How Alexander Fruth Thinks About Relationship-Based Fundraising for Long-Term Impact

How Leaders Think with Kenny Lange

On today's episode of "How Leaders Think," Kenny Lange sits down with Alexander Fruth, Director of Development for the East Texas Food Bank, for an in-depth conversation on the art and science of nonprofit fundraising. In this episode, they delve into the significance of embedding an organization's mission into every action, drawing inspiration from Simon Sinek's concept of the "why." Alex shares innovative strategies for donor engagement, especially when direct interaction with the mission is challenging, and offers valuable advice for those beginning their journey in relationship-based fundraising. They also discuss balancing leadership roles, cultivating a philanthropic culture, and leveraging the collective power of staff and volunteers.

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* Website: https://howleadersthink.kennylange.com/

Alex Fruth Resources:
LinkedIn: https://www.linkedin.com/in/alexander-fruth-cfre-msw-aba0a189/
Website: https://www.easttexasfoodbank.org/

Books Mentioned:
Start with Why: https://amzn.to/4eCaIae

#LeadershipJourney #NonprofitStrategy #DonorEngagement #MissionDriven #RelationshipFundraising

• (00:00) - Prioritizing sleep and work-life balance focus.
• (05:28) - East Texas nonprofits meeting goals had plans.
• (07:37) - Fundraising requires clear targets and strategic planning.
• (10:40) - Nonprofit boards require strategic compliance for progress.
• (15:30) - Individual impact is crucial for organizational success.
• (19:16) - Maximize impact by prioritizing tasks and relationships.
• (22:13) - Strategize priorities and streamline for maximum impact.
• (25:38) - Connect donors to work; increase engagement and contributions.
• (27:37) - Fundraising is about connection, not just money.
• (30:40) - Event hosted at food bank for mission integration.
• (35:43) - Podcasts and meetings for fundraising advice.
• (37:06) - People connect over shared passions and ideas.