Ep 3 - Attribution, Part 2 - Beginner's Guide to PPC Attribution Models

PPC Ponderings Podcast

This episode is purposefully geared towards the PPC Newb or Student.

In this brief Class 101 on Attribution, Kirk & his four returning guests, takes a look at the attribution models that can be used in PPC and when they can/should be used.
This isn't an advanced episode, but you might learn something anyway. Better yet, share this with those you know just getting into PPC as they contemplate the potential models out there and how to think about using them.
Big thanks to our four guests for these two attribution episodes, and make sure to listen to their full interviews to dig into attribution more deeply:

• Amanda Farley - AimClear
• Heather Aeder - Seer Interactive
• Mike Ryan - SMEC
• Nechama Teigman - AdVenture Media

Want to be a guest on the PPC Ponderings Podcast? Apply here!
Interested in PPC help for your business?

• Check out ZATO (over $10K/mo in ad spend)
• Check out MAKROZ (under $10K/mo in ad spend)
• Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)