Owning A Gym Is Not The Goal

Built To Grow Fitness Business

Player FM - Internet Radio Done Right

הוסף לפני four שנים

תוכן מסופק על ידי Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten, Tim Lyons, and Randy Angsten. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten, Tim Lyons, and Randy Angsten או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

TechSurge: Deep Tech VC Podcast

1
Understanding the Elegant Math Behind Modern Machine Learning 1:14:43

לפני 5 ימים1:14:43

הפעל מאוחר יותר

רשימות

לייק

אהבתי

1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying math that powers modern machine learning to help everyone grasp this technology impacting our lives, even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

לפני שנה 26:34

MP3•בית הפרקים

If you’re in this place, you need to change something. (Well, not maybe – definitely.) It’s time to move from being self-employed to becoming a true business owner.

Owning a gym should not be your end goal – it’s just the beginning. The real objective is to create a business that serves you. One that runs smoothly whether you’re on-site or on vacation.

Like any other entrepreneur, you need to see your gym as a tool that not only provides financial stability but also serves as a means to invest in your future and achieve your life goals – whatever they may be. Whether it’s scaling your business, diversifying your income, or spending more time with family, your gym should help you get there.

Tim and Randy explore this idea in this week’s episode, discussing how owning a gym is just the starting point for creating a life on your terms.

Tune in to learn how to start working on your business instead of just in it.

Key Takeaways:

Intro (00:00)
From gym owner to entrepreneur (01:29)
The gym should serve you, not the other way around (04:12)
The importance of systems and delegation (09:50)
Mindset blocks and overcoming guilt as a gym owner (13:32)
Defining success and creating a vision for the future (21:52)
Aligning your business with personal goals (24:23)

Additional Resources:

- Apply to join the Iron Circle

- Get 30 days of Semi-Private Pro on us!

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix

- SOP in a Day Workshop

- Check out our Switch to Semi-Private course

- Business Accelerator Program

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

624 פרקים

#Fitness #Business #Marketing #Tim Lyons of Pro Fit Marketing Solutions #Randy Angsten #Tim Lyons #Gym Owners #Fitness Expert #Fitness Marketing #Gym Marketing #Fitness Entrepreneur #Gym Entrepreneur #Entrepreneurship #Digital Marketing #Podcasting Education #Fitness Professionals #CrossFit #Fitness Business

Built To Grow Fitness Business

Owning A Gym Is Not The Goal

Built To Grow Fitness Business

published לפני שנה

שתפו

MP3•בית הפרקים

If you’re in this place, you need to change something. (Well, not maybe – definitely.) It’s time to move from being self-employed to becoming a true business owner.

Owning a gym should not be your end goal – it’s just the beginning. The real objective is to create a business that serves you. One that runs smoothly whether you’re on-site or on vacation.

Tim and Randy explore this idea in this week’s episode, discussing how owning a gym is just the starting point for creating a life on your terms.

Tune in to learn how to start working on your business instead of just in it.

Key Takeaways:

Intro (00:00)
From gym owner to entrepreneur (01:29)
The gym should serve you, not the other way around (04:12)
The importance of systems and delegation (09:50)
Mindset blocks and overcoming guilt as a gym owner (13:32)
Defining success and creating a vision for the future (21:52)
Aligning your business with personal goals (24:23)

Additional Resources:

- Apply to join the Iron Circle

- Get 30 days of Semi-Private Pro on us!

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix

- SOP in a Day Workshop

- Check out our Switch to Semi-Private course

- Business Accelerator Program

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

624 פרקים

All episodes

Built To Grow Fitness Business

1
The Membership Mindset 18:58

לפני 14 hours18:58

18:58

Imagine walking into a Cheesecake Factory. The menu is massive – pages upon pages of options. Sounds great, right? But let’s be real… are they truly great at any one dish? Now, imagine walking into a world-class steakhouse. One focus. One specialty. Absolute mastery. Many gym owners fall into the Cheesecake Factory trap – trying to be everything to everyone. Large group training, personal training, nutrition programs, supplements, apparel… Before they know it, they’re spread thin, struggling to keep any one thing running at full capacity. In this episode, Tim and Randy break down why simplicity scales and distractions kill growth. (In a nutshell: Too many services = a diluted business. One dialed-in offer = scalability, profitability, and sanity.) Tune in to hear more about: Why gym owners feel pressured to add more services (and why it backfires) The hidden cost of bolting on too many "profit centers" How the most successful gyms maximize recurring revenue from ONE core service Let’s dive in! Key Takeaways: Intro (00:00) The Million-Dollar Model event (00:34) Keep it simple: One service, one avatar, one client (01:30) Buffet vs. fine dining (05:41) Transformation clients vs. lifestyle clients (07:02) The long-term damage of constantly running short-term challenges (10:25) The 80/20 rule: Most revenue comes from one core service (12:49) Semi-private training is more profitable and sustainable (14:20) Scaling with intention (16:11) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Check out our Switch to Semi-Private course - Apply to join the Iron Circle - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Business Accelerator Program --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
How To Keep Your Gym Clients Longer 18:09

לפני 6 ימים18:09

18:09

“More leads will fix my business.” That’s what many gym owners think. But in reality, packing your gym with new members won’t matter if they don’t stay. Yes, gyms with packed classes and buzzing energy seem successful from the outside. But behind the scenes, most of them are constantly replacing members who drop off after a few months. It’s because large group training gyms attract customers who bounce between multiple memberships. They usually chase novelty more than results, which means they’ll join your gym for a bit, but the moment they lose interest, they’re gone. Semi-private gyms, on the other hand, keep clients for years because their structure and personalization make a real difference. Members stay engaged because they see measurable improvements and rely on their coaches for more than just workouts. In this episode, Tim and Randy break down the key factors that drive long-term retention, why pricing plays a bigger role than you think, and what gym owners need to change to stop the cycle of constant client churn. They also point out common mistakes gym owners make, like focusing too much on making workouts “fun” rather than effective and failing to educate clients on why structured programming leads to real results. So, if you want to build a gym that keeps clients for years – not months – this episode is for you. Tune in to learn how to turn short-term memberships into lifelong clients! Key Takeaways: Intro (00:00) Large group gyms struggle with retention (00:54) Mid-range pricing leads to higher attrition (02:22) Success comes from keeping clients longer (07:51) Structured programming beats random workouts (10:08) Educating clients improves retention (12:43) Semi-private gyms become wellness hubs (15:55) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Check out our Switch to Semi-Private course - Apply to join the Iron Circle - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Business Accelerator Program --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
Your Competition Down The Street 27:22

לפני 8 ימים27:22

27:22

Walk into any gym, and you'll hear the same pitch – fitness, nutrition, and accountability. Every gym owner swears their method is the best, but to the consumer, it all sounds the same. And when everything sounds the same, the only thing left to compare is the price. That’s a losing game… at least for gym owners. When consumers can’t tell the difference between you and the gym down the street, they pick the cheaper option. And that’s exactly why so many gym owners struggle to charge what they’re worth. The most successful gyms don’t just sell workouts – they sell a unique mechanism, a method or system that makes their gym the only logical choice. Think about Orangetheory’s “Orange Zone” or how Skechers turns a basic sneaker into a “Max Cushioning Glide Step.” They don’t just sell products. They sell a reason why their product is better than the rest. You already have a unique way of training, coaching, and getting results – you just haven’t named it yet. In this episode, Tim and Randy break down why branding your gym’s special sauce is the key to attracting more clients, charging higher prices, and never getting stuck in a price war again. Tune in to learn more! Key Takeaways: Intro (00:00) Every gym markets “fitness, nutrition, and accountability” (00:35) Todd Brown’s $12,000 advice (05:46) Examples of unique mechanisms in the fitness industry (10:00) Skechers’ marketing breakdown (15:36) Bundling for unique branding (19:28) The Orangetheory model: How they won with the “Orange Zone” (24:46) Find your gym’s secret sauce and brand it (26:42) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Check out our Switch to Semi-Private course - Apply to join the Iron Circle - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Business Accelerator Program --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
Scalable Semi-Private Training Is A Premium Product 31:32

לפני 13 ימים31:32

31:32

We constantly claim that the semi-private training model is the key to scaling your gym business. However, there are gym owners who struggle to charge premium prices for it. Usually, they assume it’s just a smaller version of group training, so they price it too low. At the same time, they hope clients will see the difference and the value of their program. But something else happens... Clients see their semi-private training as just another class. So, naturally, they start comparing it to cheaper options – big-box gym classes, boot camps, or even free YouTube workouts. And when everything looks the same in an equation, you get the same result: they go for the cheapest option every time. So, at some point, you have to stop treating semi-private training like just another class and start treating it like personalized coaching – because that’s what it really is. Focusing on session size is wrong. What you need to highlight is: customized programming expert coaching structured progression Because when clients understand they’re getting a high-touch, individualized experience, they won’t compare prices – they'll commit to results. In this episode, Tim and Randy explain how gym owners can position, price, and scale semi-private training the right way. Tune in and let them help you stop justifying your prices and competing with budget-friendly fitness options. Let’s dive in! Key Takeaways: Intro (00:00) Clients pay for solutions, not workouts (01:01) Large group vs. semi-private training (05:06) Structured, individualized programming matters (12:44) Free trials devalue premium services (17:08) BMW’s pricing mistake & discounting risks (22:57) The right way to offer risk-free trials (24:56) Switching from large group to scalable semi-private training (27:33) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Check out our Switch to Semi-Private course - Apply to join the Iron Circle - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Business Accelerator Program --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
The Rat Race 20:03

לפני 15 ימים20:03

20:03

Same story every month – running a new promotion, pushing another high-ticket challenge, chasing short-term sales… doing everything just to keep your gym’s lights on. And yes, the money rolls in. But it’s gone just as fast. Sound familiar? This is the rat race gym owners get trapped in when they rely on paid-in-full memberships and one-time offers. You're bringing in new clients, and it feels good. But it’s like filling a leaky bucket – no matter how many members you gain, they keep slipping right through the cracks. In this episode, Tim and Randy explain why discounting paid-in-full memberships is a mistake – or better yet, a ticking time bomb. They also break down how Parkinson’s Law keeps you stuck and why shifting your focus to membership-based revenue is the key to building a profitable gym – without the constant hustle. Listen now and learn how to escape the rat race for good! Key Takeaways: Intro (00:00) The “rat race” of gym ownership and financial struggles (00:56) How paid-in-full memberships hurt cash flow (02:46) Parkinson’s Law and why gym owners stay broke (04:02) Why prepaid clients vanish while recurring members stay (08:35) The false promise of high-ticket coaching programs (12:02) Bad sales advice: Discounting paid-in-full memberships (14:26) Fix your product and client experience (17:24) Escape the rat race for good (19:04) Additional Resources - Get 30 days of Semi-Private Pro on us! - Check out our Switch to Semi-Private course - Apply to join the Iron Circle - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Business Accelerator Program --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
What Are You Really Selling 15:30

לפני 20 ימים15:30

15:30

What are you really selling? Have you ever asked yourself this question seriously? Many gym owners would say they’re selling personal training, top-tier facilities, or a strong brand… Yes, those might seem like the right answers, but are they what keep clients coming back? Nope. Your real product is actually your training program and delivery system . You can tweak your marketing and stress over sales all day long, but if your programming isn’t structured and systematized, you're setting yourself up for failure. For example, many gyms don’t realize they’re letting their coaches dictate programming, which is the #1 reason for inconsistency, client confusion, and retention issues. What you really need is a top-down system that ensures clients see their results as coming from the gym – not just one coach. This week, Tim and Randy break down a crucial mistake gym owners make – focusing on everything except their core product. Tune in to learn how to: take control of your programming stop bleeding clients reduce coach dependency build a business that scales Key Takeaways: Intro (00:00) Gym owners overlook their real product (00:58) Don’t leave programming to your coaches (02:17) Systematized training prevents client loss when a coach leaves (09:44) Standardized programming expands hiring potential (11:32) Audit your own gym experience (12:51) Focus on fixing programming first (14:44) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Check out our Switch to Semi-Private course - Apply to join the Iron Circle - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Business Accelerator Program --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
How Your Marketing Affects Your Retention 20:10

לפני 22 ימים20:10

20:10

If your retention isn’t where it needs to be, your marketing might be to blame. Most gym owners think their marketing is doing its job if it’s bringing in leads. But that’s only somewhat true because if you’re attracting the wrong people, your retention will suffer – no matter how great your service is. In this episode, Tim and Randy talk about the trap of marketing strategies that focus on short-term results. They explain why challenge-based ads and “get-fit-quick” hooks might flood your gym with leads, but you’ll end up with a revolving door of clients who never stick around. They also share data-backed insights they’ve discovered after 10 years of running their own gym – why some clients stay for over three years while others leave after just nine months – and how you can shift your marketing to attract members who commit for the long haul. Tune in to learn more! Key Takeaways: Intro (00:00) Marketing determines retention (00:45) Short-term ads bring short-term clients (02:46) The importance of setting the right client expectations (10:52) How semi-private training improves retention (15:37) The shift to long-term, lifestyle-focused marketing (17:10) Recap (18:45) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Check out our Switch to Semi-Private course - Apply to join the Iron Circle - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Business Accelerator Program --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
Scalable Semi-Private Training 40:48

לפני 27 ימים40:48

40:48

Every gym client would like to get personal training. But not everyone can afford it. Most gyms solve this by offering small group training – one coach, multiple clients, the same workout. Easy, isn’t it? But, although this might look good on paper, when clients realize they’re following the same routine as everyone else, the value of the offer starts to fade. It’s in human nature (or ego if you will) to want something tailored specifically for you. Gym clients are no different – they don’t like generic workouts. That’s why Tim turned to semi-private training. It’s a scalable model where a coach manages up to six clients at once, but each client follows a program customized to their abilities, goals, and experience level. However, keeping track of six individualized programs at once can be quite a challenge. If only there were a tool that could free coaches from getting buried in clipboards, scrambling to modify workouts while clients wait… The Semi Private Pro app is exactly that tool. It eliminates manual programming. It also displays each client’s personalized plan on a screen and allows coaches to focus on coaching instead of adjusting workouts on the fly. This way training feels personal, runs smoothly, and offers both – the efficiency of small group training and the customization of personal training. Tim and Zach initially built the Semi Private Pro software for their own gym. But now, there are 40+ gyms using it to scale without sacrificing quality. Tune in for this episode as Tim and Zach break down why semi-private training, done right, is the way to simplify your training and keep clients longer. Let’s dive in! Key Takeaways: Intro (00:00) Why traditional programming methods fail in gyms (02:30) The origin story of Semi Private Pro (06:10) How client perception affects coaching value (12:00) Automating programming for efficiency and growth (20:45) Gamification and data tracking (27:30) Why most gym software isn’t designed for semi-private training (34:00) Semi Private Pro gives gym owners a competitive edge (38:10) Final thoughts (39:50) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Check out our Switch to Semi-Private course - Apply to join the Iron Circle - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Business Accelerator Program --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
Why The Model Matters Most 28:47

לפני 28 ימים28:47

28:47

Some gyms are always full, and their owners rarely stress about cash flow. Others fight tooth and nail every month just to keep the lights on. Why is that? What makes the difference? No, it's not the market, the location, or even the trainers. It's the business model. Large group training might seem like a good choice – low overhead, easy scalability – but in reality, you have a room full of clients who leave faster than you can replace them. On the other hand, one-on-one training is premium-priced, but it locks you into a cycle where growth means working more hours, not necessarily making more money. Both models have their (dis)advantages, but neither of them is built for sustainability. If you want to break through the revenue ceiling and finally create a business that serves you – not just your clients – you need to switch to a scalable semi-private training model. Now, you might be picturing cramming people into a room or offering a lower-cost version of personal training. But it's not that. On the contrary! Our gym business is living proof that it's possible to create a system that delivers individual results at scale, keeping members engaged for years, not months. In this episode, Tim and Randy explain why most gym owners struggle with growth and why the right model makes all the difference. Tune in to learn more. Key Takeaways: Intro (00:00) The importance of your gym’s business model (01:02) The scalability challenges of one-on-one training (05:27) The benefits of semi-private training (10:36) Individualized programming in a small group setting (16:46) The math behind retention and profitability (19:50) Why gym owners resist change – and how to overcome it (24:46) Recap (27:21) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Check out our Switch to Semi-Private course - Apply to join the Iron Circle - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Business Accelerator Program --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
The Only 2 KPIs That Matter 26:14

לפני 5 weeks26:14

26:14

Trying to grow your gym without focusing on the right metrics is like driving without a map – you’ll waste time, money, and energy, all while heading in the wrong direction. Many gym owners exhaust themselves obsessing over member counts or lead costs, but here’s the truth: only two KPIs truly matter for sustainable growth – Return on Ad Spend (ROAS) and The Delta (your recurring revenue’s growth or decay). These metrics cut through the noise and reveal whether your gym is thriving or just treading water. In this episode, Tim and Randy break down how to leverage these KPIs to grow recurring revenue, cover your operating costs (and beyond), and figure out when to scale campaigns or pull back. Tune in and let them help you bring clarity to your business decisions. Key Takeaways: Intro (00:00) What are KPIs and why they matter? (00:35) ROAS: How to measure marketing profitability (01:14) Break-even funnels and scaling strategies (04:12) The power of recurring revenue (08:11) Outspending competitors to dominate markets (15:04) Delta – the ultimate business health metric (17:47) Switching to higher-value services (24:53) Additional Resources: - Apply to join the Iron Circle - Get 30 days of Semi-Private Pro on us! - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Check out our Switch to Semi-Private course - Business Accelerator Program --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
Owning A Gym Is Not The Goal 26:34

לפני 5 weeks26:34

26:34

Many gym owners step into the business for the freedom to call the shots. You leave the 9-to-5 grind to finally be your own boss. But after months – or even years – of working long hours, you start to wonder: did I really leave a job just to buy myself another one? If you’re in this place, you need to change something. (Well, not maybe – definitely.) It’s time to move from being self-employed to becoming a true business owner. Owning a gym should not be your end goal – it’s just the beginning. The real objective is to create a business that serves you . One that runs smoothly whether you’re on-site or on vacation. Like any other entrepreneur, you need to see your gym as a tool that not only provides financial stability but also serves as a means to invest in your future and achieve your life goals – whatever they may be. Whether it’s scaling your business, diversifying your income, or spending more time with family, your gym should help you get there. Tim and Randy explore this idea in this week’s episode, discussing how owning a gym is just the starting point for creating a life on your terms. Tune in to learn how to start working on your business instead of just in it. Key Takeaways: Intro (00:00) From gym owner to entrepreneur (01:29) The gym should serve you, not the other way around (04:12) The importance of systems and delegation (09:50) Mindset blocks and overcoming guilt as a gym owner (13:32) Defining success and creating a vision for the future (21:52) Aligning your business with personal goals (24:23) Additional Resources: - Apply to join the Iron Circle - Get 30 days of Semi-Private Pro on us! - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Check out our Switch to Semi-Private course - Business Accelerator Program --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
The Tipping Point In Your Gym 17:14

לפני 6 weeks17:14

17:14

Running a gym can feel like a never-ending hustle. One month, you’re up; the next, you’re scrambling for high-ticket sales just to keep the lights on. But it doesn’t have to be this way. In this episode, Tim and Randy share the one metric that can transform your business - recurring revenue. Forget the quick wins. Sustainable growth is about building a membership base that covers your expenses and then some. Recurring revenue is the cornerstone of a thriving gym. High-ticket programs and paid-in-full memberships are short-term solutions that undermine long-term growth. Here’s the thing: once you hit that sweet tipping point where your recurring revenue covers your base expenses, the stress melts away. You are able to focus more on your clients instead of constantly looking for the next marketing play. That’s real freedom for you as a gym owner and will also drive retention. Tune in to this episode and learn how to start running your gym with clarity and confidence. Key Takeaways: Intro (00:00) Iron Circle is now open (00:47) Recurring revenue over base expenses is crucial (03:34) The pitfalls of paid-in-full discounts (06:45) How delivery systems drive member retention and growth (08:26) Focus on recurring revenue and base expenses (12:05) Addressing foundational business problems for lasting change (14:51) Additional Resources: - Apply to join the Iron Circle - Get 30 days of Semi-Private Pro on us! - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Check out our Switch to Semi-Private course - Business Accelerator Program --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
January’s Dirty Little Secret 37:20

לפני 6 weeks37:20

37:20

Everyone thinks January is the holy grail for gym owners. New Year's resolutions mean new sign-ups, right? But what most people don’t know is that January is also the month with the highest cancellations. In this episode, Tim, Randy, and Zach explore the paradox of January in the fitness industry. They also discuss accountability, a buzzword that is often misunderstood. They argue that external accountability measures rarely work because proper accountability must come from within the individual. Tune in to hear about the type of client who stays loyal for years and why they’re your goldmine. Plus, they share the one strategy that turns fleeting “New Year, New Me” resolutions into lasting memberships. Listen in! Key Takeaways: Intro (00:00) January's dirty little secret in the fitness industry (01:11) Reasons behind January cancellations (05:24) Strategies to improve client retention (08:01) Defining and attracting lifestyle clients (18:41) Educating clients on program value (20:51) Impact of client perception on value (22:02) Challenges of client nutrition and supplementation (32:06) Additional Resources: - Magic Mind Mental Performance Shot: https://www.magicmind.com/TIMLYONS20 (48% off your first subscription or 20% off one-time purchases with code TIMLYONS20 at checkout.) - Get 30 days of Semi-Private Pro on us! - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Check out our Switch to Semi-Private course - Business Accelerator Program - Learn more about The Iron Circle --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
Push The Gas or Pause 27:35

לפני 7 weeks27:35

27:35

When the going gets tough, do you double down or retreat? Uncertainty in business can make gym owners hesitant to invest in marketing. In this episode, Randy and Zach explain why now is the time for gym owners to push the gas, even when the market feels uncertain. They also discuss the dangers of pausing marketing and why automation systems are the key to sustainable growth. Randy and Zach explain how gym owners can leverage tools like Client Lifecycle Automation to nurture leads and ensure consistent growth. They also explore ways to diversify marketing efforts, from Google Ads to direct mail and the importance of understanding customer lifetime value to fuel smarter decisions. Tune in to learn how to combat market stagnation by redistributing resources effectively and creating sustainable systems that nurture leads over time. Key Takeaways: Intro (00:00) Market stagnation during the latter half of 2024 (01:58) The risk of pausing marketing in tough times (03:43) Why diversifying ad channels improves ROI (06:56) Importance of nurturing leads consistently (11:32) Understanding client lifetime value for better ad spending (14:51) Systems and automation as growth enablers (21:50) Organic social media’s limitations compared to paid ads (26:01) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Check out our Switch to Semi-Private course - Business Accelerator Program - Learn more about The Iron Circle --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

Built To Grow Fitness Business

1
2025 Prediction Show 41:38

לפני 7 weeks41:38

41:38

What can gym owners expect in 2025? While no one can predict the future with absolute certainty, we can forecast where the industry seems to be heading based on what’s already happening in the market and what clients are asking for. Tim and Randy have identified seven key predictions they believe will shape the fitness industry in 2025. Here’s a glimpse of what’s on the horizon: Smaller gyms are poised to see big wins Traditional advertising methods are losing their edge Tools like AI are showing their real potential These predictions aren’t set in stone, but they’re not pulled out of thin air either. They’re grounded in Tim and Randy’s observations and are designed to help gym owners think ahead and plan strategically. In this episode, they break down all seven predictions and explain how you can position your gym to make the most of what’s coming. And who knows? By the end of the year, we can revisit these predictions and see how they stacked up against reality. For now, it’s about staying prepared and adaptable – because those who do will be the ones winning big in 2025. Tune in now! Key Takeaways: Intro (00:00) What’s ahead in 2025 (00:59) Prediction #1 - Focus back to strength training (02:35) Prediction #2 - Anti-pharma sentiment growing (07:27) Prediction #3 - The RFK effect (14:31) Prediction #4 - Moving towards a smaller footprint (21:26) Prediction #5 - A mass shift away from Meta as advertising (27:02) Prediction #6 - The return to in-person gyms (29:46) Prediction #7 - AI improves service, but connection stays key (32:03) Closing remarks (38:51) Additional Resources: - Get 30 days of Semi-Private Pro on us! - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Check out our Switch to Semi-Private course - Business Accelerator Program - Learn more about The Iron Circle --- If you haven't already, please rate and review the podcast on Apple Podcasts !…

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