Why Objection-Based Emails Will Boost Your Sales & Brand, with Danavir Sarria

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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הוסף לפני four שנים

תוכן מסופק על ידי Gen Furukawa and Jeremy Biron. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Gen Furukawa and Jeremy Biron או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

TED Business

1
The trick to powerful public speaking | Lawrence Bernstein 17:27

לפני 20 weeks17:27

הפעל מאוחר יותר

רשימות

לייק

אהבתי

17:27

Why do so many of us get nervous when public speaking? Communication expert Lawrence Bernstein says the key to dealing with the pressure is as simple as having a casual chat. He introduces the "coffee shop test" as a way to help you overcome nerves, connect with your audience and deliver a message that truly resonates. After the talk, Modupe explains a similar approach in academia called the "Grandma test," and how public speaking can be as simple as a conversation with grandma. Want to help shape TED’s shows going forward? Fill out our survey ! Become a TED Member today at https://ted.com/join Learn more about TED Next at ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.…

לפני 3 שנים 20:39

MP3•בית הפרקים

Show Highlights:

1:10: Danavir's philosophy on email

06:16 How Danavir builds out post-quiz flows

14:01 How to continue generating new email content ideas

Find Danavir online:

Twitter: https://twitter.com/danavirsarria

Linked In: https://www.linkedin.com/in/danavirsarria/

95 פרקים

#MBA #Entrepreneur #Business #Marketing #Gen Furukawa #Jeremy Biron #ECommerce #Shopify #Entrepreneurship #Big Commerce

Why Objection-Based Emails Will Boost Your Sales & Brand, with Danavir Sarria

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

published לפני 3 שנים

שתפו

MP3•בית הפרקים

Show Highlights:

1:10: Danavir's philosophy on email

06:16 How Danavir builds out post-quiz flows

14:01 How to continue generating new email content ideas

Find Danavir online:

Twitter: https://twitter.com/danavirsarria

Linked In: https://www.linkedin.com/in/danavirsarria/

95 פרקים

#MBA #Entrepreneur #Business #Marketing #Gen Furukawa #Jeremy Biron #ECommerce #Shopify #Entrepreneurship #Big Commerce

كل الحلقات

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From Planning to Profit: Using TikTok to Boost Sales for DTC Brands with Bianca Wilmott of Plann 24:01

לפני 2 years24:01

24:01

Plann Website: https://www.plannthat.com/

1
The Future of Digital Advertising: Insights from Purple Mattress & Stoic Yeti w/Chris Knudsen and Dan Bischoff 34:26

לפני 2 years34:26

34:26

StoicYeti is an agency started by the guys who built up Purple Mattress from a Kickstarter campaign to a public company with $700 million/year in revenue in just four years. After spending over $400 million and testing thousands of ads, we’ve developed a proprietary model that combines direct-response video with smart paid media and real-time data feedback. This profitable, rapid-growth formula has resulted in more than $2 billion in sales and 3 billion video views for our clients. Stoic Yeti's website: https://www.stoicyeti.com/…

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Sustainable Success: An Interview with Tray Brunner of Bamboo Ave and Vibe Interior 21:33

לפני 2 years21:33

21:33

Bamboo Ave: https://bambooave.com/ Vybe Interior: https://vybeinterior.com/

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How To Create A Post-Purchase Experience Customers Love, with Kiril Kirilov 18:26

לפני 3 years18:26

18:26

Rush App: https://www.rush.app/ Kiro on Twitter: https://mobile.twitter.com/heykiro Kiro on Linked In: https://www.linkedin.com/in/heykiro/

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How To Grow Your Shopify App, with Deb Mecca 32:46

לפני 3 years32:46

32:46

Deb on Twitter: https://twitter.com/DebMecca Deb on Linked In: https://www.linkedin.com/in/debmecca/ SHOW HIGHLIGHTS: 03:29 How Deb manages the workflow and productivity for 10 apps 10:53 The channel mix that works for acquiring new customers 14:47 How to address negative reviews on the App Store 19:09 The opportunities that Deb sees for new app ideas…

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How To Personalize An eCommerce Experience To Actually Generate More Leads & Sales, with Eric Melchor of Optimonk 28:06

לפני 3 years28:06

28:06

Optimonk: https://www.optimonk.com/ Eric on Linked In: https://www.linkedin.com/in/ericmelchor Eric on Twitter: https://twitter.com/melchor_eric

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How BILLY Footwear Became a High-Growth Brand Born from Resilience and Need, with Billy Price 24:12

לפני 3 years24:12

24:12

BILLY Footwear: https://billyfootwear.com/ Billy Price on Linked In: https://www.linkedin.com/in/billy-price-aaa7a6157 0:46 The personal experience that changed Billy's life, and career. 10:50 The one channel that has driven much of the growth since Day 1 14:48 How Billy has tested various channels for acquisition 20:31 How Billy identifies, and segments, his audience of customers…

1
Art & Science: How To Optimize Creative and Data to Unlock Profitable Ads, with Will Perry 34:12

לפני 3 years34:12

34:12

SHOW HIGHLIGHTS: 06:11 - How Will changes his offer and strategy depending on Order Value 12:22 - How to calculate the break even point for advertising campaigns 16:40 - Why you should send traffic to a long form sales page (and not a product description page) 20:14 - How to evaluate the different growth levers of an ad campaign 27:20 - What is working on TikTok right now LINKS: Will on Linked In: https://www.linkedin.com/in/will-perry-4a483958 Reason Agency: https://www.reasonagency.co/…

1
Why Objection-Based Emails Will Boost Your Sales & Brand, with Danavir Sarria 20:39

לפני 3 years20:39

20:39

Show Highlights: 1:10 : Danavir's philosophy on email 06:16 How Danavir builds out post-quiz flows 14:01 How to continue generating new email content ideas Find Danavir online: Twitter: https://twitter.com/danavirsarria Linked In: https://www.linkedin.com/in/danavirsarria/

1
How To Pull Actionable Insights From Your Data, with Brian Eberman, CEO of Zeenk 27:02

לפני 3 years27:02

27:02

Check out Zeenk: Zeenk.com Brian on LinkedIn: https://www.linkedin.com/in/brianeberman/ Brian on Twitter: @beberman

1
How Two Seasoned Entrepreneurs Are Launching A New DTC Brand…..And Sport 26:09

לפני 3 years26:09

26:09

HIGHLIGHTS: 5:35 : How Tim & Joe discovered the idea for PaddleSmash 11:35 How to maximize a limited budget and resources to launch PaddleSmash 17:21 What the hardest challenges at the early stage are, and how they are addressing them. 21:37 How affiliate and community building are core marketing strategies. Get your PaddleSmash set! https://paddlesmash.com/…

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How Strategy Sprints Can Accelerate Your Business Growth with Simon Severino 24:55

לפני 3 years24:55

24:55

HIGHLIGHTS 03:07: Overview of how Strategy Sprints are organized over 90 days 12:08 How to accelerate the customer journey from from Awareness To Purchase 17:06 How to avoid falling into the weeds as a leader and stay focused on the big picture NOTES: Learn More About Strategy Sprints: https://www.strategysprints.com/ Simon on Linked In: https://at.linkedin.com/in/simonseverino/en…

1
How To Scale A 4th Generation Family Business Into a DTC Lingerie Brand with Anne Zuckerman 17:45

לפני 3 years17:45

17:45

Find Anne Online: https://annezuckerman.com/ https://beziwoman.com/

1
How Andrew Maff Scaled an 8 Figure ecommerce Brand as a 1-person Marketing Team 31:40

לפני 3 years31:40

31:40

HIGHLIGHTS: 02:11 - How Andrew Scaled To 8 figures as a one-person team 08:24 How to do keyword research to identify easy organic traffic opportunities 15:11 How to approach omnichannel marketing to improve the customer experience 22:03 How to capture customer data from an Amazon purchase LINKS: Blue Tuskr - https://www.bluetuskr.com/ Andrew’s Podcast, The E-Comm Show - https://ecommshow.bluetuskr.com/…

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The New Tactic Empowers Jordan West Scales His Clothing Brand on Autopilot 31:01

לפני 3 years31:01

31:01

Highlights: 04:08 - The framework to understand your Customer Value Journey 12:20 - Why Performance Max is the future of paid marketing 22:57 - How Jordan leveraged SMS Marketing for a $109k campaign 28:31 - Why Ambassadors are still a huge arbitrage opportunity LINKS: upGrowth Commerce - https://upgrowthcommerce.com/ The Kindred Studio - https://shopthekindredstudio.com/ Jordan on Linked In - https://www.linkedin.com/in/jordan-west-marketer…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How To Create ROI-Driven Email Marketing That Grows eCommerce Brands 37:42

לפני 3 years37:42

37:42

Daniel is Founder at Email Composed, a leading email agency focused on helping eCommerce brands boost their revenue, customer lifetime value and engagement, by utilizing advanced email marketing strategies and automations. Daniel shares tactical approaches to extracing more revenue from email marketing, while maintaining a cutsomer experience that keeps LTV high. If you’re looking to boost your email revenue with a bigger impact and greater scale, this is a great episode to get started! Email Composed: https://www.emailcomposed.com/…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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How To Nail The Fundamentals of Influencer Marketing, with Brad Hoos 40:34

לפני 3 years40:34

40:34

Find Brad on Twitter: https://twitter.com/bhoos The Outloud Group: https://www.outloudgroup.com/

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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How To Launch Shoppable Live Streams that Convert, with Sarah Williams 27:51

לפני 3 years27:51

27:51

Sarah Williams website - https://sarahwilliams.tv/ Sarah on Instagram - https://www.instagram.com/imsarah.williams/?hl=en

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How To Create A Customer Acquisition Flywheel with Referral Marketing, with Raul Galera 27:45

לפני 3 years27:45

27:45

Connect with Raul on Linked In: https://www.linkedin.com/in/raulgalera/ Referral Candy Website: https://www.referralcandy.com/

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How To Turn World-Class Customer Service Into A Revenue Driver, with GQ Fu of LTVplus 31:02

לפני 3 years31:02

31:02

Learn more about LTVPlus here: https://www.ltvplus.com/ Say hi to GQ on Linked In: https://www.linkedin.com/in/gq-fu/

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How To Get 20% of All Revenue from SMS Marketing - with Attentive’s Blake Imperl 30:59

לפני 3 years30:59

30:59

Links: Blake on Twitter Attentive Mobile Highlights: 04:03 - 3 Fundamentals to building an SMS strategy 15:18 - Why Blake loves how these 2 brands use SMS marketing to drive customer engagement 21:26 - How to use customer data to improve personalization

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
The Fashion Entrepreneur Building A “Slow Fashion” Sustainable Brand, with Kristi Soomer 33:22

לפני 3 years33:22

33:22

Learn More About Encircled: https://www.encircled.co/ Check out Kristi’s podcast on ecommerce and entrepreneurship: https://podcasts.apple.com/ca/podcast/brave-and-boss-entrepreneurs/id1291984421?mt=2

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
The Accidental Entrepreneur Who Has Sold $30M of Golf Clubs, with Tyler “Sully” Sullivan 40:27

לפני 3 years40:27

40:27

Check out Sully's new personal blog, with lots of great content to help entrepreneurs get their business off the ground: https://www.sullytyler.com/

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
The Strategic Framework to Get Your eCommerce Emails Done Right, with Samar Owais 28:02

לפני 3 years28:02

28:02

Show Highlights: 01:50: A breakdown of Samar's email audit checklist 10:30 Why Samar creates visual wireframes along with her email copy 16:25 How Samar hooks customers to repeat purchases 21:17 Content frameworks to make email creation easier (and more powerful) Links: Samar's Website: https://samarowais.com/ Samar on Twitter…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How To Create A Mission-Based Food & Beverage Brand That Customers Love, with CEO of JOI, Hector Gutierrez 31:15

לפני 4 years31:15

31:15

JOI's Website: https://addjoi.com/ Hector on Twitter: https://twitter.com/hectoriang Show Highlights: 0:32 - The Founding Story behind JOI 08:24 How Hector educates customers about a new product type 17:30 How JOI addresses customer objections to price to improve conversion rates 22:12 What the segmentation of their marketing looks like 24:24 How Hector thinks about the post-purchase experience to improve customer satisfaction…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How Military Strategy Can Lead You To Better Decisions (And Sales), with Kurt Elster 37:24

לפני 4 years37:24

37:24

Conversation Highlights: 2:02 - How Kurt deconstructs and analyzes stores for growth opportunities 08:01 - How savvy copywriting can drastically improve sales 11:45 - Why a military framework, the OODA Loop, is so important to improving ecommerce performance 21:08 - How to create a customer experience to truly differentiate from other brands 27:47 - How NFTs and eCommerce can be used in the future Links: Ethercycle Unofficial Shopify Podcast Kurt's Personal Website Kurt on Twitter…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How To Sell More With Video Shopping, with Claudiu Cioba 38:06

לפני 4 years38:06

38:06

LINKS: Learn more about VideoWise - https://www.videowise.com/ Claudiu on Twitter: https://twitter.com/claudiucioba Claudiu on Linked In: https://www.linkedin.com/in/claudiucioba/ HIGHLIGHTS: 0:43 - Why video is critical on the Product Description Page 16:15- How to use creative constraints to your advantage 18:55 - How to provide the right guidelines to video influencers to get the ideal outcome from their video 24:05 - How to capture instant attention in the first two frames of a video 27:37 - What analytics you need to be aware of with video and ecommerce 35:41 - The #1 most actionable thing to remember when using video for marketing…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
Quick wins for eCommerce success - strategies and tactics for super-quick results with Jessica Totillo Coster 40:53

לפני 4 years40:53

40:53

Find Jessica online: Website: https://ecommercebadassery.com/ Facebook: https://www.facebook.com/ecommercebadassery Instagram: https://www.instagram.com/ecommercebadassery/ LinkedIn: https://www.linkedin.com/in/jessicatotillo/

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans with Jon MacDonald 42:29

לפני 4 years42:29

42:29

SHOW HIGHLIGHTS: 04:52: Why you need an objective perspective to improve your customer site experience. 07:54 How Easton improved their revenue by 270% in a year by uncovering pain points with a quiz 14:22 Why Jon believes that disconting is not optimization 27:28 What DTC brands can do to get started with conversion rate optimization LINKS: Jon’s book, Opting In To Optimization: https://thegood.com/opting-in-to-optimization/ The Good's Ideas for Promotions that aren't discounts: https://thegood.com/insights/essential-ecommerce-promotion-guide/ Jon on Twitter: https://twitter.com/jonmacdonald…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How To Create A Bulletproof Marketing Strategy, with Chloe Thomas 28:52

לפני 4 years28:52

28:52

eCommerce Masterplan

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How to Scale Google Ads (to $100k per day) the Right Way, with Jeremy Gillespie 35:25

לפני 4 years35:25

35:25

Highlights: 02:55 - How to identify the most profitable high-purchase-intent keywords 08:37 - Why DTC brands should start with remarketing AND search ads when beginning ad campaigns 18:18 - How To Introduce Pains and Problems In A short video ad 23:58 - How Jeremy helped a brand overcome the challenge of getting banned on Facebook Links: Built To Scale: https://builttoscale.co/…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
What Does It Take To Grow From $1M to $10M? with Chase Clymer of Electric Eye 26:16

לפני 4 years26:16

26:16

Electric Eye website Chase Clymer on Twitter Conversation Highlights: 01:54- The 3 main metrics that Chase focuses on for growth 06:25 - How Electric Eye built an online strategy for a legacy brick and mortar restaurant 15:15 - The challenges of building a compelling subscription DTC brand 17:45 - The content framework for User Generated Content at scale…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
The 3-second Hook and How To Capture Attention on Social, with Lauren Schwartz 25:48

לפני 4 years25:48

25:48

Lauren's website - http://theloft325.com/ Instagram - https://www.instagram.com/theloft325/ CONVERSATION HIGHLIGHTS: 02:20 - How to capture attention in the first 3 seconds of an ad 06:26 - Lauren explains her creative strategy for phone case brand Peel 10:28 - How Feat, an athletic brand, creates differentiation through creative ads 18:21 - Storytelling frameworks and formulas that Lauren relies on for her creative 22:03 - Tools that Lauren recommends for DIY creative on a budget…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How To Scale Your Team With a Team (at 7x Less than What You’d Normally Pay) with Yoni Kozminski 34:07

לפני 4 years34:07

34:07

00:37 - How Yoni identified challenges of scaling growth at an agency 13:01 - How to avoid the most common pitfalls of hiring an offshore VA 17:35 - How the Entrepreneurs Operating System helps Yoni manage his team of 150 22:08 - The unit economics of a VA and how it compares to a full time employee 27:21 - Why founders need to understand where they spend their time, and how much that time is worth…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How To Thrive After Sales Plummet 75% In The Pandemic, with Leo Carrillo III 29:20

לפני 4 years29:20

29:20

LINKS: Hair Craft Co website: https://haircraftco.com/ Hair Craft Co on Instagram: https://www.instagram.com/haircraftco/ CONVERSATION HIGHLIGHTS: 00:50 - How Leo founded Hair Craft Co out of college 07:48 - Why Leo deleted his product listing on Amazon, even with hundreds of reviews 09:49 - What the customer education process looks like for new customers 17:19 - How Leo and Hair Craft Co are building their brand on channels outside of Amazon 21:10 - How Leo leverages data gathered from a Quiz to improve their product…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
THE ROADMAP TO $50K ON SHOPIFY, WITH SUSAN BRADLEY 32:43

לפני 4 years32:43

32:43

Find Susan Online: Susan’s Community, The Social Sales Girls - https://socialsalesgirls.com/ Sock Doggo - https://sockdoggo.com/ Susan’s Resource Library - https://thesocialsalesgirls.com/resource-library/ HIGHLIGHTS: @0:55 - How Susan started in retail and ecommerce 20 years ago @07:32 - How Susan sourced her products for Sock Doggo @11:59 - How Sock Doggo segments its customer base @17:27 - Why Susan considers contribution margin as a critical component to marketing and business success. @25:33 - How Susan proved her proof of concept with a simple site and a strategic partner…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How to Scale Personalization in your eCommerce Funnel (and the tools you need to get there) with Dan McGaw 29:45

לפני 4 years29:45

29:45

McGaw.io UTM.io SHOW HIGHLIGHTS: 00:51 What does the ideal tech stack look like for an eCommerce entrepreneur? 05:31 How a customer data platform can add value to your tech stack 08:18 How to personalize at scale based on what a customer views 14:38 how to set up UTMs to add insights into attribution 23:12 How to identify red flags in attribution modeling (and why it can be costly) 24:49 Why Dan wrote a book called "Build Cool Shit" a blueprint to building a modern marketing tech stack…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How To Create a Category-Defining Product, with Daniel Whitechurch, Co-Founder of Teelixir 23:47

לפני 4 years23:47

23:47

LINKS: Teelixir Daniel on Instagram Episode Highlights: 00:22 The challenges and needs that drove Daniel to start Teelixir 04:33 The Impact of COVID-19 on Teelixir's growth 07:23 What channels have been working for driving brand awareness? 08:44 How giveaways are a growth strategy to find the right audience 10:15 How a quiz accomplishes key marketing goals of list growth and conversion for Teelixir 16:29 How Teelixir complements email & SMS Strategy 20:40 How Teelixir differentiates from competitive products…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
The Process-Driven Approach to Scaling Effective DTC Influencer Programs, with Paul Benigeri 39:13

לפני 4 years39:13

39:13

Paul on Twitter: @benigeri Archive.ai SHOW HIGHLIGHTS: 01:59 How Paul began his career in eCommerce at HVMN and how that inspired him to launch Archive 03:17 Why focus on Nano-influencers as opposed to larger influencers 06:28 What are the mechanics of an effective influencer campaign? 13:14 How H.V.M.N. allocated marketing budget based on channel 20:29 The process that H.V.M.N. used to grow its blog from 0 to 250k visitors/month in 14 months 28:00 How H.V.M.N. used customer data to power its personalization strategy 35:04 How Paul approaches customer experience to improve Lifetime Value…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How An Ethical Clothing Brand Found Its Loyal Customer Base, With Laurel Thompson 32:30

לפני 4 years32:30

32:30

Find Beya Made online here Show Highlights: 05:50 How Beya Made drives brand awareness on a limited budget 10:02 How Laurel captures leads & converts 40% of revenue from email 11:40 The framework that Laurel follows in her 7 part Welcome flow 16:57 How Laurel differentiates her brand on messaging, and why she opts to not compete on price. 26:13 How Laurel drives repeat purchases from her post-purchase flow 29:05 Why Patagonia is Laurel's most admired brand…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
Why You Need A Mission & Story At The Core of Your Brand, with Mark Zhang of Manta Sleep 27:47

לפני 4 years27:47

27:47

HIGHLIGHTS: 0:57 - Why Mark decided to launch Manta sleep as a standalone brand, and not sell on Amazon initially 04:33 How Manta Sleep is generating brand awareness and traffic 06:53 How Manta Sleep changed its growth strategy in light of iOS 14.5 changes 09:53 How Mark uses a Quiz Funnel to improve his marketing 14:59 A breakdown of the Manta Sleep marketing funnel 19:07 How Mark builds the Manta Sleep Brand Story Manta Sleep: https://mantasleep.com/…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How To Maximize The Valuation of Your eCommerce Business for a Successful Sale with Chris Shiperfling of Global Wired Advisors 39:35

לפני 4 years39:35

39:35

Find Chris at https://globalwiredadvisors.com/ HIGHLIGHTS: 0:35 - A brief overview of how Mergers & Acquisitions work 10:06 - What are the multiples for ecommerce brands today? 13:23 - How do you quantify the value of a brand in an acquisition? 24:26 - What are the main metrics that are reviewed for a valuation? 27:57 - How to minimize risk when going through the acquisition process? 32:03 - What does the short term and long term future look like for ecommerce acquisitions?…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
What Is Your Game Plan To Maximize Your eCommerce Profits? with Rob te Braake 31:21

לפני 4 years31:21

31:21

Learn more about how to get your Financial Game Plan, plus an exclusive offer for Cart Overflow: https://financeinsightmatters.com/cartoverflow/ Highlights: 2:28 - How to balance fast growth and inventory and cash flow management. 3:36 - The key financial metrics you need to be monitoring every day. 6:30 - What do you need to look at to do your financial audit? 17:31 - The tools, and process, to effectively manage your ecommerce finances. 20:42 - What levers are available to pull more profits from your finances?…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How Instacart Be A Profitable Acquisition Channel for your Brand, With Naira Perez 32:47

לפני 4 years32:47

32:47

Highlights: 0:52 - Instacart and its growing importance in the pandemic 8:46 - Ownership and analysis of customer data 12:46 - How to identify keywords, and opportunities, with Instacart paid search 16:16 - How to get initial traction when a brand launches 24:10 - How to prioritize when resources are limited SpringHill Digital's website…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
eCommerce Personalization: How Prehook x Omnisend’s Integration Can Drive Revenue & Loyalty 37:46

לפני 4 years37:46

37:46

HIGHLIGHTS: 1:29 - Why segmentation is the key to a powerful email strategy 7:16 - On zero-party data vs. first-party data--and why you want both! 10:54 - How Omnisend can drive better segmentation automatically with RFM segmentation 17:01 - To'ak Chocolate -- how they are using automations to personalize the chocolate-tasting experience. 22:02 - How to effectively use automations of campaigns to drive email revenue 23:37 - How Omnisend differentiates from Klaviyo 29:01 - iOS 15 and the impact on email marketing Ready to put these personalization strategies into practice? Get started for free today! Sign Up For Omnisend - Free 14 Day Trial Prehook's Free 14 Day Trial Case Study: To'ak Chocolate…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How to Double the Performance of your Existing eCommerce Referral Program with Jay Gibb 36:23

לפני 4 years36:23

36:23

What’s a simple way to make more sales and reduce customer acquisition costs? A referral program. Jay Gibb is Founder and CEO of ClouodSponge, the most effective way to get people to share eCommerce products with people they know. CloudSponge has helped thousands of companies--like StitchFix, Reebok, JustFab and more—create an evergreen acquisition system with referrals. The mechanics of a referral system are critical to its success, which is where Jay’s expertise is so valuable. In this conversation, we cover the various elements of a referral program: • How to double the performance of your existing referral program • 3 sharing features that are essential for every e-commerce store • Positioning your sharing features on your e-commerce website Jay put together a free guide to help identify opportunities with your referral program: Download it for free here: https://www.cloudsponge.com/cartoverflow…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
The Process-Driven Approach to Building a DTC Conversion Machine, with Andy Seeley 38:58

לפני 4 years38:58

38:58

HIGHLIGHTS: 4:30 - How Andy defines a great user experience. 11:21 - The framework and requriements for running successful A/B testing 19:15 - The impact of iOS 14.5 on eCommerce conversions 27:01 - How to gather customer insights that can drive better marketing Creatively Disruptive’s website

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How To Actually Get Data-Driven Insights (by Asking Less Stupid Questions) with Steen Rasmussen 38:14

לפני 4 years38:14

38:14

HIGHLGHTS: 1:07 - Why data is like meat (hint: it spoils very fast) 5:52 - How historical data can be fine-tuned for your predictive model 13:50 - The future of personalization and ecommerce shopping experiences 23:52 - What Steen recommends for KPIs to track for ecommerce brands 31:10 - How to balance short term gains with long-term user LINKS: IIH Nordic Steen on Linked In…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
Customers Over Clicks - How To Create Customer Value, with Will Laurenson 28:50

לפני 4 years28:50

28:50

Highlights: 1:39 - WIIFM -- what's in it for me: the foundation of a good customer experience. 12:41 - How Will uses fit finder quizzes to improve the cusotmer experience. 17:46 - Different Personalization tactics Will recommends 21:22- To discount, or not? Sites: Will on Twitter Customers Who Click

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How Postscript Is Building The Future of SMS Marketing, with Corinne Watson 31:51

לפני 4 years31:51

31:51

Highlights: 4:12 - Why segmentation is the foundation for success with SMS 7:30 - How to turn a one-way SMS campaign into a two-way conversation 10:33 - SMS as a relationship-building channel vs revenue channel 13:03 - What's the ideal ratio of educational campaigns to conversion-focused campaigns for SMS 16:10 - effective strategies to grow an SMS list 18:38 - What a customer's purchase process may look like in the next few years (hint: far more streamlined than it is today) 20:32 - Why skincare brand Blume succeeds with SMS -- they surprise and delight their customers with gift cards randomly 25:04 - How brands need to be re-educated on how to use SMS as a marketing channel 28:49 - How Postscript sees, and builds, the future of SMS marketing Links mentioned: Postscript's Website Corinne on Twitter Blume Kinfield…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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$1 Billion In Annual Sales, and Just Starting Direct To Consumer. This is 7Day's Strategy 51:03

לפני 4 years51:03

51:03

HIGHLIGHTS: 2:10 - 7Days 30 Year History 9:16 - How COVID Impacted 7Days strategy 13:03 - How 7Days Turns a long shelf life into a competitive advantage and differentiator 21:34 - The different approaches to customer data for a direct-to-consumer purchase vs Amazon or Walmart 26:34 - how to track offline advertising efforts to online sales 33:19 - How 7Days predicts the number of repeat purchases they will receive 36:26 - How 7Days creates their marketing strategy & budget Check out 7Days sweet-filled croissants online at the 7Days Website!…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How Tina Cheng Is Making a Statement with Customized Jewelry Brand, Capsul 36:27

לפני 4 years36:27

36:27

Show Highlights: 1:40 - How Capsul is innovating by creating customized jewelry 7:37 - How Capsul conveys the value and quality of jewelry to differentiate from other customized jewelry 10:44 - How storytelling and emotion differentiates Capsul 13:37 - How Tina communicates with customers after a purchase 15:19 - How Capsul leveraged a quiz to help guide shoppers to the right product 21:26 - The breakdown of Capsul traffic and conversion 26:43 - The impact of iOS 14.5 changes on Facebook ads and conversions 28:38 - How Tina manages her global workforce 31:29 - On personalization and mass customization Links Mentioned: Capsul's Website Capsul on Instagram…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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Behind-the-Scenes: On The Path to Building a 7 Figure Automotive Brand, with Connor Gross 48:34

לפני 4 years48:34

48:34

HIGHLIGHTS: 3:08 - How Connor started Cardly in college…and sold the 7 figure brand 8:35 - How Connor operates Respoke Collection to scale a bespoke art company 12:52 - Why Connor loves his new business model with Respoke Collection 14:08 - The benefits and economics of Print on Demand businesses 16:28 - How Respoke Collection is growing with partnerships and press 18:36 - How PR is the great equalizer for upstart brands -- and Connor's key source (HARO) 20:29 - Why "Spin to Win" is a great opt in 22:37 - How Connor builds out email automations that convert 26:50 - The Abandoned Cart Series that Connor has found huge success with. 29:33 - The post-purchase follow up series to drive cross sell revneue 31:50 The additional digital properties that Connor has purchased and how he plans to grow them 33:17 - What defines the successful from unsuccessful ecommerce brands Links: Respoke Collection Connor's Blog Connor on Twitter…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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How Marea's Organically Growing To Impact the 800 Million Women Who Menstruate Daily, with Monica Grohne 35:54

לפני 4 years35:54

35:54

HIGHLIGHTS: 4:43 Marea's backstory and how the PMS Elixir came to fruition. 9:08 - Marea's growth channels -- organic and owned media 11:36 - The one ingredient that Monica credits for TikTok success 13:38 - How community helps Marea educate customers (and why they switched from Facebook Groups) 17:46 - How Marea educates women about a problem that is common yet not well understood 20:50 - How a sample pack is the best way to build trust and long term customer value 22:25 - How Marea leverages video to build personal relationships, at scale. 23:55 - Marea's post-purchase experience to create successful customers from the start Links Mentioned: Marea's Website Marea on Instagram Monica on Twitter…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
COVID Impacted Sales by 50%, This is How Neal Doyle & TetherTies Are Using It As An Opportunity 29:13

לפני 4 years29:13

29:13

HIGHLIGHTS: 2:41 - How Neal came up with the idea for TetherTies 4:32 - How Neal manages TetherTies while working a full time job 10:52 - How Neal uses Facebook Ads to identify new opportunities 13:34 - How Neal is pivoting his approach to selling to offices in a work-from-home pandemic environment 16:38 - How TetherTies converts visitors once they land on the website 21:05 - How accessibility by phone and chat enhance customer experience. 24:40 - How TetherTies is bouncing back from a 50% hit to sales due to the pandemic. 27:21 - Takeaways from customer research and interviews Sites Mentioned: TetherTies Website Neal on Twitter…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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How A Pivot To 1-on-1 Calls with Customers has Unlocked Growth, with Farrukh Lalani 39:51

לפני 4 years39:51

39:51

Daria Day's website: https://dariaday.com/ HIGHLIGHTS: 2:37 - How Daria Day was founded to sell jewelry from Northern Pakistan 13:06 - The importance of storytelling, and how Farrukh makes consumers care about the product and artisans 17:18 - How Farrukh got initial momentum with in-person sales 26:04 - How Farrukh converts her abandoned carts so effectively 30:21 - Why Farrukh is happy to spend so much time with one on one calls with customers…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
Frameworks to Learn Exactly Why Your Customers Buy, With Bob Moesta 39:33

לפני 4 years39:33

39:33

Links: Bob Moesta on Twitter The Re-Wired Group Demand Side Sales (book) Show Highlights: 2:20 - The foundational premise of what Jobs To Be Done is all about -- why people hire a product to make progress in their life. 6:29 - How to differentiate in a saturated market. 11:42 - Questions to ask to understand what jobs your customers are looking to solve 13:46 - Why Friction In the buying process is actually a good thing…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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How Malicious Third-Party Code Costing May Be Impacting Your Profits and Customer Experience, with Kathleen Booth 38:20

לפני 4 years38:20

38:20

Highlights: 0:37 - What digital engagement security is and why it is important 5:19 - How coupon extensions can impact your customer experience and profits. 12:37 - How unauthorized coupons impact revenues and profits. 21:44 - Why retailers need to control and organize the active coupons they offer. 29:20 - How fraudulent affiliates can take advantage of coupon codes Links Mentioned: Clean.io website Clean.io Resources Kathleen Booth on Linked In…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
Tales of Success and Challenges from DTC Veteran Raaja Nemani 44:33

לפני 4 years44:33

44:33

Raaja on Twitter: https://twitter.com/raajanemani MarketerHire: Hire great marketers. With pre-vetted talent and expert hand-matching, you can add a proven marketer to your team in less than a week. Bucketfeet/Threadless HIGHLIGHTS: 2:40 - The launch of Bucketfeet 9:15 - The biggest takeaways from having great mentors 16:03 - On retail vs. Direct To Consumer, and how the metrics are measured differently 25:32 - The importance of hiring the right people, and the launch of MarketerHire 32:25 - Where companies go wrong in their marketing hires 40:34 - Where Raaja sees marketing opportunities today…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How To Communicate Visually and Trigger Conversions With Product Images, with Ian Bower 35:48

לפני 4 years35:48

35:48

Graphic Rhythm Designs Recommended Tool for DIY Design: Glorify (like Canva for ecommerce ) SHOW HIGHLIGHTS: 3:00 - how to optimize product images 12:12 - how to capture a product image when you have a commodity product like a supplement 17:30 - why all you need is $40 to create great brand images 23:22 - DIY image software (Glorify App) 30:34 - How to capture the Voice of the Customer…

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Why Objection-Based Emails Will Boost Your Sales & Brand, with Danavir Sarria