Discussion ציבורי
[search 0]
עוד

Download the App!

show episodes
 
Market Shift is a videocast and podcast by Efrat Fenigson and Eliav Alaluf. We discuss marketing, strategy, branding, PR, social media, and anything that should make the market shift. Watch our videocast on https://www.marketshift.co/ -- מרקט שיפט הוא וידאוקסט ופודקסט, של אפרת פניגזון ואליאב אללוף. בתכנית אנו משוחחים על נושאי שיווק, אסטרטגיה, יח״צ, מיתוג, סושיאל וכל דבר שגורם לשינוי או תזוזה בשוק. צפו בוידאוקסט שלנו באתר https://www.marketshift.co/
 
T
Techie Talkie

1
Techie Talkie

Carmel Yoeli & Asaph Schulman

Unsubscribe
Unsubscribe
חודשי
 
Welcome to Techie Talkie – the tech marketing podcast*. Each episode brings a new perspective from a leader in the industry. From branding, narrative design and demand generation, through to team building, product marketing and sales enablement, we deep dive into the moves and approaches that can create significant value for organizations and individuals – all tried and tested in some of the most successful tech companies in the world. Going beyond discussion, Techie Talkie focuses on provid ...
 
Loading …
show series
 
In this episode, host Ronen Chen, and assistant professor at Johns Hopkins University School of Medicine, founder of Pneumico, and co-founder of Patient Premier, Bryan Marascalchi, MD, discuss innovation, technology and business in the healthcare industry. Tune in to hear: What is the advantage of digital health innovation over device innovation? A…
 
שיחה עם אליזבט פירסון, ומנכ"ל ובעלים של EVOLVE- CONTENT MARKETING על השאלות השיווקיות האמיתיות שכל סטאטאפיסט צריך לשאול את עצמו, כדי שהרעיון שלו יצליח גם בקרב משקיעים וגם בקרב לקוחותעל ידי Ronen Chen
 
כיצד ניתוח מידע מתוך אימונים יכול להביא להישגים משמעותיים. עומר ברנד, ספורטאי בינלאומי וחברת נבחרת ישראל בשיחה פתוחה על ספורט, טכנולוגיה ו-כסף.על ידי Ronen Chen
 
It is not always easy to know what the right way is to protect your designs, processes, inventions, and brands. Ilanit Appelfeld interviews industry leaders and experts to hear their stories and insights on protecting the most valuable assets. Whether you want to learn more about the best way to protect your intellectual property or just want to he…
 
You may be building a startup, but is it scalable? Serial entrepreneur Ronen Chen invites Ron Sharon, CISO at Mercer Advisors -a wealth management firm with $20 billion AUM- to speak about startups, cybersecurity, scaling businesses, and more. Ron Sharon brings with him nearly 20 years of IT experience, working with various startups or institutions…
 
(Episode Language: Hebrew)Hi Techies,On today’s episode, we host Ohad Pollak, the VP Marketing of Tyto Care, an exciting healthcare tech company and formerly from Seebo and Verint.Ohad breaks down what ABM means for your demand gen, inbound/outbound SDRs and product marketing. How to align sales and marketing across ABM initiatives and why he consi…
 
(Episode Language: Hebrew)Hi Techies,On today’s episode, all the way from Boston, we’re excited to host Nimrod (Nimmy) Reichenberg, the CMO of Siemplify and previously Algosec and Nextnine. We have a great conversation about the delicate relationship between marketing and sales and how to make it a true partnership.We talk about the pros/cons of va…
 
(Episode Language: English) Hi Techies, On today’s episode, we’re excited to host Chris Walker, the CEO of Refine Labs. Chris is a true thought leader in B2B tech marketing and the host of the highly popular “State of demand gen” podcast. What we love about Chris is that he’s a serial smasher of conventional wisdom. He continuously challenges the n…
 
(Episode Language: Hebrew)Hi Techies,Today on the show, we are honored to host Eleanor Kalina who until recently was Jolt's CMO, and before that the Creative Director of Wix, for a talk on the trends in the world of technology and how marketing is affected by them.The sharp (and determined) Eleanor shares with us why the marketers she loves are usu…
 
(Episode Language: Hebrew)Hi Techies,So, in the new episode of Techie Talkie, we were honored to host CMO, advertiser, investor, B2Cs community founder and marketing stand-up comedian Dan Eblagon for a fascinating chat about the hottest B2C / D2D brands and what makes them so?Why do the most creative ideas sometimes fail miserably? What B2B can lea…
 
(Episode Language: English)Hi Techies,On this special episode of Techie Talkie we have the pleasure of hosting a real B2B tech marketing celebrity - Dave Gerhardt. Dave is the former CMO of Drift and currently the CMO of Privy, founder of the DGMG Community, a successful podcast host and a copywriting magician.So what does Dave’s marketech stack lo…
 
(Episode Language: English)Hey Techies,On today’s show, we host Nadia Hitman, the VP of Brand marketing at JoyTunes, one of Israel’s most successful B2C companies, with millions of users and insane growth.So how does Nadia do trendjacking? How did JoyTunes build the world’s largest music learning community on Facebook? and what does 'brandformance'…
 
(Episode Language: Hebrew)Hi Techies,So today on the show, we host the man and the legend, Tamir Jarby, VP of Growth for the technology and insurance company Lemonade (and formerly of Fiverr, Conduit and 888).First of all - for those who do not know Lemonade - your loss.Lemonade strives to make its customers fall in love with the company even thoug…
 
(Episode Language: Hebrew) Hey Techies, So today on the show, we have the honor of hosting Yoni Raveh, who is leading the Thought Leadership strategy and community at AppsFlyer. So how do you start writing posts that get significant exposure on LinkedIn? Is a shorter or longer post better? How to harness the company's employees to the effort, how t…
 
(Episode Language: Hebrew) Hey friends, So, today we are honored to host Nilly Assia, VP of Marketing at MDGo, a company that develops life-saving technology for drivers who have been in road accidents. Nilly shares her experience leading five (!!!) successful branding processes and gives champion tips that will make your branding process process i…
 
(Episode Language: Hebrew)Hello friends ,So, in a particularly long and fascinating episode, from San Francisco via Zoom, we were pleased to host Udi Ledergor, Gong's VP of Marketing who recently raised $200 million at a value of $2.2 billion. (Respect)Udi tells us why they recently decided to change the category in which Gong competes, how exactly…
 
(Episode Language: Hebrew) Hello friends, So, one of the hot topics in the B2B marketing world today is ABM or Account Based Marketing. The intention is basically highly targeted marketing to a very specific profile of companies or to a closed list of potential customers. In this episode filmed and recorded in 30 BC - about 30 days before anyone kn…
 
(Episode Language: Hebrew) Hi Friends, So fun that the closure has been lifted (for now) and we can go back to broadcasting. Exciting! So, this week, in an episode filmed before anyone knew who Dekel Vaknin was, we host Yoav Vilner Online Marketing and Organic Promotion Guru, and former CEO of the Digital Agency Ranky. Yoav helps us to sort out whi…
 
בתקופת הקורונה, אנחנו פתאום מבינים כמה חשוב המותג האישי שלנו. את הפרק על מיתוג אישי, צילמנו לפני כמעט חצי שנה, וחיכינו לטיימינג הנכון לפרסם אותו. עכשיו, כך נראה, עם החזרה לשגרה ועם המצב הכלכלי הלא פשוט שאנחנו חווים, זה כנראה הזמן הנכון. --- כשזה מגיע לעולם המיתוג האישי, יש לרובנו הרגשה שיש שני סוגי אנשים: א. יש אנשים ריקים מתוכן, שעושים הרבה רעש וצ…
 
(Episode Language: Hebrew) Hello friends, So, this week in the program we were happy to host Yam Regev, a dear man who is the entrepreneur and VP of Marketing at Zest, a company that distills high quality content in the field of marketing and builds a customized professional development path for anyone. Kind of like the Spotify of professional cont…
 
(Episode Language: English) Hey friends, So, this time at Techie Talkie, we were honored to host Jonny Steel, VP of Marketing at Payoneer, one of the most successful high-tech companies in Israel that employs 1,500 people and has an annual sales turnover of hundreds of millions of dollars. In the episode, we talk about a lot of interesting things t…
 
(Episode Language: Hebrew)Hi friends,So in the new episode of Techie Talkie, we host Roni Floman, VP of Marketing for Optibus and formerly VP of Marketing for Game Effective (and author with 5 books in her repertoire)We talk about a topic that worries many marketers - how to get exposure for your company in the media in the best way? At what stage …
 
(Episode Language: English)Hey Techies,So this time around, we have an episode (in English) about a particularly interesting & challenging topic - the elusive Analyst Relations (AR). So how can your company become a category leader (if such a category even exists) by working with Gartner, Forrester and what’s the value of it anyway?There seems to b…
 
(Episode Language: Hebrew)Hello friends,This time we have the honor of hosting Amit Ashbel, Cognigo's VP of Marketing (recently acquired by NetApp) and the former Director of Product Marketing at Checkmarx, one of the largest cyber companies in Israel.In this episode we focus on the topic of content strategy and how to produce content that overcome…
 
(Episode Language: Hebrew) Hi Techies, So in this episode we have the honor to host Oren Dobronsky, a successful serial entrepreneur and investor, the owner of the Oren Hummus chain which is actually the Abu Hassan of Silicon Valley and perhaps most importantly - a generous philanthropist. So how does Oren choose the start-ups in which he invests? …
 
(Episode Language: Hebrew)Hey friends,In this episode we host Dana Zelitzki, VP of Marketing for Valens, a super successful semiconductor company that operates in the worlds of audio and video.Dana shares with us the company's unique marketing strategy which was based on creating a standard and establishing a standard organization that made the com…
 
(Episode Language: Hebrew)Hello Techies,After selling his company to Google, Ran Avrahamy joined as the first marketing man at AppsFlyer, the company that makes Mobile Attribution, a solution used by most of the market today or anyone who wants to understand where their traffic is coming from and how campaigns work. We're talking about the company …
 
(Episode Language: Hebrew)Hello friends and happy after-the-holidays to all,We are pleased to open the first day of returning to routine with a special episode with one of Israel's leading marketing executives - Omar Shai from Wix, who manages a global marketing team of 300 people and an annual budget of $200 million. One of the largest orders of m…
 
איך מייצרים שינוי? חגים ושנה עברית חדשה, זה זמן מצוין לחשבון נפש. אז החלטנו לעשות פרק חריג, שבו לא נדבר על קמפיינים יצירתיים, מהלכים נועזים וטרנדים בעולם השיווק והטכנולוגיה, אלא דווקא פרק על ... איך לדייק את הקריירה שלנו. אם אתם הולכים לעבודה שאתם לא ממש אוהבים, ומבלים את היום שלכם בעשיית משהו שלא כיף לכם עם אנשים שאתם לא מחבבים, אתם לא לבד. למעשה,…
 
(Episode Language: Hebrew)Hey friends,Sophie Melnick, former VP of Marketing of Outbrain and one of the founders of the G-CMO Forum of VPs of Global Marketing, joins us in this episode of Techie Talkie to share her thoughts on how to tell the company's story and convey your message in different and varied ways, providing some examples of creative c…
 
שלוש שאלות: 1. איך אפשר לשכנע אנשים לטייל במדינה שלהם, במקום לטוס לחו״ל, תוך שימוש חכם בדאטה? 2. איזו השפעה שלילית יכולה להיווצר תוך שימוש לרעה בדאטה? 3. כיצד אפשר לייצר קמפיין ויראלי משובח בעלות נמוכה, כדי לקדם חברת טכנולוגיה B2B? פרק נוסף, 11 במספר, של MARKET SHIFT, הוידאוקאסט הפופולרי בנושא שיווק. אפרת פניגזון ואליאב אללוף נפגשו ב google for sta…
 
(Episode Language: Hebrew) Hi Techies, In this episode we are happy to host the entrepreneur and superhuman marketing manager - Tommy Barav. Beyond being an excellent marketer, Tommy is also the founder and leader of the Supertools community, a community designed to unite people who want superpowers in the tech world. Tommy produces two of the most…
 
(Episode Language: Hebrew) Hey friends, Especially in honor of the start of the school year, a fascinating new chapter in which Yishay Yovel, Cato networks' CMO, former senior manager at Imperva and Trusteer's VP of Marketing (acquired by IBM for $850 million) teaches and shares his vast knowledge of the world’s Product Marketing with special empha…
 
תגידו, מה ישראלים מבינים בשיווק גלובלי? * לפני כמה שבועות, במסגרת כנס של G-CMO, עלתה התהייה לגבי היכולת של חברה ישראלית שרוצה למכור בעולם, לנהל בהצלחה שיווק גלובלי מישראל. האם אי אפשר לנהל שיווק של חברה גלובלית מישראל או שאולי Fiverr, SodaStream, Wix ועוד עשרות סיפורי הצלחה ישראלים מוכיחים את ההפך? האם ישראלים יכולים להבין או לדעת מה רוצה עקרת בית …
 
(Episode Language: Hebrew)Hey friends,Did you know?A website that has a well-made video increases its chances of appearing on the first page of Google by 53 times!In this episode, Hila Shitrit Nissim, VP of Communications at Promo Dot Com, shares many more things we never knew in the video world and gives tips for champions.We are talking about wha…
 
(Episode Language: Hebrew)Hey friends,In this episode, Elad Simon, currently the CEO of Craft and formerly the VP of Google and Taboola, shares with us a number of successful campaigns that he ran at Google that were mainly offline campaigns. Yes, Google does offline campaigns too, so why not you? So what did Google learn from sending 4 million env…
 
מי שם *** על שירות לקוחות? --- כולם מדברים על חדשנות, טכנולוגיה, צמיחה, יזמות. אבל שירות לקוחות? את מי זה מעניין? בתפיסה של רוב האנשים, שירות לקוחות זה משהו שעושים כי אין ברירה: סטודנטים בשכר מינימום, אנשים אדישים, ותודעת שירות נמוכה. לקוחות נודניקים שלא מעריכים כלום, שלא מפסיקים להתקשר עם שאלות, תלונות, וניסיונות של "סחטנים" לקבל מחיר זול יותר או …
 
(Episode Language: English)What’s up Techies?So this time around, we’re hosting the mighty Shmuli.Shmuli is the master of setting up successful marketing teams from scratch and scaling companies. He’s already done that successfully three times at Clicktale, Feedvisor and Lawgeex, and he’s just getting started doing it for the forth time at Identiq.…
 
פרק 8: מהלכי שיווק Marketing Moves יוצאי דופן (חלק 2) אחד הדברים החשובים בבניית מהלכי אסטרטגיה, היא ללמוד מחברות פורצות דרך, שחושבות (קצת) אחרת. לקבל פרספקטיבה רעננה, לתת משקל שונה לדברים, להוסיף משהו או להחסיר משהו, להוסיף קצת מלח ופלפל ו... הנה, יש לנו מתכון עסקי חדש. אז בואו נראה מי היו החברות והאנשים שאהבנו את העבודה שהם עשו: Lemonade (Tamir Je…
 
(Episode Language: Hebrew)In the premiere episode of the podcast, we were honored to host one of the most esteemed entrepreneurs in Israel - Iris Shoor, the founder and CEO of Oribi and the owner of the successful blog Startupiko where she honestly and inspiringly shares the complex journey of setting up and managing a startup.What is special about…
 
פרק 7: מהלכי שיווק, Marketing Moves כן, אנחנו יודעים שזה די יוצא דופן, אבל אין לנו ברירה: יש פה כמה מהלכי שיווק, או בקיצור מהלכים, שפשוט ... אי אפשר שלא לפרגן להם. יצירתיים, חכמים, מקוריים, נועזים, מצחיקים, מתחברים ואולי הכי חשוב: מייצרים אימפקט. בין השמות והחברות שאוזכרו בפרק: Fiverr Micha Kaufman Shai Wininger Gali Arnon Soda Stream Matti Yahav M…
 
תגידו, מה כל הרעש סביב שיווק באמצעות משפיענים? יש מעט מאוד דברים בעולם השיווק שגורמים לויכוחים, דיונים וסערות כמו שיווק באמצעות משפיענים ומובילי דעת קהל. למה? כי הידע של רוב מומחי בפרסום טלוויזיה, רדיו, שילוט חוצות או קמפיינים של גוגל ופייסבוק, לא ממש רלוונטי פה. למעשה, הידע הזה מפריע להם להצליח. מסתבר ששיווק באמצעות אנשים, זה לא שלט פרסומת. זו חיה…
 
Loading …

מדריך עזר מהיר

זכויות יוצרים 2022 | מפת אתר | מדיניות פרטיות | תנאי השירות
Google login Twitter login Classic login