Getting the Best Results from Your Probate Direct Mail Campaigns

Let's Talk Real Estate Investing with Sharon Vornholt

Getting the best results from your probate direct mail campaigns is important. I’m often asked if there is a way to maximize those marketing dollars spent each month, and the answer is yes there is. It all begins with creating a memorable experience at each and every interaction with these sellers.

You need to find genuine ways to make the sellers’ lives easier during this process. It also involves following a proven process for probate direct mail marketing, and that’s what we’ll be talking about today.

[00:01:29 - 00:05:45] - Creating a Memorable First Impression

• Goal is to solve sellers' problems and make process easy
• Direct mail letter makes crucial first impression
• Make initial call to gather info and understand needs
• Use property visit to show understanding and respect

[00:05:46 - 00:10:02] - Turning "No" into "Yes" Through Follow Up

• 80% of deals come from follow up after "no"
• Ask to follow up in case Plan A falls through
• Use mail, calls, texts to stay top of mind
• Find out what's holding them back from "yes"

[00:10:03 - 00:15:01] - Building Trust Through Thoughtful Conversations

• Listen fully to show understanding and respect
• Use visual clues to start conversations
• Ask open-ended questions and listen closely

[00:15:02 - 00:22:10] - Creating Raving Fans Who Refer More Deals

• Make the rest of the process smooth once you get a "yes"
• Attend closing to reinforce a positive experience
• Happy sellers become raving fans who refer you

Key Quote:

"Your goal … has to be to solve their problem and create a bridge from where they are today … to where they want to go" - Sharon Vornholt

Resources Mentioned in This Show:

Probate Investing Simplified Course

Freebie: Probate Investing Starter Kit and Probate Letter

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