Should you use Performance Max for Lead Generation?

Inside Google Ads with Jyll Saskin Gales

Let's put this question to bed once and for all: PMax for Lead Gen, yay or nay? In Episode 60 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about Performance Max for lead generation. Is it a good fit for B2B clients? How does it compare to Demand Gen campaigns? And can it be effectively used for affiliate marketing?
Key topics discussed:

• Comparing Performance Max and Demand Gen for B2B.
• Strategies for scaling remarketing campaigns using PMax.
• The feasibility and challenges of using Performance Max for affiliate marketing.
• The importance of conversion tracking for PMax success.
• Testing visual mediums and audience targeting with Demand Gen.

Plus, I have a very special guest at the end of the episode sharing a new Insider Challenge for you to solve!
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode60
Google Ads Coaching
Want to put Jyll's brain (and 10+ years of expertise) to work on your Google Ads account? Book a Google Ads coaching call! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode60
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