Sales Coaching: Get Into the Buyers' World | Gap Selling Keenan #29

Gap Sell Keenan

In this episode we have Matt Powers with Acquire trying to sell Keenan on alternative communication tools. Will he be the one to find the gap in the system or will he be subject to Keenan's coaching?

Sales calls aren't easy by any means. And while Gap Selling is the key to doing it right, you've got to put in work to learn the craft.

Keenan gets a TON of sales calls all the time, and most of the time, they're not too great. So rather than blowing them off, he decided to start using them as a coaching opportunity.

This is Gap Selling Keenan, where he takes real sales calls from real people. If he likes what they're selling and how they sell it, he'll buy it. If not, he'll offer his coaching tips to the seller on how they could improve their approach and sales.

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