101. Choose Your Character: Full Stack Marketer vs T-Shape vs I-Shape vs V-Shape! The History, Differences, & Benefits.

iDigress with Troy Sandidge

Player FM - Internet Radio Done Right

הוסף לפני five שנים

תוכן מסופק על ידי Troy Sandidge. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Troy Sandidge או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Insights Unlocked

1
How Anthropologie gets omnichannel right (and what to learn) 27:29

לפני יומיים27:29

הפעל מאוחר יותר

רשימות

לייק

אהבתי

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

לפני שנה 26:24

MP3•בית הפרקים

Which marketing type are you? Which marketing type should you be? Which marketer do you need as a business?

On this episode we will break down the history, benefits, and differences between a Full Stack Marketer, a T-Shape Marketer, an I-Shape Marketer, and a V-Shape Marketer for students, marketers, businesses looking to hire or partner with a marketer, or just curious minds in general, can grasp and understand!

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Read HubSpot's State of Marketing 2024 Report Surveyed By 1,400+ Marketing Professionals

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Follow Troy's Instagram @FindTroy

135 פרקים

101. Choose Your Character: Full Stack Marketer vs T-Shape vs I-Shape vs V-Shape! The History, Differences, & Benefits.

iDigress with Troy Sandidge

published לפני שנה

שתפו

MP3•בית הפרקים

Which marketing type are you? Which marketing type should you be? Which marketer do you need as a business?

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Read HubSpot's State of Marketing 2024 Report Surveyed By 1,400+ Marketing Professionals

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Follow Troy's Instagram @FindTroy

135 פרקים

כל הפרקים

1
135. Branding Secrets: Leverage Style To Change The Narrative, Boost Influence & Profits | Toi Sweeney 1:00:17

לפני 19 ימים1:00:17

1:00:17

How you present yourself, from your brand to your personal style, can determine whether you are overlooked or unforgettable. Award-winning brand strategist Toi Sweeney explains how personal branding, color psychology, and strategic styling shape perception, build trust, and directly impact opportunities and financial success. We explore the psychology of color, the connection between confidence and presentation, and why styling is more than just looking good. Toi shares how reframing your brand narrative can elevate your presence, attract the right opportunities, and increase profitability. Beyond appearance, we discuss the power of mindset, faith, and intentional networking, as well as the importance of breaking free from mediocrity to reach the next level of success. Whether you are an entrepreneur, executive, or creative, this conversation is packed with actionable insights to refine your brand, shape perception, and turn visibility into real business results. 💡 Key Takeaways: How strategic style choices influence trust and perception Why brand consistency and visual identity impact your business success The psychology of color and how it shapes audience expectations The connection between personal style, mindset, and confidence How to leverage your appearance to attract the right opportunities Want to experience even more? Watch the video version of this interview. Follow Toi Sweeney On LinkedIn For Brand Strategy, Fashion Style, & Dress Psychology Advancement Interested In Working With Or Booking Toi To Speak Or Work Together? Visit Toi's Website Buy Toi's Book " Secrets Of A Well Dressed Brand " Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow. Buy My Book, "Strategize Up": StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's LinkedIn @FindTroy Need Strategy, Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com Follow Troy's Instagram @FindTroy Subscribe to Troy's YouTube Channel…

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134. Woke & Wealthy? DEI = Money! The Cost Of Being Black In Business Is Real | Dr. V Boykin [Masterclass] 57:36

לפני 5 weeks57:36

57:36

DEI isn’t just a moral stance... it’s a business imperative. In this powerful conversation, Dr. V Boykin breaks down the real cost of being Black in business and how diversity, equity, and inclusion (DEI) directly impact revenue, market opportunities, and leadership dynamics. From overcoming systemic barriers to navigating corporate spaces, Dr. V shares hard truths about the modern workplace, allyship, and the underestimated power of Black buying power. In this episode, we cover: Why all products are inherently “woke” and what that means for business How to measure DEI impact and create sustainable, profitable change Recognizing privilege and injustice and accepting accountability while embracing change How to maintain individuality, light, and confidence while navigating injustice in the workplace The business case for DEI and why ignoring it is a costly mistake How allyship goes beyond good intentions to real action And much more If you’re ready for a raw, unfiltered look at DEI, leadership, and the future of equity in business, this is the masterclass episode you need to hear. Want to experience even more? Watch the video version of this interview. Follow Dr. V Boykin On LinkedIn For Equity Thought Leadership, GTM Enablement, Culture Impact, & More Interested In Working With Or Booking Dr. V To Speak? Visit Dr V's Website Buy Dr. V's Book " Fix Your Face & Watch Your Tone " Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow. Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's LinkedIn @FindTroy Need Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com Follow Troy's Instagram @FindTroy Subscribe to Troy's YouTube Channel…

1
133. Hoodies, Hip-Hop & Cultural IP: The ROI Of Owning Your Brand Identity To Maximize Revenue, Reach & Relevancy With Evante Daniels [Masterclass Part 3] 45:10

לפני 6 weeks45:10

45:10

From hoodies to hip-hop, from cultural influence to corporate boardrooms—your identity is your brand’s greatest asset. In this Masterclass episode, Evante Daniels returns to unpack the power of authenticity in branding and how embracing your unique identity can translate into profitability. We explore the psychology behind brand confidence, the impact of personal style in professional spaces, and why cultural IP is one of the most undervalued assets in business. But here’s the truth—if you don’t tie your branding and positioning to ROI, the market won’t either. Evante breaks down why companies cut diversity initiatives, why cultural branding often gets overlooked, and how Black entrepreneurs can strategically position themselves to not just be seen, but to drive revenue and business growth. It’s not just about showing up—it’s about making sure your presence is tied to measurable impact, market share, and long-term brand equity. We also break down real-world examples of cultural branding done right—from hip-hop moguls to streetwear legends—and how businesses can leverage their narratives to elevate influence, establish credibility, and turn cultural capital into actual capital. Whether you’re a creator, executive, or entrepreneur, this conversation will challenge you to rethink your brand positioning, embrace your full identity, and ensure your brand isn't just culturally relevant—but financially powerful. Tap in for Part 3 of this powerful Masterclass with Evante Daniels! Listen to Part 1 of our conversation here. Listen to Part 2 of our conversation here. Beyond The Episode Gems: Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & Memes Interested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting Started Buy Evante's Book " Power, Beats, & Rhymes: Reclaiming Our Cultural Voice " Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow. Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's LinkedIn @FindTroy Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com Follow Troy's Instagram @FindTroy Subscribe to Troy's YouTube Channel…

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132. Culture Shock To Capital Gains: The Branding Science Black Businesses Need To Succeed With Evante Daniels [Masterclass Part 2] 36:45

לפני 6 weeks36:45

36:45

Your brand name isn’t just a name: it’s your gateway to capital, credibility, and growth! From culture shock to capital gains, your brand could be the key to unlocking major opportunities or keeping you stuck in the hustle. In this masterclass episode Part 2 with branding expert Evante Daniels, we break down the branding science Black businesses need to succeed! We dive deep into: Why your brand name can be the difference between getting funded or forgotten The two ways to create demand (and why most fail) How to position your brand for growth without losing cultural authenticity The branding mistakes that cost Black businesses capital and credibility The power of strategic naming, perception, and Cultural IP in breaking business barriers Think about how Beyoncé built an empire, how Nike’s branding made them legendary, and how companies like Apple and Adidas have mastered the art of brand perception. These aren’t just names—they’re strategic assets rooted in Cultural IP, market psychology, and identity positioning that drive influence and revenue. If you want to elevate your brand beyond the culture and into boardrooms, bank accounts, and billion-dollar opportunities, this episode is for you. Too often, Black entrepreneurs brand based on passion rather than positioning. But your brand must speak the language of capital if you want to break barriers and build generational wealth. If you’re serious about turning your culture into capital and your brand into a business that thrives, and not just survives, this episode is a must-listen. Listen to Part 1 of our conversation here. Beyond The Episode Gems: Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & Memes Interested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting Started Buy Evante's Book " Power, Beats, & Rhymes: Reclaiming Our Cultural Voice " Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow. Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's LinkedIn @FindTroy Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com Follow Troy's Instagram @FindTroy Subscribe to Troy's YouTube Channel…

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131. Branding Truths, Lies, & Pet Peeves! What You're Getting Wrong With Your Brand & How To Fix It With Evante Daniels [Masterclass Part 1] 17:45

לפני 6 weeks17:45

17:45

Branding is NOT just your logo, colors, or typography. It is perception. It is how people see you, interpret you, and experience you. In this masterclass episode, creative strategist and brand expert Evante Daniels, CSO & Founder of Seeqer, breaks down his biggest branding pet peeves, why marginal market differentiation is the key to success, and how trying to be too different can actually hurt your brand. If your brand stands out more than 5% from the standard, you risk losing connection with your audience. Think of it like seasoning—too much, and no one wants to eat it. We dive into brand standards, color theory, market framing, positioning, and consumer psychology to help you build a brand that resonates while infusing culture to influence brand perception to expand community and loyalty. You do not need to reinvent everything. You need to find your lane. Your brand should reflect who you are becoming, not just where you are today. It is not about faking it until you make it. It is about positioning yourself with passion, potential, and power. This is Part 1 of a must-listen branding conversation. Beyond The Episode Gems: Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & Memes Interested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting Started Buy Evante's Book " Power, Beats, & Rhymes: Reclaiming Our Cultural Voice " Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow. Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's LinkedIn @FindTroy Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com Follow Troy's Instagram @FindTroy Subscribe to Troy's YouTube Channel…

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130. The New Shift Marketers Can No Longer Ignore! [ABM vs MBM vs CBM] 16:41

לפני 6 weeks16:41

16:41

Most brands are running marketing strategies built for a world that no longer exists. We all want to create a movement, capture demand at scale, and dominate a market. But how do we do that today? For most marketers, Account-Based Marketing (ABM) is the gold standard: highly targeted, sales-aligned, and built to close high-value accounts. Then you have Market-Based Marketing (MBM), which expands the lens to broader demand capture, category creation, and positioning at scale. But the REAL power shift to consider? Let me introduce you to Community-Based Marketing (CBM). CBM isn’t just about audience segmentation; it’s about integration. ABM is transactional at its core. It’s focused on getting the deal, not necessarily building a lasting relationship. And in a world where trust is the currency , ABM alone isn’t enough. MBM is noisy . It requires a massive investment in awareness, content, and brand positioning. And in today’s world of oversaturated content, it’s harder than ever to cut through. CBM is about embedding your brand into the daily lives of the people who actually matter. With ABM, you’re pitching from the outside. With MBM, you’re broadcasting to the masses. But with CBM, you’re technically already in the room. Instead of hoping they see your ad, you’re in their inbox. Instead of forcing them to book a demo, they’re asking you for a call. Instead of convincing them to trust you, they’re defending your brand against competitors. Doesn't that sound amazing? Well trust me it is possible by recalibrating Account-Based Marketing and Market-Based Marketing with Community-Based Marketing that aligns with Value-Based Marketing, turning your community into your growth engine: generating organic conversations, referrals, and loyalty that no ad spend can replicate. Beyond The Episode Gems: Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow. Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's LinkedIn @FindTroy Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com Follow Troy's Instagram @FindTroy Subscribe to Troy's YouTube Channel…

1
129. Can't Sell? Marketing Stinks? Use This Cheat Code: Sell Up ↑ Market Down ↓ Convert More → 26:38

לפני 9 weeks26:38

26:38

Brutal truth: most businesses can’t sell up and can’t market down. Many struggle to position themselves in a way that earns the attention of high-value buyers while simultaneously failing to resonate with the people who actually influence buying decisions. Your messaging isn’t just about what you say, but who hears it. If you’re not speaking in outcomes and business impact, executives won’t listen. If your marketing doesn’t focus on relevance and usability, frontline users won’t advocate for you. In this episode, we break down how to: • Sell Up & Market Down by aligning your messaging to decision-makers, mid-level managers, and frontline users. • Balance the Power of Three: Attraction, Activation, and Advocacy to drive conversions. • Tailor Communication for Impact: Speak to THE ONE x 1,000,000² with a strategic, layered approach that wins buy-in across all levels. To win, you don’t just need better marketing, more sales leads, and higher conversions... + You need marketing that moves through the entire decision-making chain. + You need sales strategies that influence every decision-maker in the room. + You need conversion tactics that turn interest into action at every stage of the funnel. Bonus: Go check out my newsletter for additional value outside of this episode on converting more! Beyond The Episode Gems: • Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow. • Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com • Discover All Podcasts On The HubSpot Podcast Network • Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan ##### Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews • Follow Troy's LinkedIn @FindTroy • Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com • Follow Troy's Instagram @FindTroy • Subscribe to Troy's YouTube Channel…

1
128. Slow Down To Scale Up: Why Fast Marketing Fails, Patience Is Profitable… And Wait, TikTok Rose From the Dead? 35:49

לפני 9 weeks35:49

35:49

The internet moves fast, but does that mean your marketing should? In today’s world of instant gratification, the pressure to react quickly and chase trends can lead to shallow strategies, unrealistic expectations, short-lived success, and unsustainable results. But it’s not just about marketing—it’s about leadership, too. If executives don’t give marketing, strategy, or people the time to grow, they’ll never see real results. What if the real key to sustainable growth is slowing down, embracing patience, letting things breathe, and giving people, ideas, and strategies the space to actually develop? In this episode, we unpack: • Why speed can sabotage your long-term marketing success. • The danger of forcing speed over strategy in decision-making, team-building, and brand positioning. • The underrated power of stillness and strategic patience in business. • Why executives often demand immediate marketing results—yet fail to invest the time needed for real impact. • How rushing to “be first” often results in noise, not impact. • The thought leadership trap: it's not about "telling" —it’s about engaging, guiding, and building real influence. • How a lack of patience in leadership leads to high turnover, rushed marketing, and ineffective campaigns. • Oh, and… TikTok went down, panic ensued, and then it came back. What does that tell us about digital hysteria? If you’ve ever felt pressured to constantly do more in marketing, this is your reminder that real influence and business longevity come from thoughtful action—not just rapid reaction. Tune in and learn why slowing down might be the fastest way to scale up. Beyond The Episode Gems: • Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow. • Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com • Discover All Podcasts On The HubSpot Podcast Network • Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan ##### Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews • Follow Troy's LinkedIn @FindTroy • Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com • Follow Troy's Instagram @FindTroy • Subscribe to Troy's YouTube Channel…

1
127. Your Calendar Is The Scorecard Of Your Priorities: How To Pivot, Thrive, & Win In 2025! 29:00

לפני 11 weeks29:00

29:00

Is your calendar positioning you to thrive, or is it an endless wasteland of undone tasks and busy work? Let’s not bring that energy into 2025! Explore what your calendar reveals about you, your priorities, and your goals—and how to align it with a vision for success. This episode will break down: • Why your calendar is the ultimate scorecard of your time and priorities. • How to identify what to eliminate, delegate, or outsource to regain focus. • Lessons from 2020 that can guide your strategy during today’s challenges. • Practical tips to navigate the chaos of 2025 with clarity and purpose. • The importance of adding more humanity and flexibility into your marketing and communication strategies. By the end of this episode, you’ll feel empowered to make smarter decisions, elevate your productivity, and approach 2025 with a more human-centered, impactful approach to your business and life. Ready to thrive? Let’s dive in! Beyond The Episode Gems: • Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com • Discover All Podcasts On The HubSpot Podcast Network ##### Help People Affected By California Wildfires: • California Fire Foundation Wildfire & Disaster Relief Fund: The California Fire Foundation works with local fire agencies and community-based organizations to provide ongoing and long-term support to communities affected by wildfires. • World Central Kitchen: WCK is already on the ground in Southern California to aid first responders and evacuees, providing fresh meals to first responders and communities impacted. • Direct Relief: DF's California Fire Relief provides N-95 masks, medicine, and resources to healthcare agencies and first responders in areas affected by wildfires. ##### Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews • Follow Troy's LinkedIn @FindTroy • Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com • Follow Troy's Instagram @FindTroy • Subscribe to Troy's YouTube Channel…

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126. New Year, New Growth: The 6-4-3 Formula To Grow, Position, & Communicate Your Business Mightily In 2025! 30:04

לפני 13 weeks30:04

30:04

Ready to transform your business for 2025? In this episode, discover the 6-4-3 Formula—a simple yet powerful framework that blends strategy, clarity, and action to help you grow, position, and communicate your business like never before. If you're tired of spinning your wheels, this is the game-changing episode you need to kickstart the New Year with purpose and results! This episode pulls from Troy's book Strategize Up as a starting point and expands in additional frameworks, tactics, and principles to help you elevate your business in every way possible this coming year. What You'll Learn: The 6 Core Principles To Grow Your Business: • Clarity, leverage, optimization, vision, value, and execution—what they mean and how to implement them. 4 Key Strategies To Position Your Business: • Credibility, authority, social proof, and creating the perception of high value to stand out in your industry. The 3 Essentials To Communicate Effectively: • Using emotion, action, and the right content type to connect with your audience and drive engagement. Why Quantity vs. Quality Doesn’t Matter: • Learn why value is the real differentiator and how to deliver it consistently. How To Build Advocacy & Elevation: Turn your audience into buyers, advocates, and elevators who amplify your brand’s message. Why Listen: This episode goes beyond theory, giving you practical steps to align your vision, messaging, and strategy in 2025 breaking down complex ideas into actionable takeaways, sharing insights from years of experience helping businesses scale sustainably. So if you're serious about making 2025 your breakthrough year, tune in now to learn how to apply the 6-4-3 Formula to your business! Start your New Year strong—press play and level up! Beyond The Episode Gems: • Grow Your Business Faster Using HubSpot's CRM Platform • Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com • Discover All Podcasts On The HubSpot Podcast Network ##### Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews • Follow Troy's LinkedIn @FindTroy • Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com • Follow Troy's Instagram @FindTroy • Subscribe to Troy's YouTube Channel…

1
125. Chasing YOUR Million: What's Next? The Sacrifice Behind Success & Why Reaching Milestones Do NOT Mean You’re Done! 52:20

לפני 15 weeks52:20

52:20

What’s your million ? A million anything can be impressive—or insignificant—depending on the context. A million breaths keep us alive for a little over a month. A million stars is barely a fraction of our galaxy. Elon Musk's net worth is $400 billion which is 400 thousand millions . A million can mean everything or nothing, depending on how you look at it. For me, surpassing one million downloads felt impossible—until it wasn’t. In this episode, I dive into what chasing your million really means: • The parallel between success and sacrifice: are we willing to endure what it takes to achieve the big goals we dream about? • Why consistency matters more than perfection—starting and showing up creates more opportunities for success than stopping or never starting at all. • How what feels small today can snowball into something vast if you just keep going. The truth is, whatever your million represents—whether it’s a business, a dream, or a vision—it’s going to demand something from you. Success always runs parallel with suffering, discomfort, and hard choices. The question is: are you willing to do the work and make the sacrifices to get there? A million downloads didn’t happen because I planned it perfectly—it happened because I started . I kept going. I stayed in motion. If you’re chasing your own version of a million, remember this: starting matters. Staying consistent matters. It puts you in the game and gives you a shot at something bigger than you ever thought possible. What’s your million? And are you willing to chase it? Press play. Let’s talk about it. Beyond The Episode Gems: • Grow Your Business Faster Using HubSpot's CRM Platform • Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free • Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com • Discover All Podcasts On The HubSpot Podcast Network ##### Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews • Follow Troy's LinkedIn @FindTroy • Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com • Follow Troy's Instagram @FindTroy • Subscribe to Troy's YouTube Channel…

1
124. The Comfort Zone Is KILLING Your Growth: Stop Making Excuses, Start Making Changes To FINALLY Grow Your Business 39:38

לפני 20 weeks39:38

39:38

Change is hard, but the truth is—when you resist it, you’re making a choice. An even harsher truth? Staying in your comfort zone is the reason your business isn’t growing. You’re stuck because you keep doing the same things, expecting different results. That’s the definition of insanity—and it’s killing your growth. And keep in mind, "staying in your comfort zone" can manifest in ways you might not even realize. Micromanaging. Refusing to delegate. Needing total control. Waiting for perfection before taking action. Even creating chaos to sabotage your own progress. Believe it or not, you could be your own biggest obstacle. Here’s the reality: Over 50% of businesses fail because they refuse to adapt, change, or face the hard truths about their strategies. Are you ready to stop blaming the market, the economy, or your competition? The real obstacle is you. It’s time to ditch the excuses, make the changes, and start taking action. Growth isn’t easy, but neither is staying stagnant. If you’re serious about scaling your business, this is your wake-up call. Step out of the comfort zone. Embrace the chaos. Make bold moves. Growth doesn’t happen where it’s safe, it happens when you face the uncomfortable truth and take action. In this episode of iDigress, we dive deep into the uncomfortable reality of why many entrepreneurs, leaders, and creatives stay stuck. We’ll explore the powerful concept of "what you’re not changing, you’re choosing" and unpack how resistance to change often stems from fear, comfort, or denial. • Why clarity is the first step to escaping chaos. • The dangers of staying in your comfort zone. • How to recognize when it’s time to pivot. • Why embracing change (quickly) is necessary for business success. • How to stop being a "control freak" and get out of the way of growth. • Why successful execution requires humility and adaptability. Beyond The Episode Gems: • Grow Your Business Faster Using HubSpot's CRM Platform • Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free • Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com • Discover All Podcasts On The HubSpot Podcast Network ##### Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews • Follow Troy's LinkedIn @FindTroy • Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com • Follow Troy's Instagram @FindTroy • Subscribe to Troy's YouTube Channel…

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123. What You See, What The Market Thinks, & What Your ICP Believes: The Path To Profit & Positioning For Revenue Growth [Masterclass] 54:09

לפני 23 weeks54:09

54:09

In this episode, we explore the three critical distinctions for driving revenue growth: what you see, what the market thinks, and what your ICP believes. We break down how aligning your perception with the market's reality and your ideal customer’s needs is key to unlocking growth. You’ll learn why it's not enough to just launch a business, create content, or set goals. It's about understanding how your positioning fits into the bigger picture. We dive into practical steps to help you rethink your strategy, adjust your messaging, and position yourself for sustainable success. Key Points: • Perception : Understand how what you see might be clouding your judgment and holding back your business growth. • Positioning : Learn how to adjust your brand's message to match what the market truly thinks and values. • Profit through Clarity : Focus on what your ICP (ideal client profile) believes and how meeting their needs will drive profitability. • Bridging the Gap : Discover how to align your personal intentions with real-world actions that lead to results. • Actionable Strategies : Gain a clearer path to drive meaningful change in your marketing, positioning, and growth approach. Beyond The Episode Gems: • Grow Your Business Faster Using HubSpot's CRM Platform • Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free • Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com • Discover All Podcasts On The HubSpot Podcast Network ##### Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews • Follow Troy's LinkedIn @FindTroy • Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com • Follow Troy's Instagram @FindTroy • Subscribe to Troy's YouTube Channel…

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122. Resonance In Marketing Masterclass Part 3: Building Unshakable Brand Loyalty Through Personalization, Emotional Connections, & Communities 23:29

לפני 26 weeks23:29

23:29

In the final part of our Resonance in Marketing Masterclass series, we explore the key strategies that help brands create unshakable brand loyalty. This episode breaks down how personalization, emotional connections, and strong communities are the cornerstones of marketing success in today’s world. We’ll explore: • How personalization creates deeper, more meaningful relationships with your customers. • The role of emotional engagement in building long-lasting loyalty and advocacy. • Why fostering and nurturing communities around your brand is the ultimate way to cultivate trust and drive growth. Through real-world examples, actionable insights, and practical takeaways, this episode is a must-listen for brands looking to build loyalty that stands the test of time. Whether you're a seasoned marketer or just starting out, you’ll discover powerful strategies to connect with your audience on a deeper level and turn customers into lifelong advocates. Previous Episodes In This Masterclass Series: • Listen To Resonance In Marketing Masterclass Part 1 • Listen To Resonance In Marketing Masterclass Part 2 Beyond The Episode Gems: • Grow Your Business Faster Using HubSpot's CRM Platform • Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free • Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com • Discover All Podcasts On The HubSpot Podcast Network ##### Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews • Follow Troy's LinkedIn @FindTroy • Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com • Follow Troy's Instagram @FindTroy • Subscribe to Troy's YouTube Channel…

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121. Resonance In Marketing Masterclass Part 2: Leveraging Psychology and Storytelling To Emotionally Supercharge Your Marketing 19:59

לפני 26 weeks19:59

19:59

In today’s hyper-competitive landscape, it’s not about how loud you are—it’s about how deeply you resonate. In this episode, we explore building meaningful connections through relationship-driven marketing, focusing on: • Emotional connection > Grabbing attention. • Why trust, loyalty, and community advocacy matter more than one-time conversions. • The role of storytelling in creating authentic, long-lasting connections with your audience. • Empathy-driven marketing: understanding your customers' needs and emotions to foster brand loyalty. • Tapping into the power of personalized experiences to resonate on a deeper level. • How niche marketing and community-building create stronger advocacy than broad messaging. • How to evoke emotion and create lasting memories to resonate deeply. • Relationship-driven marketing tactics you can apply across social media, content, email, and more to engage meaningfully. Beyond The Episode Gems: • Grow Your Business Faster Using HubSpot's CRM Platform • Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free • Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com • Discover All Podcasts On The HubSpot Podcast Network ##### Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews • Follow Troy's LinkedIn @FindTroy • Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com • Follow Troy's Instagram @FindTroy • Subscribe to Troy's YouTube Channel…

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