How to Build Your Own Table and Dominate Your Industry with Crystal Foote (Ad Tech & AI)

The Takeover with Tim and Cindy

Imagine being told you don’t fit the mold, and then creating a whole new table to sit at. That’s exactly what Crystal Foote did.

In this powerful conversation, we sit down with Crystal Foote: award-winning executive, founder of Digital Culture Group, and creator of ARI, the groundbreaking AI platform making waves across Fortune 500 brands. From breaking glass ceilings to building the only woman- and Black-owned ad tech company in the country, Crystal shares her raw insights on what it really means to lead with vision, resilience, and impact.

We dissect her journey from top sales performer to industry disruptor, how she navigates the challenges of building as an underrepresented founder, and why legacy matters more than accolades.

If you’ve ever wondered what it takes to truly stand out and win in business today, this is an episode you can’t afford to miss.

Chapter Markers:

[03:17] Founding Digital Culture Group and Filling the Industry Gap
[06:06] Relationships as the Key to Entrepreneurial Success
[10:19] Winning Awards and Why Validation Matters in Business
[16:01] Turning Challenges Into Superpowers and Making AI Inclusive
[29:43] Building Culture, Giving Back, and Defining Legacy

Resources & Links:

• Crystal Foote on LinkedIn
• Learn more at Digital Culture Group

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About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
  • Tim’s LinkedIn, Tim’s Instagram
  • Cindy’s LinkedIn, Cindy’s Instagram

About PEMA.io:

PEMA.io is an Inc. 5000 Outbound Agency specializing in helping Marketing Agencies scale with pay-for-performance lead generation. Need more sales meetings? Learn more and schedule a call here: https://pema.agency

פרקים

1. Introduction (00:00:00)

2. Founding Digital Culture Group and Filling the Industry Gap (00:03:17)

3. Relationships as the Key to Entrepreneurial Success (00:06:06)

4. Winning Awards and Why Validation Matters in Business (00:10:19)

5. Turning Challenges Into Superpowers and Making AI Inclusive (00:16:01)

6. Building Culture, Giving Back, and Defining Legacy (00:29:43)