like a never-ending hustle. One month, you’re up; the next, you’re scrambling for high-ticket sales just to keep the lights on. But it doesn’t have to be this way. In this episode, Tim and Randy share the one metric that can transform your business - recurring revenue. Forget the quick wins. Sustainable growth is about building a membership base that covers your expenses and then some. Recurring revenue is the cornerstone of a thriving gym. High-ticket programs and paid-in-full memberships are short-term solutions that undermine long-term growth. Here’s the thing: once you hit that sweet tipping point where your recurring revenue covers your base expenses, the stress melts away. You are able to focus more on your clients instead of constantly looking for the next marketing play. That’s real freedom for you as a gym owner and will also drive retention. Tune in to this episode and learn how to start running your gym with clarity and confidence. Key Takeaways: Intro (00:00) Iron Circle is now open (00:47) Recurring revenue over base expenses is crucial (03:34) The pitfalls of paid-in-full discounts (06:45) How delivery systems drive member retention and growth (08:26) Focus on recurring revenue and base expenses (12:05) Addressing foundational business problems for lasting change (14:51) Additional Resources: - Apply to join the Iron Circle - Get 30 days of Semi-Private Pro on us! - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Check out our Switch to Semi-Private course - Business Accelerator Program --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
January’s Dirty Little Secret 37:20

לפני 6 weeks37:20

37:20

Everyone thinks January is the holy grail for gym owners. New Year's resolutions mean new sign-ups, right? But what most people don’t know is that January is also the month with the highest cancellations. In this episode, Tim, Randy, and Zach explore the paradox of January in the fitness industry. They also discuss accountability, a buzzword that is often misunderstood. They argue that external accountability measures rarely work because proper accountability must come from within the individual. Tune in to hear about the type of client who stays loyal for years and why they’re your goldmine. Plus, they share the one strategy that turns fleeting “New Year, New Me” resolutions into lasting memberships. Listen in! Key Takeaways: Intro (00:00) January's dirty little secret in the fitness industry (01:11) Reasons behind January cancellations (05:24) Strategies to improve client retention (08:01) Defining and attracting lifestyle clients (18:41) Educating clients on program value (20:51) Impact of client perception on value (22:02) Challenges of client nutrition and supplementation (32:06) Additional Resources: - Magic Mind Mental Performance Shot: https://www.magicmind.com/TIMLYONS20 (48% off your first subscription or 20% off one-time purchases with code TIMLYONS20 at checkout.) - Get 30 days of Semi-Private Pro on us! - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Check out our Switch to Semi-Private course - Business Accelerator Program - Learn more about The Iron Circle --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
Push The Gas or Pause 27:35

לפני 7 weeks27:35

27:35

When the going gets tough, do you double down or retreat? Uncertainty in business can make gym owners hesitant to invest in marketing. In this episode, Randy and Zach explain why now is the time for gym owners to push the gas, even when the market feels uncertain. They also discuss the dangers of pausing marketing and why automation systems are the key to sustainable growth. Randy and Zach explain how gym owners can leverage tools like Client Lifecycle Automation to nurture leads and ensure consistent growth. They also explore ways to diversify marketing efforts, from Google Ads to direct mail and the importance of understanding customer lifetime value to fuel smarter decisions. Tune in to learn how to combat market stagnation by redistributing resources effectively and creating sustainable systems that nurture leads over time. Key Takeaways: Intro (00:00) Market stagnation during the latter half of 2024 (01:58) The risk of pausing marketing in tough times (03:43) Why diversifying ad channels improves ROI (06:56) Importance of nurturing leads consistently (11:32) Understanding client lifetime value for better ad spending (14:51) Systems and automation as growth enablers (21:50) Organic social media’s limitations compared to paid ads (26:01) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Check out our Switch to Semi-Private course - Business Accelerator Program - Learn more about The Iron Circle --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
2025 Prediction Show 41:38

לפני 7 weeks41:38

41:38

What can gym owners expect in 2025? While no one can predict the future with absolute certainty, we can forecast where the industry seems to be heading based on what’s already happening in the market and what clients are asking for. Tim and Randy have identified seven key predictions they believe will shape the fitness industry in 2025. Here’s a glimpse of what’s on the horizon: Smaller gyms are poised to see big wins Traditional advertising methods are losing their edge Tools like AI are showing their real potential These predictions aren’t set in stone, but they’re not pulled out of thin air either. They’re grounded in Tim and Randy’s observations and are designed to help gym owners think ahead and plan strategically. In this episode, they break down all seven predictions and explain how you can position your gym to make the most of what’s coming. And who knows? By the end of the year, we can revisit these predictions and see how they stacked up against reality. For now, it’s about staying prepared and adaptable – because those who do will be the ones winning big in 2025. Tune in now! Key Takeaways: Intro (00:00) What’s ahead in 2025 (00:59) Prediction #1 - Focus back to strength training (02:35) Prediction #2 - Anti-pharma sentiment growing (07:27) Prediction #3 - The RFK effect (14:31) Prediction #4 - Moving towards a smaller footprint (21:26) Prediction #5 - A mass shift away from Meta as advertising (27:02) Prediction #6 - The return to in-person gyms (29:46) Prediction #7 - AI improves service, but connection stays key (32:03) Closing remarks (38:51) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Check out our Switch to Semi-Private course - Business Accelerator Program - Learn more about The Iron Circle --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
The Trainer Brain 17:25

לפני 8 weeks17:25

17:25

Owning a gym is really a dream job – unless you find yourself wearing every hat in the business. Programming workouts, training clients, fixing machines, running payroll... When does it end? Well, it doesn’t – at least, not until you step away from the “trainer brain” mindset. The point is, you can’t scale your business if you’re thinking like a trainer. Investing in better equipment, new certifications, and perfect programming doesn’t drive growth. What does? Marketing, retention strategies, and building a business that can run independently of you. This might be a tough pill to swallow for many gym owners – you need to treat your gym like the asset it should be, not just a job you created for yourself. Create systems, delegate responsibilities, and focus on what truly moves the needle: client experience and strategic growth. In this week’s episode, Tim and Randy unpack this transformation. This one is for all of you who feel like you’re working harder than ever but getting nowhere. Tune in and learn how to break free from the daily grind and build the business you deserve! Key Takeaways: Intro (00:00) Recurring revenue is the king (01:08) Subscription models in other industries (05:00) Dangers of paid-in-full offers (07:08) Transitioning to semi-private training (09:00) The importance of consistent delivery systems (13:06) Avoiding desperate marketing tactics (16:34) Building a business that runs without you (19:43) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Check out our Switch to Semi-Private course - Business Accelerator Program - Learn more about The Iron Circle --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

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Your Opportunity For Growth 22:10

לפני 8 weeks22:10

22:10

Many gym owners hit a plateau and assume it’s the ceiling for their business. But what if the real problem isn’t your market, location, or services? What if the problem is your environment – specifically, the people you surround yourself with? In this episode, Tim and Randy dive into the Iron Circle Mastermind, an exclusive community where gym owners come together to share ideas, push boundaries, and explore opportunities beyond the gym floor. It is a space where driven, like-minded entrepreneurs thrive, inspiring each other to grow and achieve more than ever before. They don’t offer tricks and quick fixes – they help each other fundamentally change how they think about success. The Iron Circle gives gym owners the tools to explore new income opportunities, strengthen leadership skills, and create lasting wealth with strategies like real estate and financial planning. Join Tim and Randy and learn how to step into a room where big goals are the norm and feel the power of the right community. Tune in now! Key Takeaways: Intro (00:00) What makes the Iron Circle mastermind unique (00:46) Explosive growth through community (02:40) Raising the ceiling (05:18) Director, wealth, and leadership circles (09:05) Transformational results from real-world strategies (12:50) Upcoming events and workshops (17:45) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Check out our Switch to Semi-Private course - Business Accelerator Program - Learn more about The Iron Circle --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
When Your Client Loses Their Job 10:36

לפני 9 weeks10:36

10:36

What should you do when a loyal client faces financial hardships? Many gym owners have been there – a longtime client loses their job or hits a financial wall, leaving you with a tough choice: A: Do you enforce strict policies as your contract states? B: Do you bend the rules and potentially compromise your bottom line? The answer lies in balancing compassion with structure. During stressful times, gym memberships are more lifelines than luxuries because workouts offer a vital emotional and mental outlet. However, as a business owner, it’s crucial to set boundaries. Compassionate exceptions, like temporary fee reductions or freezes, can preserve relationships – but only when paired with clear guardrails and timelines. In this episode, Tim and Randy break down how to handle these sensitive scenarios and ensure that flexibility doesn’t lead to exploitation. Tune in to learn how to make empathetic decisions that reinforce trust and loyalty while keeping your business sustainable. Let them show you where to draw the line and how to turn challenges into opportunities. Let’s dive in! Key Takeaways: Intro (00:00) Addressing client hardships and financial struggles (00:42) Temporary fee reduction strategy (02:15) Preventing misuse of flexible policies (04:50) Building long-term loyalty (07:15) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Check out our Switch to Semi-Private course - Business Accelerator Program - Learn more about The Iron Circle --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
Your Clients Don't Want To See You Succeed 23:56

לפני 9 weeks23:56

23:56

Have you ever felt like your success makes your clients uncomfortable? It’s frustrating but all too common – the bigger you grow, the more pushback you might get, even from those you thought would cheer you on. In this episode, Tim and Randy explore why some clients (and even peers) react negatively to a business owner’s progress. They break down how scarcity mindsets, insecurities, and self-reflection fuel this behavior. Tim even shares a personal story about losing long-time clients when his gym expanded – not because of poor service, but because of his growth. But success doesn’t have to come at the cost of relationships. Tune in to this episode as Tim and Randy talk about how to handle these situations with grace, stay focused on your goals, and surround yourself with people who genuinely want to see you succeed. Join us to learn how to stay unapologetically focused on your journey to success. We’re in this together! Key Takeaways: Intro (00:00) Growth Summit and Iron Circle updates (00:47) A client’s surprising resentment (02:11) Clients leaving because of perceived “too much success” (05:03) The crabs-in-a-bucket mentality explained (08:45) Importance of seeking stimulating, high-level environments (12:37) The shift from competitive to creative problem-solving (17:15) Closing thoughts (20:45) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Check out our Switch to Semi-Private course - Business Accelerator Program - Learn more about The Iron Circle --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
Plugging The Leaks 24:49

לפני 10 weeks24:49

24:49

It’s often tempting for gym owners to think more leads are the answer to all their problems. But here’s the thing: bringing in new clients without fixing retention is like trying to fill a bucket with a hole in it. No matter how many you add, they’ll keep slipping away. In this episode, Tim and Randy explain why focusing on retention, systems, and client experience is the true key to sustainable growth. They break down the common mistakes gym owners make – like relying on short-term challenges or neglecting existing members – and explain how to address these issues effectively. If you join them, you’ll learn why tackling the “unsexy” parts of running a business is essential for improving retention and discover what else you need to do to keep clients longer, reduce churn, and create real momentum for your gym. Tune in to find out how to stop bleeding revenue and build a gym that grows sustainably. Let’s plug the leaks in your business today! Key Takeaways: Intro (00:00) Magic Mind supplement for focus and energy (01:25) Our previous business model (02:50) Importance of retention (07:02) Challenges with 6-week programs (08:23) Focusing on client experience (13:59) Avoid misleading marketing tactics that damage trust (14:55) Retention wins over acquisition (22:14) The value of long-term clients (22:45) Additional Resources: - You have a LIMITED offer you can use now, that gets you up to 48% off your first subscription or 20% off one-time purchases with code TIMLYONS20 at checkout. Claim it here ! - - - - Get 30 days of Semi-Private Pro on us! - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Check out our Switch to Semi-Private course - Business Accelerator Program - Learn more about The Iron Circle --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
The ROI Of Risk 22:34

לפני 10 weeks22:34

22:34

When gym owners first step into entrepreneurship, signing a lease, putting down guarantees, and starting a business, it feels monumental. It’s the ultimate risk – leaving the comfort of certainty for the chance at something greater. But somewhere along the way, many stop taking those risks. They start playing it safe, treating essential investments in marketing, coaching, or systems as expenses instead of opportunities for growth. Tim and Randy break down why this happens: fear of failure, uncertainty, or simply not knowing the numbers that make confident decisions possible. Gym owners often default to spending on equipment or certifications because it’s familiar, but those aren’t the moves that build a scalable business. The game changes when risk becomes calculated. By knowing key metrics – like ROI, cost per acquisition, and client value – you remove the emotion from decision-making and focus on logical, measurable actions that drive real results. Running a gym is already a risk – you’ve taken the leap, signed the contracts, and bet on yourself. So why stop now? If you want to scale, you need to face the weak spots in your business, take smart risks, and stop playing small. In this episode, Tim and Randy show you how data-driven decisions can turn hesitation into progress and push your gym to the next level. Let’s get into it! Key Takeaways: Intro (00:00) The initial risk of entrepreneurship (00:46) Short-term discomfort for long-term gain (02:49) Data-driven decision-making reduces risk fear (06:12) The paradox of client success (14:57) Investing in areas of weakness (17:39) Your ROI as a gym owner (20:50) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Check out our Switch to Semi-Private course - Business Accelerator Program - Learn more about The Iron Circle --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
Mathew Becker Gym Lawyers 1:04:09

לפני 11 weeks1:04:09

1:04:09

Legal issues can be one of the costliest mistakes gym owners make – and it often comes down to not being prepared. Whether it’s liability waivers, insurance policies, or state-specific health club regulations, waiting too long to address these essentials can create serious problems. A single oversight – like missing a compliance deadline or having an incomplete membership agreement – can lead to lawsuits, chargebacks, or financial troubles. In this episode, Tim and Randy sit down with Mathew Becker, founder of Gym Lawyers, to discuss how proactive legal preparation can save gym owners from these all-too-common disasters. Mathew breaks down how a solid waiver not only protects you in court but can also stop lawsuits before they start. He also shares tips for avoiding chargebacks and navigating state compliance requirements. If you think, “That’ll never happen to me,” Mathew’s real-life stories might change your mind. Tune in for this episode and let Mathew help you avoid costly mistakes and safeguard your business for the long term. Let’s dive in! Key Takeaways: Intro (00:00) Mathew Becker – from litigator to gym owner (01:00) Importance of liability waivers (04:20) Ordinary vs. Gross negligence (10:00) Understanding compliance and bonds (19:00) Using “installments” to win disputes (31:00) Non-solicitation agreements and confidentiality (45:00) Legal compliance when selling your gym (57:00) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Check out our Switch to Semi-Private course - Business Accelerator Program - Learn more about The Iron Circle --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
Buffet VS Fine Dining 25:02

לפני 11 weeks25:02

25:02

Buffet gyms promise it all – classes, recovery lounges, personal training, and more. But offering everything to everyone often means excelling at nothing. It’s a recipe for a business bogged down by overhead and mediocrity, attracting clients who treat your gym like an all-you-can-eat deal instead of valuing quality. Tim and Randy make the case for a better approach: running your gym like a fine-dining restaurant. By focusing on fewer high-quality services and creating an intentional experience, you can attract premium clients who are willing to pay for the best. Just like a Michelin-starred restaurant perfects every detail of its menu, a specialized gym can outshine the competition in both results and reputation. In this episode, Tim and Randy explain why specialization is the key to long-term success. They highlight how leveraging data helps you find your ideal clients and how consistent team standards create a seamless, high-value experience. Tune in to discover how leaving the buffet model behind and focusing on the right details can transform your gym from just scraping by to truly thriving. Key Takeaways: Intro (00:00) A story of an overambitious new gym (00:38) Simplifying services to boost profitability (02:27) Understanding the main demographics of gym clients (07:02) Buffet vs. fine dining gym models explained (09:51) Attention to detail improves the client experience (14:13) The importance of consistent coaching standards (18:13) Fixing problems early to avoid bigger issues (22:30) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Check out our Switch to Semi-Private course - Business Accelerator Program - Learn more about The Iron Circle --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
Walmart+ And Target Circle Memberships 21:18

לפני 12 weeks21:18

21:18

Imagine this: your gym’s bills are paid before the month even starts. No last-minute sales pushes, no desperate offers – just steady, predictable income that keeps growing. That’s the power of recurring revenue. Here’s the thing. Too many gym owners are chasing short-term wins with paid-in-full deals or flashy challenges. Sure, a big upfront payment feels great, but what happens when those clients vanish after a few months? Walmart didn’t build Walmart Plus memberships for one-time shoppers, and your gym can’t build a future on them either. When you focus on recurring memberships, you’re building a foundation that grows month after month. Each new client strengthens that base, and over time, you’ll have a gym that runs on stability – not constant hustle. These long-term memberships also attract the right clients: people who see fitness as a lifestyle, not a quick fix. They stick around because they value what you deliver, year after year. So, if you’re tired of the rollercoaster of unpredictable income and endless promotions, it’s time to make recurring revenue your priority. Join Tim and Randy as they break down how to build a gym that thrives for the long haul. You don’t want to miss this one! Key Takeaways: Intro (00:00) Recurring revenue advantages (02:00) Shortcomings of fitness challenges (06:45) Semi-private training as the superior model (08:50) Retention over front-end marketing (12:15) Long-term membership benefits (15:00) Building systems for business stability (18:00) Recap (19:40) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Check out our Switch to Semi-Private course - Business Accelerator Program - Learn more about The Iron Circle --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
The Secret System To Hire Anyone 27:13

לפני 12 weeks27:13

27:13

For gym owners, hiring the right people isn’t just a challenge – it’s often a crisis. Without a plan, losing a coach means you’re back on the training floor, juggling sessions and managing clients. It puts business growth on pause, leaving you stuck in a constant state of firefighting and unable to focus on the bigger picture. Sound familiar? But the good news is that there’s a way to free yourself from the daily grind and keep your gym running smoothly, even when one of your coaches suddenly leaves. It’s by having a structured hiring and onboarding system. And in this episode, Randy and Zach explain how to set up a well-oiled hiring system that will not only save you time but also protect your business and ensure it runs smoothly no matter what. Tune in and learn: Why relying on “unicorn” hires is risky How to onboard new coaches in weeks, not months, without sacrificing quality How to build systems that keep you out of fulfillment roles and focused on growth Let’s dive in! Key Takeaways: Intro (00:00) The challenges of hiring in gyms (01:22) Having strong systems keeps operations running smoothly (07:08) The "stop gap" role in your business (11:02) Onboarding new hires effectively (18:06) The difference between training and coaching in gym operations (21:34) What metrics to focus on when evaluating new coaches (24:17) Recap (25:03) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Check out our Switch to Semi-Private course - Business Accelerator Program - Learn more about The Iron Circle --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
Why Your Gym NEEDS A Podcast 25:09

לפני 13 weeks25:09

25:09

Nothing grabs attention like being recognized as the expert in your local community. Whether it’s within a five-mile radius or across your entire city, the right approach can transform your business from just another gym into a trusted authority on health and fitness. One of the most effective ways to achieve this is by launching a podcast. A podcast not only expands your reach and showcases your expertise but also strengthens team dynamics and provides ongoing value for your clients. In this episode, Randy and Zach break down how a simple podcast can elevate your brand, prevent coach burnout, and foster deeper connections with both clients and staff. By offering a platform for education and engagement, podcasts give your team a creative outlet while positioning your gym as the go-to fitness authority. If you're ready to stand out, engage your community, and repurpose content across multiple channels, this episode shows you exactly how to make it happen. Let’s dive in! Key Takeaways: Intro (00:00) Benefits of having a local podcast (00:36) "Five-mile famous" concept explained (02:57) Internal team benefits of podcasting (07:18) Continuing education for coaches through podcast prep (10:32) Building team culture through collaboration (16:08) Engaging clients through "client of the week" (22:13) Recap (23:47) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Check out our Switch to Semi-Private course - Business Accelerator Program - Learn more about The Iron Circle --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
This Is Your Product 28:20

לפני 13 weeks28:20

28:20

Gym owners are often frustrated by a constant flow of members coming and going. They usually try new marketing strategies, flashy promotions, and revamping their offerings, yet retention rates remain stuck. That’s because retention isn’t just about attracting people - it’s about what happens after they walk through the door. At some point, you have to stop focusing on how to get members in and start thinking about why they leave. In many cases, it comes down to one word: consistency. If your gym experience changes day to day – different music, inconsistent coaching, or unclear programming – members lose trust and move on. In this episode, Tim and Randy talk about member retention - one of the toughest challenges gym owners face. They explore why consistency is key and reveal other essential factors that can make or break your business. If you’re tired of watching members leave despite your hard work, this episode offers a simple plan for taking control of your gym’s operations and delivering a consistent, great experience every time. Let’s dive in! Key Takeaways: Intro (00:00) The retention problem starts with the product (00:39) Consistency matters more than quality (03:01) Importance of clear brand promises (07:41) Details in the client experience count (12:53) SOPs reduce risks (18:26) Analyzing retention metrics (23:30) AI-powered SOPs improve standardization (24:50) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Check out our Switch to Semi-Private course - Business Accelerator Program - Learn more about The Iron Circle --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
The Trump Effect 20:28

לפני 14 weeks20:28

20:28

For months leading up to the election, gym owners across the country were struggling. Facebook ad costs had skyrocketed, leads disappeared, and consumer spending froze. No matter how much they tested or tweaked their strategies, the results just weren’t there. Then, something remarkable happened. The day after the election, everything changed. Ad performance improved, leads started pouring in, and the optimism in the air was almost tangible. For many businesses, it felt like a light switch had been flipped. This wasn’t just a coincidence – it’s what Tim and Randy are calling "The Trump Effect." Political events, especially elections, don’t just impact governments – they ripple through the economy, shaping consumer confidence, business performance, and marketing outcomes. In this episode, Tim and Randy break down why understanding these macro trends is critical for small business success. They reveal how to use data to adapt to external shifts, why political certainty drives consumer behavior, and how to position your business for growth during economic rebounds. Learn to navigate times when your business feels at the mercy of external forces, leverage economic shifts, and ride waves of optimism to fuel your growth. Tune in now! Key Takeaways: Intro (00:00) The "Trump effect" on marketing and business (01:19) Post-election turnaround in consumer behavior (06:35) The power of economic optimism for business growth (09:26) Importance of data-driven decision-making (11:47) Impact of external market conditions on strategy (13:33) Encouraging small businesses to prepare for growth (17:11) Recap (18:48) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Check out our Switch to Semi-Private course - Business Accelerator Program - Learn more about The Iron Circle --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
Fastest Way To Get Your Coaches Up To Speed 28:49

לפני 14 weeks28:49

28:49

Coach turnover is the gym owner’s worst nightmare. A coach leaves, and suddenly, clients are walking out, too. It’s a disruption that hits both your bottom line and your gym’s morale. Most gym owners try to “fix” the problem by hiring experienced candidates. However, it often becomes frustrating because the candidate pool is so limited. As a result, gym owners usually lower their standards and hire people who either lack the right skills or aren’t a good cultural fit, just to fill the gap. This can lead to poor performance or even toxic dynamics within the team. Sound familiar? But what if you could hire based on soft skills and turn an inexperienced candidate into a great coach in just 90 days? This episode explores exactly that. Tim and Zach break down the systems they’ve implemented to onboard new coaches quickly and effectively, including the game-changing Semi-Private Pro app. These tools allow them to teach anyone – regardless of experience – the mechanics of coaching, the importance of standardized systems, and how to deliver an exceptional client experience. If you’ve struggled with staff turnover or finding the “perfect” coach, tune in to learn how to rethink your hiring process and protect your gym from chaos. Let’s dive in! Key Takeaways: Intro (00:00) Coach turnover impacts client retention (01:28) Building rapport through consistent coach-client interactions (06:17) Soft skills as the foundation of great coaching (09:30) Step-by-step onboarding system for new hires (17:11) Preventing rogue behavior among coaches (19:42) Standardized systems ensure smooth transitions (22:09) Streamlining operations for scalability (26:44) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Check out our Switch to Semi-Private course - Business Accelerator Program - Learn more about The Iron Circle --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
Relationship Proofing Your Policy 27:14

לפני 15 weeks27:14

27:14

Many gym owners are struggling to enforce their policies without losing trust. They’ve followed the usual playbook – written clear contracts, outlined cancellation terms, and even added flexibility – yet they still find themselves dealing with upset clients. When clients face policies they don’t agree with, they often take it personally, seeing enforcement as a breach of trust rather than a standard business practice. Instead of discussing their concerns, they may react emotionally – canceling credit cards, threatening legal action, or leaving negative reviews – undoing years of goodwill in a matter of moments. The truth is, enforcing policies isn’t just about the rules. At some point, you have to stop thinking like a business owner and start thinking like your clients. Instead of focusing solely on protecting your gym, it’s time to create policies that preserve relationships without compromising your bottom line. Because, in most cases, it’s not about stricter rules – it’s about clearer communication. In this episode, Tim and Zach break down why clients often see gym memberships as relationships, not transactions, and how this emotional mindset drives conflict over policies. They share strategies for crafting "relationship-proof" policies that feel fair and maintain trust, even when clients need to cancel or reschedule. If you’re tired of being the “bad guy” every time you enforce a policy, tune in to this episode to learn how to turn friction into loyalty while protecting your business and keeping clients happy. Let’s dive in! Key Takeaways: Intro (00:00) Relationship-proofing policies (01:12) Why policy enforcement alienates clients (02:48) Emotional vs. transactional client mindset (04:08) Reevaluating cancellation policies (08:35) Proactive client education on policies (13:43) Making strategic exceptions for trust (16:57) Why clients expect refunds for missed services (24:58) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Check out our Switch to Semi-Private course - Business Accelerator Program - Learn more about The Iron Circle --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

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