Understanding Behavioral Styles for Effective Pricing with Shelly Starks

Live with The Pricing Lady, the Podcast

What has the BIGGEST impact on your prices?
Nope, not the customer.
Not your competitors.
Not your costs.
You do. Your behavior, what you choose to do or not do has a bigger impact on your prices and your pricing strategy than anything else. This is why it's important to take a look at behavior styles and pricing.
In this episode, I speak with Shelly Starks, a communications coach and behavioral analysis expert as well as the CEO of Inline Consulting Services. I wanted to understand not only her pricing journey but how she helps sales teams have better pricing discussion.
Her expertise is all about the impact of understanding behavioral styles and I was curious how it relates to and impact pricing.. Shelly shares how identifying and adapting to different communication styles can lead to more effective conversations and better business outcomes. We delve into her journey of becoming a communications coach, overcoming cultural taboos about discussing money, and improving pricing strategies through increased self-awareness and confidence. Shelly also discusses the importance of recognizing one's own worth and value in professional settings to enable fair and effective pricing.
What to Listen out for:

00:59 Shelly's Superpower: Understanding Behavioral Styles
03:17 Shelly's Background and Business Journey
06:26 Diving into Pricing Strategies
13:36 The Psychology of Money and Pricing
21:53 Communication Styles and Their Impact on Pricing
35:10 Final Thoughts and Takeaways
Episode Links:
Reach out and talk to Shelly.
Website: https://shellystarks.com/
LinkedIn: https://www.linkedin.com/in/shelly-starks/
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
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Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)