Test. Optimize. Scale. Episode #84 "Test first, optimize, then push to scale." W/Rodman Schley

Test. Optimize. Scale.

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The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators

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224: Are Unpaid Speaking Gigs Worth It? 26:43

לפני 16 ימים26:43

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26:43

Are unpaid speaking gigs worth it or a complete waste of your time? In this episode, I’m pulling back the curtain on a question that every industry educator and speaker eventually asks: “Should I take the stage if I’m not getting paid?” You’ll hear from powerhouse speakers and event hosts like Jordan Gill, Elizabeth Henson, Amber Housely, Kristina Bartold, Jamie Fischer, Heather Leicy, Amanda Smith, and Tomasha Suber, who share the real stories and strategies behind their decisions to say yes (or no) to unpaid gigs. These clips are part of a larger speaker interview series inside of Sought-After Speaker System, my course for speakers. Check out the full uncut interviews inside the course. Want to become the kind of speaker event hosts are excited to put on stage? My Sought-After Speaker System shows you how to craft irresistible pitches, build relationships with organizers, and create signature talks that make you the obvious choice. LEARN MORE Are Unpaid Speaking Gigs Worth It? Here’s How to Know When to Say Yes This is a question every industry educator wrestles with at some point. Whether you’re just starting out or scaling your speaking career, unpaid opportunities can feel like a gamble. But after interviewing some of the smartest speakers and event hosts in the business, one thing became crystal clear: unpaid doesn’t have to mean unprofitable . The truth is, unpaid speaking gigs can absolutely work in your favor—if you know what to look for, how to prepare, and how to measure their value strategically. Let’s break it down. Why Speakers Say Yes to Unpaid Gigs (Strategically) Think of it as a Marketing Expense Jordan Gill, who completed 11 speaking engagements in a single year, only accepted one completely unpaid opportunity and she’d do it again. Why? Because the audience was perfectly aligned and the event delivered real value beyond compensation. Instead of viewing unpaid gigs as losses, she budgets for them like she would Facebook ads or other marketing efforts. Her advice: “If I’d pay for ads to reach this audience, I’ll consider paying to be in the room with them instead.” That’s a powerful mindset shift. It reframes speaking as an investment , not a favor. You Need a Funnel That Converts Unpaid gigs are only worthwhile if they convert. Elizabeth Henson evaluates each event through the lens of whether her funnel is likely to perform. She’s not pitching from stage—she’s offering a quiz that seamlessly fits into her keynote. From there, she drives attendees into her ecosystem and into her higher-ticket offers. “If I get one sale from a talk, that usually covers the cost of travel,” she explained. “And that’s all I need.” The key takeaway here: Exposure without a sales system is just vanity. Don’t say yes to a stage if you don’t have a clear plan to turn attention into action. Other Forms of Value Beyond a Paycheck The Real ROI Is in Relationships Amber Housely emphasizes what many overlook: the relationships behind the scenes. From networking with other speakers to connecting with attendees and hosts, unpaid gigs often create the kind of opportunities that snowball into future collaborations, invites, and referrals. If the event puts you in a room with aligned people, decision-makers, or potential collaborators: that’s value. The Power of Staying Present Kristina Bartold brought up something that might surprise newer speakers: attending the full event matters. She’s seen a significant drop in breakout room attendance when speakers only show up for their time slot and leave. By sticking around, you deepen connections and maximize visibility. You don’t just show up—you become part of the experience. How to Decide: A Framework for Evaluating Unpaid Gigs If you’re considering an unpaid speaking gig, here are five questions to ask yourself before you say yes: 1. Is the audience made up of my ideal clients or buyers? You don’t need thousands in the room—just the right people. 2. Do I have a clear funnel or follow-up system in place? If you’re not pitching, how are you inviting them into your world? 3. Will I receive any valuable assets from the event? This includes high-quality video, photography, testimonials, or repurposable content. 4. Can I build meaningful relationships with speakers or hosts? Think long-term. One connection can lead to countless future opportunities. 5. Does this opportunity align with my current business goals or season? Sometimes you’re in a growth phase. Sometimes you need revenue now. Your decision should reflect that. Why Boundaries Matter (And Why You Should Share Them) Tomasha’s perspective is a masterclass in professional clarity. She no longer entertains unpaid gigs that don’t clearly communicate expectations from the start. She encourages other speakers to hold their standards just as firmly. Her take? If a gig isn’t aligned with your values, goals, or boundaries, say no with confidence. And remember: saying no can still be a way of serving— it creates space for another speaker who might benefit more from the opportunity . You Can Always Say No. But You Can Also Say Yes (Intentionally) There’s no right or wrong answer when it comes to unpaid speaking. What matters is that your decision is intentional. Amanda Smith shared how she and another speaker creatively structured a speaking partnership with no paycheck but tons of value: travel as a personal retreat, stage access, aligned audience, and media opportunities. The key? Clear communication and mutual benefit. Bottom line: There are dozens of ways to create value and dozens of ways to waste your time. Knowing the difference is what sets you apart. Should You Take That Unpaid Speaking Opportunity? Unpaid speaking gigs aren’t automatically good or bad. But when you understand your goals, have systems in place, and communicate clearly, they can open doors you didn’t even know were there. So the next time an unpaid opportunity lands in your inbox, don’t dismiss it right away. Use this framework to decide if it’s actually strategic . And if you’re ready to take your speaking career to the next level with a clear path to pitching, speaking, and selling, I’ve got something just for you. Want to become the kind of speaker event hosts are excited to put on stage? My Sought-After Speaker System shows you how to craft irresistible pitches, build relationships with organizers, and create signature talks that make you the obvious choice. LEARN MORE Mentioned in this Episode The Sought-After Speaker System Connect with the Guests Elizabeth Henson: elizabethhenson.co Jordan Gill: systemssavedme.com Amber Housley: amberhousley.com Kristina Bartold: highvibewomen.ca Joanna Waterfall: instagram.com/joannawaterfall Jamie & Heather: instagram.com/theconquercommunity Amanda Smith: dallasgirlgang.com Tomasha Suber: tomashasuber.com Looking for the Transcript? DOWNLOAD NOW The post 224: Are Unpaid Speaking Gigs Worth It? appeared first on Laylee Emadi | Coach for Creative Educators .…

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Test. Optimize. Scale. Episode #84 "Test first, optimize, then push to scale." W/Rodman Schley

Test. Optimize. Scale.

published לפני 3 שנים

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209 פרקים

모든 에피소드

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Ep. 217 - Chris Sanchez: Ex‑Busboy Exposes Why Your Sales Team Sucks 52:17

לפני 7 ימים52:17

52:17

Discover what makes or breaks a high-performance sales team in this enlightening episode featuring Chris Sanchez, a veteran sales leader who has built multiple seven and eight-figure teams across agencies, coaching programs, and consulting businesses. Chris shares his journey from being a busboy to managing nine-figure sales organizations, explaining how customer service, relationship-building, and conviction laid the foundation for his success. This episode covers: ✅ How to diagnose why most sales teams fail — and the simple fixes that work ✅ The power of discovery: understanding a prospect's frustrations, fears, and goals before selling ✅ Why automation and pre-sold lead systems can drive 80–90% show rates ✅ The importance of repeatable frameworks for closing high-ticket deals ✅ Building a team that scales itself: training setters, closers, and sales managers effectively ✅ Creating an internal culture of accountability with daily huddles, live call reviews, and sales contests ✅ Balancing passion and process: influence vs. hard-selling Chris's bio: He helps agencies, coaches, and consultants build 8-figure sales teams with a focus on time freedom. As creator of the "8-Figure Sales Team Playbook," Chris equips teams to scale without burning out. He's generated tens of millions in revenue for hundreds of businesses using cash reserve strategies, pre-sold lead systems, high-converting frameworks, and scalable sales playbooks. Recent wins include growing a client's revenue 40% year-over-year, taking another from $15k to $85k/month in 90 days, and building sales teams that have produced over $40M. Website and Socials: Website: https://influentialpassion.io/ LinkedIn: https://www.linkedin.com/in/chris-sanchez-ip/ Follow Digital Niche Agency on Socials for Up-To-Date Marketing Expertise and Insights: Facebook: / digitalnicheagency Linkedin: / digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: / dnagency_ca YouTube: / @digitalnicheagency…

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Ep. 216 - Greg Burke : The Shocking Reason Most Crowdfunding Campaigns Miss Out on Millions 1:05:38

לפני 14 ימים1:05:38

1:05:38

Why do many equity crowdfunding campaigns fail to meet long-term success despite strong fundraising? In this episode of Test. Optimize. Scale., Jason Fishman interviews Greg Burke, a seasoned researcher focused on private capital markets and startup investing trends. The discussion centers on a key compliance issue in Regulation Crowdfunding: failure to file Form C-AR, the required annual report under Reg CF. Greg brings expertise in early-stage investing, investor behavior, and capital market regulations, drawing from years of research and analysis in the crowdfunding and venture ecosystems. His work focuses on how regulatory compliance affects investor trust, founder credibility, and long-term capital formation. Topics covered include: The purpose and timing of Form C-AR filings Reporting behavior trends across Reg CF campaigns How compliance impacts future fundraising opportunities SEC expectations and enforcement considerations The role of transparency in investor decision-making The conversation provides context for both startups preparing to raise capital and those navigating post-raise responsibilities under Regulation Crowdfunding. Website: https://www.gregory-burke.com/ LinkedIn: https://www.linkedin.com/in/gregory-burke/ Follow Digital Niche Agency on Socials for Up-To-Date Marketing Expertise and Insights: Facebook: / digitalnicheagency Linkedin: / digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: / dnagency_ca YouTube: / @digitalnicheagency…

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Ep. 215 - Dr. Canaan Williams : Housing that Saves Lives 54:30

לפני 28 ימים54:30

54:30

Dr. Canaan Van Williams is a nationally recognized leader in Social Impact Affordable Housing, known for turning distressed, undervalued real estate into vibrant communities that deliver both above-market returns and measurable impact. With over 25 years of experience and more than $36 million in repositioned assets, Dr. Van has proven that purpose-driven investing can be both transformative and profitable. Raised in Section 8 housing in Berkeley, California, Dr. Van's mission is personal. That firsthand understanding of housing insecurity drives his relentless focus on dignity, opportunity, and stability for the underserved. Through The Proactive Realty Group LLC, he has created a blueprint for investing that tackles some of the nation's most urgent challenges—housing affordability, social equity, and community revitalization. Website: https://proactiveincomefund.com/ LinkedIn: https://www.linkedin.com/in/dr-canaan-williams-aa3924b/ Follow Digital Niche Agency on Socials for Up-To-Date Marketing Expertise and Insights: Facebook: / digitalnicheagency Linkedin: / digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: / dnagency_ca YouTube: / @digitalnicheagency…

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Ep. 214 - Josh Cohn: Innovation Will Die Without Crowdfunding. 38:14

לפני 9 weeks38:14

38:14

Josh Cohn, Chief Commercial Officer of EndoSound, joins Test. Optimize. Scale. to share how his team is changing access to GI procedures through innovative medical technology and equity crowdfunding. With 17 years of experience in the medical device industry, Josh has built a track record of leading teams ranked #1 in revenue, percent to plan, and conversion dollars year after year. In this episode, Josh explains why EndoSound is gaining national attention from investors, physicians, and surgical centers. He breaks down how their technology lowers costs for patients, expands access to care in underserved communities, and opens new opportunities for doctors and facilities. Josh also talks about the company's Reg CF campaign on Wefunder, how they attracted hundreds of investors, and why he believes crowdfunding is essential to the future of MedTech. Whether you're a founder, investor, or curious about medical device innovation, you'll hear real insights into testing, optimizing, and scaling a healthcare startup. 📌 Topics covered: - The rise of EndoSound and its impact on GI care - How equity crowdfunding is transforming MedTech - Why physicians and users are investing in the company - Lessons from raising millions in both traditional and retail capital - What's next for EndoSound with Gen Two Raise Page: https://wefunder.com/endosound Website: https://www.endosound.com/ LinkedIn: https://www.linkedin.com/in/josh-cohn-236b623/ Follow Digital Niche Agency on Socials for Up-To-Date Marketing Expertise and Insights: Facebook: / digitalnicheagency Linkedin: / digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: / dnagency_ca YouTube: / @digitalnicheagency…

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Ep. 213 - Clint Brauer: Tilling destroys the soil. Greenfield Robotics has another way. 51:31

לפני 10 weeks51:31

51:31

Can AI-powered robots save farming? Clint Brauer, a former California tech executive turned Kansas farmer, believes they can. As Founder of Greenfield Robotics, Clint is leading the charge with autonomous robots that cut weeds, reduce herbicide use, and even apply nutrients—helping farmers grow healthier crops with less damage. In this episode, we cover: • How farming robots reduce herbicides and protect soil health • Why tilling is like "a wrecking ball through your house" • The real issue in America's food system: quality, not quantity • How equity crowdfunding is connecting farmers, consumers, and investors If you care about regenerative agriculture, AI in farming, or the future of food, you don't want to miss this episode. Website: https://www.greenfieldincorporated.com/ LinkedIn: / clintbrauer Follow Digital Niche Agency on Socials for Up-To-Date Marketing Expertise and Insights: Facebook: / digitalnicheagency Linkedin: / digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: / dnagency_ca YouTube: / @digitalnicheagency…

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Ep. 212 - Jason Brents: From California teacher to film producer raising millions. 55:35

לפני 11 weeks55:35

55:35

In this episode, we talk with Jason Brents, founder of Phantastes Films and co-founder of OneDoor Studios and MyStreme.com. Jason shares his background in world literature, his experience in global film production, and his path from teaching in California to working in real estate development in Hawaii. We discuss how Jason applied his business skills to the film industry, including raising over $3 million through equity crowdfunding and building partnerships to help OneDoor Studios grow. Jason also talks about his time living in China, his interest in literature, and his family life in Lake Tahoe. This episode covers filmmaking, entrepreneurship, and the process of building creative businesses, with practical insights from Jason Brents' career. Like, comment, and subscribe for more conversations with industry professionals. Website: https://www.wego.one/ LinkedIn:https://www.linkedin.com/in/jasonbrents/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: / digitalnicheagency Linkedin: / digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: / dnagency_ca YouTube: / @digitalnicheagency…

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Ep. 211 - Andrew Easton: We're bridging institutional capital with real-world assets. 52:09

לפני 11 weeks52:09

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This week's guest is Andrew Easton. Andrew is the founder and CEO of Mastermind, a Bitcoin mining and tokenization company bridging institutional capital with real-world assets. With a background that spans Northrop Grumman, EY, Amazon, Walmart Labs, and high-profile consulting projects for Fortune 500 companies, Andrew brings a rare blend of corporate strategy and entrepreneurial grit to Web3. From breeding CryptoKitties in 2017 to launching a 100-machine Bitcoin mining operation and structuring SPVs that deliver tax-advantaged returns, Andrew has carved out a unique position in the market, serving DAOs, L1s, and institutional investors who want real yield and verifiable reserves. When he's not building funds or tokenized mining products, Andrew is speaking at blockchain conferences worldwide, connecting the dots between traditional finance, emerging tech, and decentralized infrastructure. Website: https://masterminedinnovation.com/ LinkedIn: https://www.linkedin.com/in/andrewscotteaston/Company LinkedIn: https://www.linkedin.com/company/mastermined/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: / digitalnicheagency Linkedin: / digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: / dnagency_ca YouTube: / @digitalnicheagency…

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Ep. 210 - Adam Torkildson: You May Not Know About This SEO Strategy 50:46

לפני 14 weeks50:46

50:46

This week's guest is Adam Torkildson. Adam is a former SEO account manager turned entrepreneur who's transforming how agencies scale. After years in the trenches at SEO.com, Adam built the Tork Media Distribution Network to eliminate the biggest headaches in PR and marketing, securing guaranteed media placements, protecting content integrity, and scaling without increasing overhead. If you're a marketing or PR agency owner tired of pitching and chasing edits, this episode is your blueprint for working smarter. LinkedIn: https://www.linkedin.com/in/torkildson/ Company LinkedIn: https://www.linkedin.com/company/torkmedia/ Website: https://www.torkmedia.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: / digitalnicheagency Linkedin: / digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: / dnagency_ca YouTube: / @digitalnicheagency…

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Ep. 209 - Doug Wilmore: This Carbon Forestry Project Scaled 25x 51:26

לפני 15 weeks51:26

51:26

This week's guest is Doug Wilmore, the Co-Chair and CEO of World Tree, where he leads one of the most innovative models in regenerative agriculture and climate-focused investing. World Tree combines agroforestry and sustainable timber practices to sequester carbon, protect native ecosystems, and generate long-term returns for investors, all while scaling a $300M+ asset base through community-first capital raises. Prior to World Tree, Doug drove the turnaround of a research pathology lab, increasing revenue by over 2,000% and leading it to a successful exit. His leadership spans both private and public sectors, including roles as City Manager for multiple California cities and Chief Administrative Officer of Salt Lake County, Utah, where S&P recognized his work as one of the most impactful public finance stories of the 2008 recession. Doug is known for combining mission-driven leadership with operational excellence, building organizations that drive both profit and impact. Website: https://worldtree.eco/ Company LinkedIn: https://ca.linkedin.com/company/world-tree-technologies-inc LinkedIn: linkedin.com/in/doug-willmore Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: / digitalnicheagency Linkedin: / digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: / dnagency_ca YouTube: / @digitalnicheagency…

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Ep. 207 – Charles Kropke: Why Every Launch Needs Flexibility & How to Pivot for Growth 40:59

לפני 17 weeks40:59

40:59

From Emmy-winning documentaries to rebuilding a 102-year-old schooner, Charles Kropke reveals how passion + Reg CF are powering a new wave of entrepreneurial growth. Discover what founders should TEST, how to OPTIMIZE broken models, and when to SCALE. Kropke, CEO of Windjammer, shares lessons from restoring legacy cruise brands and leading successful crowdfunding campaigns. Whether you're running a Reg A+, Reg D, or Reg CF raise, his stories are packed with insights for scaling brands with loyal communities. 📈 For founders, marketers & investors in equity crowdfunding, venture capital, and experiential startups. Socials and website Linkedin: https://www.linkedin.com/in/charles-j-kropke-066419a/ Company LinkedIn: https://www.linkedin.com/company/thewindjammerway/posts/?feedView=all Raise Page: https://marketplace.vicinitycapital.com/offers/69 Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

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T.O.S Podcast EP #206: "Lead with value, not promotion." W/Michael Schreiber 44:18

לפני 18 weeks44:18

44:18

I'm joined by Michael Schreiber, an award-winning journalist and founder of MediaFeed. Michael began his career as an award-winning journalist, producing acclaimed documentaries and in-depth reporting on topics like the credit card industry. Today, he's at the forefront of helping businesses and individuals leverage content to grow their brands and connect with audiences. Socials and website: https://www.linkedin.com/in/michael-schreiber-5682821/ https://www.linkedin.com/company/mediafeed-llc/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: / digitalnicheagency Linkedin: / digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: / dnagency_ca YouTube: / @digitalnicheagency…

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T.O.S Podcast EP #205: "Your Purpose Is Your Vision." w/ Daniel Kooman 49:46

לפני 19 weeks49:46

49:46

This week's guest is Daniel Kooman, founder of UnveilTV and director/producer at Unveil Studios. With 18+ years of experience, Daniel creates original content for global platforms like BBC and ABC. He's passionate about storytelling that inspires real-world impact through films, series, and documentaries. Alongside his brothers, he produces high-quality, purpose-driven stories that bring brands and missions to life. Socials and Website: https://www.linkedin.com/in/danielkooman/ https://unveiltv.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: / digitalnicheagency Linkedin: / digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: / dnagency_ca YouTube: / @digitalnicheagency…

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Podcast EP 204: "Use your experience to build something new." w/ Devin Melnyk 48:04

לפני 19 weeks48:04

48:04

This week's guest is Devin Melnyk. With over 25 years of hands-on experience in the cannabis industry and eight years steering operations in Canada's legal market, Devin Melnyk brings unmatched expertise and insight to HiNote AI. As a key player in building Pure Sunfarms, one of Canada's premier cannabis cultivators, Devin has a proven track record of scaling high-impact brands and navigating regulatory landscapes. At HiNote AI, he's on a mission to revolutionize the cannabis experience. Under his leadership, the platform harnesses real-time, crowd-sourced reviews and AI-powered tools to empower consumers, surface credible quality signals, and elevate transparency across the industry. Devin believes in democratizing knowledge and driving demand for authentic, high-quality products, building trust one user at a time. Socials and website: https://www.linkedin.com/in/devin-melnyk-181a14147/ https://hinoteinvest.ai/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: / digitalnicheagency Linkedin: / digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: / dnagency_ca YouTube: / @digitalnicheagency…

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T.O.S. EP #203 "What did we get right? What did we get wrong? What can we change?" W/Kevin Drolet 55:29

לפני 21 weeks55:29

55:29

This week's guest is Kevin Drolet, a business strategist, storyteller, and advocate focused on accelerating impact-driven innovation. He's the Founder of Climate Hive, a collective of experts dedicated to supporting tech companies with the tools they need to scale, from marketing strategy and business development to fractional C-suite support. Kevin works alongside innovators across sectors like renewable energy, sustainable agriculture, green building, and electrified transportation to: Build go-to-market strategies that drive solution adoption. Connect companies with the right talent, investors, and partners. Fuel business growth through authentic storytelling and strategic communications. His approach combines mission-driven clarity with proven business execution, helping founders turn vision into traction. Socials and website: https://www.linkedin.com/in/kevin-drolet-3625378/kdro@kdroconsulting.com Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: / digitalnicheagency Linkedin: / digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: / dnagency_ca YouTube: / @digitalnicheagency…

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T.O.S. EP #202 "Building a greener tomorrow while building capital." W/Matthew Mead 46:05

לפני 22 weeks46:05

46:05

My guest this week is Matthew Mead. Mattie Mead is a Sun Valley, Idaho based entrepreneur who has a passion for reenvisioning the materials used in construction and beyond. In 2016, he was a TEDx speaker on the topic of "Building a Better World." As the CEO and Founder of Hempitecture, he is dedicated to seeing the use of sustainable, healthy building materials in our built environment. His work with Hempitecture awarded him a spot on the 2020 Forbes "30 under 30" list, alongside his cofounder Tommy Gibbons. Outside of Hempitecture, Mattie served on the Board of Directors of Idaho BaseCamp, a non-profit organization that connects underserved communities to the outdoors. In his home of Ketchum, Idaho, he serves as the Vice-Chair of the Planning and Zoning Commission, and the Chairperson of the Historical Preservation Commission. Mead is a graduate of Hobart College '13, where he studied architecture, environmental sciences, studio Socials and website: https://www.hempitecture.com/ https://www.linkedin.com/in/mattie-mead/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: / digitalnicheagency Linkedin: / digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: / dnagency_ca YouTube: / @digitalnicheagency…

Test. Optimize. Scale.

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T.O.S. EP #201 "A true pioneer in investor crowdfunding." W/Gene Massey 48:48

לפני 23 weeks48:48

48:48

My guest this week is Gene Massey. Gene Massey is the Chairman/CEO of MediaShares.com, a consulting firm that helps companies prepare their offerings for Crowdfunding platforms and brokerages. Using Regulation CF and Regulation A+, companies can raise capital from even non-accredited investors while simultaneously building recognition for its products and services andaccumulate thousands of users and followers. MediaShares specialises in introducing companies to attorneys, marketing firms, accountants, and overseeing the crowdfunding process. Socials and website: https://www.mediashares.com/ https://www.linkedin.com/in/genemassey Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: / digitalnicheagency Linkedin: / digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: / dnagency_ca YouTube: / @digitalnicheagency…

Test. Optimize. Scale.

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T.O.S. EP #200 "Whose lives are we changing today?" W/Tim Martinez 46:06

לפני 24 weeks46:06

46:06

My guest this week is Tim Martinez. Tim is known for being a true catalyst for change. As a sought-after thought leader and mentor, he has dedicated his career to helping the world's visionaries redefine what is possible. His transformative insights and no-limits mindset have aligned him with the top CEOs, executives, entertainers and global changemakers who are ready to step into their next level of success. With a track record that spans continents and industries, Tim specializes in empowering leaders to break through their own ceilings, shatter outdated paradigms, and build legacies that matter to the world at large. Whether crafting strategies for billion-dollar enterprises or guiding high-performers to reclaim their purpose, his approach is equal parts spirited innovation and grounded wisdom. Fueled by a passion for transformation, Tim is on a mission to help people unlock their greatest potential. When he's not mentoring or writing, you'll find Tim exploring the world, defying his own boundaries, and seeking out the inspiration that fuels his drive to help others do the same. Socials and website: https://www.linkedin.com/in/theinsideman/ https://timtheinsideman.substack.com/ https://www.amazon.com/dp/B0DYJT3343 Tim@theinsideman.biz Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. #198 "Obsessed founders break through walls." W/Adam Spector 44:29

לפני 27 weeks44:29

44:29

My guest this week is Adam Spector. The founder and CEO of Chore, a back office operations partner for founders handling HR, finance, compliance, and equity so startups can stay focused on what sets them apart. He is also the host of the Entrepreneurial Excellence podcast, where he dives deep with multi time founders to unpack the decisions, hires, and strategies that drive breakout success. As General Partner at the Autopilot Fund, Adam has invested in over 200 startups, 14 of which became unicorns, backing obsessed founders with a track record of pushing through walls. With experience as a product leader, Chief Revenue Officer, Chief Operating Officer, and founder of four companies, Adam is passionate about building teams, processes, and shared stories that unify around a mission. He values clarity, execution, and continuous learning, believing that compounding progress and thoughtful delegation are the keys to long term success. Above all, he is driven by the joy of helping others build impactful, durable businesses. Socials and website Linkedin: https://www.linkedin.com/in/adamspector2/ X: https://x.com/aspec00 Website: https://www.hirechore.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. #197 "The work you put in today builds your growth tomorrow."W/Steven Schneider 40:37

לפני 28 weeks40:37

40:37

My guest this week is Steven Schneider. The Co-Founder and CEO of TrioSEO, where he helps SaaS and B2B brands drive high-intent organic traffic with 100% human-written content. His team specializes in bottom-of-the-funnel blogs, sales pages, and SEO strategies that directly connect businesses with ideal customers. Before launching TrioSEO, Steven scaled a portfolio of 40 blogs to 7-figures in just three years using pure SEO, without relying on paid ads or social media. Today, Steven is teaming up with entrepreneurs Connor Gillivan and Nathan Hirsch, known for building and exiting multiple 6, 7, and 8-figure businesses. After growing FreeUp to over $12M in annual revenue, they are now applying their proven SEO strategies to help TrioSEO clients achieve sustainable, scalable growth. Socials and website Linkedin: https://www.linkedin.com/in/schneis/ Facebook: https://www.facebook.com/trioseo1 X: https://x.com/trioseo Website: https://trioseo.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. #196 "Fail fast. Learn faster." W/Chris Van Dusen 45:53

לפני 29 weeks45:53

45:53

My guest this week is Chris Van Dusen, a Senior Partner at Solyco Capital, a vertically integrated PE/VC firm providing capital and operational support to late-stage startups and growth companies. With over $20M in marketing leadership experience, he helped drive a $75M exit as Chief Growth Officer at Balanced Health Botanicals and has worked across high-growth sectors from CBD to CPG and spirits. Chris also co-founded Surf City Still Works, raising $3.7M and scaling it into a 25,000 sq ft production facility—the first of its kind in Orange County. A former founder, operator, and marketing agency leader, he brings deep expertise in capital strategy, brand growth, and building companies from the ground up. Socials and website Linkedin: https://www.linkedin.com/in/chrismvandusen/ Facebook: https://www.facebook.com/christophervandusen Instagram: https://www.instagram.com/chrismvandusen X: https://x.com/vandusen Website: https://linktr.ee/chrismvandusen Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. #194 "Brand loyalty fuels long-term business growth." W/Christopher Treloar 40:42

לפני 31 weeks40:42

40:42

My guest this week is Christopher Treloar, The Chief Executive Officer and Principal Accounting Officer of PLNTBurger. Chris has spent his career exclusively in restaurant operations. With a strong background in multi-unit operations management, team development, and systems innovation, Chris is a visionary leader who has consistently driven success in the food service industry. His dedication to excellence, data-driven decision-making, and people-focused approach make him a standout CEO in the field. His commitment to developing systems and procedures, combined with his strong analytical skills, has left a lasting impact on the organizations he's been a part of. Socials and website Linkedin: https://www.linkedin.com/in/christopher-treloar-0baaaa99/ Company LinkedIn: https://www.linkedin.com/company/46679956/admin/dashboard/ Website: https://www.plntburger.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. #193 "You can't scale from 1 to 100 without a tight, dialed-in strategy." W/Andrew Barrow 53:12

לפני 32 weeks53:12

53:12

My guest this week is Andrew Barrow! Andrew built his first website at just 12 years old, getting an early start in ad tech back in the late '90s. Since then, he's led major digital campaigns for brands like Verizon and The CW and driven key partnerships at companies including Penske Media Corporation and MediaMath. Today, as Founder and President of Revenue Arc, Andrew combines data-driven insights, emerging technology, and a collaborative approach to help brands and agencies grow—without the traditional fee structure. Outside of work, he enjoys time with his wife and two kids and volunteers with organizations like SCORE, helping small businesses tap into the power of AI and advertising. Socials and website Linkedin: https://www.linkedin.com/in/barrowandrew/ Company LinkedIn: https://www.linkedin.com/company/revenuearc/ Website: https://www.revenuearcmarketing.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. Episode #192 "The foundation of success starts with step one" W/Tom Winter 54:58

לפני 33 weeks54:58

54:58

My guest this week is Tom Winter, the Chief Growth Officer and Co-founder of SEOwind, an AI-powered writing tool that creates content that actually ranks on Google and drives organic traffic. With nearly a decade of experience as Co-founder at DevSkiller where he helped corporations like Tata Consultancy Services and General Motors streamline tech recruitment, Tom combines technical expertise with a no-nonsense marketing approach. His experience extends to roles as Managing Partner at GetFound.pl, an Inbound Marketing Agency, Advisor at Eye One, and Chief Growth Officer consultant at Reffine. Tired of empty promises in the marketing world, Tom specializes in metrics-based strategies that bridge the gap between marketing and sales results. He's scaled his company from zero to customers in over 100 countries by focusing on growth hacking, content marketing, and AI-driven solutions. What sets Tom apart is his ability to develop frameworks that have helped companies achieve 10x growth through optimized content processes, coaching growth teams, and transforming businesses into sales machines. In today's conversation, Tom will share actionable insights that go beyond buzzwords to deliver real impact. Socials and website Linkedin: https://www.linkedin.com/in/tom-winter/ Website: https://seowind.io/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. Episode #191 "Vision Guides Teams While Demands Limit Growth" W/ Christian Ray Flores 49:21

לפני 34 weeks49:21

49:21

My guest this week is Christian Ray Flores. A high-performance coach, entrepreneur, international recording artist, and philanthropist with a story that spans continents and industries. From a childhood as a refugee in Chile to becoming a pop star in Eastern Europe, launching award-winning media ventures, and leading global philanthropy—his journey is a masterclass in resilience, reinvention, and impact. With a master's in economics and fluency in four languages, Christian has built and advised startups, raised millions for businesses and missions, and coached top executives, founders, and creatives to sustained peak performance. He co-founded Third Drive Media, producing content that moves audiences and fuels innovation, and leads Xponential, where he empowers high achievers to maximize success and significance. As host of the Headspace by Christian Ray Flores podcast and author of Little Book of Big Reasons to Love America, he speaks globally on leadership, mindset, and the habits that create extraordinary lives. Socials and website Linkedin: https://www.linkedin.com/in/christianrayflores/ Website: https://www.xponential.life/ Instagram: https://www.instagram.com/christianrayflores/ Facebook: https://www.facebook.com/christianrayflores1 Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. Episode #190 "The act of trying something new is the key to success" W/Andrew Geisel 43:19

לפני 35 weeks43:19

43:19

My guest this week is Andrew Geisel. The Co-Founder and Head of Growth at Citizens, a hospitality brand redefining the modern café experience. With a deep passion for coffee and community, Andrew sharpened his expertise at one of Australia's premier coffee brands before channeling his skills into building Citizens into a fast-growing, investor-backed business. His background in architecture, construction, and commercial real estate gives him a unique edge in developing standout café spaces that seamlessly blend design, functionality, and brand identity. As Citizens expands across the U.S., Andrew's strategic vision and hands-on leadership are driving its growth into a category-defining brand. Socials and website Linkedin: https://www.linkedin.com/in/andrew-geisel-59793117b/ Website: https://www.citizens.coffee/ Check out the Citizens Coffee raise page: https://www.startengine.com/offering/citizens-coffee Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. EP #189 "Turn your customers into owners." W/Darren Marble 50:55

לפני 36 weeks50:55

50:55

This week on Test. Optimize. Scale. My guest is Darren Marble, a pioneering force in democratizing investment opportunities through media and technology. As the Executive Producer of Going Public®, he's revolutionizing how viewers engage with business television – creating the first show where audiences can invest in featured companies while watching in real-time. The groundbreaking series is set to launch its third season exclusively on 𝕏 in Spring 2025. Darren is also the CEO of Issuance, a leading SaaS investment platform that's facilitated over $300 million in securities investments. His entrepreneurial journey has attracted backing from some of the most respected names in venture capital and business, including Cyan Banister of Long Journey Ventures, fashion mogul Chris Burch, Acorns' Co-founder Walter Cruttenden, and Computershare Co-founder Chris Morris. A sought-after voice in the intersection of entertainment and finance, Darren's insights have been featured in major publications including the Wall Street Journal, New York Times, Forbes, and the Los Angeles Business Journal. He's raised $10 million for his own ventures and continues to push the boundaries of how media can transform investment opportunities for everyday people." Socials and website Linkedin: https://www.linkedin.com/in/darrenmarble/ X: https://x.com/darrenmarble Website: issuance.com Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. Episode #187 "If the success of the business is based on the owner it's not scalable" W/Jeff Carlton 47:29

לפני 39 weeks47:29

47:29

My guest this week is Jeff Carlton, a Certified Business & Executive Coach with FocalPoint who brings an extraordinary blend of military leadership and business expertise to the coaching world. With over 30 years as a military officer and fighter pilot, Jeff has navigated both the skies and complex organizational challenges. His background includes serving as a USAF Inspector General, where he mastered the intricacies of compliance and auditing systems. Jeff's unique perspective combines his aerospace engineering education and Master's studies in aviation business with hands-on experience in strategic planning and continuous process improvement. His high-level security clearance and experience managing critical projects have given him invaluable insights into leadership under pressure. Today, he channels this wealth of experience into helping executives and businesses reach new heights through strategic coaching and consulting. Drawing from his military precision and business acumen, Jeff helps leaders develop clear flight paths to their goals. Socials and website Linkedin: https://www.linkedin.com/in/jeff-g-carlton/ Website: https://jeffcarlton.focalpointcoaching.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. Episode #186 "Understand What Success Looks Like" W/Simon Penson 49:20

לפני 40 weeks49:20

49:20

My guest this week is Simon Penson. Having started his career in journalism, he quickly became captivated by the power of audience building across all platforms. His expertise grew to encompass digital marketing, business leadership, strategy, and growth. His natural enthusiasm for innovation led him to establish, grow, and successfully sell two digital businesses, while continuing to pursue opportunities aligned with emerging consumer behavior trends. Throughout his journey, he gained valuable insights into building and scaling digital businesses effectively, mastering the complexities of M&A to maximize exit value. This experience formed the foundation for Scaled, a consultancy dedicated to guiding the next wave of agency leaders in building profitable businesses through to successful exits and beyond. His passion for technology remains strong, as he actively invests in founder-led businesses, contributing both capital and experience. He serves as a partner in Haatch Ventures, a leading early-stage B2B SaaS investment fund. Drawing from his extensive background, he now applies his expertise as a digital-focused NED, NxD, and Chair, helping private equity firms acquire and develop outstanding companies. His approach combines deep digital understanding with practical business experience, making him a valued advisor in the digital business landscape. Socials and website Linkedin: https://www.linkedin.com/in/simonpenson/ Website: https://simonpenson.co.uk/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. Episode #185 "Be Creative with Connecting to People" W/Jenny Kassan 54:06

לפני 41 weeks54:06

54:06

My guest this week is Jenny Kassan, Jenny is an attorney, coach, and ecosystem builder focused on capital access for underrepresented entrepreneurs. Jenny earned her J.D. from Yale Law School and a masters degree in City and Regional Planning from UC Berkeley. She is the author of Raise Capital on Your Own Terms: How to Fund Your Business without selling Your Soul. Jenny co-founded the Sustainable Economies Law Center, the Force for Good Fund, and Opportunity Main Street. Socials and website Linkedin: https://www.linkedin.com/in/jennykassan/ Website: https://www.jennykassan.com Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

1
Test. Optimize. Scale. Episode #184 "Go out there and experience how beautiful life truly is." W/Eddie Tobler 52:59

לפני 43 weeks52:59

52:59

My guest this week is Eddie Tobler, a seasoned expert in corporate governance and shareholder relations with over 15 years of industry experience. Currently serving as the Managing General Partner at West Coast Stock Transfer Corp, Eddie has established himself as a trusted advisor in the Community and Regional Banking sector, particularly specializing in guiding banks through public market transitions and M&A processes. Prior to his current role, Eddie spent a decade as the Director of Shareholder Services at Issuer Direct Corporation, where he honed his expertise in corporate actions and shareholder communications. His commitment to community service is exemplified through his nearly six-year tenure as a Foundation board member at Harnett Health, where he contributed to advancing healthcare initiatives in North Carolina. Based in the Fayetteville area, Eddie brings unique insights into the intersection of corporate governance, community banking, and shareholder relations. His particular focus on banks navigating the complexities of public markets makes him an invaluable voice in today's financial landscape." Socials and website Linkedin: https://www.linkedin.com/in/eddie-tobler/ Website: https://westcoaststocktransfer.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

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Test. Optimize. Scale. « » Test. Optimize. Scale. Episode #84 "Test first, optimize, then push to scale." W/Rodman Schley

Test. Optimize. Scale. Episode #84 "Test first, optimize, then push to scale." W/Rodman Schley

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Test. Optimize. Scale. Episode #84 "Test first, optimize, then push to scale." W/Rodman Schley