[S03E08] Data Minimalism, Experimentation, and Ethical AI with Matt Gershoff

No Hacks: The Mindset Behind Digital Optimization and Growth

In this episode, Sani sits down with Matt Gershoff, CEO and Co-founder of Conductrics, to talk about how being intentional, not just fast, leads to better experimentation, better customer relationships, and better outcomes.

Matt shares the wild story of how a machine learning summer school (and donkeys in pajamas!) helped spark Conductrics. They unpack why "just in case" data collection is broken, why data minimalism matters now more than ever, and how companies should rethink experimentation in the AI age.

What You'll Hear

[00:00] Introduction

[00:03:05] What Makes Conductrics Different

[00:09:01] Being Intentional with Experimentation

[00:09:54] The Problem with "Just in Case" Data Collection

[00:17:06] Why Data Hoarding Feels So Different Digitally

[00:25:43] Rapid Fire: Quick Takes with Matt

[00:38:07] Intentional Data Collection in A/B Testing

Where to Find Matt

• Connect at Conductrics.com
• Or find him on LinkedIn and the Test & Learn Community Slack

About Matt Gershoff

Matt Gershoff is the CEO and Co-founder of Conductrics, a leader in privacy-first experimentation technology. With a background in econometrics, database marketing, and artificial intelligence, Matt is passionate about helping businesses build smarter, more customer-focused decision systems — without losing sight of ethics or intentionality.

🔗 Find Matt online:

• Conductrics Website
• Matt's LinkedIn

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