[S03E08] Data Minimalism, Experimentation, and Ethical AI with Matt Gershoff

No Hacks: The Mindset Behind Digital Optimization and Growth

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תוכן מסופק על ידי Slobodan (Sani) Manić. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Slobodan (Sani) Manić או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

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Are we cooked? How social media shapes your language | Adam Aleksic 15:16

לפני 14 weeks15:16

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15:16

Gen Z slang is rife with new words like "unalive," "skibidi" and "rizz." Where do these words come from — and how do they get popular so fast? Linguist Adam Aleksic explores how the forces of social media algorithms are reshaping the way people talk and view their very own identities. For a chance to give your own TED Talk, fill out the Idea Search Application: ted.com/ideasearch . Interested in learning more about upcoming TED events? Follow these links: TEDNext: ted.com/futureyou TEDSports: ted.com/sports TEDAI Vienna: ted.com/ai-vienna TEDAI San Francisco: ted.com/ai-sf Hosted on Acast. See acast.com/privacy for more information.…

לפני שנה 43:37

MP3•בית הפרקים

In this episode, Sani sits down with Matt Gershoff, CEO and Co-founder of Conductrics, to talk about how being intentional, not just fast, leads to better experimentation, better customer relationships, and better outcomes.

Matt shares the wild story of how a machine learning summer school (and donkeys in pajamas!) helped spark Conductrics. They unpack why "just in case" data collection is broken, why data minimalism matters now more than ever, and how companies should rethink experimentation in the AI age.

What You'll Hear

[00:00] Introduction

[00:03:05] What Makes Conductrics Different

[00:09:01] Being Intentional with Experimentation

[00:09:54] The Problem with "Just in Case" Data Collection

[00:17:06] Why Data Hoarding Feels So Different Digitally

[00:25:43] Rapid Fire: Quick Takes with Matt

[00:38:07] Intentional Data Collection in A/B Testing

Where to Find Matt

Connect at Conductrics.com
Or find him on LinkedIn and the Test & Learn Community Slack

About Matt Gershoff

Matt Gershoff is the CEO and Co-founder of Conductrics, a leader in privacy-first experimentation technology. With a background in econometrics, database marketing, and artificial intelligence, Matt is passionate about helping businesses build smarter, more customer-focused decision systems — without losing sight of ethics or intentionality.

🔗 Find Matt online:

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204 פרקים

#Entrepreneur #Business #Marketing #Slobodan Sani Manić #Self-Improvement #User Experience #Business Growth #Podcasting Education #Digital Optimization #UX Design #Growth Marketing #Conversion Rate #Marketing Strategies #Growth Mindset #Data Driven #Cx Optimization #Digital Marketing #Experimental

[S03E08] Data Minimalism, Experimentation, and Ethical AI with Matt Gershoff

No Hacks: The Mindset Behind Digital Optimization and Growth

published לפני שנה

שתפו

MP3•בית הפרקים

What You'll Hear

[00:00] Introduction

[00:03:05] What Makes Conductrics Different

[00:09:01] Being Intentional with Experimentation

[00:09:54] The Problem with "Just in Case" Data Collection

[00:17:06] Why Data Hoarding Feels So Different Digitally

[00:25:43] Rapid Fire: Quick Takes with Matt

[00:38:07] Intentional Data Collection in A/B Testing

Where to Find Matt

Connect at Conductrics.com
Or find him on LinkedIn and the Test & Learn Community Slack

About Matt Gershoff

🔗 Find Matt online:

---
If you enjoyed the episode, please share it with a friend!
No Hacks website
YouTube
LinkedIn
Instagram

204 פרקים

כל הפרקים

1
Ep. 205: #ChatGate - Your ChatGPT Conversation Could Be Indexed and Anyone Could Read Them 15:13

לפני 15 ימים15:13

15:13

In this emergency solo episode I walk you through #ChatGate, the discovery that thousands of “shared” ChatGPT conversations are now fully searchable on Google. We de-mystify the site: operator, trace the unusual timeline that puts OpenAI, Google Cloud and Microsoft on a collision course, and explain why some marketers cheer while privacy advocates panic. Most importantly, you’ll learn how to check whether your chats are exposed and what to do next. Key Takeaways Shared ChatGPT links are public if you tick “Enable search indexing.” A sitemap discovered in late 2024 helps Google crawl those pages automatically. OpenAI now pays Google for compute while Microsoft cools its spending — timing that looks suspicious. Marketers cheering the “SEO gold-mine” are ignoring the privacy fallout. Audit yourself (site:chatgpt.com/share "Your Name"), delete stray links, and think twice before sharing sensitive prompts. Enjoy the listen — and remember: what happens in ChatGPT doesn’t necessarily stay in ChatGPT. Resources & Further Reading Google Support – Advanced Search Operators (official guide to site:) https://support.google.com/websearch/answer/2466433?hl=en OpenAI Help Center – “Share your conversations” (checkbox controls indexing) https://help.openai.com/en/articles/7925741-chatgpt-shared-links-faq LinkedIn Post by Senthil Kumar – “OpenAI’s /shared-convos-sitemap.xml SEO play” https://www.linkedin.com/pulse/unboxing-chatgpts-organic-traffic-deep-dive-openais-seo-hariram-jhtkc TechCrunch (31 July 2025) – “Your public ChatGPT queries are getting indexed by Google” https://techcrunch.com/2025/07/31/your-public-chatgpt-queries-are-getting-indexed-by-google-and-other-search-engines/ Fast Company (30 July 2025) – “Google is indexing ChatGPT conversations—here’s why it’s a privacy nightmare” https://www.fastcompany.com/91376687/google-indexing-chatgpt-conversations Yahoo Finance (Dec 2024) – “Microsoft has invested nearly $14 billion in OpenAI but is pulling back” https://finance.yahoo.com/news/microsoft-invested-nearly-14-billion-000512844.html Reuters (16 July 2025) – “OpenAI taps Google Cloud TPU chips to meet soaring demand” https://www.reuters.com/business/media-telecom/openai-lists-google-cloud-partner-amid-growing-demand-computing-capacity-2025-07-16/ Juliana Jackson – Substack Essay “ChatGPT Indexed Conversations” https://julianajackson.substack.com/p/chatgpt-indexed-conversations --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

1
[S03E11] No Juniors, No Google, No Chill: Survival Tips for the AI Shake-Up with Erin Weigel and Lukas Vermeer 42:30

לפני 6 weeks42:30

42:30

What does life look like when search engines, junior tech jobs, and even human therapists start losing ground to generative AI? In this lightning-charged round-table, host Sani sits down with experimentation legends Erin Weigel and Lukas Vermeer to test-drive a future that’s already creeping into the present. In this episode you’ll hear: “RIP Google SERPs?”. Lukas explains why he’s stopped opening SERPs and lets ChatGPT do the leg-work instead, and what that means for SEO as a profession. Therapy by chatbot. A frank debate on the ethics of replacing licensed counselors with LLMs, complete with Erin’s tale of an AI that literally narrated its own fake empathy. The vanishing ladder. Why companies are skipping junior hires, how that starves tomorrow’s seniors, and whether YouTube “mentors” can fill the gap. Layoffs, wage pressure & the fourth AI hype-cycle. Erin argues that generative tools are becoming the C-suite’s favorite excuse to “do more with less,” accelerating job insecurity across tech. Blackout reality check. Sani recounts a one-day power failure that froze an entire city, highlighting just how thin our digital safety net really is. Off-grid plans & doom-prep kits. From Raspberry Pi LLMs to a solar-powered farmhouse in France, the crew swaps tongue-in-cheek tips for surviving an AI-augmented apocalypse. About the guests Erin Weigel is the former principal designer at Booking.com, now charting the blurry boundary between human-centered design and AI-generated “V-Zero” mock-ups. Lukas Vermeer is the ex-director of experimentation at Booking.com and Vista; known for turning data questions into live product experiments. Both Erin and Lukas started the same day at Booking.com, one of many shared origin stories they unpack. --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

1
[S03E10] Behavioral Design Secrets from YouTube, Google, and Duolingo with Katie Dove 32:50

לפני 10 weeks32:50

32:50

Why don’t users do what they say they’ll do? Why does great UX still fail sometimes? And what do the world’s top companies know about behavior that most of us miss? In this episode, Sani sits down with Katie Dove , behavioral designer at Irrational Labs, to break down the Three B Framework, a powerful behavioral design tool used by teams at Google, YouTube, and Duolingo. They unpack how context shapes decisions, why psychological friction is often invisible, and what it really takes to drive engagement through design. If you work in UX, CRO, product, or marketing, this episode will change how you think about user behavior forever. 🔍 What we cover: Why values don’t always predict behavior (and why that’s okay) The Three B Framework : Behavior, Barriers, Benefits The difference between logistical and psychological friction Real-world case studies: Google AdWords, ClassPass, Duolingo, top banks How to identify the right behavior to optimize The psychology of mental models, defaults, and motivation Why asking users what they want often leads you astray Rapid-fire insights on irrationality, app design, and more Guest: Katie Dove Behavioral designer and partner at Irrational Labs Katie leads behavioral design projects for companies like Google, YouTube, and leading financial institutions. At Irrational Labs, she helps teams apply behavioral science to real-world digital products and services. 🔗 IrrationalLabs.com 🔗 Follow Katie on LinkedIn --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

1
[S03E09] Know Your Customer, Grow Your Brand: Email Marketing Masterclass with Omar Lovert 40:51

לפני 11 weeks40:51

40:51

What separates email campaigns that convert from those that get ignored? It all comes down to understanding your customers, deeply. In this episode, Sani welcomes back Omar Lovert for a masterclass on customer-centric email marketing. Together, they unpack why AI can’t replace real customer insight, how to use RFM segmentation to identify your most valuable users, and the frameworks that top-performing brands use to map the customer journey and boost lifetime value. From tactical tips on optimizing welcome flows to the underrated power of post-purchase emails, this is your blueprint for building human-first marketing in a world increasingly driven by automation. 🧠 You’ll learn: Why customer research still beats AI-generated content How to segment your audience with RFM scoring The role of jobs-to-be-done interviews in crafting better campaigns How to use NPS and support signals to improve retention Why your first-time customers are your biggest opportunity Whether you’re a DTC marketer, retention strategist, or email geek, this one’s packed with value. --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

1
[SOLO] Magician vs. Conductor: How to Build (and Fix) Products with AI in 2025 13:15

לפני 14 weeks13:15

13:15

Heads-up: I use some salty language. Nothing hateful, just passionate about this topic. Skip if that’s not your vibe. It’s 2 AM, your side-project just went viral, and the signup flow is on fire. Do you keep “vibe-coding” blind prompts, or step up as the conductor who actually knows the score? In this first-ever solo episode, I unpack why “anyone can code with AI” is 2025’s biggest myth and show you how to turn large language models into the ultimate co-pilot instead of a ticking time-bomb. Key Takeaways Illusions break at scale. Vibe-coding can get you an MVP, but you’ll pay interest when production fires start. Your new super-power isn’t “no knowledge,” it’s “faster knowledge.” LLMs shrink the gap between “I don’t know” and “I can ship.” Learning beats prompting. Prompting is great, prompt-and-probe is better. Use back-and-forth to understand , not just generate. Career moat = curiosity. The people who thrive next year aren’t the ones with the fanciest prompts; they’re the ones who ask better questions and close their gaps daily. 7-Day Knowledge-Gap Challenge Pick one concept you avoid (CSS Flexbox? Indexing in Postgres?). Spend 15 min/day grilling an LLM: “Explain it like I’m 7… now show real-world code… now debug this snippet…” Log what surprised you, then share your aha moments Call to Action Try the challenge. Tag me with your progress by next week. Rate & Review. If this episode saved you from a 2 AM meltdown, drop a ⭐⭐⭐⭐⭐ on your favorite app. Share. Forward the LinkedIn post or the episode link to one builder who still thinks vibe-coding is a strategy. --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

1
[S03E08] Data Minimalism, Experimentation, and Ethical AI with Matt Gershoff 43:37

לפני 16 weeks43:37

43:37

In this episode, Sani sits down with Matt Gershoff , CEO and Co-founder of Conductrics , to talk about how being intentional, not just fast, leads to better experimentation, better customer relationships, and better outcomes. Matt shares the wild story of how a machine learning summer school (and donkeys in pajamas!) helped spark Conductrics. They unpack why "just in case" data collection is broken , why data minimalism matters now more than ever, and how companies should rethink experimentation in the AI age. What You'll Hear [00:00] Introduction [00:03:05] What Makes Conductrics Different [00:09:01] Being Intentional with Experimentation [00:09:54] The Problem with "Just in Case" Data Collection [00:17:06] Why Data Hoarding Feels So Different Digitally [00:25:43] Rapid Fire: Quick Takes with Matt [00:38:07] Intentional Data Collection in A/B Testing Where to Find Matt Connect at Conductrics.com Or find him on LinkedIn and the Test & Learn Community Slack About Matt Gershoff Matt Gershoff is the CEO and Co-founder of Conductrics , a leader in privacy-first experimentation technology. With a background in econometrics, database marketing, and artificial intelligence, Matt is passionate about helping businesses build smarter, more customer-focused decision systems — without losing sight of ethics or intentionality. 🔗 Find Matt online: Conductrics Website Matt's LinkedIn --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

1
Google Doesn’t Need Your Blog Posts Anymore, Here’s What to Do Instead with Jono Alderson 9:33

לפני 17 weeks9:33

9:33

Is content marketing finally dead? In this no-BS conversation, I’m joined by digital strategist Jono Alderson to unpack the new reality of SEO, content, and how Google’s evolution is leaving traditional marketing behind. Jono explains why so much content is now obsolete , how search is changing with AI, and why the only real path forward is to be more human, more trustworthy, and more brand-driven than ever before. 🔥 What We Talk About: 00:00 – Is content marketing dead? Jono kicks off with a bang. 00:46 – “Solved query spaces” and why Google doesn’t need your blog posts anymore. 02:46 – The AI-powered future of search: recipes, risottos, and synthetic content. 04:55 – What actually still works: EEAT, branding, and building trust. 07:45 – The ironic truth: in the age of AI, being human is your biggest asset. 🧠 Key Takeaways: Why pumping out blog posts is no longer a growth strategy What “solved query spaces” mean for your SEO future Why Google’s zero-click answers are here to stay How to compete through trust, brand, and true expertise Why your best marketing move might be… local radio? 🔗 Links: Jono's LinkedIn - https://www.linkedin.com/in/jonoalderson/ --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

1
Is the Internet Dead? The Rise of Bot-to-Bot Web & the Decline of Human Content with Anne Berlin 10:16

לפני 18 weeks10:16

10:16

In this episode of No Hacks, host Sani is joined by technical SEO strategist Anne Berlin to explore one of the most disturbing and fascinating topics on the web today: the Dead Internet Theory. Is most of what we see online actually created by bots, for bots? What happens when the web becomes a wasteland of AI-generated slop and abandoned digital ruins? Anne draws on her extensive experience analyzing crawl logs, server stats, and digital infrastructure to reveal how bot traffic is outpacing real users, and what that means for the future of human-centric content. If you’ve ever wondered why the web feels “off” these days, this one’s for you. 👤 About the Guest: Anne Berlin Anne Berlin is a Lead Product Strategist and Senior Technical SEO at Lumar, with over a decade of experience in digital strategy, enterprise SEO, and content performance optimization. Anne specializes in high-scale technical audits, crawl budget efficiency, and structured data for large websites, including e-commerce and news publishing giants. She’s a passionate advocate for reclaiming the human web and brings a cross-disciplinary lens to digital decay, combining SEO, DevOps, and sustainability insights. She's previously led digital strategy for organizations like Kaplan and the Lupus Foundation of America and holds a Master’s from Georgetown University. ⏱️ Timestamps 00:00 – What is the Dead Internet Theory? 00:24 – The rise of bots: from content creation to consumption 01:04 – How bots degrade user experience 01:44 – Why most web pages are unread by humans 02:25 – From Geocities to AI slop: the lost human web 03:06 – Budget cuts and digital burnout 04:01 – The hidden energy cost of web inefficiencies 05:37 – Cross-functional SEO: solving crawl waste 06:33 – One endpoint, a transatlantic flight's worth of carbon 07:25 – 60% of web traffic is non-human 08:01 – Are we too late to save the web? 09:42 – Join the crusade: building a human-led internet ✅ Key Takeaways Dead Internet Theory suggests that bots, not humans, dominate the web today—both as content creators and consumers. Anne estimates 60% of web traffic is bot-based , with only 40% appearing human. Many web pages are published without ever being seen by a human , often as part of programmatic SEO. Neglected code and crawl bloat have energy and environmental costs , with one exposed endpoint equating to a transatlantic flight in carbon emissions. The solution lies in cross-training and collaboration across SEO, DevOps, infrastructure, and security to reduce digital inefficiencies and prioritize meaningful content. Anne advocates for a return to a human-first web , where real people matter more than algorithms. --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

1
[S03E07] Growing Smarter, Not Louder: The 1-1-1 Framework for Early-Stage Startups with Ward van Gasteren 37:22

לפני 19 weeks37:22

37:22

Growth doesn’t have to mean being everywhere at once or chasing every shiny new tactic. In this episode of No Hacks , I talk with Ward van Gasteren — one of Europe’s first growth hackers — about how to grow smarter, not louder. Ward shares his go-to method for helping early-stage startups: the 1-1-1 Framework — one audience, one channel, one message. We dig into how founders and product teams can stop spreading themselves too thin, avoid early-stage overwhelm, and finally find traction through focus. Ward explains the difference between growth and traditional marketing, how to approach experimentation, and why most companies waste time on strategies that don’t serve their stage. Whether you’re building a company, a product, or even a podcast — this conversation will help you cut through the noise and grow with clarity. Topics Covered: How to stop doing too much and focus on what works The 1-1-1 Framework for early-stage clarity Why founders waste time on channels that aren’t ready The role of experimentation beyond A/B testing Choosing the right growth metrics and north star Why organic social is rarely a growth engine Building scalable systems after early traction AI’s impact on speed (but not necessarily quality) How podcast growth follows the same principles as startup growth About the Guest: Ward van Gasteren is a growth consultant and one of Europe’s first professional growth hackers. Through his platform Grow with Ward , he helps early-stage startups create growth strategies that actually work — without burning out in the process. Ward has worked with companies across industries to simplify how they think about growth, run smarter experiments, and scale what’s already working. His 1-1-1 Framework has helped founders build real traction by focusing on the right things — not everything . Timestamps: 00:00:00 – What does a growth consultant really do? 00:06:07 – Breaking down the 1-1-1 Framework: one audience, one channel, one message 00:10:27 – Brand-building vs. selling: when organic social actually helps 00:15:30 – Ward’s favorite growth tool (and why he’d ditch GA4) 00:20:07 – Growth vs. Marketing: different teams, different goals 00:25:08 – How AI tools help with speed, but not necessarily with strategy 00:30:24 – Getting honest customer feedback and applying “The Mom Test” 00:35:16 – Ward’s growth program and where to follow his work Connect with Ward: → Website: https://growwithward.com → LinkedIn: https://www.linkedin.com/in/wardvangasteren/ --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

1
[SHORT] Winning Buy-In: How to Build a Support Network for Digital Experimentation with Sam Barber 9:02

לפני 20 weeks9:02

9:02

In this episode, senior experimentation specialist Sam Barber joins me to unpack what it really takes to drive change through digital experimentation. Spoiler: it’s not just about tests and tools, it’s about people. They explore how to build a solid support network inside any organization, how to win over skeptics, and why shouting (strategically) about your wins might just be your best move. Topics Covered: Why experimentation needs internal allies How to communicate value beyond test results The "force field" method for mapping influence Why customer insights matter just as much as revenue Breaking out of the digital silo Tips for aligning with other teams’ goals Key Quote: “If you don’t shout, they won’t know you exist.” Connect with Sam on LinkedIn: https://www.linkedin.com/in/sam-barber14/ --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

1
[S03E06] What Go-to-Market Really Means — Early Traction, Smart Systems, and AI with Maja Voje 51:29

לפני 20 weeks51:29

51:29

You’ve probably heard “go-to-market” thrown around like it’s just a product launch. But it’s way more than that — and today’s guest breaks it all down with clarity, energy, and zero fluff. In this episode, I sit down with Maja Voje , an internationally recognized go-to-market strategist who’s worked with over 750 companies , including global giants like Google, Bayer, and Rocket Internet. We unpack what makes GTM actually work, why focus beats scale, how to find your earliest adopters, and how AI is changing everything — fast. Whether you’re building something from scratch or scaling a proven product, this episode will reshape how you think about launching, growing, and repeating success. About the Guest Maja Voje is a globally sought-after go-to-market strategist, best-selling author of GTM Strategist , and founder of Growth Lab. With over a decade of hands-on experience, she’s helped 750+ companies — from early-stage startups to Fortune 500 firms — build repeatable, scalable growth systems. She co-teaches one of the most popular online growth courses (used by teams at Tesla, IBM, and Booking.com), and her GTM templates and playbooks have helped thousands of businesses get to product-market fit faster. Maja is also a keynote speaker and was named Female Role Model of the Year in 2018. Key Takeaways Go-to-market isn’t just launch day — it’s an ongoing, strategic system. Focus > Scale : Narrow, repeatable systems beat brute force and ad spend. Understand the difference between early customer profile (ECP) and ideal customer profile (ICP) . Why AI is a superpower for research, messaging, and GTM — if you use it right. Common GTM mistakes that waste time, money, and team morale. How to avoid "shiny object syndrome" and stay focused on what actually moves the needle. Chapters & Timestamps [00:00:00] Welcome & Episode Start [00:00:15] Maja’s origin story in marketing and startups [00:03:06] The accidental path to growth hacking [00:04:53] What go-to-market actually means [00:08:29] Why GTM is not just a launch [00:10:19] How fast-moving markets force constant GTM updates [00:12:57] First mover advantage vs. fast follower strategy [00:19:39] Why companies resist GTM adaptability [00:25:10] Rapid-fire GTM questions [00:31:25] The role of early adopters and how to find them [00:35:17] Beachhead segment strategy (and WWII analogies) [00:39:23] AI’s impact on go-to-market — good and bad [00:48:04] Creativity, content, and where AI falls short [00:50:43] Where to find more from Maja & closing thoughts Links & Resources Maja’s Go-To-Market Power Hour Template Sign up for her newsletter Connect with Maja on LinkedIn --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

1
[SHORT] What Google Analytics Can’t Tell You (But Your Users Will) with Daniël Granja Baltazar 9:25

לפני 21 weeks9:25

9:25

Google Analytics shows you what users do — but it can’t tell you why. In this episode, Daniël Granja Baltazar explains how qualitative research reveals the story behind the numbers, helping marketers improve conversion, fix broken journeys, and build better customer experiences. With real examples from his work at Vodafone Business, Daniël shares how interviews, mini surveys, and sales-marketing collaboration uncover insights that dashboards miss. Whether you’re running experiments, building landing pages, or managing customer journeys — this episode will change how you think about research. 🧠 Key Takeaways Data tells you what users do — not why User interviews uncover insights analytics can’t Mini surveys offer high-impact feedback with low friction Sales and marketing need to collaborate, not compete Qualitative research can be lightweight, fast, and scalable Proactive research leads to continuous optimization --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

1
[S03E05] The Power of Founder Brand: Why B2B Growth Starts With You with Ognjen Bošković 40:51

לפני 21 weeks40:51

40:51

Most B2B founders wait too long to start building their personal brand—if they think about it at all. But those who get it right unlock a massive competitive edge. In this episode, Ognjen Bošković breaks down what founder branding actually is, why it works, and how to do it without falling into the typical LinkedIn traps. About the Guest Ognjen Bošković is the founder of Raven , a consultancy and community helping B2B founders build their brand and scale their business. He’s an expert in content strategy, positioning, and go-to-market execution, with deep experience in growth marketing. Key Takeaways ✅ Founder brand ≠ personal brand. It’s a long-term strategy, not just a way to get LinkedIn likes. ✅ Most B2B companies struggle with critical thinking—branding helps break through the noise. ✅ The best way to build a founder brand? Market the problem , not just your product. ✅ If your LinkedIn posts look like everyone else’s, they won’t work. ✅ Balancing content strategy: Audience building vs. revenue generation. ✅ Forget going broad—nail your ideal customer profile (ICP) first, then expand. ✅ Content pillars aren’t just about organizing ideas; they help you test and refine what works. Timestamps [00:00] Intro – Why founder branding is a competitive advantage [01:46] Why most founders overlook branding until it’s too late [04:58] The shift in B2B go-to-market strategies & why traditional methods are failing [07:51] How smaller, agile teams are disrupting the market [12:20] Founder brand myths: Is it just about engagement on LinkedIn? [17:40] The secret to marketing the problem , not just the solution [21:16] Rapid-fire questions: Myths, viral content, and must-have growth tools [23:36] Defining your ICP: Why trying to appeal to everyone is a mistake [30:16] How founder branding fits into an overall content strategy [33:49] The role of content pillars & how to refine your approach over time [39:59] Where to connect with Ognjen and learn more Connect with Ognjen LinkedIn: https://www.linkedin.com/in/ognjenboskovic/ Raven: https://www.raven.club/ --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

1
[SHORT] Podcasting 101: Building Brand Awareness and Networking with Anja Lordanić Mustać 12:22

לפני 22 weeks12:22

12:22

Just Start. That’s the message Anja Lordanić Mustać had for anyone procrastinating on launching their podcast. I had an awesome chat with her about why podcasting is such a game-changer for personal branding and business. We talked about: 🎙️ Overcoming the fear of starting (because yeah, you’ll suck at first, and that’s fine!) 🎙️ The crazy networking opportunities a podcast creates 🎙️ Simple, no-BS steps to get started without overcomplicating it 🎙️ Why podcasting isn’t a time drain (it actually saves you time) One thing that really stuck with me: "No one is paying as much attention to you as you think. Just start." If you’ve been overthinking launching a podcast, this conversation might be the push you need. --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

1
[S03E04] Optimizing Events & Growth: Behind the Scenes of Europe’s Biggest Growth Summit with Julia Rumpf 46:38

לפני 22 weeks46:38

46:38

What does it take to optimize one of Europe’s most impactful growth and digital experimentation conferences? In this episode, Julia Rumpf shares her insights into planning GMS—from curating high-impact speakers to leveraging AI and digital tools to enhance attendee experience. She reveals the intersection of digital and physical event elements, the behind-the-scenes challenges of running an international conference, and how research-driven optimization makes events more valuable for everyone involved. Whether you’re an event organizer, growth marketer, or digital optimization expert, this episode is packed with actionable takeaways to help you improve your own strategies. * Key Takeaways ✅ Why speaker selection is like building a sports team – balancing high-energy and deep-thought speakers for maximum engagement. ✅ How digital and physical experiences intersect – leveraging event apps, AI networking, and live feedback tools. ✅ Overcoming last-minute challenges – the 24-hour sponsor banner crisis and how staying flexible is essential. ✅ Optimizing attendee engagement – using research-driven strategies to improve networking and knowledge retention. ✅ The evolution of GMS – why removing “marketing” from the event name was a game-changer. ✅ How to maximize ROI from events – practical strategies for making connections, implementing insights, and proving event value to your company. * Attend GMS 2024 📍 Where : Frankfurt, Germany 📅 When : June 18, 2024 🔗 Tickets & Info : growthmindedsuperheroes.com --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[SHORT] The Extreme Growth Mindset with Chris Out 9:03

לפני 23 weeks9:03

9:03

What separates entrepreneurs who achieve extreme growth from those who don’t? According to Chris Out, it all comes down to intention, bold action, and brutal honesty. In this episode, he shares how being extreme, not just in effort, but in strategy, can be the key to scaling faster than you ever imagined. What You’ll Learn in This Episode: 🔥 Why extreme growth requires extreme intention – Hope won’t get you to $100M; aggressive, strategic action will. 🎤 How Chris booked 63 speaking gigs in a year – A masterclass in positioning yourself for success. 📈 The power of a 25-year vision – How a long-term mindset compounds into massive success. ⚡ Brutal honesty in business – Are your actions really aligning with your goals? 🚀 How to design your life on your own terms – The real definition of “extreme” in today’s world. Chris doesn’t believe in waiting for opportunities, he creates them. His no-BS approach to growth has helped companies scale fast, and in this episode, he breaks down exactly how you can apply the same principles to your own business and career. --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[SHORT] Bridging the Gap: How Product and CRO Are Merging with Hesh Fekry 9:12

לפני 23 weeks9:12

9:12

In this episode, I talked to Hesh Fekry from CXL about the evolving relationship between Product and Conversion Rate Optimization (CRO). How are these once-separate disciplines are increasingly overlapping in scope, mindset, and execution? The conversation touches on the historical separation of CRO from Product, the shift towards experimentation as a more fitting term, and how AI and new tools are enabling professionals to bridge skill gaps faster than ever before. Key Takeaways: CRO & Product Have Always Been Similar: While traditionally seen as separate roles, both disciplines focus on user insights, problem-solving, and optimizing user flows. The Issue with the CRO Label: CRO as a term has long been tied to a narrow metric-focused approach (conversion rates), but its scope has expanded far beyond that. Experimentation as the New CRO: The rebranding of CRO towards experimentation reflects the broader impact CRO professionals have, including retention, monetization, and pricing strategies. AI is Accelerating the Shift: New AI-driven tools make it easier to fill skill gaps, allowing professionals to be more T-shaped and take on cross-functional responsibilities. CRO Should Be Involved from Day One: Rather than stepping in after a product is built, CRO principles should be applied from the earliest stages to validate assumptions and de-risk decisions. Product and CRO are Learning from Each Other: It's not just CRO learning from Product—it’s a continuous loop where both disciplines borrow and refine each other’s methodologies. Notable Quotes: 📌 "Experimentation is just about expanding the role beyond a single metric." – Hesh 📌 "With AI, the skill gap is getting smaller, and the overlap is growing larger." – Hesh 📌 "CRO almost feels like it should be in the room from day one." – Sani - Product and CRO are no longer separate silos. They are converging into a more holistic approach to user experience, optimization, and experimentation. As AI and new tools continue to evolve, the ability to cross these boundaries will become a key advantage for professionals in both fields. Tune in for a deep dive into how these changes are shaping the future of digital growth! --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[S03E03] Breaking It, Fixing It, Building It: The Mindset Behind Startup Success with Kevin Henrikson 44:34

לפני 23 weeks44:34

44:34

In this episode of No Hacks Podcast , host Sani chats with Kevin Henrikson, an entrepreneur and engineering leader whose journey began on a pig farm. Kevin co-founded Acompli , sold it to Microsoft in just 18 months, and helped turn it into Outlook Mobile . He explains how to move fast without sacrificing quality, why your first-time user experience (“Kleenex user”) is so crucial, and how to adopt an “advisor” mindset inside big companies. If you’re looking to master the MVP philosophy, leverage AI for higher productivity, and cultivate a curiosity-driven mindset, this is the episode for you. KEY TAKEAWAYS: Ship Early, Learn Fast “If everyone loves your MVP, you shipped too late.” Kleenex Users Matter You only get one shot at a first impression—make it count. Advisor Mode Post-Acquisition Offer ideas without bulldozing existing culture. AI as a ‘First Pass’ Use automation to handle repetitive or initial drafts, then refine with human expertise. MEMORABLE QUOTES: “If everyone loves your MVP, you shipped too late.” “Your first-time user is like a Kleenex—you only get that fresh perspective once.” “Be an advisor, not a disruptor, when you join a big company.” SHOW NOTES & TIMESTAMPS: [00:00:00] Introduction [00:00:10] Kevin’s Background [00:00:22] Early Career in Tech [00:02:49] Rapid Decision-Making & Mindset [00:05:01] MVP Philosophy & “Kleenex Users” [00:08:21] Starting vs. Scaling [00:11:56] The Acompli Story [00:14:42] Post-Acquisition Life [00:20:14] AI, Automation & the Future [00:27:23] Rapid-Fire Q&A [00:33:00] Final Insights & Wrap-Up [00:43:42] End of Episode CALL TO ACTION: Connect with Kevin: https://www.linkedin.com/in/kevinhenrikson/ Subscribe to Kevin's newsletter (Founder Mode): https://foundermode.kit.com/ Share Your Takeaway: Tag @nohackspod with your favorite insight! --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[SHORT] How to Design Products That Drive Real Behavior Change with Roos van Duijnhoven 9:58

לפני 24 weeks9:58

9:58

Too many product teams fall into a dangerous trap—they optimize for in-app engagement while forgetting the bigger picture: real behavior change. In my latest episode of No Hacks Snacks, I sat down with Roos van Duijnhoven to break down the difference between: ✅ Designing for engagement – Keeping users interacting with your product. ✅ Designing for behavior change – Helping users take action outside the product. Take fitness apps as an example: 🏋️‍♂️ Liking workouts & setting goals? Engagement. 🏃‍♂️ Actually going for a run? Behavior change. We also explored: 🔹 The Little e vs. Big E framework for building better products 🔹 Why engagement ≠ impact (and what to measure instead) 🔹 How to create long-term value, not just short-term wins 💡 If you’re in UX, growth, or product design, this conversation is a must-watch! Are you designing for engagement or behavior change? Drop your thoughts in the comments! 👇 --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[SHORT] Can E-Commerce Sites Ever Be Fully Optimized with Anthony Morgan 9:42

לפני 24 weeks9:42

9:42

In this No Hacks Snacks episode, I talked to Anthony Morgan, CEO and founder of CRO Agency Enavi, about the never-ending process of optimizing e-commerce websites. Can an e-commerce site ever reach a point where it's fully optimized? See Anthony explain why e-commerce is a moving target and how brands must continually adapt to changing markets, competitors, and customer behaviors. We discussed the importance of having a well-structured CRO process, leveraging both quantitative and qualitative data, and the impact of AI in enhancing the efficiency of these processes. hashtag#trusttheprocess Whether you're a growing brand expanding into new markets or just trying to stay afloat in a constantly evolving environment, you'll learn something from this episode! --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[SHORT] AI vs Human Intuition in E-commerce with Mike Ryan 9:45

לפני 24 weeks9:45

9:45

Where do humans still have the edge over AI in e-commerce? AI-driven algorithms are optimizing ad campaigns, automating decisions, and shaping digital strategies faster than ever. But does that mean human intuition is becoming obsolete? In a recent No Hacks Snacks conversation, I spoke with Mike Ryan, Head of e-commerce Insights at Smarter Ecommerce (smec) , about the evolving balance between human expertise and algorithmic automation in performance marketing. We talked about: 🔹 The rise of "Pmaxification" and what it means for advertisers 🔹 Why AI optimizes for the moment but lacks long-term strategic thinking 🔹 How intuition, domain knowledge, and creative strategy still give humans a competitive edge As AI-powered campaigns become the norm, knowing when to trust the machine, and when to step in, is more important than ever. --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[S03E02] B2B SEO That Actually Drives Sales: Money Keywords & No-BS Strategies with Sam Dunning 43:02

לפני 24 weeks43:02

43:02

Is SEO really dead? Not even close. But many B2B companies fall into the same traps: chasing traffic that doesn’t convert, relying on outdated strategies, or focusing on technical SEO that barely moves the needle. In this episode, Sam Dunning breaks down how to make SEO actually generate sales, not just traffic. He shares his "blow out the water" strategy that helped him outrank HubSpot in 50 days, the dangers of the "traffic trap," and why SEO timelines of 6-12 months aren't always true. What You’ll Learn: The myth of "SEO is dead"—and why some want you to believe it Why high-volume keywords often fail for B2B companies How to identify money keywords that bring in real sales calls and revenue When SEO isn't the right strategy for your company Why technical SEO is often a waste of time for smaller B2B sites How SEO fits into the messy, multi-channel B2B buying journey Content strategies for tackling competitive keywords Expert Insights & Strategies: Stop chasing vanity metrics—focus on search terms buyers actually use How to reverse-engineer top-ranking competitor pages to rank faster Why SEO doesn’t always take 6-12 months—how to see results in as little as 90 days How to build landing pages that rank well and convert visitors into customers Timestamps: [00:00:12] The myth of "SEO is dead" [00:01:42] The traffic trap: B2B’s biggest SEO mistake [00:05:04] Why SEO doesn’t always take 6-12 months [00:07:41] When SEO isn’t the right strategy for B2B [00:10:15] Money keywords: The terms that actually drive revenue [00:12:47] Case study: Outranking HubSpot in 50 days [00:17:18] Why technical SEO is overrated for small B2B sites [00:21:18] Smart strategies for ranking in competitive spaces [00:24:36] How SEO fits into a multi-channel B2B strategy [00:32:45] Sam’s journey building the Breaking B2B podcast [00:38:27] The viral “Ask The Public” LinkedIn series About Sam Dunning Sam Dunning is the founder of Breaking B2B, an SEO and content agency that helps B2B SaaS companies generate qualified leads through search. He hosts the Breaking B2B podcast and is the creator of the popular "Ask The Public" LinkedIn video series, where he interviews random people on the street about marketing. Connect with Sam 🔗 LinkedIn: Sam Dunning 🎙️ Podcast: Breaking B2B 🌐 Website: breakingb2b.com --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[SHORT] Why Proper Consent Management Matters with Marin Radovan 9:47

לפני 25 weeks9:47

9:47

In this episode of No Hacks Snacks, I talked to Marin Radovan, a digital analytics and martech expert about the intricacies of consent mode in Google Tag Manager. Marin emphasized the importance of setting up a proper Consent Management Platform (CMP) and the significant repercussions of neglecting this essential step. Marin highlighted legal risks, particularly under GDPR regulations, and the potential loss of crucial data that can hinder business decisions and optimizations. Common issues he encounters include incomplete consent setups across different subdomains and outdated CMP versions. To address these challenges, he provides actionable insights on identifying stakeholders and implementing ideal CMP setups that are both user-friendly and compliant with privacy laws. Tune in to learn why getting consent right is crucial for both legal compliance and effective digital marketing. --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[SHORT] What Skills Will Marketers Need to Stay Ahead in the Future with Jindrich Faborsky 9:28

לפני 25 weeks9:28

9:28

In this episode of No Hacks Snacks Jindrich Faborsky discussed the rapidly evolving skills necessary for marketers looking ahead to the next few years. He emphasized the impact of AI on the marketing landscape and underscored the importance of agility and the ability to connect diverse pieces of knowledge. The conversation highlighted how AI has simplified many tasks that previously required specialized knowledge, making it easier for marketers to execute complex projects efficiently. Additionally, Jindrich shared his personal productivity experiences and the transformative potential of automation and AI tools in everyday tasks. We also mentioned the incredible Marketing Festival in Brno, Czech Republic, spotlighting its unique offerings and high-quality speaker lineup! --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[SHORT] How Experimentation Can Make You Customer Centric with Emilija Milevska Velkovski 9:19

לפני 25 weeks9:19

9:19

In this episode of No Hacks Snacks, I had a great conversation with Emilija Milevska Velkovski, a product strategist with deep expertise in growth and personalization. We talked about how experimentation helps companies become more customer-centric, and why it should be more than just an occasional test. Emilija explains why making experimentation a core part of a company’s strategy leads to a better user experience. We also explored how experimentation has evolved beyond simple landing page tests to a more holistic approach that impacts multiple KPIs. Emilija shared practical steps for teams looking to use experimentation to truly understand and serve their customers and we wrapped up with a fascinating discussion on how AI is shaping the future of customer-centric testing. If you’re curious about how experimentation can drive better decisions and products, this episode is for you! --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[SHORT] Do Agile Product Teams and Experimentation Belong Together with André Morys 9:35

לפני 25 weeks9:35

9:35

In this episode of No Hacks Snacks, I talked to André Morys, CEO and founder of konversionsKRAFT, to explore the benefits of integrating agile product teams with experimentation. André discussed the often separate worlds of CRO/AB testing and agile product development, and why merging them can lead to better outcomes. He highlighted the legacy issues that keep these areas apart, and the advantages of making experimentation a core part of product strategy. The conversation also explores the biases and challenges that hinder product teams from embracing experimentation, what are the main obstacles they face, and how can they overcome them? How might AI help eliminate these biases and accelerate better decision-making? Lastly, André shares his insights on how large companies can break down silos. What strategies can they use to foster collaboration and create synergy between product development and experimentation? Tune in and let us know what you think about this. --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[SHORT] Navigating the Balance Between Product Clarity and Brand Voice with Lenka Stawarczyk 9:17

לפני 25 weeks9:17

9:17

In this episode of No Hacks Snacks , I sit down with Lenka Stawarczyk, a brand strategy and tone of voice expert, to explore the delicate balance between product clarity and a strong brand voice. We discuss why having a tone of voice guide isn’t always enough and how real-world interactions often require flexibility. Lenka shares insights on bridging the gap between marketing and product teams, ensuring that messaging remains both user-friendly and brand-aligned. Tune in for actionable tips on crafting clear, compelling communication that enhances user experience! 🎙️ --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[S03E01] Beyond Conversion Rates: The Ethics and Hidden Costs of Optimization with Maren Costa 41:38

לפני 26 weeks41:38

41:38

In this powerful season three premiere, I sit down with Maren Costa , featured in Netflix's "Buy Now" documentary and former Amazon UX designer turned climate justice advocate. Maren shares her 15-year journey at Amazon, from the early days of helping build a user-friendly e-commerce site to her awakening about the hidden environmental and human costs of our digital convenience. She reveals how she co-founded Amazon Employees for Climate Justice, which successfully pressured the company to adopt climate initiatives – and ultimately led to her controversial firing. We dive into eye-opening discussions about: The concentration of power in big tech and the "tech broligarchs" How features like one-click purchasing and Amazon Prime have transformed from convenience to climate concern The truth behind seemingly benevolent programs like Amazon Smile Why tech workers should recognize their collective power Maren makes a compelling case for why we all need to get "radically" engaged in creating change, emphasizing that it takes just 3.5% of a population to create meaningful transformation. Her message is clear: the time for individual action is over – we need collective power to address the urgent challenges facing our world. [00:00] Introduction to No Hacks Season Three [00:43] Maren Costa's Life Post-Documentary [02:12] Journey at Amazon [05:20] The Rise of Big Tech Oligarchs [10:20] Amazon Employees for Climate Justice [13:54] Power Dynamics and Employee Activism [17:46] Global Protests and Collective Action [19:49] Consumerism and Environmental Impact [20:27] Amazon's Strategy to Bypass Google [22:31] The Impact of One-Click Purchases [25:03] Prime and the Environmental Cost [28:26] The Ethical Dilemma of AI [32:06] Rapid Fire Questions [39:41] Call to Action for Tech Workers --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[SHORT] Safe Spaces, Democracy, and Experimentation with Marta Mijatov 9:27

לפני 26 weeks9:27

9:27

In the latest episode of No Hacks Snacks, I taked to Marta Mijatov about the importance of fostering a culture of experimentation within organizations. Marta explained the concept of 'safe spaces' for experimentation, emphasizing the need for an environment where team members feel encouraged to propose ideas, take calculated risks, and learn from outcomes without fear of criticism. She also highlighted the significance of having brave pioneers who challenge the status quo and introduce innovative thinking, backed by strong managerial support. We then talked 'failure' in experimental contexts, advocating that learning from unexpected results is a success in itself. In other words: You should listen to this one! And don't forget the first-ever No Hacks giveaway. See how to enter at the beginning of the video. P.S. Support the students in Serbia, they are showing us how to change the world 🇷🇸 --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[SHORT] Best Practices Are Almost Always Out of Date with Manuel Krähe 9:14

לפני 26 weeks9:14

9:14

In this episode of No Hacks Snacks, I sit down with Manuel Krähe, a digital growth and Conversion Rate Optimization (CRO) expert and founder of notion.ch, to discuss the limitations of UX best practices as starting points for experimentation. Manuel shared his insights on why relying solely on these practices can be misleading and emphasizes the importance of individualized data analysis and forming proper hypotheses based on your specific audience and website metrics. He also touches upon the pitfalls of outdated best practice checklists and offers strategies for guiding clients through data-driven decision-making processes. Tune in to catch one of the best quotes in No Hacks history and subscribe to stay updated on future episodes and an exclusive giveaway for No Hacks listeners! --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[SHORT] What Startup Founders Can Learn from Product People with Moshe Mikanovsky 8:39

לפני 27 weeks8:39

8:39

In this No Hacks Snacks interview, I talked to Moshe Mikanovsky, product director and host of not one, but two popular podcasts (🤯): Product for Product Podcast and Beyond the Product. Moshe shared some incredible insights on what startup founders can learn from seasoned product managers, emphasizing the importance of falling in love with the problem rather than the solution. Safe to say your host was very interested to learn about this 🧠 We also discussed some common pitfalls like over-relying on surveys and the critical role of stakeholder relationships. Some great book and podcast recommendations there as well! If you are not quite a product person but need to know some of the things product people know, I can list you 8 worse ways to spend 8 minutes of your life. :) --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[SHORT] Minimizing Friction in E-commerce with Usability Testing with András Kobza 8:52

לפני 27 weeks8:52

8:52

Welcome to the latest episode of No Hack Snacks! In this one, I was by e-commerce expert, András Kobza , to explore the crucial role of friction in shopping experiences. Should you always strive to reduce friction, or are there cases where a bit of friction adds value? Why do luxury brands like Ferrari and Rolex intentionally build friction into their processes to increase anticipation and value? Learn easy, actionable tips for reducing friction on your e-commerce website, the importance of user testing, and proven strategies for improving customer experience. --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[SHORT] AI in A/B Testing and Experimentation with Nils Stotz 9:32

לפני 27 weeks9:32

9:32

In this episode of No Hacks Snacks, I sit down with product and experimentation expert Nils Stotz to discuss the evolving landscape of AI and its impact on A/B testing and experimentation. Nils shares his insights on how AI can transform the entire experimentation process, from idea generation and hypothesis creation to prioritization and design. He also raises critical questions about the potential for AI to replace human participants in experiments, discussing the ethical and motivational implications of such a shift. Next, we explore the future of AI in creative fields and digital optimization, emphasizing the importance of preserving human creativity while leveraging AI to handle more mundane tasks. Nils predicts how AI will be integrated into company processes three years from now, highlighting the importance of safe and compliant AI usage. He also introduces the concept of 'prompting parties,' workshops where teams brainstorm AI use cases to enhance their daily workflows. This episode offers a comprehensive and thought-provoking look at how AI could reshape the world of product development and experimentation. Don't miss this engaging and informative discussion! All this in under ten minutes? Yep! --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[SHORT] The CRO Evolution: From Add-On to Essential Service with Luka Nikolić 8:39

לפני 27 weeks8:39

8:39

In the latest episode of No Hacks Snacks, I had an insightful chat with Luka Nikolić about how Conversion Rate Optimization (CRO) is shifting from an add-on service to a core discipline in digital marketing. Key takeaways from our conversation: ✅ CRO is going mainstream – It's following the path of PPC and SEO, moving from an afterthought to a necessity. ✅ Specialization is the future – More agencies and freelancers are focusing solely on CRO rather than offering it as a side service. ✅ It’s a process, not just A/B testing – True CRO involves research, design, development, QA, and analytics—not just running experiments. ✅ E-commerce is leading the way – Businesses are recognizing CRO's role in lowering acquisition costs and optimizing the full buyer journey. ✅ Hyper-focused providers may emerge – In the future, we might see agencies specializing in just research, A/B test development, or qualitative analysis. CRO needs to be baked into projects from day one, not treated as an optional “Would you like fries with that?” service. How do you see CRO evolving in the next few years? --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[SHORT] Research Tips for Marketers and Product Builders with Brendan McNulty 9:49

לפני 28 weeks9:49

9:49

In this episode of No Hacks Snacks, I talked to Brendan McNulty , a CRO, experimentation and product expert, about accessible research methods for optimizers and product builders. Brandon discussed using AI tools like SimilarWeb, GummySearch, and NotebookLM to gather customer insights quickly. He emphasized prioritizing customer understanding and validates findings with additional data sources. The conversation is packed with practical tips on leveraging search data, analyzing competitor strategies, and optimizing content for conversions. Let me know what you think, and subscribe to Brendan's 52 AI Experiments ! --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[SHORT] How Conferences Fuel Career Success with Marcella Sullivan 8:47

לפני 28 weeks8:47

8:47

In this episode of 'No Hacks Snacks,' we interview Marcella Sullivan from Women in Experimentation to discuss how digital professionals can advance their careers through conferences. Marcella shares insights on the importance of attending and speaking at conferences, building networks, and finding your professional tribe. She highlights upcoming events like the Women in Experimentation Summit and the TLC Summit, designed to help individuals with limited speaking experience gain confidence and professional coaching. The episode also touches on the evolution and goals of Women in Experimentation, offering opportunities for both men and women to grow and diversify their skill sets. Marcella emphasizes the significance of supporting and compensating speakers to foster a community that benefits everyone involve --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[SHORT] Break Free from Amazon: The Step-by-Step Guide to Your DTC Journey with Dušan Popović 8:18

לפני 28 weeks8:18

8:18

In this episode of No Hacks Snacks, e-commerce and Shopify expert Dušan Popović discusses how successful Amazon sellers can establish their own direct-to-consumer (DTC) channels. Dušan emphasizes the importance of building a brand independent of Amazon and offers practical steps to set up a Shopify store. He addresses challenges like marketing outside of Amazon's ecosystem, identifying target audiences, using platforms like Google Ads for keyword testing, and adapting marketing strategies. The conversation highlights the long-term benefits of direct customer communication and maintaining control over the business. --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[SHORT] How Experimentation and CRO Will Evolve in 2025 with Jonny Longden 8:40

לפני 28 weeks8:40

8:40

In this No Hacks Snacks interview, Jonny Longden, Chief Growth Officer at Speero, talked about the evolution of digital optimization and experimentation, discussing how businesses need to shift their mindset by 2025 and beyond. Here are some key takeaways: ✨ Redefine experimentation beyond A/B testing: Experimentation shouldn't be limited to just A/B tests and software; it should be a mindset applied across all areas of a business. 🧪 Learning from science: Even when controlled experiments aren't possible, using the best available evidence is critical. This is the essence of a scientific approach. 🌌 Goal-centric approach: Begin with clear goals and objectives. Think about the 'man on the moon' analogy where experiments make sense only within the context of well-defined goals. 🔧 Tools should support strategies, not define them: Don’t start with tools or data. First, figure out your strategic intentions for learning and growth, then find the tools that support your mission. Listen to the full interview below and don't forget to subscribe for future episodes! --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[SHORT] Level Up Your Life with Digital Optimization Tactics with Amrdeep Athwal 8:23

לפני 30 weeks8:23

8:23

Just dropped a new Snack interview, and this one’s packed with insights from Amrdeep Athwal , someone who’s serious about optimization. Here’s a little taste of what we chatted about: 1️⃣ How do we use digital optimization in our everyday lives? 2️⃣ What’s the best way to boost your running performance using data? 3️⃣ Can regular tasks be turned into cool optimization projects? 4️⃣ How is running the ultimate metaphor for digital marketing? 5️⃣ How do we know if our optimization efforts are actually working? If you're into making things work better, faster, and smarter, this chat is for you. --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[SHORT] The Do's and Don'ts of Successful Employer Branding with Ben Labay 8:27

לפני 30 weeks8:27

8:27

Welcome to No Hacks Snacks, your go-to series for short-form insights from innovators and industry leaders. In this episode, we look into the crucial role of employer branding with Ben Labay, CEO of Speero. We explore why a compelling employer brand is essential for attracting the right talent and fostering a vibrant company culture. Don't forget to subscribe for more episodes like this! The Importance of Employer Branding Employer branding is more than just a buzzword—it’s a powerful strategy to distinguish companies in a competitive marketplace. Ben LeBay emphasizes that an effective employer brand attracts "missionaries" rather than "mercenaries." These individuals align with the company’s mission and values, contributing to a cohesive and dedicated workforce. By crafting a brand narrative that resonates with both internal and external audiences, companies can drive meaningful engagement and long-term loyalty. Avoiding Common Pitfalls Navigating the landscape of employer branding can be tricky, and there are common pitfalls to avoid. One such mistake is stifling employee voices on platforms like LinkedIn. Ben shares that companies should encourage employees to share their experiences and insights, thereby enhancing the organization’s authenticity and reach. Open communication amplifies brand reputation, fostering a network of advocates who genuinely represent the company. Creating a Culture of Engagement The key to successful employer branding lies in creating an authentic and engaging environment. Ben suggests a "platform approach" where interaction and contribution become natural and unforced processes for employees. By simplifying these processes, companies empower employees to engage meaningfully with the brand, turning them into natural ambassadors and advocates. --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[SHORT] Future-proofing CRO: From Landing Pages to Product with Veronika Morozová 6:40

לפני 30 weeks6:40

6:40

In this short episode, I talked to Veronika Morozová, product manager and organizer of Berlin's first CRO meetup - CROdashians (how about that for a fun name!). Veronika shared her insights on the future of conversion rate optimization (CRO) and its anticipated evolution towards a product-centric and MarTech-focused approach. We got into how CRO's integration into product management enhances the entire user journey, creating a better overall experience. Veronika also discussed the potential role of AI in CRO and contemplates whether the term 'CRO' might be replaced by 'experimentation manager.' Join us for a conversation about the future of CRO and its impact on marketing, product development, and customer experience. --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

1
[SHORT] Unlocking the Secret to AI-Powered Copywriting with Chris Silvestri 7:11

לפני 30 weeks7:11

7:11

Ready to learn about using AI in copywriting the right way? In the latest interview, I talked to B2B SaaS copywriting expert, Chris Silvestri. Here's what you will learn from the interview: 🧠 How to create AI-driven copy that truly empathizes with your customer base? 🧠 What are the common mistakes to avoid when leveraging AI for writing? 🧠 Why is customer interaction essential for AI to generate relevant content? 🧠 How can the 'PATH framework' enhance your AI copywriting approach? 🧠 What does the future hold for AI in B2B SaaS copywriting? To get Chris' PATH framework check out this video on his YouTube channel: https://lnkd.in/dj8Qt8iA Don't miss out, and don't forget to like and subscribe! --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

1
[SHORT] Navigating the Future of Product Development: Opportunities for Solopreneurs with Iqbal Ali 7:43

לפני 30 weeks7:43

7:43

As we step into 2025, the world of product development is undergoing a seismic transformation. Join Sani and Iqbal in this thought-provoking conversation as they dive into the rise of solopreneurship and explore how AI and emerging technologies are reshaping the game. Discover how small teams—or even individuals—are outpacing traditional industry giants by leveraging agility, innovation, and the power of niche markets. In this video, you’ll hear Iqbal’s insightful take on how AI is breaking down barriers, enabling solopreneurs to build and iterate products faster than ever before. Sani shares his own experiences with Coheseo, highlighting how technology empowers entrepreneurs to tackle challenges once reserved for large corporations. From streamlining mundane tasks like authentication to filling the gaps overlooked by tech giants, this conversation is packed with actionable insights for aspiring entrepreneurs. 🚀 What You'll Learn: How AI tools are lowering the barrier to entry for innovative product development. Why solopreneurship is becoming a powerful alternative to large corporations. The art of identifying and capitalizing on niche markets left untouched by industry leaders. Real-world examples of how individuals are leveraging technology to innovate and thrive. A glimpse into the exciting possibilities of running multiple ventures simultaneously. About the Guest: Iqbal Ali, a visionary in product development, shares his journey of leveraging AI to innovate and overcome personal knowledge gaps. His story is a testament to the potential of self-driven innovation and the power of technology to transform ambition into reality. 👉 Ready to take the reins of your entrepreneurial journey? Watch now and start navigating the future of product development! 💡 --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

1
Aligning Business Goals with OKRs & Experimentation Strategies with Bjarn Brunenberg 26:03

לפני 34 weeks26:03

26:03

In this episode of the No Hacks Podcast , I had the pleasure of sitting down with Bjarn Brunenberg , Experimentation Lead at TomTom . Bjarn has a passion for turning big ideas into actionable steps, and in this conversation, we get into the nuts and bolts of OKRs (Objectives and Key Results) , how they differ from KPIs, and why they’re a game-changer for teams and businesses alike. Bjarn shares some incredible stories from his time at TomTom, where he’s been helping the company shift from their famous hardware devices to innovative software solutions. We also talk about how OKRs can help bridge the gap between ambitious company goals and the day-to-day work that teams do. Here’s a glimpse of what we covered: The difference between OKRs and KPIs (and why getting this right matters). How to avoid common OKR mistakes, like setting vague objectives or misaligning teams. Practical tools like the KPI Tree and Opportunity Solution Tree that make complex goals feel achievable. Lessons from experimentation failures (including a pricing test with unexpected results). How Bjarn applies the principles of OKRs to his personal goals, like learning Portuguese and becoming a keynote speaker. Whether you’re a leader, part of a product team, or just someone looking to bring more structure and focus to your goals, there’s something here for you. This conversation is full of relatable insights, practical advice, and a good dose of humor about the challenges we all face in trying to “get it right.” Chapters: 00:00 Understanding OKRs and KPIs 01:33 Bjarn's Role at TomTom 03:02 Challenges with OKRs 04:01 Aligning OKRs with Business Goals 06:46 Frameworks for Clarity 10:37 Common Pitfalls in Product Development 12:54 Rapid Fire Questions 13:18 The Humor in Testing Failures 14:13 The Ethics of Pricing Tests 14:56 Lessons from Professional Mistakes 16:44 Favorite Optimization Tools 17:36 Applying OKRs to Personal Life 22:17 Real-World Applications of Product Development Strategies 25:04 Final Thoughts and Season 2 Wrap-Up --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

1
Segmentation 101: Demystifying Email Marketing Myths with Tara Dinoski 43:47

לפני 35 weeks43:47

43:47

Unlock the secrets to effective email marketing and smarter audience engagement! In this episode, Tara Dinoski, CEO of Indico Digital, shares practical strategies for making email marketing work without overcomplicating it. Learn how to create meaningful segments (hint: start with customers vs. prospects), why overusing buzzwords and gimmicks won’t get results, and how integrating email with other channels like paid media can be a revenue game-changer. Tara also debunks myths that hold brands back, including the idea that there’s a “perfect” time to send emails or that SMS marketing is always the better choice. Plus, she shares her unique perspective as a digital nomad, balancing client work while traveling the world and building a high-growth agency. Whether you’re just starting out with email or looking to optimize your current strategy, this episode is packed with actionable insights you can apply today. And for fun, we get Tara’s take on the best Greek dishes and the biggest lessons she’s learned from living abroad. What you’ll learn in this episode: The first step to better email segmentation Why “testing just to test” won’t get results The smartest way to integrate email with other channels How to manage client work while living a digital nomad lifestyle Simple strategies to build your email list Chapters: 0:00 Introduction to Tara Dinoski and Indico Digital 0:38 Strangest client call as a digital nomad 1:59 How location and time zones affect client relationships 3:40 Overcoming fear in email marketing 5:18 The basics of segmentation: customers vs. prospects 7:28 Real-world insights from segmentation (boots and colors example) 9:52 Myths about email marketing: Testing and over-segmentation 12:18 SMS vs. email: Costs, myths, and misconceptions 15:42 The perfect time to send emails is a myth 19:00 Integrating email marketing with paid media 22:55 How reviews power smarter email campaigns 28:12 Life as a digital nomad: Lessons from Greece and Medellín 32:40 Balancing work, travel, and client expectations --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

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