Sales Leader Q&A with Dr. Ruff - Providing Effective Feedback to Your Sales Team

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Welcome to our new segment, Sales Leader Q&A with Dr. Ruff.
These are short segments with our sales coaching expert, Dr. Richard Ruff, where we provide quick and actionable tips that you can take and implement with your sales team right away.
Our third segment focuses on why you should be careful when providing negative feedback or direct coaching tips to your sales team. Naturally it seems to make sense to just give someone bullet by bullet feedback, but often you won't get the improvement you're looking for from your sales person. Coaching is about being patient, and taking the time to persuade someone that they should be doing something differently, versus just telling them they are doing it poorly and should be doing it differently.

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