How To Create ROI-Driven Email Marketing That Grows eCommerce Brands

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

Player FM - Internet Radio Done Right

הוסף לפני four שנים

תוכן מסופק על ידי Gen Furukawa and Jeremy Biron. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Gen Furukawa and Jeremy Biron או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

How to Be a Better Human

1
Throwing good parties and building community (w/ Priya Parker) 38:16

לפני 22 weeks38:16

הפעל מאוחר יותר

רשימות

לייק

אהבתי

38:16

Many of us are entering the new year with a similar goal — to build community and connect more with others. To kick off season five, Priya Parker shares ideas on how to be the host with the most. An expert on building connection, Priya is the author of “The Art of Gathering: How We Meet and Why It Matters.” Whether it's a book club, wedding, birthday or niche-and-obscurely themed party, Priya and Chris talk about how to create meaningful and fun experiences for all of your guests — including yourself. For the full text transcript, visit go.ted.com/BHTranscripts . For the full text transcript, visit go.ted.com/BHTranscripts Want to help shape TED’s shows going forward? Fill out our survey here ! Learn more about TED Next at ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.…

לפני 3 שנים 37:42

MP3•בית הפרקים

Daniel is Founder at Email Composed, a leading email agency focused on helping eCommerce brands boost their revenue, customer lifetime value and engagement, by utilizing advanced email marketing strategies and automations. Daniel shares tactical approaches to extracing more revenue from email marketing, while maintaining a cutsomer experience that keeps LTV high. If you’re looking to boost your email revenue with a bigger impact and greater scale, this is a great episode to get started! Email Composed: https://www.emailcomposed.com/

95 פרקים

#MBA #Entrepreneur #Business #Marketing #Gen Furukawa #Jeremy Biron #ECommerce #Shopify #Entrepreneurship #Big Commerce

How To Create ROI-Driven Email Marketing That Grows eCommerce Brands

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

published לפני 3 שנים

שתפו

MP3•בית הפרקים

95 פרקים

#MBA #Entrepreneur #Business #Marketing #Gen Furukawa #Jeremy Biron #ECommerce #Shopify #Entrepreneurship #Big Commerce

כל הפרקים

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
From Planning to Profit: Using TikTok to Boost Sales for DTC Brands with Bianca Wilmott of Plann 24:01

לפני 2 years24:01

24:01

Plann Website: https://www.plannthat.com/

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
The Future of Digital Advertising: Insights from Purple Mattress & Stoic Yeti w/Chris Knudsen and Dan Bischoff 34:26

לפני 2 years34:26

34:26

StoicYeti is an agency started by the guys who built up Purple Mattress from a Kickstarter campaign to a public company with $700 million/year in revenue in just four years. After spending over $400 million and testing thousands of ads, we’ve developed a proprietary model that combines direct-response video with smart paid media and real-time data feedback. This profitable, rapid-growth formula has resulted in more than $2 billion in sales and 3 billion video views for our clients. Stoic Yeti's website: https://www.stoicyeti.com/…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
Sustainable Success: An Interview with Tray Brunner of Bamboo Ave and Vibe Interior 21:33

לפני 2 years21:33

21:33

Bamboo Ave: https://bambooave.com/ Vybe Interior: https://vybeinterior.com/

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How To Create A Post-Purchase Experience Customers Love, with Kiril Kirilov 18:26

לפני 3 years18:26

18:26

Rush App: https://www.rush.app/ Kiro on Twitter: https://mobile.twitter.com/heykiro Kiro on Linked In: https://www.linkedin.com/in/heykiro/

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How To Grow Your Shopify App, with Deb Mecca 32:46

לפני 3 years32:46

32:46

Deb on Twitter: https://twitter.com/DebMecca Deb on Linked In: https://www.linkedin.com/in/debmecca/ SHOW HIGHLIGHTS: 03:29 How Deb manages the workflow and productivity for 10 apps 10:53 The channel mix that works for acquiring new customers 14:47 How to address negative reviews on the App Store 19:09 The opportunities that Deb sees for new app ideas…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How To Personalize An eCommerce Experience To Actually Generate More Leads & Sales, with Eric Melchor of Optimonk 28:06

לפני 3 years28:06

28:06

Optimonk: https://www.optimonk.com/ Eric on Linked In: https://www.linkedin.com/in/ericmelchor Eric on Twitter: https://twitter.com/melchor_eric

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How BILLY Footwear Became a High-Growth Brand Born from Resilience and Need, with Billy Price 24:12

לפני 3 years24:12

24:12

BILLY Footwear: https://billyfootwear.com/ Billy Price on Linked In: https://www.linkedin.com/in/billy-price-aaa7a6157 0:46 The personal experience that changed Billy's life, and career. 10:50 The one channel that has driven much of the growth since Day 1 14:48 How Billy has tested various channels for acquisition 20:31 How Billy identifies, and segments, his audience of customers…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
Art & Science: How To Optimize Creative and Data to Unlock Profitable Ads, with Will Perry 34:12

לפני 3 years34:12

34:12

SHOW HIGHLIGHTS: 06:11 - How Will changes his offer and strategy depending on Order Value 12:22 - How to calculate the break even point for advertising campaigns 16:40 - Why you should send traffic to a long form sales page (and not a product description page) 20:14 - How to evaluate the different growth levers of an ad campaign 27:20 - What is working on TikTok right now LINKS: Will on Linked In: https://www.linkedin.com/in/will-perry-4a483958 Reason Agency: https://www.reasonagency.co/…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
Why Objection-Based Emails Will Boost Your Sales & Brand, with Danavir Sarria 20:39

לפני 3 years20:39

20:39

Show Highlights: 1:10 : Danavir's philosophy on email 06:16 How Danavir builds out post-quiz flows 14:01 How to continue generating new email content ideas Find Danavir online: Twitter: https://twitter.com/danavirsarria Linked In: https://www.linkedin.com/in/danavirsarria/

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How To Pull Actionable Insights From Your Data, with Brian Eberman, CEO of Zeenk 27:02

לפני 3 years27:02

27:02

Check out Zeenk: Zeenk.com Brian on LinkedIn: https://www.linkedin.com/in/brianeberman/ Brian on Twitter: @beberman

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How Two Seasoned Entrepreneurs Are Launching A New DTC Brand…..And Sport 26:09

לפני 3 years26:09

26:09

HIGHLIGHTS: 5:35 : How Tim & Joe discovered the idea for PaddleSmash 11:35 How to maximize a limited budget and resources to launch PaddleSmash 17:21 What the hardest challenges at the early stage are, and how they are addressing them. 21:37 How affiliate and community building are core marketing strategies. Get your PaddleSmash set! https://paddlesmash.com/…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How Strategy Sprints Can Accelerate Your Business Growth with Simon Severino 24:55

לפני 3 years24:55

24:55

HIGHLIGHTS 03:07: Overview of how Strategy Sprints are organized over 90 days 12:08 How to accelerate the customer journey from from Awareness To Purchase 17:06 How to avoid falling into the weeds as a leader and stay focused on the big picture NOTES: Learn More About Strategy Sprints: https://www.strategysprints.com/ Simon on Linked In: https://at.linkedin.com/in/simonseverino/en…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How To Scale A 4th Generation Family Business Into a DTC Lingerie Brand with Anne Zuckerman 17:45

לפני 3 years17:45

17:45

Find Anne Online: https://annezuckerman.com/ https://beziwoman.com/

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How Andrew Maff Scaled an 8 Figure ecommerce Brand as a 1-person Marketing Team 31:40

לפני 3 years31:40

31:40

HIGHLIGHTS: 02:11 - How Andrew Scaled To 8 figures as a one-person team 08:24 How to do keyword research to identify easy organic traffic opportunities 15:11 How to approach omnichannel marketing to improve the customer experience 22:03 How to capture customer data from an Amazon purchase LINKS: Blue Tuskr - https://www.bluetuskr.com/ Andrew’s Podcast, The E-Comm Show - https://ecommshow.bluetuskr.com/…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
The New Tactic Empowers Jordan West Scales His Clothing Brand on Autopilot 31:01

לפני 3 years31:01

31:01

Highlights: 04:08 - The framework to understand your Customer Value Journey 12:20 - Why Performance Max is the future of paid marketing 22:57 - How Jordan leveraged SMS Marketing for a $109k campaign 28:31 - Why Ambassadors are still a huge arbitrage opportunity LINKS: upGrowth Commerce - https://upgrowthcommerce.com/ The Kindred Studio - https://shopthekindredstudio.com/ Jordan on Linked In - https://www.linkedin.com/in/jordan-west-marketer…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How to Scale Google Ads (to $100k per day) the Right Way, with Jeremy Gillespie 35:25

לפני 4 years35:25

35:25

Highlights: 02:55 - How to identify the most profitable high-purchase-intent keywords 08:37 - Why DTC brands should start with remarketing AND search ads when beginning ad campaigns 18:18 - How To Introduce Pains and Problems In A short video ad 23:58 - How Jeremy helped a brand overcome the challenge of getting banned on Facebook Links: Built To Scale: https://builttoscale.co/…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
What Does It Take To Grow From $1M to $10M? with Chase Clymer of Electric Eye 26:16

לפני 4 years26:16

26:16

Electric Eye website Chase Clymer on Twitter Conversation Highlights: 01:54- The 3 main metrics that Chase focuses on for growth 06:25 - How Electric Eye built an online strategy for a legacy brick and mortar restaurant 15:15 - The challenges of building a compelling subscription DTC brand 17:45 - The content framework for User Generated Content at scale…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
The 3-second Hook and How To Capture Attention on Social, with Lauren Schwartz 25:48

לפני 4 years25:48

25:48

Lauren's website - http://theloft325.com/ Instagram - https://www.instagram.com/theloft325/ CONVERSATION HIGHLIGHTS: 02:20 - How to capture attention in the first 3 seconds of an ad 06:26 - Lauren explains her creative strategy for phone case brand Peel 10:28 - How Feat, an athletic brand, creates differentiation through creative ads 18:21 - Storytelling frameworks and formulas that Lauren relies on for her creative 22:03 - Tools that Lauren recommends for DIY creative on a budget…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How To Scale Your Team With a Team (at 7x Less than What You’d Normally Pay) with Yoni Kozminski 34:07

לפני 4 years34:07

34:07

00:37 - How Yoni identified challenges of scaling growth at an agency 13:01 - How to avoid the most common pitfalls of hiring an offshore VA 17:35 - How the Entrepreneurs Operating System helps Yoni manage his team of 150 22:08 - The unit economics of a VA and how it compares to a full time employee 27:21 - Why founders need to understand where they spend their time, and how much that time is worth…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How To Thrive After Sales Plummet 75% In The Pandemic, with Leo Carrillo III 29:20

לפני 4 years29:20

29:20

LINKS: Hair Craft Co website: https://haircraftco.com/ Hair Craft Co on Instagram: https://www.instagram.com/haircraftco/ CONVERSATION HIGHLIGHTS: 00:50 - How Leo founded Hair Craft Co out of college 07:48 - Why Leo deleted his product listing on Amazon, even with hundreds of reviews 09:49 - What the customer education process looks like for new customers 17:19 - How Leo and Hair Craft Co are building their brand on channels outside of Amazon 21:10 - How Leo leverages data gathered from a Quiz to improve their product…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
THE ROADMAP TO $50K ON SHOPIFY, WITH SUSAN BRADLEY 32:43

לפני 4 years32:43

32:43

Find Susan Online: Susan’s Community, The Social Sales Girls - https://socialsalesgirls.com/ Sock Doggo - https://sockdoggo.com/ Susan’s Resource Library - https://thesocialsalesgirls.com/resource-library/ HIGHLIGHTS: @0:55 - How Susan started in retail and ecommerce 20 years ago @07:32 - How Susan sourced her products for Sock Doggo @11:59 - How Sock Doggo segments its customer base @17:27 - Why Susan considers contribution margin as a critical component to marketing and business success. @25:33 - How Susan proved her proof of concept with a simple site and a strategic partner…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How to Scale Personalization in your eCommerce Funnel (and the tools you need to get there) with Dan McGaw 29:45

לפני 4 years29:45

29:45

McGaw.io UTM.io SHOW HIGHLIGHTS: 00:51 What does the ideal tech stack look like for an eCommerce entrepreneur? 05:31 How a customer data platform can add value to your tech stack 08:18 How to personalize at scale based on what a customer views 14:38 how to set up UTMs to add insights into attribution 23:12 How to identify red flags in attribution modeling (and why it can be costly) 24:49 Why Dan wrote a book called "Build Cool Shit" a blueprint to building a modern marketing tech stack…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How To Create a Category-Defining Product, with Daniel Whitechurch, Co-Founder of Teelixir 23:47

לפני 4 years23:47

23:47

LINKS: Teelixir Daniel on Instagram Episode Highlights: 00:22 The challenges and needs that drove Daniel to start Teelixir 04:33 The Impact of COVID-19 on Teelixir's growth 07:23 What channels have been working for driving brand awareness? 08:44 How giveaways are a growth strategy to find the right audience 10:15 How a quiz accomplishes key marketing goals of list growth and conversion for Teelixir 16:29 How Teelixir complements email & SMS Strategy 20:40 How Teelixir differentiates from competitive products…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
The Process-Driven Approach to Scaling Effective DTC Influencer Programs, with Paul Benigeri 39:13

לפני 4 years39:13

39:13

Paul on Twitter: @benigeri Archive.ai SHOW HIGHLIGHTS: 01:59 How Paul began his career in eCommerce at HVMN and how that inspired him to launch Archive 03:17 Why focus on Nano-influencers as opposed to larger influencers 06:28 What are the mechanics of an effective influencer campaign? 13:14 How H.V.M.N. allocated marketing budget based on channel 20:29 The process that H.V.M.N. used to grow its blog from 0 to 250k visitors/month in 14 months 28:00 How H.V.M.N. used customer data to power its personalization strategy 35:04 How Paul approaches customer experience to improve Lifetime Value…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How An Ethical Clothing Brand Found Its Loyal Customer Base, With Laurel Thompson 32:30

לפני 4 years32:30

32:30

Find Beya Made online here Show Highlights: 05:50 How Beya Made drives brand awareness on a limited budget 10:02 How Laurel captures leads & converts 40% of revenue from email 11:40 The framework that Laurel follows in her 7 part Welcome flow 16:57 How Laurel differentiates her brand on messaging, and why she opts to not compete on price. 26:13 How Laurel drives repeat purchases from her post-purchase flow 29:05 Why Patagonia is Laurel's most admired brand…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
Why You Need A Mission & Story At The Core of Your Brand, with Mark Zhang of Manta Sleep 27:47

לפני 4 years27:47

27:47

HIGHLIGHTS: 0:57 - Why Mark decided to launch Manta sleep as a standalone brand, and not sell on Amazon initially 04:33 How Manta Sleep is generating brand awareness and traffic 06:53 How Manta Sleep changed its growth strategy in light of iOS 14.5 changes 09:53 How Mark uses a Quiz Funnel to improve his marketing 14:59 A breakdown of the Manta Sleep marketing funnel 19:07 How Mark builds the Manta Sleep Brand Story Manta Sleep: https://mantasleep.com/…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How To Maximize The Valuation of Your eCommerce Business for a Successful Sale with Chris Shiperfling of Global Wired Advisors 39:35

לפני 4 years39:35

39:35

Find Chris at https://globalwiredadvisors.com/ HIGHLIGHTS: 0:35 - A brief overview of how Mergers & Acquisitions work 10:06 - What are the multiples for ecommerce brands today? 13:23 - How do you quantify the value of a brand in an acquisition? 24:26 - What are the main metrics that are reviewed for a valuation? 27:57 - How to minimize risk when going through the acquisition process? 32:03 - What does the short term and long term future look like for ecommerce acquisitions?…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
What Is Your Game Plan To Maximize Your eCommerce Profits? with Rob te Braake 31:21

לפני 4 years31:21

31:21

Learn more about how to get your Financial Game Plan, plus an exclusive offer for Cart Overflow: https://financeinsightmatters.com/cartoverflow/ Highlights: 2:28 - How to balance fast growth and inventory and cash flow management. 3:36 - The key financial metrics you need to be monitoring every day. 6:30 - What do you need to look at to do your financial audit? 17:31 - The tools, and process, to effectively manage your ecommerce finances. 20:42 - What levers are available to pull more profits from your finances?…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
How Instacart Be A Profitable Acquisition Channel for your Brand, With Naira Perez 32:47

לפני 4 years32:47

32:47

Highlights: 0:52 - Instacart and its growing importance in the pandemic 8:46 - Ownership and analysis of customer data 12:46 - How to identify keywords, and opportunities, with Instacart paid search 16:16 - How to get initial traction when a brand launches 24:10 - How to prioritize when resources are limited SpringHill Digital's website…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

1
eCommerce Personalization: How Prehook x Omnisend’s Integration Can Drive Revenue & Loyalty 37:46

לפני 4 years37:46

37:46

HIGHLIGHTS: 1:29 - Why segmentation is the key to a powerful email strategy 7:16 - On zero-party data vs. first-party data--and why you want both! 10:54 - How Omnisend can drive better segmentation automatically with RFM segmentation 17:01 - To'ak Chocolate -- how they are using automations to personalize the chocolate-tasting experience. 22:02 - How to effectively use automations of campaigns to drive email revenue 23:37 - How Omnisend differentiates from Klaviyo 29:01 - iOS 15 and the impact on email marketing Ready to put these personalization strategies into practice? Get started for free today! Sign Up For Omnisend - Free 14 Day Trial Prehook's Free 14 Day Trial Case Study: To'ak Chocolate…

ברוכים הבאים אל Player FM!

Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.

תקשיבו ל-500+ נושאים

דומה לCart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls (Packaging May Vary)

Pluto TV - Watch Free Movies, Shows & Live TV

Minecraft

פודקאסטים ששווה להאזין

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared « » How To Create ROI-Driven Email Marketing That Grows eCommerce Brands

How To Create ROI-Driven Email Marketing That Grows eCommerce Brands

פודקאסטים ששווה להאזין

ברוכים הבאים אל Player FM!

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

Amazon Fire TV Stick HD (newest model), free and live TV, Alexa Voice Remote, smart home controls, HD streaming

Dad, I Want to Hear Your Story: A Father’s Guided Journal To Share His Life & His Love (Hear Your Story Books)

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

דומה לCart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

מדריך עזר מהיר

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared « »
How To Create ROI-Driven Email Marketing That Grows eCommerce Brands