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GE Ep 266 [2020] - Iteration & Optimization Are Key to Growth w/ Brian Larsen
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Brian Larsen is the CEO and founder of RestoraPet, a line of pet products that has seen rapid expansion with over 500% growth in 2018 and then again in 2019.
During this interview we discuss:
1:54 - Brian gave us a quick backstory and behind the scenes of how and why he created RestoraPet.
6:52 - Are they planning to for additional funds as they are early in the game?
7:38 - He shared a bit of an insight as to the size, scale, or progress of their business.
10:14 - Brian unpacks for us the very first step in this framework and what's their priority.
10:59 - How creating a "voice" that represented their exact target market was one of the keys to success.
12:27 - Understanding who their most valuable customers?
14:17 - How do they iterate and optimize their creatives?
18:59 - He shared how they split tested their website messaging and design and how it impacted their overall results.
22:00 - A great piece of advice if you are gonna start a business or grow their business.
22:32 - Brian shares his favorite growth tool/software.
23:01 - He recommended one of his favorite book to us.
Plus a whole lot more
Brian's Websites:
Get a Special Offer From Brian on RestoraPet Products!
-----------------------
If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.
Connect with Dennis Brown
523 פרקים
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on December 20, 2024 15:07 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 330154126 series 1993442
Brian Larsen is the CEO and founder of RestoraPet, a line of pet products that has seen rapid expansion with over 500% growth in 2018 and then again in 2019.
During this interview we discuss:
1:54 - Brian gave us a quick backstory and behind the scenes of how and why he created RestoraPet.
6:52 - Are they planning to for additional funds as they are early in the game?
7:38 - He shared a bit of an insight as to the size, scale, or progress of their business.
10:14 - Brian unpacks for us the very first step in this framework and what's their priority.
10:59 - How creating a "voice" that represented their exact target market was one of the keys to success.
12:27 - Understanding who their most valuable customers?
14:17 - How do they iterate and optimize their creatives?
18:59 - He shared how they split tested their website messaging and design and how it impacted their overall results.
22:00 - A great piece of advice if you are gonna start a business or grow their business.
22:32 - Brian shares his favorite growth tool/software.
23:01 - He recommended one of his favorite book to us.
Plus a whole lot more
Brian's Websites:
Get a Special Offer From Brian on RestoraPet Products!
-----------------------
If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.
Connect with Dennis Brown
523 פרקים
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