353 - Personalized Copy = More Web Design Sales with Emily Aborn

Web Design Business with Josh Hall

Player FM - Internet Radio Done Right

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Web Development

הוסף לפני six שנים

תוכן מסופק על ידי Josh Hall. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Josh Hall או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Lost Cultures: Living Legacies

1
Bermuda: The Crossroads of the Atlantic 51:57

לפני 20 ימים51:57

הפעל מאוחר יותר

רשימות

לייק

אהבתי

51:57

On the Season 2 debut of Lost Cultures: Living Legacies , we travel to Bermuda, an Atlantic island whose history spans centuries and continents. Once uninhabited, Bermuda became a vital stop in transatlantic trade, a maritime stronghold, and a cultural crossroads shaped by African, European, Caribbean, and Native American influences. Guests Dr. Kristy Warren and Dr. Edward Harris trace its transformation from an uninhabited island to a strategic outpost shaped by shipwrecks, colonization, the transatlantic slave trade, and the rise and fall of empires. Plus, former Director of Tourism Gary Phillips shares the story of the Gombey tradition, a vibrant performance art rooted in resistance, migration, and cultural fusion. Together, they reveal how Bermuda’s layered past continues to shape its people, culture, and identity today. You can also find us online at ⁠travelandleisure.com/lostcultures Learn more about your ad choices. Visit podcastchoices.com/adchoices…

לפני שנה 1:03:22

MP3•בית הפרקים

Copy, written by a human, with its flaws, oddities, and personally lived experience beats out corporate, stale, or AI-generated content every time.
From home pages to service pages, to lead generators, blog posts, email sequences, and sales posts…the more personal and genuine you come across, the more it’ll stand out in today’s AI slop world.
To help us get practical and tactical with writing personalized copy that sells more websites, I’m excited to bring on copywriter, podcaster, and speaker Emily Aborn who works with web and graphic designers to help them create, refine, and optimize conversion-based copy.
We cover:

A copywriters’ take on AI now that we’ve had over a year with ChatGPT
How and where to personalize content and copy
How far is too far when creating personal copy
The superpower of “saying more with less”
And how stories and real lived experiences translate better today than ever before

Head to the show notes to get all the links and resources we mentioned along with a full transcription of this episode at joshhall.co/353

פרקים

1. Personalized Copy for Web Design (00:00:00)

2. Balancing Brand Voice and Personality (00:05:39)

3. Embracing We in Brand Messaging (00:16:23)

4. Crafting Brand Voice and SEO Harmony (00:20:30)

5. Optimizing Web Copy for Brand Voice (00:30:53)

6. Balancing Copy and Design Elements (00:43:15)

7. Streamlining Web Copy for Better Engagement (00:49:11)

8. Copywriting Tips and Podcast Promotion (00:54:30)

9. Website Feedback and Podcast Promotion (01:02:44)

393 פרקים

#Entrepreneur #Business #Marketing #Josh Hall #Web Development #Tech #Software Development #Josh Hall pThe Web Design #Web Design #Wordpress Web Design #Divi Web Design #Freelance Web Designers #Web Design Agency

Web Design Business with Josh Hall

353 - Personalized Copy = More Web Design Sales with Emily Aborn

Web Design Business with Josh Hall

47 subscribers

published לפני שנה

שתפו

MP3•בית הפרקים

A copywriters’ take on AI now that we’ve had over a year with ChatGPT
How and where to personalize content and copy
How far is too far when creating personal copy
The superpower of “saying more with less”
And how stories and real lived experiences translate better today than ever before

Head to the show notes to get all the links and resources we mentioned along with a full transcription of this episode at joshhall.co/353

פרקים

1. Personalized Copy for Web Design (00:00:00)

2. Balancing Brand Voice and Personality (00:05:39)

3. Embracing We in Brand Messaging (00:16:23)

4. Crafting Brand Voice and SEO Harmony (00:20:30)

5. Optimizing Web Copy for Brand Voice (00:30:53)

6. Balancing Copy and Design Elements (00:43:15)

7. Streamlining Web Copy for Better Engagement (00:49:11)

8. Copywriting Tips and Podcast Promotion (00:54:30)

9. Website Feedback and Podcast Promotion (01:02:44)

393 פרקים

Kaikki jaksot

Web Design Business with Josh Hall

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382 - Looking at a $2,000 Paid Discovery Offer with Racheal Graham 1:03:00

לפני 1 day1:03:00

1:03:00

Paid Discovery is a HOT topic right now in web design. The idea of getting paid for a discovery call – before wasting an hour of your day with someone who has a budget of $300 – is dang intriguing for pretty much every web designer. But then the questions come up… Is it just a consult/strategy call? How much do I charge for it? What if I don’t have enough experience or expertise? What’s included in paid discovery? What if I don’t want to be viewed as a digital marketing agency? Welp, we tackle all of those questions and more in this episode with Racheal Graham, an established web design agency owner who has a proven $2,000 paid discovery offer and who graciously pulls the curtain back on her entire process. Enjoy! Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/382…

Web Design Business with Josh Hall

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Hey from me and my daughter (at the beach) 3:16

לפני 8 ימים3:16

3:16

I'm away with my family for vacation this week but, aside from skimming back through the podcast catalog, here are some recommendations check out this week! Curated podcast playlists, head to: joshhall.co/playlists Recap of our first ever WDP CON in person conference: webdesignerpro.com/wdpcon2025 *** special offer to join Pro with 50% OFF your first month *** Free training - 10-step action plan for starting your web design business: joshhall.co/start Free training - 3 ways to start scaling your web design biz, your way: joshhall.co/scale…

Web Design Business with Josh Hall

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381 - WDP CON 2025 Recap, Expense Breakdown & More 1:02:47

לפני 15 ימים1:02:47

1:02:47

A full recap and look-back with takeaways, lessons learned (and a breakdown of expenses) of the amazing weekend that was…Web Designer Pro’s first in person event conference WDP CON 2025!! Go to the full post with pictures, video embeds and more here: https://webdesignerpro.com/wdpcon2025 Watch the highlight reel here: https://www.youtube.com/watch?v=vKg3eMUEA_E…

Web Design Business with Josh Hall

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380 - Walkthrough of my 15k website proposal (real world paid example) 24:54

לפני 20 ימים24:54

24:54

Here's a walk through of one of my real world, paid 15k web design proposals. I walk you through what I included, how I structured it and the 3 keys I recommend that every web design proposal have. This audio is taken from a recent video I posted on my YouTube channel so I highly recommend checking out the video version if you'd like to see all the visuals! ⏯️ Watch the video version here And you share your thoughts, feedback and questions at the show notes for this one which will be at joshhall.co/380 Quick tips: Web proposals don't need to be complex PDF brochures to be effective—they need to clearly communicate goals, deliverables, and pricing to help clients make decisions quickly. • Website proposals should focus on three key elements: goals and expected results, a simple outline of deliverables, and clear costs presented as investments • The most effective proposals are scannable documents of 2-3 pages, not 20-page brochures that overwhelm clients • Include 10-15 high-level deliverables rather than an exhaustive checklist of every task you'll perform • Separate core website development from add-on services like SEO boosts or e-commerce functionality to create clear line items • Consider your proposal's audience—often they need to share it with CEOs or boards who need to quickly understand what they're approving • Real examples of successful proposals show consistent structure across different project sizes, from $4,000 to $15,000 • Payment schedules should be clearly outlined with 50% upfront for smaller projects or 30/30/40 splits for larger ones…

Web Design Business with Josh Hall

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Q&A with Josh - May 2025 1:03:15

לפני 25 ימים1:03:15

1:03:15

Here's the replay from the most recent live Q&A that was held on my YouTube channel! Special offer extended to you as a podcast listener 👇 Use code MAY50 to get 50% off your first month of Web Designer Pro, either for the courses or community tier. This offer expires at the end of May 2025. https://webdesignerpro.com In this one, we covered: How to point a new site to an existing URL Designing for web vs print vs vehicle wraps Personal brand vs business name – pros and cons Structuring website subscription pricing models Monthly payment plans for web design projects Understanding and using sitemaps for SEO How to value and sell your web design business Transitioning clients when retiring from web design 50 ways to get web design clients Online vs in-person marketing strategies Using LinkedIn, Instagram, and social media for leads High-converting lead magnets and freebie ideas ⏯️ Watch this replay on YouTube here…

Web Design Business with Josh Hall

1
379 - Selling Growth Plans (& Transformation) for Web Designers in 2025 with Shannon Mattern 1:11:47

לפני 29 ימים1:11:47

1:11:47

Recently, my friend Shannon Mattern interviewed me on her The Profitable Web Designer podcast all about what's working well for web designers killing it in 2025. She's kindly offered to let me repurpose the whole convo for you! It's a bit of a 2-parter with part 1 being all about becoming more than just a web designer for clients, but a growth partner for bigger MRR (monthly recurring revenue) Part 2 covers more of what I went through in pivoting from selling information to selling transformation. Very parallel to web designers moving from selling a nice website design to selling a high-converting sales tool for clients. All the same lessons apply. Enjoy!…

Web Design Business with Josh Hall

1
378 - Managing Maintenance Plan Support Requests with Phil Storey of Glow 53:38

לפני 5 weeks53:38

53:38

Having a ton of maintenance plan clients is awesome - especially for the recurring revenue. But with ongoing support clients come with ongoing support requests. Managing this with a dozen or so clients is pretty easy. And as we all know – not all clients ping you every month with requests. But once you get to 30, 40, 50, 100 + maintenance plan clients, you’ve got to have a system for support. That’s why I’m pumped to share this chat I had with Phil Storey, founder and CEO of Glow. This one is interesting because, not only did Phil have some solid advice for handling support requests but it was also a chance for me to learn more about his platform. I’ve been using ManageWP since 2016 and while it’s still my preferred tool for managing multiple WordPress sites, you can’t link in non-WordPress sites and there’s no native support ticketing system. That’s one of the big value-props of Glow as you can add non-WP sites and their big differentiator in the market is the native support ticketing system. We dig into all of that and more! Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/378…

Web Design Business with Josh Hall

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377 - Lessons from a Web Designers' First Year in Business with Megan Fletcher 1:21:33

לפני 6 weeks1:21:33

1:21:33

Do you remember your first year in business as a web designer? Are you there now? One thing is common for all of us in the first year…it’s a rollercoaster of highs and lows, ups and downs, incredible days and perhaps dreadful days. But if you can survive that first year, chances are you’re going to make it. I’m so excited to bring onto the podcast Megan Fletcher who just crossed her first year official year in business and at the same time, had her biggest revenue month to date pulling in over 8k! She’s now got her sights set on a 6-figure business and has an incredible foundation to get there in year 2. In this chat, she shares all her lessons learned (both good and bad) from the first year of her business and most importantly, how she weathered a couple storms and got through the tough times. As a member of my community Web Designer Pro, I have to say these success stories are some of my favorites because I often see all the challenges, hardships and coach members when they’re in the thick of it…but I know there’s always a brighter future right ahead if they just stick with it!! And that’s exactly what Megan has done. Enjoy! Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/377…

Web Design Business with Josh Hall

1
Q&A with Josh - April 2025 1:11:46

לפני 7 weeks1:11:46

1:11:46

Jump into Web Designer Pro™ for your first month at 50% off with code APRIL50 at webdesignerpro.com . This special offer expires at the end of April 2025, so don't miss your chance to access all courses and join our thriving community! In this Q&A session, we dive deep into what's working right now in the web design industry, answering listener questions on topics from SEO to networking strategies, CRM systems, and leveraging AI effectively in your business. • SEO fundamentals remain largely unchanged despite AI advancements with core principles of good structure and quality content still driving results • Local networking is most effective when you focus on accessing others' networks rather than directly selling to group members • CRM systems like 17hats can dramatically improve workflow efficiency through automation of proposals, contracts and client onboarding • Adding quarterly strategy calls to maintenance plans can generate significant additional revenue while strengthening client relationships • White label services require consistent value demonstration in communities rather than simply asking for work • AI is most effectively used beyond just site building – leverage it for business development, finding networking opportunities, and streamlining operations • The most successful designers focus on helping clients grow their businesses with websites as a tool rather than just delivering websites • Raising your rates regularly is essential for business sustainability, especially as your skills and results improve Watch the full replay here…

Web Design Business with Josh Hall

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Where I stand on Ai in web design (in 2025) 9:34

לפני 7 weeks9:34

9:34

Josh here popping in with a special bonus episode on my thoughts on Ai for web designers. This was taken from a recent panel discussion about Ai on the Small Business Sweet Spot podcast. For the full episode and to hear other opinions on the good and bad of Ai for small businesses in 2025, check it out at: Spotify https://open.spotify.com/episode/7ByyAcRHME1WiPNvrt0dqz?si=7c07b8e44dfe4673 Apple https://podcasts.apple.com/us/podcast/fight-it-or-friend-it-ai-use-for-the-solopreneur-ep57/id1728291369?i=1000704431752 Blog Post https://compassdigitalstrategies.com/podcast/fight-it-or-friend-it-ai-use-for-the-solopreneur-ep57/…

Web Design Business with Josh Hall

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376 - Are you a Web Designer or Brand Strategist? with Jacob Cass 1:11:21

לפני 7 weeks1:11:21

1:11:21

Web designers do a lot more than just web design… It’s not uncommon for us to be graphic and brand designers, photographers, strategists, copywriters, etc… So, should we call ourselves more than just a web designer? Award winning branding and design studio founder Jacob Cass, who’s worked with Disney, Nintendo and Jerry Seinfeld, has done it all and has some invaluable experience and perspective to share when it comes to how web designers can position themselves nowadays. One of the many things I learned from talking with Jacob is – if you position yourself in a way that’s right for you, you’ll watch your revenue climb, you’ll attract better clients and enjoy your work more. Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/376…

Web Design Business with Josh Hall

1
375 - 5 Years In and Thriving with "Web Designer for Speakers" Kristin Adkins 1:13:25

לפני 8 weeks1:13:25

1:13:25

There’s nothing better than talking to a web designer who’s enjoying their work, loving their clients, making good money and who’s just all around thriving. And that’s why I’m pumped to share this recent convo I had with Kristin Adkins of Crash Design Co who’s found a suite niche by becoming the trusted “web designer for speakers” Kristin was on the podcast (ep 143) when she had just gone full time and I thought it was a good time to catch up because now, 5 years later, she’s grown her business, nailed her niche and continues to love every minute of it. A lot of web designers get burned out, take too much on or have goals that lead to stress and growth pains but Kristin’s done it right by building a business around her lifestyle goals and mid-west pace. This was a hard one to title because we get into everything from: Niching Scaling/hiring Building a referral network Raising rates Sticking with Elementor (and not having shiny object syndrome) The value of sending clients “website launch packs” And so much more. But it’s all the things that have led to her having an amazing first 5 years so that’s what we get into in this one. P.S. Wouldn’t it be cool to see her website launch pack examples and process? Kristin will be doing a special guest training inside Web Designer Pro™ this summer so jump on in to connect with her! Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/375…

Web Design Business with Josh Hall

1
Quarterly Income Report & Recap - Q1 2025 43:13

לפני 9 weeks43:13

43:13

I'm doing a first for my business in 2025...sharing quarterly recaps and income reports! In this first-ever quarterly income report, we'll get into how we achieved $115,655 in revenue with over $88,000 in profit while building Web Designer Pro to $346,459 in annual recurring revenue. Highlights include: • Moving course sales pages from joshhallco to webdesignerprocom, including transferring all course reviews using Senja • Launching Web Designer HQ, a centralized directory for all SOP templates, email scripts, and resources • Creating audio versions of three courses available as private podcast feeds for Pro members • Introducing Brock, an AI agent for Web Designer Pro that helps members find resources and get coaching • Planning course revamps for DNS and SEO courses plus developing a new model site • Celebrating nearly selling out the first Web Designer Pro conference with 36 out of 40 tickets sold • Breaking down revenue streams: $85,000 from Web Designer Pro memberships, $15,000 from sponsorships, $8,186 from affiliate income • Maintaining a lean business model with just $27,600 in quarterly expenses, including team costs and taxes I definitely challenge you to look at your own business numbers quarterly, even if you don't share them publicly. Take time to celebrate your wins and analyze what's working and what's not! - Josh…

Web Design Business with Josh Hall

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374 - How to Get Web Design Clients through Social Media Videos with Blaze Smith 1:07:47

לפני 9 weeks1:07:47

1:07:47

The social media video and reel game is a hard one to play (and win) when it comes to landing clients. Every platform is beyond saturated, the competition is only growing and unless you’re getting quality leads fairly quick, it can be difficult to stick with. But as Roberto Blake has recently been quoted in saying: ”While there may be saturation in a market, there’s not a saturation of “quality.” This could not be more timely for you if you’re wanting to market your web design business with videos and reels. And there may be no better example of this than my guest in this chat, Blaze Smith Blaze, who at a very young age, started getting clients immediately through Instagram and TikTok reels. Many of them with big brand CEO’s, founders and marketing directors. We get into his process from planning, to recording, to the proven strategies and blueprints he follows for all his videos which have not only brought in quality leads, but have also built up his social media following to tens of thousands in a matter of months. If you’re wondering how to stand out and get clients with reels, here ya go. Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/374…

Web Design Business with Josh Hall

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373 - Offering a "Light Branding Package" with Jamie Starcevich 51:49

לפני 10 weeks51:49

51:49

Ok web designer – tell me if this sounds familiar… You sign on a new client for a website project! But then, they send you their atrocious logo… Now what? Do you design the website based on their terrible logo/existing brand? Do you try to upsell an unexpected logo/brand package? Do you pause the website project and tell them to hire a new logo designer first? This is a very common challenge for web designers but there is a solution! Repeat guest and branding expert Jamie Starcevich has really dialed in a nifty solution for this situation which is, in short, to offer a “Light Branding Package.” In this chat, we get into all the details of how to offer it, what constraints to put on it, how much to charge for it and more! Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/373…

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