The Local Advantage: Finding High-Paying Clients in Your Own Backyard

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הוסף לפני five שנים

תוכן מסופק על ידי Brandi Mowles. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Brandi Mowles או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Species Unite

1
Richard (Kudo) Couto: The Hidden Horror Behind a Billion-Dollar Brand 42:18

לפני 21 ימים42:18

הפעל מאוחר יותר

רשימות

לייק

אהבתי

42:18

“I used to be the largest dairy consumer on the planet. I used to eat so much dairy and meat. The more that I looked into the dairy industry, the more that I saw that it was the singular, most inhumane industry on the planet, that we've all been lied to, including myself, for years. I always believed that the picture on the milk carton, the cow standing next to her calf in the green field with the red barn in the back was true. It’s certainly the complete opposite.” – Richard (Kudo) Couto Richard (Kudo) Couto is the founder of Animal Recovery Mission (ARM), an organization solely dedicated to investigating extreme animal cruelty cases. ARM has led high-risk undercover operations that have resulted in the shutdown of illegal slaughterhouses, animal fighting rings, and horse meat trafficking networks. Recently, they released a damning investigation into two industrial dairy farms outside of Phoenix, Arizona supplying milk to Coca-Cola’s Fairlife brand. What they uncovered was systemic animal abuse, environmental violations, and a devastating betrayal of consumer trust. While Fairlife markets its products as being sourced "humanely," ARM’s footage tells a very different story—one of suffering, abuse, and corporate complicity. Despite the evidence, this story has been largely ignored by mainstream media—likely due to Coca-Cola’s massive influence and advertising dollars.…

לפני שנה 19:03

MP3•בית הפרקים

Topics Covered In This Episode:

Leveraging local businesses to find high-paying clients in your area can be a great option since there are businesses everywhere regardless of your town’s size!
Niching down doesn't always mean local; it can be location-dependent, like HVAC companies, restaurants, etc.
Making a comprehensive list of local businesses is crucial; start with those you frequent and notice within your community.
Consider the "four B's" (buses, benches, brochures, billboards) to identify businesses actively marketing themselves.
Various methods can be used to connect with local businesses: cold calling, cold emails, in-person networking, and asking for referrals.
Local networking groups provide opportunities to build trust more quickly with potential clients.
Facebook groups specific to your area can be gold mines for identifying local business opportunities.
Local clients often establish longer relationships with service providers compared to online businesses, providing more stability.

Find the full show notes at: https://brandimowles.com/245
Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LEARN ALL ABOUT THE MARKETING MINUTE TRUST LADDER

Additional Resources:

Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client.

Episode 44: Using Local Workshops to Get More Clients with Shannon McKinstrie - LISTEN HERE

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

254 פרקים

#Entrepreneur #Business #Brandi Mowles #Entrepreneurship #Careers #Marketing

Serve Scale Soar®

The Local Advantage: Finding High-Paying Clients in Your Own Backyard

Serve Scale Soar®

published לפני שנה

שתפו

MP3•בית הפרקים

Topics Covered In This Episode:

Leveraging local businesses to find high-paying clients in your area can be a great option since there are businesses everywhere regardless of your town’s size!
Niching down doesn't always mean local; it can be location-dependent, like HVAC companies, restaurants, etc.
Making a comprehensive list of local businesses is crucial; start with those you frequent and notice within your community.
Consider the "four B's" (buses, benches, brochures, billboards) to identify businesses actively marketing themselves.
Various methods can be used to connect with local businesses: cold calling, cold emails, in-person networking, and asking for referrals.
Local networking groups provide opportunities to build trust more quickly with potential clients.
Facebook groups specific to your area can be gold mines for identifying local business opportunities.
Local clients often establish longer relationships with service providers compared to online businesses, providing more stability.

Find the full show notes at: https://brandimowles.com/245
Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LEARN ALL ABOUT THE MARKETING MINUTE TRUST LADDER

Additional Resources:

Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client.

Episode 44: Using Local Workshops to Get More Clients with Shannon McKinstrie - LISTEN HERE

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

254 פרקים

#Entrepreneur #Business #Brandi Mowles #Entrepreneurship #Careers #Marketing

כל הפרקים

Serve Scale Soar®

1
The Ultimate Bounce Back: Aligning My Business, Body, and Beliefs 39:37

לפני 22 ימים39:37

39:37

Running a business isn’t always smooth sailing—setbacks happen, and they can hit hard. Yet the stories we’re often told—about the “hockey stick” growth, seamless comebacks, and bounce backs that look easy—are lies that society tells us. This week, I’m laying bare the realities behind my two-year journey from major business and life changes to a place of greater alignment and purpose. Whether you’re facing a dip in business, struggling with life transitions, or just wondering if it’s possible to truly “have it all,” my experience offers not only support for others going through similar things but also a blueprint for rebuilding on your own terms. Topics Covered In This Episode: Setbacks are not the end: I share about experiencing a 50% revenue drop after having my second child, and how this did not signal failure but a chance to bounce back and realign my business and life. Structure your business around your life, not the other way around: I emphasize building a business that supports the kind of life you want to live, including time for family, personal health, and joy. Hard choices lead to better alignment: Making tough decisions, like shutting down my original membership program despite its community and revenue, allowed me to align my business with my values and reduce burnout. Invest in yourself, even when it’s scary. Remember to embrace financial challenges and view them as growth opportunities. Support and community matter a lot: Being surrounded by people who are doing big things inspires and helps you get through challenging times. Small, boring actions beat flashy moves: There is no overnight success. The unsexy, repetitive actions create sustainable results. You can have both a thriving business and a fulfilling family life: My journey is proof that with clarity, boundaries, and aligned business models, you can be both an engaged parent and a successful entrepreneur. Find the full show notes at: https://brandimowles.com/253 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN HOW YOU CAN ENJOY SUMMER WITHOUT SACRIFICING YOUR BUSINESS GOALS WITH NICOLE CULVER Additional Resources: 🎉 Are you ready to hit 100K with just 5 clients a month? Register for my free training that breaks down the 3 key elements of building a profitable freelance Meta Ad Management business — no experience needed. You’ll walk away with real strategies to attract high-paying clients, price your services with confidence, and build a business that gives you more freedom and income. 👉 Grab your seat now - CLICK HERE Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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How to Simplify Your Business with the 4 Pillars of Organization with Shawn Lemon 38:46

לפני 29 ימים38:46

38:46

Running a business today can feel like you’re trying to keep up with a hundred things at once—files are everywhere, your internet browser is packed with tabs, and your to-do list keeps growing. It’s easy to feel overwhelmed and disorganized. That’s where Shawn Lemon comes in. He’s the founder of The Digital Organizer, and he’s here to share his simple system—the four pillars of organization—to help you clean up the chaos and run your business more smoothly. Topics Covered In This Episode: The importance of communication, asset management, project/task management, and password organization and why they are essential components of business and life organization. Project vs. Task Management: Many people confuse projects with tasks. A project encompasses multiple tasks that need to be broken down to avoid overwhelm and to ensure completion. The importance of focusing on one key task per day (or up to three) to avoid distraction and ensure progress, especially important for those with ADHD. Keep email for communication, tasks in a project manager, and files in their designated storage system to prevent chaos. Use simple but effective systems to manage both life and business tasks. Consistency and routine can significantly help in staying organized. Using overly robust systems (like ClickUp) can lead to procrastination due to their complexity. Choose simpler tools like Asana to stay focused. Find the full show notes at: https://brandimowles.com/252 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN THE BEST TOOLS FOR SIMPLIFYING YOUR BUSINESS Additional Resources: Shawn is the founder of The Digital Organizer and has spent the last 17 years helping individuals and businesses get better at using their technology. A teacher at heart, Shawn believes the biggest reason people struggle with their tech is because of a lack of understanding of the tools, which isn't surprising because they're constantly changing as technology advances. When not helping businesses operate more efficiently, Shawn loves making pottery, riding motorcycles, and spending time with his wife, Madeline and their 2 year old son, Nico. Where to find Shawn: Shawn’s Website: HERE Facebook: HERE Instagram: HERE LinkedIn: HERE YouTube: HERE Grab Shawn’s Freebie - HERE 🎉 Are you ready to hit 100K with just 5 clients a month? Register for my free training that breaks down the 3 key elements of building a profitable freelance Meta Ad Management business — no experience needed. You’ll walk away with real strategies to attract high-paying clients, price your services with confidence, and build a business that gives you more freedom and income. 👉 Grab your seat now - CLICK HERE Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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Mastering Your Message: How to Communicate Your Value to Attract Champagne Clients 15:11

לפני 5 weeks15:11

15:11

Good communication is the key to any successful business. But let’s be honest—it can feel really hard to figure out what to say to attract the right clients. This week, I’m sharing how to create a clear message that connects with the kind of clients you really want to work with. I call them “champagne clients”—they’re the ones who truly value what you offer and help your business grow, without needing you to post nonstop, cut your prices, or completely change your brand. Topics Covered In This Episode: Be clear in your messaging, so people understand what you do and how valuable it is to work with you. If your message isn't clear, you're unlikely to attract the right clients. Understand your audience - knowing the specific details about who you help allows you to craft a message that truly resonates with the right people. Instead of focusing on tasks, your messaging should communicate the transformation you provide. Clients are more interested in outcomes than processes. Developing and naming a unique method or approach will enhance how you communicate your value and can set you apart in the market. Once your message is clear, it should be consistently communicated across all platforms and interactions, becoming a guiding principle for content creation and client engagement. Avoid being vague, listing tactics instead of transformations, trying to appeal to everyone, and underselling your strategic abilities. Use my three-part formula for compelling messaging: identify who you help, what you help them achieve, and how you do it. Mastering your messaging can serve as an advanced strategy to attract higher-level clients without significantly restructuring your entire business. Find the full show notes at: https://brandimowles.com/251 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN THE ONE THING YOUR DISCOVERY CALLS ARE MISSING (THAT'S COSTING YOU CLIENTS) Additional Resources: 🎉 Ready to hit 100K with just 5 clients a month? Join me on April 23 at 12pm ET / 9am PT for a free live training that breaks down the 3 key elements of building a profitable freelance Meta Ad Management business — no experience needed. You’ll walk away with real strategies to attract high-paying clients, price your services with confidence, and build a business that gives you more freedom and income. 👉 Grab your seat now - CLICK HERE Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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The One Thing Your Discovery Calls Are Missing (That’s Costing You Clients) 15:22

לפני 6 weeks15:22

15:22

When it comes to sales, conversion rates, and how long it takes to turn prospects into paying clients, it can make a big difference in your business. Many freelancers and business owners struggle with potential clients getting stuck in indecision. If that sounds familiar, you’re not alone! This week, I’m sharing a simple yet powerful strategy that completely changed my sales calls and boosted my client conversion rate. I truly believe this small tweak to your discovery calls can make a big impact for you too! Topics Covered In This Episode: If a client needs time to think after a discovery call, schedule a follow-up call within the next two days to maintain momentum The follow-up call strategy can drastically improve your close rate and reduce the time between initial contact and signing the contract. This method weeds out those who aren't immediately serious about your service, allowing you to focus on potential clients who have more urgency and also positions you as an expert with a professional process, showcasing confidence in your service offerings. Keeping a structured approach reduces the feeling of being salesy, as it's more about assisting in the decision-making process. Don’t forget to reiterate the client's goals to remind them of the reasons they wanted to work with you. By organizing follow-up calls rather than relying on emails, you're likely to get a quicker response, as emails tend to be neglected. It can help cut down instances of ghosting and give you more confidence during sales calls! The final step of getting a contract signed and an invoice paid during the follow-up call ensures there’s no lingering wait, which helps secure the client's commitment. Find the full show notes at: https://brandimowles.com/250 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO HOW TO HAVE A 15 MINUTE DISCOVERY CALL THAT CONVERTS LIKE CRAZY Additional Resources: Are you ready to dig deeper into ways to optimize your sales calls and land higher-paying clients? CLICK HERE to apply to The Strategist Society today to see if you are the right fit and get one-on-one support, community access, and learn to scale your business. Ready to land more clients in less time? Unlock my FREE 10 STEPS TO A SUCCESSFUL DISCOVERY CALL GUIDE that can help you land more clients on discovery calls in less time >> DOWNLOAD IT HERE Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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How to Invest in the Right Course (and Avoid Wasting Money on Disappointing Ones) 24:36

לפני 9 weeks24:36

24:36

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Raising Your Rates With Your Current Clients Without Losing Them 22:21

לפני 10 weeks22:21

22:21

As a service-based business owner, setting the right price for your expertise might seem like an impossible task. While many freelancers might undervalue their services, it's important to periodically assess and adjust pricing to align with your growing expertise and business goals. Let’s explore how you can strategically raise your rates with existing clients without losing them, ensuring that your business not only survives but thrives. Topics Covered In This Episode: Raising rates can align your pricing with the value and results you deliver to your clients, particularly in ad management where value is easily quantifiable. Evaluating your existing client contracts is crucial before raising rates, focusing on how long they have been with you and the results they’ve achieved. Approaching price increases should involve a structured communication plan, possibly including a good, better, best pricing approach. Price increases should be viewed as a benefit to both the freelancer and the client, allowing for more focused service with fewer clients. Price anchoring is an effective strategy in communicating new rates, helping clients perceive the value difference. Facing pushback from clients requires standing firm on your value and being prepared with alternative options or downsells. Raising rates can prevent burnout for freelancers, aligning your client workload with your financial and business goals. Incremental rate increases or new contracts with existing clients are ways to achieve better financial stability without completely disrupting your current client relationships. Find the full show notes at: https://brandimowles.com/248 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN HOW TO PRICE YOUR AD MANAGEMENT SERVICES Additional Resources: Are you ready to step into your Strategist Era?! Apply to our Strategist Society HERE , where you can have more personalized plans, one-on-one support in raising your rate with your current clients, and a close community of other business owners. DM me on Instagram @brandimowles and tell me how raising your rates is going OR tell me what’s holding you back! Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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Core Setup & Blocked Events 19:21

לפני 11 weeks19:21

19:21

As an online business owner, keeping up with the latest changes and updates is essential to staying ahead. For certified ad managers and those working toward certification, maintaining sharp skills and up-to-date knowledge is crucial. Recently, the ad management landscape has evolved, particularly within Meta. In this post, we’ll break down the latest updates—focusing on core setup and blocked events—and offer actionable insights for ad managers working with clients in health, religion, and finance. Topics Covered In This Episode: Meta's ad management has rapidly evolved in the past two months, specifically affecting health, religion, and finance accounts. Core setup issues occur at a domain level, impacting URL tracking and potentially blocking domain data from being sent. If your domain or client's domain is affected, core setups may restrict tracking parameters beyond standard URLs. New rules have made standard events blocked, hindering the tracking of conversions like leads and purchases, but custom events may serve as a workaround. Ad managers should observe new policies' developments, stay informed, and adjust their strategies accordingly. It's essential not to overreact to changes, as past experience with iOS 14 taught that workarounds always emerge. Find the full show notes at: https://brandimowles.com/247 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN HOW TO PLAN FORF THE EXPECTED IN YOUR BUSINESS AND LIFE (PART 1) Additional Resources: Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client. Episode 210: Ad Manager to Growth Consultant: Mapping Your Meta Ad Career Path Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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Consistent Client Flow with Social Selling: Your Guide to using DMs to build relationships and book calls. 24:36

לפני 13 weeks24:36

24:36

In a world where digital interactions and social media are here to stay, social selling has come out as a key strategy for building lasting client relationships. Instagram, previously known solely as a visual platform, has now transformed into a focal point for meaningful business connections. The skill of starting conversations in direct messages (DMs) can result in booked calls and business growth. Let's dive into the steps to mastering social selling on Instagram. Topics Covered In This Episode: How to use DMs to build relationships and schedule more discovery calls without being spammy. The importance of a pre DM strategy, including identifying the type of clients you want to work with and ensuring they are present on Instagram. Why you should create a list of 100 potential clients to engage with, and make sure you are using hashtags and keywords to identify these accounts. Optimize your Instagram profile, including bio and content, to address the pain points and desires of your target audience. Interact with your identified potential clients’ content genuinely before initiating a DM conversation and then use questions over statements in DMs to foster genuine conversation and not come off as spammy. Why posting consistently on Instagram can transform passive marketing to active relationship building. Follow-up is so important in turning initial conversations into scheduled calls, and why manual scheduling over using schedulers. Find the full show notes at: https://brandimowles.com/246 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN HOW TO FIND HIGH-PAYING CLIENTS IN YOUR OWN BACKYARD Additional Resources: Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client. Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

Serve Scale Soar®

1
The Local Advantage: Finding High-Paying Clients in Your Own Backyard 19:03

לפני 14 weeks19:03

19:03

Finding high-paying clients might not require you to venture far beyond your doorstep. Local businesses are often overlooked but have a lot of potential that could benefit your service-based business. Today we are deep diving into how you can leverage the local advantage to grow your clientele while also improving your own community. Topics Covered In This Episode: Leveraging local businesses to find high-paying clients in your area can be a great option since there are businesses everywhere regardless of your town’s size! Niching down doesn't always mean local; it can be location-dependent, like HVAC companies, restaurants, etc. Making a comprehensive list of local businesses is crucial; start with those you frequent and notice within your community. Consider the "four B's" (buses, benches, brochures, billboards) to identify businesses actively marketing themselves. Various methods can be used to connect with local businesses: cold calling, cold emails, in-person networking, and asking for referrals. Local networking groups provide opportunities to build trust more quickly with potential clients. Facebook groups specific to your area can be gold mines for identifying local business opportunities. Local clients often establish longer relationships with service providers compared to online businesses, providing more stability. Find the full show notes at: https://brandimowles.com/245 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN ALL ABOUT THE MARKETING MINUTE TRUST LADDER Additional Resources: Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client. Episode 44: Using Local Workshops to Get More Clients with Shannon McKinstrie - LISTEN HERE Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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Your Marketing Minute Trust Ladder: Don’t Quit Before You Hit Gold 23:09

לפני 15 weeks23:09

23:09

In the journey of building a successful service-based business, this thought holds true regardless of where you are in your business: consistency is key. Whether you're a seasoned freelancer or just starting out, maintaining momentum with intentional marketing efforts is essential for attracting valuable clients. Enter the concept of the Marketing Minute Trust Ladder, a fundamental tool that helps to guide your efforts and keep you persistent through the highs and lows of business growth. Topics Covered In This Episode: Consistency and momentum are key to achieving results in marketing efforts. Different levels of the trust ladder determine the number of touchpoints required for landing clients. Cold calling and cold emailing are at the lowest trust level, requiring larger numbers for potential results. Cold messaging on social media provides slightly more trust, with the need for fewer contacts than cold calling/emails. Responding to job opportunities in Facebook Groups has a higher trust level due to community connections. Live events and networking offer face-to-face interaction, building significant trust and client acquisition potential. Referrals and upgrading current clients represent the highest trust level, leading to the easiest sales. Identifying your most effective marketing methods and sticking to the trust ladder can guide you on the amount of time needed for outreach. Find the full show notes at: https://brandimowles.com/244 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN ABOUT THE ART OF COLD CALLING: STRATEGIES THAT WORK WITH ASHLEY MONK Additional Resources: Ready to learn the step-by-step process on how to start your business including how to land your first client?! REGISTER HERE for my free training so you can find a way to work from home. Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client. Check out some of our previous episodes to get started on landing consistent clients below! The 4 Marketing Mistakes That Are Costing You Clients and Cash - LISTEN HERE Fast-Track Your Clients: How To Get Quick Decisions Without High Pressure - LISTEN HERE Standing Out in a Crowded Market: 5 Pitching Strategies to Land Your Dream Clients - LISTEN HERE Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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Why Moms Make Great Freelance Ad Managers 20:22

לפני 16 weeks20:22

20:22

In today's busy world, freelance ad management has emerged as a successful and powerful career path. While others can excel in this field, moms, in particular, possess a unique set of qualities that make them exceptional ad managers. Today, we are breaking down the reasons why moms are perfectly positioned to thrive in this niche. Specifically, we'll explore these qualities and why moms make great freelance ad managers. Topics Covered In This Episode: Moms are multitasking masters, natural problem solvers, and excellent communicators - all important skills for the role of ad manager Moms are detail-oriented when it matters, which is important for managing and optimizing ad data. Adaptability and resilience are traits that help moms navigate changing ad platform strategies. Moms are empathetic and client-focused, which helps with strengthening relationships and building trust with clients. Budget and resource management skills are essential for maximizing ad spend and stretching resources effectively. Moms excel in both managing time effectively and creating goals, making them capable of running ad campaigns efficiently. How the desire for freedom and flexibility aligns with the potential career benefits of working as a freelance ad manager and creates a strong work and family life balance. Find the full show notes at: https://brandimowles.com/243 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO TAKE A LOOK BEHIND THE SCENES AT WHAT AD MANAGERS REALLY DO Additional Resources: Ready to learn the step-by-step process on how to start your business including how to land your first client?! REGISTER HERE for my free training so you can find a way to work from home. Episode with Taylor Infantino: HERE Episode with Jamie Sampany-Kessie: HERE Episode with Lindsay Wood: HERE Episode with Rachel Greeno: HERE Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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AI in Advertising: What Freelancers Need to Know for 2025 33:35

לפני 17 weeks33:35

33:35

In the rapidly changing world of artificial intelligence (AI), freelancing and ad managers are heading in the direction of change. This week, we are discussing the many elements of AI, and how to understand the balance between embracing technological advancements and preserving the human elements in creative work. Let’s dive into how freelancers can effectively incorporate AI into their workflows to better their business. Topics Covered In This Episode: AI should be used to enhance, not replace, human work, particularly in creative and strategic roles where human intuition and expertise are invaluable. Verification and cross-checking of AI-generated information are crucial to maintaining accuracy and reliability, just as one would do with news or social media content. Freelancers and ad managers should embrace AI for productivity and growth, enhancing their skills and adopting roles such as strategists to remain competitive. The ethical use of AI in content creation and ownership is essential, with an emphasis on maintaining transparency and avoiding overreliance on AI for generating original content. While automation may replace certain jobs, upskilling and mastering communication can secure roles requiring human input and creativity. AI is useful in audience mining and identifying sales patterns, assisting marketers in refining target audiences and adapting strategies effectively. Despite AI's potential to enhance workflows, maintaining a human touch and ensuring originality remain fundamental to attracting and retaining audiences and clients. Find the full show notes at: https://brandimowles.com/242 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN ABOUT THE 3 SERVICES THAT WILL PAY BIG IN 2025 Additional Resources: Are you ready to ditch the 9-5 and create a business where you can work from home offering a premium signature service that AI can’t replace?? CLICK HERE to learn how. Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

Serve Scale Soar®

1
3 Services That Will Pay Big in 2025 28:22

לפני 18 weeks28:22

28:22

This year freelancers and service providers will see changes in their businesses. Some services will see huge growth and become great ways to earn more money, while others may slow down because of new technology and changing market needs. Today, we’ll look at which services are expected to be the most profitable and which might see a drop, so you can plan and prepare for what’s ahead. Topics Covered In This Episode: Video content creation and strategy is most likely going to be in high demand due to the popularity of short-form video across platforms like Reels and YouTube Shorts. Funnel strategy and optimization is very important because it's an area where AI cannot fully replace human insight and creativity. Social media advertising, particularly on platforms like Facebook, Instagram, YouTube, and TikTok, is expected to be one of the highest-paying services as organic growth becomes more challenging. General virtual assistant (VA) services are projected to decline, as AI tools and global hiring for lower rates replace repetitive tasks VAs typically perform. Podcast production services are expected to see a decline due to advancements in AI and simplified processes with tools like Descript. Copywriting services may face challenges as clients increasingly use AI for basic copy needs and shift focus to optimization and strategy. The importance of including strategy and optimization within your services to maintain value and demand in the future market. Adding services like video content creation and strategy, funnel strategy and optimization, or social media advertising as add-ons can enhance a freelancer's or service provider's offerings. Find the full show notes at: https://brandimowles.com/241 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN HOW TO STRATEGICALLY USE VIDEO TO LAND MORE CLIENTS AND SCALE YOUR BUSINESS Additional Resources: Are you ready to add social media advertising to your list of services you can offer? Get my free training HERE to see how you can step into the role of social media advertising and hit your goals for 2025! Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

Serve Scale Soar®

1
Hot Take: Your New Year Goal Is Holding You Back 17:45

לפני 19 weeks17:45

17:45

In the whirlwind excitement of New Year's Eve, it's common to jot down ambitious goals, fueled by the promise of a fresh start. Yet, by February, many find themselves discouraged, feeling like the clock is already ticking against them. This week, we dive into this all-too-familiar pattern and discuss the importance of focusing on realistic goal-setting that keeps you motivated throughout the year. Here's how you can make 2025 your most fulfilling year yet by tweaking the way you think about goals. Topics Covered In This Episode: Maintaining excitement about goals throughout the year is crucial to keep making progress and not get disheartened when off-target. Treating your goals with the same commitment you would have for helping a child succeed in school can prevent early abandonment. Big yearly goals should act as a "north star" for decision-making, but the primary focus should be on smaller, actionable 90-day goals. Business growth is not linear; it often involves peaks and troughs, just like academic progress isn't always consistent. Rather than focusing on monthly revenue targets, focus on actionable tasks like discovery calls or outreach activities. Understanding your key metrics and conversion rates will help set realistic monthly targets and increase the predictability of income. Monitoring progress with quarterly reviews can help identify gaps and prompt creative problem-solving. Enlisting help from coaches or utilizing different strategies can help achieve educational and professional goals more effectively, like the Strategist Society . Find the full show notes at: https://brandimowles.com/240 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN ABOUT RAISING YOUR PRICES FOR MASSIVE GROWTH Additional Resources: Are you looking for 1:1 support to hit your 2025 goals? CLICK HERE to apply for the Strategist Society, where we can create a custom 90-day plan for your business growth. Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

Serve Scale Soar®

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Why Gratitude Should Be Your Top Business Strategy 29:58

לפני 25 weeks29:58

29:58

With Thanksgiving right around the corner, we enter the typical time to be thankful, sharing food and cherished moments with loved ones. However, a powerful tool for business success remains often overlooked—gratitude. This week, let’s explore the depths of gratitude, not just as a seasonal ritual, but as a foundational business strategy and lifestyle choice. Below, we dive into how to integrate gratitude into our daily practices, and the significant ripple effects it can create both in business and personal life. Topics Covered In This Episode: Practicing gratitude can be a powerful business strategy that can improve effectiveness, client relationships, and decision-making. A 5-minute daily gratitude practice can significantly enhance health and overall well-being, making it more impactful than other daily routines like exercise or marketing efforts. How tools like a celebration journal to note business wins and things you’re grateful for, can highlight the importance of acknowledging small achievements. Gratitude can decrease stress and improve mental health, leading to better sleep, reduced depression, and improved cardiovascular health. Expressing gratitude can enhance your personal and business life by fostering happiness and improving relationships. Implementing gratitude within business can involve simple actions like sending thank you cards to clients and friends to promote positivity. Despite challenges, maintaining a gratitude mindset is crucial for handling business challenges and can also help with personal growth and resilience. The importance of demonstrating gratitude for the opportunities and choices created by my freelancing journey and business choices. Find the full show notes at: https://brandimowles.com/239 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN HOW TO CREATE THE LIFE YOU WANT - THE STORY BEHIND OUR BIG MOVE AND NEW BEGINNINGS Additional Resources: Grab my FREE webinar to learn how to have a 100K year with only 5 clients per month, regardless of ad management experience by mastering the 3 elements for a successful freelance meta ad management business - CLICK HERE The Five Minute Journal: Original Daily Gratitude Journal (not affiliated) - CLICK HERE Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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