Why does Smart Bidding drive up my CPCs?

Inside Google Ads with Jyll Saskin Gales

Are rising Google Ads CPCs making you sweat? It's not a good enough excuse to stick with manual bidding. In fact, that's counterproductive! In episode 67 of the Inside Google Ads podcast, host Jyll Saskin Gales explains why higher costs with Smart Bidding strategies like Maximize Conversions are actually a good thing, and contribute to better performance. She also addresses concerns about using Maximize Conversions in new accounts with no prior data and clarifies whether duplicate ad groups inflate your CPCs.
Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve!
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode67
Inside Google Ads course
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Read more about this topic on Jyll's Google Ads blog
Worried About High CPCs with Maximize Conversions? You Shouldn't Be: https://learn.jyll.ca/blog/worried-about-high-cpcs-with-maximize-conversions-you-shouldn-t-be?utm_source=podcast&utm_medium=referral&utm_campaign=episode67
Are High CPCs Killing Your Google Ads ROI? https://learn.jyll.ca/blog/are-high-cpcs-killing-your-google-ads-roi?utm_source=podcast&utm_medium=referral&utm_campaign=episode67
What can I do if CPCs in my industry are very high? https://learn.jyll.ca/blog/what-can-i-do-if-cpcs-in-my-industry-are-very-high?utm_source=podcast&utm_medium=referral&utm_campaign=episode67
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