The Process-Driven Approach to Scaling Effective DTC Influencer Programs, with Paul Benigeri

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

Paul on Twitter: @benigeri

Archive.ai

SHOW HIGHLIGHTS:

01:59 How Paul began his career in eCommerce at HVMN and how that inspired him to launch Archive

03:17 Why focus on Nano-influencers as opposed to larger influencers

06:28 What are the mechanics of an effective influencer campaign?

13:14 How H.V.M.N. allocated marketing budget based on channel

20:29 The process that H.V.M.N. used to grow its blog from 0 to 250k visitors/month in 14 months

28:00 How H.V.M.N. used customer data to power its personalization strategy

35:04 How Paul approaches customer experience to improve Lifetime Value