#61 Ed Hodge | How To Launch, Scale & Exit An Ecom Brand For 7 Figures Within 2 Years

Life, Money & Love with Dylan Mullan

In this episode I had the chance to sit down with Ed Hodge, Ed is the Co-Founder of wellness brand, MiHigh. a wellness brand with a focus on selling portable sauna blankets.

After running a long list of products through a strict product criteria they landed on portable sauna blankets which would be the hero product for MiHigh. This early research & testing was so effective that the brand would go on to generate over $1 Million is sales within their first 4 months before growing into an 8-figure brand that they would exit within 2 years of launching!

Ed's path into ecommerce was an interesting one. After trying the university thing and quickly realising it wasn't for him, he essentially undertook a self-prescribed ecommerce internship where he strategically took certain roles and worked in the specific industries that he felt gave him all the skills he would need to be successful in business.

This episode is packed full of value across both business and personal development and is a must listen for anyone considering launching their own ecommerce brand.

In this episode:

• Ed's ecommerce apprenticeship: What roles he took and the skills he wanted to build.
• Why university wasn't for him and the trap so many people fall into.
• The diverse product criteria Ed followed to come up with with hero product for MiHigh.
• The power of e-commerce for building wealth.
• How to set up your environment to cultivate performance and better mental health.
• Navigating logistical issues and the growing pains that come with trying to take a business global.
• The benefits of building an ecommerce "hype-house".
• The main skills an entrepreneur needs to know to be successful in ecommerce and how you can gain these skills easily.
• Navigating the exit process: How to prepare and maximise value.
• Advice: To everyone thinking of starting their first ecommerce brand.
• What's next for Ed & why his next business will likely be in the wellness space again.

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