The Process-Driven Approach To Scaling Effective DTC Influencer Programs, With Paul Benigeri Cart Overflow: Where ECommerce Marketing Playbooks Are Written & Shared podcast

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MBA Entrepreneur Business Marketing Gen Furukawa Jeremy Biron ECommerce Shopify Entrepreneurship Big Commerce

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הוסף לפני four שנים

תוכן מסופק על ידי Gen Furukawa and Jeremy Biron. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Gen Furukawa and Jeremy Biron או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

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Netflix Sports Club Podcast

Netflix Sports Club Podcast podcast artwork

Netflix Sports Club Podcast podcast artwork

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America’s Sweethearts: Dallas Cowboys Cheerleaders Season 2 - Tryouts, Tears, & Texas 32:48

לפני 25 ימים32:48

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America’s Sweethearts: Dallas Cowboys Cheerleaders is back for its second season! Kay Adams welcomes the women who assemble the squad, Kelli Finglass and Judy Trammell, to the Netflix Sports Club Podcast. They discuss the emotional rollercoaster of putting together the Dallas Cowboys Cheerleaders. Judy and Kelli open up about what it means to embrace flaws in the pursuit of perfection, how they identify that winning combo of stamina and wow factor, and what it’s like to see Thunderstruck go viral. Plus, the duo shares their hopes for the future of DCC beyond the field. Netflix Sports Club Podcast Correspondent Dani Klupenger also stops by to discuss the NBA Finals, basketball’s biggest moments with Michael Jordan and LeBron, and Kevin Durant’s international dominance. Dani and Kay detail the rise of Coco Gauff’s greatness and the most exciting storylines heading into Wimbledon. We want to hear from you! Leave us a voice message at www.speakpipe.com/NetflixSportsClub Find more from the Netflix Sports Club Podcast @NetflixSports on YouTube, TikTok, Instagram, Facebook, and X. You can catch Kay Adams @heykayadams and Dani Klupenger @daniklup on IG and X. Be sure to follow Kelli Finglass and Judy Trammel @kellifinglass and @dcc_judy on IG. Hosted by Kay Adams, the Netflix Sports Club Podcast is an all-access deep dive into the Netflix Sports universe! Each episode, Adams will speak with athletes, coaches, and a rotating cycle of familiar sports correspondents to talk about a recently released Netflix Sports series. The podcast will feature hot takes, deep analysis, games, and intimate conversations. Be sure to watch, listen, and subscribe to the Netflix Sports Club Podcast on YouTube, Spotify, Tudum, or wherever you get your podcasts. New episodes on Fridays every other week.…

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared « »
The Process-Driven Approach to Scaling Effective DTC Influencer Programs, with Paul Benigeri

לפני 4 שנים 39:13

שתפו

MP3•בית הפרקים

תוכן מסופק על ידי Gen Furukawa and Jeremy Biron. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Gen Furukawa and Jeremy Biron או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Paul on Twitter: @benigeri

SHOW HIGHLIGHTS:

01:59 How Paul began his career in eCommerce at HVMN and how that inspired him to launch Archive

03:17 Why focus on Nano-influencers as opposed to larger influencers

06:28 What are the mechanics of an effective influencer campaign?

13:14 How H.V.M.N. allocated marketing budget based on channel

20:29 The process that H.V.M.N. used to grow its blog from 0 to 250k visitors/month in 14 months

28:00 How H.V.M.N. used customer data to power its personalization strategy

35:04 How Paul approaches customer experience to improve Lifetime Value

… continue reading

95 פרקים

#MBA #Entrepreneur #Business #Marketing #Gen Furukawa #Jeremy Biron #ECommerce #Shopify #Entrepreneurship #Big Commerce

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The Process-Driven Approach to Scaling Effective DTC Influencer Programs, with Paul Benigeri

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

published לפני 4 שנים

שתפו

MP3•בית הפרקים

תוכן מסופק על ידי Gen Furukawa and Jeremy Biron. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Gen Furukawa and Jeremy Biron או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Paul on Twitter: @benigeri

SHOW HIGHLIGHTS:

01:59 How Paul began his career in eCommerce at HVMN and how that inspired him to launch Archive

03:17 Why focus on Nano-influencers as opposed to larger influencers

06:28 What are the mechanics of an effective influencer campaign?

13:14 How H.V.M.N. allocated marketing budget based on channel

20:29 The process that H.V.M.N. used to grow its blog from 0 to 250k visitors/month in 14 months

28:00 How H.V.M.N. used customer data to power its personalization strategy

35:04 How Paul approaches customer experience to improve Lifetime Value

… continue reading

95 פרקים

#MBA #Entrepreneur #Business #Marketing #Gen Furukawa #Jeremy Biron #ECommerce #Shopify #Entrepreneurship #Big Commerce

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From Planning to Profit: Using TikTok to Boost Sales for DTC Brands with Bianca Wilmott of Plann 24:01

לפני 2 years24:01

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24:01

Plann Website: https://www.plannthat.com/

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The Future of Digital Advertising: Insights from Purple Mattress & Stoic Yeti w/Chris Knudsen and Dan Bischoff 34:26

לפני 2 years34:26

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StoicYeti is an agency started by the guys who built up Purple Mattress from a Kickstarter campaign to a public company with $700 million/year in revenue in just four years. After spending over $400 million and testing thousands of ads, we’ve developed a proprietary model that combines direct-response video with smart paid media and real-time data feedback. This profitable, rapid-growth formula has resulted in more than $2 billion in sales and 3 billion video views for our clients. Stoic Yeti's website: https://www.stoicyeti.com/…

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Sustainable Success: An Interview with Tray Brunner of Bamboo Ave and Vibe Interior 21:33

לפני 3 years21:33

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21:33

Bamboo Ave: https://bambooave.com/ Vybe Interior: https://vybeinterior.com/

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How To Create A Post-Purchase Experience Customers Love, with Kiril Kirilov 18:26

לפני 3 years18:26

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18:26

Rush App: https://www.rush.app/ Kiro on Twitter: https://mobile.twitter.com/heykiro Kiro on Linked In: https://www.linkedin.com/in/heykiro/

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How To Grow Your Shopify App, with Deb Mecca 32:46

לפני 3 years32:46

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32:46

Deb on Twitter: https://twitter.com/DebMecca Deb on Linked In: https://www.linkedin.com/in/debmecca/ SHOW HIGHLIGHTS: 03:29 How Deb manages the workflow and productivity for 10 apps 10:53 The channel mix that works for acquiring new customers 14:47 How to address negative reviews on the App Store 19:09 The opportunities that Deb sees for new app ideas…

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How To Personalize An eCommerce Experience To Actually Generate More Leads & Sales, with Eric Melchor of Optimonk 28:06

לפני 3 years28:06

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28:06

Optimonk: https://www.optimonk.com/ Eric on Linked In: https://www.linkedin.com/in/ericmelchor Eric on Twitter: https://twitter.com/melchor_eric

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How BILLY Footwear Became a High-Growth Brand Born from Resilience and Need, with Billy Price 24:12

לפני 3 years24:12

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24:12

BILLY Footwear: https://billyfootwear.com/ Billy Price on Linked In: https://www.linkedin.com/in/billy-price-aaa7a6157 0:46 The personal experience that changed Billy's life, and career. 10:50 The one channel that has driven much of the growth since Day 1 14:48 How Billy has tested various channels for acquisition 20:31 How Billy identifies, and segments, his audience of customers…

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Art & Science: How To Optimize Creative and Data to Unlock Profitable Ads, with Will Perry 34:12

לפני 3 years34:12

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34:12

SHOW HIGHLIGHTS: 06:11 - How Will changes his offer and strategy depending on Order Value 12:22 - How to calculate the break even point for advertising campaigns 16:40 - Why you should send traffic to a long form sales page (and not a product description page) 20:14 - How to evaluate the different growth levers of an ad campaign 27:20 - What is working on TikTok right now LINKS: Will on Linked In: https://www.linkedin.com/in/will-perry-4a483958 Reason Agency: https://www.reasonagency.co/…

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Why Objection-Based Emails Will Boost Your Sales & Brand, with Danavir Sarria 20:39

לפני 3 years20:39

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20:39

Show Highlights: 1:10 : Danavir's philosophy on email 06:16 How Danavir builds out post-quiz flows 14:01 How to continue generating new email content ideas Find Danavir online: Twitter: https://twitter.com/danavirsarria Linked In: https://www.linkedin.com/in/danavirsarria/

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How To Pull Actionable Insights From Your Data, with Brian Eberman, CEO of Zeenk 27:02

לפני 3 years27:02

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27:02

Check out Zeenk: Zeenk.com Brian on LinkedIn: https://www.linkedin.com/in/brianeberman/ Brian on Twitter: @beberman

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How Two Seasoned Entrepreneurs Are Launching A New DTC Brand…..And Sport 26:09

לפני 3 years26:09

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26:09

HIGHLIGHTS: 5:35 : How Tim & Joe discovered the idea for PaddleSmash 11:35 How to maximize a limited budget and resources to launch PaddleSmash 17:21 What the hardest challenges at the early stage are, and how they are addressing them. 21:37 How affiliate and community building are core marketing strategies. Get your PaddleSmash set! https://paddlesmash.com/…

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How Strategy Sprints Can Accelerate Your Business Growth with Simon Severino 24:55

לפני 3 years24:55

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24:55

HIGHLIGHTS 03:07: Overview of how Strategy Sprints are organized over 90 days 12:08 How to accelerate the customer journey from from Awareness To Purchase 17:06 How to avoid falling into the weeds as a leader and stay focused on the big picture NOTES: Learn More About Strategy Sprints: https://www.strategysprints.com/ Simon on Linked In: https://at.linkedin.com/in/simonseverino/en…

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How To Scale A 4th Generation Family Business Into a DTC Lingerie Brand with Anne Zuckerman 17:45

לפני 3 years17:45

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17:45

Find Anne Online: https://annezuckerman.com/ https://beziwoman.com/

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How Andrew Maff Scaled an 8 Figure ecommerce Brand as a 1-person Marketing Team 31:40

לפני 3 years31:40

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31:40

HIGHLIGHTS: 02:11 - How Andrew Scaled To 8 figures as a one-person team 08:24 How to do keyword research to identify easy organic traffic opportunities 15:11 How to approach omnichannel marketing to improve the customer experience 22:03 How to capture customer data from an Amazon purchase LINKS: Blue Tuskr - https://www.bluetuskr.com/ Andrew’s Podcast, The E-Comm Show - https://ecommshow.bluetuskr.com/…

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The New Tactic Empowers Jordan West Scales His Clothing Brand on Autopilot 31:01

לפני 3 years31:01

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31:01

Highlights: 04:08 - The framework to understand your Customer Value Journey 12:20 - Why Performance Max is the future of paid marketing 22:57 - How Jordan leveraged SMS Marketing for a $109k campaign 28:31 - Why Ambassadors are still a huge arbitrage opportunity LINKS: upGrowth Commerce - https://upgrowthcommerce.com/ The Kindred Studio - https://shopthekindredstudio.com/ Jordan on Linked In - https://www.linkedin.com/in/jordan-west-marketer…

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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How To Create ROI-Driven Email Marketing That Grows eCommerce Brands 37:42

לפני 3 years37:42

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37:42

Daniel is Founder at Email Composed, a leading email agency focused on helping eCommerce brands boost their revenue, customer lifetime value and engagement, by utilizing advanced email marketing strategies and automations. Daniel shares tactical approaches to extracing more revenue from email marketing, while maintaining a cutsomer experience that keeps LTV high. If you’re looking to boost your email revenue with a bigger impact and greater scale, this is a great episode to get started! Email Composed: https://www.emailcomposed.com/…

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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How To Nail The Fundamentals of Influencer Marketing, with Brad Hoos 40:34

לפני 3 years40:34

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Find Brad on Twitter: https://twitter.com/bhoos The Outloud Group: https://www.outloudgroup.com/

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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How To Launch Shoppable Live Streams that Convert, with Sarah Williams 27:51

לפני 3 years27:51

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Sarah Williams website - https://sarahwilliams.tv/ Sarah on Instagram - https://www.instagram.com/imsarah.williams/?hl=en

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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How To Create A Customer Acquisition Flywheel with Referral Marketing, with Raul Galera 27:45

לפני 3 years27:45

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27:45

Connect with Raul on Linked In: https://www.linkedin.com/in/raulgalera/ Referral Candy Website: https://www.referralcandy.com/

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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How To Turn World-Class Customer Service Into A Revenue Driver, with GQ Fu of LTVplus 31:02

לפני 3 years31:02

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31:02

Learn more about LTVPlus here: https://www.ltvplus.com/ Say hi to GQ on Linked In: https://www.linkedin.com/in/gq-fu/

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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How To Get 20% of All Revenue from SMS Marketing - with Attentive’s Blake Imperl 30:59

לפני 3 years30:59

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30:59

Links: Blake on Twitter Attentive Mobile Highlights: 04:03 - 3 Fundamentals to building an SMS strategy 15:18 - Why Blake loves how these 2 brands use SMS marketing to drive customer engagement 21:26 - How to use customer data to improve personalization

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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The Fashion Entrepreneur Building A “Slow Fashion” Sustainable Brand, with Kristi Soomer 33:22

לפני 4 years33:22

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33:22

Learn More About Encircled: https://www.encircled.co/ Check out Kristi’s podcast on ecommerce and entrepreneurship: https://podcasts.apple.com/ca/podcast/brave-and-boss-entrepreneurs/id1291984421?mt=2

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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The Accidental Entrepreneur Who Has Sold $30M of Golf Clubs, with Tyler “Sully” Sullivan 40:27

לפני 4 years40:27

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40:27

Check out Sully's new personal blog, with lots of great content to help entrepreneurs get their business off the ground: https://www.sullytyler.com/

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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The Strategic Framework to Get Your eCommerce Emails Done Right, with Samar Owais 28:02

לפני 4 years28:02

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28:02

Show Highlights: 01:50: A breakdown of Samar's email audit checklist 10:30 Why Samar creates visual wireframes along with her email copy 16:25 How Samar hooks customers to repeat purchases 21:17 Content frameworks to make email creation easier (and more powerful) Links: Samar's Website: https://samarowais.com/ Samar on Twitter…

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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How To Create A Mission-Based Food & Beverage Brand That Customers Love, with CEO of JOI, Hector Gutierrez 31:15

לפני 4 years31:15

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31:15

JOI's Website: https://addjoi.com/ Hector on Twitter: https://twitter.com/hectoriang Show Highlights: 0:32 - The Founding Story behind JOI 08:24 How Hector educates customers about a new product type 17:30 How JOI addresses customer objections to price to improve conversion rates 22:12 What the segmentation of their marketing looks like 24:24 How Hector thinks about the post-purchase experience to improve customer satisfaction…

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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How Military Strategy Can Lead You To Better Decisions (And Sales), with Kurt Elster 37:24

לפני 4 years37:24

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37:24

Conversation Highlights: 2:02 - How Kurt deconstructs and analyzes stores for growth opportunities 08:01 - How savvy copywriting can drastically improve sales 11:45 - Why a military framework, the OODA Loop, is so important to improving ecommerce performance 21:08 - How to create a customer experience to truly differentiate from other brands 27:47 - How NFTs and eCommerce can be used in the future Links: Ethercycle Unofficial Shopify Podcast Kurt's Personal Website Kurt on Twitter…

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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How To Sell More With Video Shopping, with Claudiu Cioba 38:06

לפני 4 years38:06

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LINKS: Learn more about VideoWise - https://www.videowise.com/ Claudiu on Twitter: https://twitter.com/claudiucioba Claudiu on Linked In: https://www.linkedin.com/in/claudiucioba/ HIGHLIGHTS: 0:43 - Why video is critical on the Product Description Page 16:15- How to use creative constraints to your advantage 18:55 - How to provide the right guidelines to video influencers to get the ideal outcome from their video 24:05 - How to capture instant attention in the first two frames of a video 27:37 - What analytics you need to be aware of with video and ecommerce 35:41 - The #1 most actionable thing to remember when using video for marketing…

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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Quick wins for eCommerce success - strategies and tactics for super-quick results with Jessica Totillo Coster 40:53

לפני 4 years40:53

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40:53

Find Jessica online: Website: https://ecommercebadassery.com/ Facebook: https://www.facebook.com/ecommercebadassery Instagram: https://www.instagram.com/ecommercebadassery/ LinkedIn: https://www.linkedin.com/in/jessicatotillo/

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans with Jon MacDonald 42:29

לפני 4 years42:29

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42:29

SHOW HIGHLIGHTS: 04:52: Why you need an objective perspective to improve your customer site experience. 07:54 How Easton improved their revenue by 270% in a year by uncovering pain points with a quiz 14:22 Why Jon believes that disconting is not optimization 27:28 What DTC brands can do to get started with conversion rate optimization LINKS: Jon’s book, Opting In To Optimization: https://thegood.com/opting-in-to-optimization/ The Good's Ideas for Promotions that aren't discounts: https://thegood.com/insights/essential-ecommerce-promotion-guide/ Jon on Twitter: https://twitter.com/jonmacdonald…

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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How To Create A Bulletproof Marketing Strategy, with Chloe Thomas 28:52

לפני 4 years28:52

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eCommerce Masterplan

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