Episode 8 - Why Environmental Sustainability is the Future


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Tune in and listen to entrepreneur, engineer and academic, Dr Peter Melville Shreeve, explain why all start-ups must prioritise environmental sustainability.
Early in this episode you'll learn about basic environmentally sound practices that all businesses should adopt. But as the podcast progresses you'll also hear about opportunities to seize and why the global environmental sector is going to boom in the next few years.
Talking through all the salient issues, Dr Melville Shreeve provides tips and advice throughout that will help all start-ups to grow their green credentials. He also shares specific thoughts as to how any organisation of any size can shape and market their services so they have the best chance of winning new business.
Dr Peter Melville-Shreeve began his professional life as an Environmental Engineer and over 10 years has worked in both consultancy practice and startups. He currently teaches product development and runs an entrepreneurship skills programme at University of Exeter’s Engineering School. As an entrepreneur Pete founded (2015) and exited (2020) an Internet of Things platform (OTA Analytics) which harnessed real-time control systems and weather data to control storm-water as it flows through our cities.
A bit of Podcast background...
UK-based Peter Harrington set up his first business following graduation in York in 1989. He has since started and grown several companies in various sectors including research, marketing, design, print, educational software and consultancy. Over the last 30+ years, Peter has employed over 1,000 people and experienced many highs and a few lows including burglaries, floods, fire and of course the most recent pandemic.
As well as being the CEO with the SimVenture team, Peter is also an Entrepreneur in Residence at the London School of Economics and London South Bank University.
Big thanks to LSE Generate, the SimVenture Team and Seajam Moths for supporting the Startup Survival Podcast.
Find Guest details and all Reference Sources
The full podcast series together with additional materials, guest details and hyperlinks to all episode reference sources is available on Peter Harrington's Blog 'The Hitchhiker's Guide to Entrepreneurship'.

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