תוכן מסופק על ידי Chase Mitchell and Jill Rooks. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Chase Mitchell and Jill Rooks או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
תוכן מסופק על ידי Chase Mitchell and Jill Rooks. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Chase Mitchell and Jill Rooks או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
תוכן מסופק על ידי Chase Mitchell and Jill Rooks. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Chase Mitchell and Jill Rooks או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
This peaceful pause concludes 14 days of trail marker motivations and pauses in your day. Inspired by a few special people who shared their journeys with me and dedicated to many people who expressed to me that they just wanted to feel more peace. It’s right here. It’s yours. Sit with it. ❤️
This is a special one. The last trail marker in this series, giving gratitude to those who inspired it. A reminder to leave a piece of ourselves behind, our contract with those who’ve gone before us and those who may follow, this trail marker is the story of a life well lived.
Content. A state of being. Santosha is a Sanskrit word meaning contentment and one of the Niyamas in the 8 limbs of yoga. A simple concept in actuality, which is what makes it hard. Our brains like to assign meaning to things and they are programmed to be on most of the time. To stop, to pause, to re-wire them to allow some space and for the off switch to operate again is what we are working towards through meditation, and these pauses. If we are successful (through practice) we can experience that contentment.…
When the going gets tough, what do you do? What do most people do? This trail marker is where you might find yourself differentiating from “most people”. This trail marker might be a defining moment and the opportunity to get tougher. Taking a page from “The Last Lecture” by Randy Pausch, if our “tough” is like the wall he writes about, then it is there for us. Not everyone will cross this trail marker, but for those who do, what’s on the other side, and more so, what it takes to get there, will change you.…
When you become the observer, you are in the practice of meditation. It doesn’t require anything elaborate other than the choice to step into you. Chances are, even in a created quiet space, there is still a lot going on around us. This is the opportunity to be in that reality AND to allow the awareness to fall on what’s going on inside of us. In this pause, we start with the breath.…
If a tree falls in the forest and no one is there to hear it, does it make a sound? We are the experiencer and what we experience is determined by our thoughts. The thoughts that we regularly entertain and hold onto become our reality. We can imprint them pretty deeply. This trail marker is a pretty introspective one, encouraging us to evaluate our thoughts.…
The value of rest in today’s world cannot be overstated. Are we taking it regularly and often enough for its effect to ripple through our being? Are we falling into it because some part of us gave out and demanded it? Or are we purposefully engaging in it in an effort to maintain a state of joy and strength, awareness and creation? This peaceful pause is the reminder of how beautiful a moment of rest is.…
How we travel determines what those trail markers have to say to us. They reflect back to us the condition we approach them in. Hope vs fear, being open vs being closed, light vs darkness. All these things, add the element of companionship on the journey for when help is needed, and “if light is in your heart, you will find your way home” ~ Rumi…
Simple. And so worth stopping to listen. Your peace is inside of you. The “peaceful pause” is something I heard myself saying to friends when they shared all the “out of control” they were experiencing. The peace is the hum. It’s like a river. It has rhythm and a natural order. It exists always. It’s there for us when we pause. Enjoy your hum.…
In this 2nd series of Guiding Light I will be sharing for 14 alternating Trail Marker reminders and Peaceful Pause mini-meditations. The Peaceful Pause is like a whisper of serenity and a welcome breath of fresh air for those moments when you might need a pause the most.
Welcome to the 2nd Series of Guiding Light, and episode 31 in our podcast. This series will include alternating Trail Markers and Peaceful Pauses, offered daily for 14 days. Each is a few minutes in length, and offered to provide insight into the journey. Starting with our first Trail Marker, inspired by a group of young women venturing out on the Grand Canyon Rim to Rim. Keep placing one foot in front of the other.…
These last 5 guided meditations in this series are inspired by Charlie Mackesy’s book, The boy, the mole, the fox and the horse. The book came out in October 2019 and was gifted to me soon after. When the pandemic hit in March 2020 I began offering guided meditations on zoom for my community and anybody who wanted to jump in. Charlie Mackey‘s book became the source of many incredible meditations. There was something very special about the people who came together to learn how to meditate, and to experience what meditation was, and if nothing else, to take a time out and a pause in their day to listen. It was a beautiful outcome where human beings met on common ground. I am excited to share a handful of meditations inspired by going back to this book over four years later, The boy, the mole, the fox and the horse.…
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