Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans with Jon MacDonald

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

תוכן מסופק על ידי Gen Furukawa and Jeremy Biron. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Gen Furukawa and Jeremy Biron או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Worth Knowing with Bonnie Habyan

1
#11: From OJ Simpson Case to Best Selling Author - Marcia Clark Shares Latest Real Crime Book Release and How Resilience Is Key to Success and Reinvention 34:35

לפני 22 ימים34:35

הפעל מאוחר יותר

רשימות

לייק

אהבתי

34:35

Marcia Clark, best known as the lead prosecutor in the O.J. Simpson trial, has become a trailblazer for women in law and beyond. Her journey from courtroom to bestselling author reflects her resilience and determination to redefine herself amidst intense public scrutiny. On this episode of Worth Knowing, Clark dives into her latest book, *Trial by Ambush*, which examines the 1953 Barbara Graham case—a story that highlights gender bias, media sensationalism, and the notion that all cases are subject to societal, cultural, and political winds. Clark shares how her experiences during the Simpson trial shaped her perspective on societal pressures and the role of women in high-stakes professions. Her reflections on how media, forensic science, and legal practices have evolved over decades offer valuable insights into the intersection of law and culture. This conversation is a compelling exploration of true crime, personal growth, and how Clark’s groundbreaking career continues to inspire a new generation of women to challenge norms and forge their own paths. Marcia Clark is a bestselling author and a criminal lawyer who began her career in law as a criminal defense attorney and went on to become a prosecutor in the L.A. District Attorney's Office in 1981. She spent ten years in the Special Trials Unit, where she handled a number of high-profile cases, including the prosecution of stalker/murderer Robert Bardo, whose conviction for the murder of actress Rebecca Schaeffer resulted in legislation that offered victims better protection from stalkers as well as increased punishment for the offenders. She was lead prosecutor for the O.J. Simpson murder trial. In May of 1997 her book on the Simpson case, "Without a Doubt," was published and reached #1 on the New York Times, Wall St. Journal, Washington Post, Los Angeles Times, and Publishers Weekly bestsellers lists. In February 2016, Clark re-released the book with a new foreword. Resources Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/ Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/ Go to the Worth Knowing website: https://www.worthknowing.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

לפני 4 שנים 42:29

MP3•בית הפרקים

SHOW HIGHLIGHTS:

04:52: Why you need an objective perspective to improve your customer site experience.

07:54 How Easton improved their revenue by 270% in a year by uncovering pain points with a quiz

14:22 Why Jon believes that disconting is not optimization

27:28 What DTC brands can do to get started with conversion rate optimization

LINKS:

Jon’s book, Opting In To Optimization: https://thegood.com/opting-in-to-optimization/

The Good's Ideas for Promotions that aren't discounts: https://thegood.com/insights/essential-ecommerce-promotion-guide/

Jon on Twitter: https://twitter.com/jonmacdonald

95 פרקים

#MBA #Entrepreneur #Business #Marketing #Gen Furukawa #Jeremy Biron #ECommerce #Shopify #Entrepreneurship #Big Commerce

Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans with Jon MacDonald

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

published לפני 4 שנים

שתפו

MP3•בית הפרקים

SHOW HIGHLIGHTS:

04:52: Why you need an objective perspective to improve your customer site experience.

07:54 How Easton improved their revenue by 270% in a year by uncovering pain points with a quiz

14:22 Why Jon believes that disconting is not optimization

27:28 What DTC brands can do to get started with conversion rate optimization

LINKS:

Jon’s book, Opting In To Optimization: https://thegood.com/opting-in-to-optimization/

The Good's Ideas for Promotions that aren't discounts: https://thegood.com/insights/essential-ecommerce-promotion-guide/

Jon on Twitter: https://twitter.com/jonmacdonald

95 פרקים

#MBA #Entrepreneur #Business #Marketing #Gen Furukawa #Jeremy Biron #ECommerce #Shopify #Entrepreneurship #Big Commerce

All episodes

1
From Planning to Profit: Using TikTok to Boost Sales for DTC Brands with Bianca Wilmott of Plann 24:01

לפני 2 years24:01

24:01

Plann Website: https://www.plannthat.com/

1
The Future of Digital Advertising: Insights from Purple Mattress & Stoic Yeti w/Chris Knudsen and Dan Bischoff 34:26

לפני 2 years34:26

34:26

StoicYeti is an agency started by the guys who built up Purple Mattress from a Kickstarter campaign to a public company with $700 million/year in revenue in just four years. After spending over $400 million and testing thousands of ads, we’ve developed a proprietary model that combines direct-response video with smart paid media and real-time data feedback. This profitable, rapid-growth formula has resulted in more than $2 billion in sales and 3 billion video views for our clients. Stoic Yeti's website: https://www.stoicyeti.com/…

1
Sustainable Success: An Interview with Tray Brunner of Bamboo Ave and Vibe Interior 21:33

לפני 2 years21:33

21:33

Bamboo Ave: https://bambooave.com/ Vybe Interior: https://vybeinterior.com/

1
How To Create A Post-Purchase Experience Customers Love, with Kiril Kirilov 18:26

לפני 2 years18:26

18:26

Rush App: https://www.rush.app/ Kiro on Twitter: https://mobile.twitter.com/heykiro Kiro on Linked In: https://www.linkedin.com/in/heykiro/

1
How To Grow Your Shopify App, with Deb Mecca 32:46

לפני 3 years32:46

32:46

Deb on Twitter: https://twitter.com/DebMecca Deb on Linked In: https://www.linkedin.com/in/debmecca/ SHOW HIGHLIGHTS: 03:29 How Deb manages the workflow and productivity for 10 apps 10:53 The channel mix that works for acquiring new customers 14:47 How to address negative reviews on the App Store 19:09 The opportunities that Deb sees for new app ideas…

1
How To Personalize An eCommerce Experience To Actually Generate More Leads & Sales, with Eric Melchor of Optimonk 28:06

לפני 3 years28:06

28:06

Optimonk: https://www.optimonk.com/ Eric on Linked In: https://www.linkedin.com/in/ericmelchor Eric on Twitter: https://twitter.com/melchor_eric

1
How BILLY Footwear Became a High-Growth Brand Born from Resilience and Need, with Billy Price 24:12

לפני 3 years24:12

24:12

BILLY Footwear: https://billyfootwear.com/ Billy Price on Linked In: https://www.linkedin.com/in/billy-price-aaa7a6157 0:46 The personal experience that changed Billy's life, and career. 10:50 The one channel that has driven much of the growth since Day 1 14:48 How Billy has tested various channels for acquisition 20:31 How Billy identifies, and segments, his audience of customers…

1
Art & Science: How To Optimize Creative and Data to Unlock Profitable Ads, with Will Perry 34:12

לפני 3 years34:12

34:12

SHOW HIGHLIGHTS: 06:11 - How Will changes his offer and strategy depending on Order Value 12:22 - How to calculate the break even point for advertising campaigns 16:40 - Why you should send traffic to a long form sales page (and not a product description page) 20:14 - How to evaluate the different growth levers of an ad campaign 27:20 - What is working on TikTok right now LINKS: Will on Linked In: https://www.linkedin.com/in/will-perry-4a483958 Reason Agency: https://www.reasonagency.co/…

1
Why Objection-Based Emails Will Boost Your Sales & Brand, with Danavir Sarria 20:39

לפני 3 years20:39

20:39

Show Highlights: 1:10 : Danavir's philosophy on email 06:16 How Danavir builds out post-quiz flows 14:01 How to continue generating new email content ideas Find Danavir online: Twitter: https://twitter.com/danavirsarria Linked In: https://www.linkedin.com/in/danavirsarria/

1
How To Pull Actionable Insights From Your Data, with Brian Eberman, CEO of Zeenk 27:02

לפני 3 years27:02

27:02

Check out Zeenk: Zeenk.com Brian on LinkedIn: https://www.linkedin.com/in/brianeberman/ Brian on Twitter: @beberman

1
How Two Seasoned Entrepreneurs Are Launching A New DTC Brand…..And Sport 26:09

לפני 3 years26:09

26:09

HIGHLIGHTS: 5:35 : How Tim & Joe discovered the idea for PaddleSmash 11:35 How to maximize a limited budget and resources to launch PaddleSmash 17:21 What the hardest challenges at the early stage are, and how they are addressing them. 21:37 How affiliate and community building are core marketing strategies. Get your PaddleSmash set! https://paddlesmash.com/…

1
How Strategy Sprints Can Accelerate Your Business Growth with Simon Severino 24:55

לפני 3 years24:55

24:55

HIGHLIGHTS 03:07: Overview of how Strategy Sprints are organized over 90 days 12:08 How to accelerate the customer journey from from Awareness To Purchase 17:06 How to avoid falling into the weeds as a leader and stay focused on the big picture NOTES: Learn More About Strategy Sprints: https://www.strategysprints.com/ Simon on Linked In: https://at.linkedin.com/in/simonseverino/en…

1
How To Scale A 4th Generation Family Business Into a DTC Lingerie Brand with Anne Zuckerman 17:45

לפני 3 years17:45

17:45

Find Anne Online: https://annezuckerman.com/ https://beziwoman.com/

1
How Andrew Maff Scaled an 8 Figure ecommerce Brand as a 1-person Marketing Team 31:40

לפני 3 years31:40

31:40

HIGHLIGHTS: 02:11 - How Andrew Scaled To 8 figures as a one-person team 08:24 How to do keyword research to identify easy organic traffic opportunities 15:11 How to approach omnichannel marketing to improve the customer experience 22:03 How to capture customer data from an Amazon purchase LINKS: Blue Tuskr - https://www.bluetuskr.com/ Andrew’s Podcast, The E-Comm Show - https://ecommshow.bluetuskr.com/…

1
The New Tactic Empowers Jordan West Scales His Clothing Brand on Autopilot 31:01

לפני 3 years31:01

31:01

Highlights: 04:08 - The framework to understand your Customer Value Journey 12:20 - Why Performance Max is the future of paid marketing 22:57 - How Jordan leveraged SMS Marketing for a $109k campaign 28:31 - Why Ambassadors are still a huge arbitrage opportunity LINKS: upGrowth Commerce - https://upgrowthcommerce.com/ The Kindred Studio - https://shopthekindredstudio.com/ Jordan on Linked In - https://www.linkedin.com/in/jordan-west-marketer…

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דומה לCart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans with Jon MacDonald