The Only 2 KPIs That Matter

Built To Grow Fitness Business

Trying to grow your gym without focusing on the right metrics is like driving without a map – you’ll waste time, money, and energy, all while heading in the wrong direction.

Many gym owners exhaust themselves obsessing over member counts or lead costs, but here’s the truth: only two KPIs truly matter for sustainable growth – Return on Ad Spend (ROAS) and The Delta (your recurring revenue’s growth or decay).

These metrics cut through the noise and reveal whether your gym is thriving or just treading water.

In this episode, Tim and Randy break down how to leverage these KPIs to grow recurring revenue, cover your operating costs (and beyond), and figure out when to scale campaigns or pull back.

Tune in and let them help you bring clarity to your business decisions.

Key Takeaways:

• Intro (00:00)
• What are KPIs and why they matter? (00:35)
• ROAS: How to measure marketing profitability (01:14)
• Break-even funnels and scaling strategies (04:12)
• The power of recurring revenue (08:11)
• Outspending competitors to dominate markets (15:04)
• Delta – the ultimate business health metric (17:47)
• Switching to higher-value services (24:53)

Additional Resources:

- Apply to join the Iron Circle

- Get 30 days of Semi-Private Pro on us!

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix

- SOP in a Day Workshop

- Check out our Switch to Semi-Private course

- Business Accelerator Program

---

If you haven't already, please rate and review the podcast on Apple Podcasts!