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Can you still use custom segments in Google Ads?
Manage episode 476168006 series 3551927
Struggling to understand Google Ads custom segments? Are you not seeing them anymore in your audience targeting settings? You're not alone! In Episode 63 of the Inside Google Ads podcast, host Jyll Saskin Gales breaks down the complexities of custom segments in Google Ads.
Just in time for the launch of her new book, "Inside Google Ads: Everything You Need to Know About Audience Targeting" (available on Amazon April 16th, 2025), Jyll gives listeners an exclusive sneak peek into her chapter about Custom Segments. She clarifies what custom segments are, how they work, and the four key inputs you can use. Then, she shares one of her big "aha!" moments about the relationship between content targeting and audience targeting through custom segments.
Next, Jyll answers one listener's question about custom segments in search campaigns and clarifies their compatibility across different campaign types like Display, Demand Gen, Video, and Performance Max. Finally, she answers an agency owner's question about the best way to leverage website URLs for custom segments.
Key topics discussed in this episode:
- Understanding the definition and usage of custom segments in Google Ads.
- Exploring the four inputs for creating custom segments: interests, searches, websites, and apps.
- The relationship between content targeting (topics, placements, keywords) and audience targeting through custom segments.
- Compatibility of custom segments with different Google Ads campaign types (Display, Demand Gen, Search, Video, PMax).
- Clarification on using website URLs when creating website-based custom segments.
Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve!
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode63
Buy my book!
Inside Google Ads: Everything you need to know about Audience Targeting hits Amazon on Wednesday, April 16th, 2025. This book is your comprehensive guide to mastering audience targeting and achieving exceptional results. Learn more at https://jyll.ca/book?utm_source=podcast&utm_medium=referral&utm_campaign=episode63
Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://tiktok.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
71 פרקים
Manage episode 476168006 series 3551927
Struggling to understand Google Ads custom segments? Are you not seeing them anymore in your audience targeting settings? You're not alone! In Episode 63 of the Inside Google Ads podcast, host Jyll Saskin Gales breaks down the complexities of custom segments in Google Ads.
Just in time for the launch of her new book, "Inside Google Ads: Everything You Need to Know About Audience Targeting" (available on Amazon April 16th, 2025), Jyll gives listeners an exclusive sneak peek into her chapter about Custom Segments. She clarifies what custom segments are, how they work, and the four key inputs you can use. Then, she shares one of her big "aha!" moments about the relationship between content targeting and audience targeting through custom segments.
Next, Jyll answers one listener's question about custom segments in search campaigns and clarifies their compatibility across different campaign types like Display, Demand Gen, Video, and Performance Max. Finally, she answers an agency owner's question about the best way to leverage website URLs for custom segments.
Key topics discussed in this episode:
- Understanding the definition and usage of custom segments in Google Ads.
- Exploring the four inputs for creating custom segments: interests, searches, websites, and apps.
- The relationship between content targeting (topics, placements, keywords) and audience targeting through custom segments.
- Compatibility of custom segments with different Google Ads campaign types (Display, Demand Gen, Search, Video, PMax).
- Clarification on using website URLs when creating website-based custom segments.
Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve!
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode63
Buy my book!
Inside Google Ads: Everything you need to know about Audience Targeting hits Amazon on Wednesday, April 16th, 2025. This book is your comprehensive guide to mastering audience targeting and achieving exceptional results. Learn more at https://jyll.ca/book?utm_source=podcast&utm_medium=referral&utm_campaign=episode63
Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://tiktok.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
71 פרקים
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1 Do Google Ads Demand Gen campaigns work for lead generation? 16:20

1 Google Marketing Live 2025 Recap & Analysis 12:52

1 How can you spy on competitors' keywords in Google Ads? 15:27

1 Why does Smart Bidding drive up my CPCs? 15:40

1 Should you use bid adjustments in Google Ads? 10:46

1 Can you still use custom segments in Google Ads? 11:44

1 Are Exact Match keywords expensive in Google Ads? 10:32

1 How do you audit a Google Ads account? 19:37

1 Advanced Audience Targeting in Google Ads 32:49

1 What makes a good Responsive Search Ad? 12:00

1 Can you still use Manual CPC bidding in Google Ads? 11:25

1 How can you advertise on YouTube? 13:00

1 ALL of your Google Ads questions answered! 31:28

1 Which is better: Phrase Match or Exact Match keywords? 15:17

1 Should you use Customer Match in Google Ads? 19:15

1 Do I need to set a Target CPA or Target ROAS in Google Ads? 16:06

1 What is the future of Google Ads with AI? 11:26


1 Should you use manual or automated bidding with Shopping campaigns? 13:10

1 Can you run Google Ads with a small budget? 11:51

1 How many keywords should I put in an ad group in Google Ads? 11:05

1 Should you manage your own Google Ads or hire an agency? 12:27

1 Will Maximize Conversions bidding inflate my CPCs? 10:37

1 Should you run Search and Performance Max together? 13:35

1 How to optimize a Google Shopping campaign 15:33

1 Should you use micro-conversions in Google Ads? 13:31

1 When is high click-through rate (CTR) a bad thing in Google Ads? 13:40

1 Does Performance Max work for lead gen? 10:32

1 How should I set up my Google Ads campaign? 10:16

1 Are Display ads worth it in Google Ads? 18:03

1 When should I change my bid strategy in Google Ads? 14:45

1 Bonus: Here's what you missed Today in Digital Marketing 21:42

1 Do single keyword ad groups (SKAGs) still work in Google Ads? 12:21

1 What is Demand Gen in Google Ads? 12:31

1 4 Facebook Ads Mistakes to Avoid ft. Josh Okungbaiye 13:51

1 How can local businesses use Google Ads? ft. Harrison Jack Hepp 11:57

1 5 Things You Need To Fix Your Conversion Tracking ft. Ameet Khabra 17:09

1 Can you advertise on Amazon without selling on Amazon? ft. Navah Hopkins 20:58

1 What are the limitations of Google Ads Grants? ft. Jason King 20:11

1 Will better Ad Strength get me better results? 15:50



1 How can you stop getting spam leads from Google Ads? 11:24

1 Should you run Performance Max campaigns? 12:43

1 Which is better for conversion tracking: Google Analytics 4 or Google Tag Manager? 12:03

1 Why are your Google Ads showing outside your target location? 11:53

1 Can you get super specific with your Google Ads targeting? 12:33

1 Which bid strategy should you choose in Google Ads? 12:46

1 Is Manual CPC bidding in Google Ads a mistake? 11:24

1 What settings should I use for my Google Ads campaigns? 16:02

1 How to run Google Ads with a low budget 22:02

1 How often should you update your Google Ads? 17:00

1 Does Impression Share matter in Google Ads? 13:13

1 Do I need to run a Brand campaign in Google Ads? 13:01

1 What is a good ROAS in Google Ads? 15:28

1 Google Marketing Live 2024 Recap & Analysis 15:09

1 Why are my Google Ads spending more than my budget? 13:44

1 Should you use Maximize Conversions bidding? 12:53

1 Which keyword match type is best in Google Ads? 15:53

1 How do I get a job after the Google Ads certifications? 13:18

1 Special Episode: Rapid-fire Reddit 23:14
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