How McDonald's empowered black America (but it's complicated) with Dr. Marcia Chatelain

Innovation For All - Diversity in Tech and Business

In this episode you will learn:

• How the civil rights movement impacted the growth of McDonald’s in black America
• How McDonald’s utilized black-centered marketing strategies to fuel advertisements
• The pros and cons to working in a franchise
• How the fast food industry was seen as a win for low-income communities initially
• How black-run McDonald’s franchises pooled resources to benefit the community
• The differences of how white and black America viewed McDonald’s and its impact on advertising
• How racist systems use black entrepreneurship as a way to avoid addressing racism
• COVID-19: Challenges to the food justice movement and what environmental racism is
• Corona virus: What are the limits of the private sector?
• Experience and complexities of black franchise owners
• How to reframe historical storytelling to highlight the community rather than the business

Franchise is available now wherever books are sold.

Get shownotes for this and every episode at innovationforallcast.com or find us on Twitter @inforallpodcast.