How To Launch, Scale & Exit A Successful Start-Up w/ Marley Spoon Co-Founder & Rockstar Games Head of Marketing, Dave Malcolm

Life, Money & Love with Dylan Mullan

In this episode I sat down with serial entrepreneur, Dave Malcolm. A true performance marketer at heart, you wont find many with a more impressive CV than Dave.

Dave spent 7 years as the Head of Marketing at Rockstar Games where he worked on titles like Grand Theft Auto & Red Dead Redemption and had some of the most successful game launches of all time. After spending the better part of a decade leading the Marketing Function at Rockstar, Dave knew he wanted to go out on his own.

After a short period of working as a consultant and running his own Marketing Agency, Dave Co-Founded Marley Spoon, a direct competitor to Hello Fresh, a company that had dominated the industry for many years. The venture was a massive success to say the least. Within a few short years Dave grew the company from zero to over 350 staff and a successful IPO.

Since his successful exit from Marley Spoon, Dave is now focused on his latest venture Mist, which is a comprehensive mobile app designed to empower international students as you “Move, Settle & Live” in a new country. He also has his own successful, e-commerce start-up, Wavetree.

In this episode:

• Rockstar Games Experience: What running a marketing plan at that scale looks like and how his time at Rockstar shaped the way he advertises his products.
• Performance Marketing Masterclass: Dave breaks down his exact approach to performance marketing including setting clear KPI's, understanding your numbers, different content approaches, winning launch strategies and the mindset needed to be successful.
• Marley Spoon: The logistical challenges that came up with setting up the company, how they sold there first 10 subscriptions and the strategies they used to scale the business to over 300 staff and achieved a successful IPO.
• The Art of Building a Subscription Business: What metrics matter, how to read signals from your customers, improve retention and attract the right type of customer.
• Building Brand: How to create and sustain a strong brand and find your point of difference in a competitive market.
• Customer Insights: The importance of understanding customer behaviour and how you can use this information to optimise business strategies.
• Achieving Work-Life Balance: Dave's personal strategies for managing stress and avoiding burnout as an entrepreneur.

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