From Best Kept Secret to Booked Out: The Visibility Playbook with Christina Lenkowski

Badass Women in Business

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What if the real ROI of being on a podcast isn't the interview itself, but the relationships that come afterward?

In this high-energy, straight-talking episode, we sit down with Christina Lenkowski, founder of Publicity by Christina, to hear how she transformed her PR background into a niche agency that helps women entrepreneurs get visible, get paid, and get taken seriously. Christina has landed her clients on more than 900 top-rated shows and has appeared on 100 podcasts herself. She knows what works, what doesn’t, and why visibility isn’t just about showing up.

She shares how she built her business by doing the opposite of what most agencies do, how she tracks real visibility metrics in her own company, and why she believes podcast guesting is the most powerful tool in a business owner’s playbook.

If you’ve ever wondered how to stand out, what to prioritize when you pitch, or how to turn one podcast into long-term opportunity, this episode will show you how to stop playing small and start showing up where it counts.

Episode Notes

In this episode, Christina shares:

• Why podcast guesting still works and how to approach it strategically
• The biggest misconceptions business owners have about publicity
• What she changed when leaving agency life to build her own business
• How she uses a “visibility KPI” to track ROI and growth
• Why strong host relationships often lead to consulting, speaking, and long-term leads
• Why podcasts are perfect for introverts
• What she learned from launching a course that flopped—and how she bounced back

Plus, Christina shares the one thing every guest should do before a show, and how being prepared sets you apart from 90% of people showing up to the mic.

Guest Contact Info

Christina Lenkowski
Founder, Publicity by Christina

• Website: https://www.publicityxchristina.com
• Instagram: @publicityxchristina
• Facebook: Publicity by Christina
• Email: [email protected]

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