269. Levers To Pull To Build Your Brand’s Enterprise Value—Zack Fishman

Multiply Your Success with Dr. Tom DuFore

How are you building the enterprise value of your company? What types of marketing and PR are you doing to help create awareness? Our guest today is Zack Fishman, and he shares with us the some of the levers to pull to build your brand’s enterprise value.

TODAY'S WIN-WIN:
The rush to the space to become more "professionalized” is happening across franchising. This is raising the bar for franchising in general.

LINKS FROM THE EPISODE:

• Schedule your free franchise consultation with Big Sky Franchise Team: https://bigskyfranchiseteam.com/.
• You can visit our guest's website at:
  • https://fishmanpr.com
• Attend our Franchise Sales Training Workshop:
• https://bigskyfranchiseteam.com/franchisesalestraining/
• Connect with our guest on social:
  • https://www.linkedin.com/in/zack-fishman/

ABOUT OUR GUEST:
Zack has been involved in the franchise space since he could walk (literally), devoting his life to understanding all facets of the industry. Currently, Zack is the Chief Growth Officer for Fishman PR, the world’s foremost PR firm specializing in franchising and Franchise Elevator, the world’s preeminent emerging brands PR firm.

In his spare time, Zack is also the Co-Founder of Franchise YoungConference, the only conference for Millennial/Gen-Z franchise executives, Host of Modrn Business Podcast, an award-winning podcast focusing on showcasing franchising’s most exciting entrepreneurs and is Partner & COO of Franchise Supplier Network, where he specializes in matching franchisors with best-fit suppliers.

ABOUT BIG SKY FRANCHISE TEAM:
This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/.

The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.

The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.

פרקים

1. Introduction to Zach Fishman (00:00:00)

2. PR Evolution Beyond Lead Generation (00:02:40)

3. How Marketing Metrics Have Changed (00:05:33)

4. PR for Different Franchise Audiences (00:10:11)

5. Building Enterprise Value Through PR (00:14:40)

6. Personal Lessons and Success Principles (00:22:14)

7. Key Takeaways and Win-Win (00:29:11)