The Local Advantage: Finding High-Paying Clients in Your Own Backyard

Serve Scale Soar®

Finding high-paying clients might not require you to venture far beyond your doorstep. Local businesses are often overlooked but have a lot of potential that could benefit your service-based business. Today we are deep diving into how you can leverage the local advantage to grow your clientele while also improving your own community.

Topics Covered In This Episode:

1. Leveraging local businesses to find high-paying clients in your area can be a great option since there are businesses everywhere regardless of your town’s size!
2. Niching down doesn't always mean local; it can be location-dependent, like HVAC companies, restaurants, etc.
3. Making a comprehensive list of local businesses is crucial; start with those you frequent and notice within your community.
4. Consider the "four B's" (buses, benches, brochures, billboards) to identify businesses actively marketing themselves.
5. Various methods can be used to connect with local businesses: cold calling, cold emails, in-person networking, and asking for referrals.
6. Local networking groups provide opportunities to build trust more quickly with potential clients.
7. Facebook groups specific to your area can be gold mines for identifying local business opportunities.
8. Local clients often establish longer relationships with service providers compared to online businesses, providing more stability.

Find the full show notes at: https://brandimowles.com/245
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CLICK HERE TO LEARN ALL ABOUT THE MARKETING MINUTE TRUST LADDER

Additional Resources:

Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client.

Episode 44: Using Local Workshops to Get More Clients with Shannon McKinstrie - LISTEN HERE

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