The Process-Driven Approach to Building a DTC Conversion Machine, with Andy Seeley

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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תוכן מסופק על ידי Gen Furukawa and Jeremy Biron. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Gen Furukawa and Jeremy Biron או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

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Ep. 42 - RevPar Problems, Real Talk: When Memes meet Metrics with Calvin Tilokee 47:59

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47:59

Ep. 42 - RevPar Problems, Real Talk: When Memes Meet Metrics with Calvin Tilokee How do revenue managers really think? What makes hotel rates spike during Taylor Swift concerts—or Bigfoot conventions? And why do memes about ADR hit harder than your star report? In this episode of Tickets to Travel: The Business of Travel Experiences , we sit down with Calvin Tilokee of RevPAR Media, the sharp mind behind the viral @RevPARProblems Instagram account. Calvin pulls back the curtain on hotel pricing strategy, compression events, influencer marketing, and what event producers often get wrong when pitching to hotels. Whether you’re trying to block rooms for a major festival, fill your hotel over a soft week, or just want to understand the secret language of revenue managers, this episode is packed with insight and humor. This episode is a must-listen for hotel sales and revenue teams, meeting and event planners, festival promoters, and hospitality marketers. Follow @RevPARProblems on Instagram for daily hotel truths and satire. And subscribe now to hear why Calvin says: “We don’t need your group when we’re already full. Call us the week after Christmas.” For more insider conversations at the intersection of travel, ticketing, and live experiences, follow us on all socials @Tix2TravelPod and subscribe wherever you get your podcasts. If you haven’t listened yet, head to www.tttpod.com to catch up on past episodes.…

לפני 4 שנים 38:58

MP3•בית הפרקים

HIGHLIGHTS:

4:30 - How Andy defines a great user experience.

11:21 - The framework and requriements for running successful A/B testing

19:15 - The impact of iOS 14.5 on eCommerce conversions

27:01 - How to gather customer insights that can drive better marketing

Creatively Disruptive’s website

95 פרקים

#MBA #Entrepreneur #Business #Marketing #Gen Furukawa #Jeremy Biron #ECommerce #Shopify #Entrepreneurship #Big Commerce

The Process-Driven Approach to Building a DTC Conversion Machine, with Andy Seeley

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

published לפני 4 שנים

שתפו

MP3•בית הפרקים

HIGHLIGHTS:

4:30 - How Andy defines a great user experience.

11:21 - The framework and requriements for running successful A/B testing

19:15 - The impact of iOS 14.5 on eCommerce conversions

27:01 - How to gather customer insights that can drive better marketing

Creatively Disruptive’s website

95 פרקים

#MBA #Entrepreneur #Business #Marketing #Gen Furukawa #Jeremy Biron #ECommerce #Shopify #Entrepreneurship #Big Commerce

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The Process-Driven Approach to Building a DTC Conversion Machine, with Andy Seeley