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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #697: Building the total experience for customers with AJ Joplin, Forrester 24:10
24:10
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אהבתי24:10
Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Learn-To-Learn
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תוכן מסופק על ידי Learn-To-Learn. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Learn-To-Learn או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
We are a team with over 40 years of experience in coaching, educating, and supporting others to become better learners. Our passion is to freely support our fellow humans in discovering and expressing their best qualities to the highest degree. We are not looking for donations, sales, or any other outside form of support. We are simply doing our best to get people to participate in recognizing all that is possible for them to learn and sharing with them in ways to bring that about. Our belief is that the best way to do that is to give people the tools, perspectives, and motivation to learn how to more effectively learn in each and every area of their life.
…
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379 פרקים
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Manage series 2991766
תוכן מסופק על ידי Learn-To-Learn. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Learn-To-Learn או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
We are a team with over 40 years of experience in coaching, educating, and supporting others to become better learners. Our passion is to freely support our fellow humans in discovering and expressing their best qualities to the highest degree. We are not looking for donations, sales, or any other outside form of support. We are simply doing our best to get people to participate in recognizing all that is possible for them to learn and sharing with them in ways to bring that about. Our belief is that the best way to do that is to give people the tools, perspectives, and motivation to learn how to more effectively learn in each and every area of their life.
…
continue reading
379 פרקים
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Learn-To-Learn

1 Cross Discipline Learning and Cognitive Flexibility 14:26
14:26
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When we look for and engage the interplay between different areas of learning, our capacity to recognize patterns and to engage creatively increases dramatically.
What’s the real cost of constant scrolling? In this episode, we unpack how social media trains your brain to crave short bursts of dopamine, leaving your attention span fragmented and your long-term goals out of reach. Using a powerful personal story and relatable metaphors, we explore the difference between chasing fleeting highs and building lasting focus. This is not an anti-social media rant, it’s an invitation to choose wisely. What are you really feeding your mind? And is it helping you become who you want to be?…
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Learn-To-Learn

Emotions provide the energy to drive our learning and to move us forward in our success. Learn how to engage your emotions in a way that leads to this success.
In this powerful episode, we share why developing your attention may be the single most important thing you can do to improve every part of your life. The ability to place your focus, when and where you want it, with the attitude you choose, is at the root of everything human beings strive to do well. Whether it’s achieving goals, deepening relationships, or handling challenges, attention is the foundation. Think of it like a muscle: it gets stronger with intentional use. We’ll introduce core ideas and practices to help you build this essential skill and explain why mastering your attention is the key to mastering your life.…
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Learn-To-Learn

1 Creating Communities Engaging in Curiosity 15:49
15:49
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אהבתי15:49
When we get others to engage in curiosity and question answering with us, our success in so many ways is enhanced. Being connected to others in this way can become one of our superpowers.
This is an episode that uncovers simple, powerful tools to rebuild your attention span from the ground up. Today, we’ll dive into one unforgettable story: a journey from total spaciness to laser-sharp focus, all starting with a daily practice as simple as staring at a wall. Discover how to train your attention like a muscle, using techniques as straightforward as focused visual meditation or intentional reading. Whether you're feeling scatterbrained or just want to level up your mental discipline, this bite-sized episode offers the blueprint to reclaim your attention, 10 minutes at a time.…
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Learn-To-Learn

1 Cross Pollination Leads to Creativity 14:46
14:46
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אהבתי14:46
Being curious about the parallels between diverse areas of engagement in learning brings about great insight. Solving that curiosity leads to much greater creativity.
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Learn-To-Learn

1 Micro Curiosity... The Gateway to Learning 14:02
14:02
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אהבתי14:02
Solving the big questions is engaging. It is often the micro questions, the questions about the small things that lead us to the big breakthroughs. Here's how to engage that more.
In this episode, we unpack the power of attention in shaping which of your beliefs take root, especially when they conflict. Most of us carry both empowering and limiting beliefs: “I can do anything” vs. “I’ll probably fail.” The question is, which one do you feed? Using the classic story of the two wolves, we explore how attention acts as fuel—strengthening the beliefs we focus on and filtering how we interpret our experiences. When you learn to consciously direct your attention toward the beliefs that empower you, you create the internal conditions to grow, succeed, and thrive.…
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Learn-To-Learn

1 Breaking Through Knowledge Comfort Zones 13:52
13:52
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אהבתי13:52
Far too often we get overly comfortable with what we think we know. Curiosity breaks this out of this and expands our world.
In this episode, we explore how the quality of our attention can determine the quality of our experiences—especially in high-pressure situations like tests, work, or social interactions. When our attention fixates on what could go wrong, it pulls us into anxiety and past failures. But when we train our attention to anticipate positive outcomes, we create the mental conditions for success. Learn how to shift your focus from fear to possibility, and discover why disciplined attention is the key to unlocking the results you truly want.…
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Learn-To-Learn

1 The Art of Asking Better Questions 13:55
13:55
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אהבתי13:55
The process of learning and curiosity begins with asking questions. The better quality of our questions, the better the quality of our answers and the more that we learn. This is essential.
In this episode, we dig deeper into how attention shapes not only what we focus on, but also how we experience stress, performance, and even self-worth. Whether you're anxious about an upcoming class, a work task, a social interaction, or a date, your attention often pulls you toward worry, self-doubt, and imagined failure. And when that happens, your brain spirals –panicking, shutting down, or distracting itself. The key? Learning how to steer your attention toward what you want to experience instead of what you fear.…
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Learn-To-Learn

1 Curiosity… How Wonder Drives Learning 12:08
12:08
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אהבתי12:08
We begin a series on curiosity and the importance of curiosity in enhancing learning. It begins with the quality of wonder and how we expand that.
In this micro episode, we explore how developing your attention can unlock greater learning, success, and focus. Learn why attention is the fuel that powers everything, from your mindset to your outcomes, and how where you place it shapes the life you create.
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