Ep 148 - Charlie Hobbis - The Power of Authentic Branding

Dawn of a New Era the Podcast

In this episode, I sit down with the brilliant Charlie Hobbis to uncover what it really takes to grow a successful agency, manage influencer brands ethically, and stay resilient when business throws curveballs.

Charlie shares the behind-the-scenes of scaling her business at lightning speed while staying rooted in her core values of honesty and authenticity. We chat about the pressure of showing up on social media, how to embrace trolls (yes, really), and why your personal brand could be your strongest asset. Whether you’re starting out or scaling up, this episode is packed with candid lessons, big wins, and moments you’ll relate to.

Here are the Highlights:

(02:45) The role of social media in business growth

(08:21) Handling trolls

(15:47) Ethical practices and community building

(34:32) Building up confidence

(39:47) Holding on to those core values

Connect with our guest Charlie Hobbis - https://www.instagram.com/overatcharlies

Connect with Dawn:

Instagram @dawnmcgruer @dawnofanewerapodcast

Facebook https://www.facebook.com/dawnamcgruer

LinkedIn https://www.linkedin.com/in/businessconsort/

Web www.dawnmcgruer.com

This podcast is in association with @HerPowerCommunity - The #1 Female Founders Global Community where connections flourish & growth is intentional

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